marketing through the rear view mirror
DESCRIPTION
Marketers are swimming in data. Yet historical data alone will not show the way to future marketplace success. Intuition is needed. And this presentation shows how to effectively link data and intuition for the kind of innovative success that every marketer needs.TRANSCRIPT
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Marketing Through the Rear View Mirror
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Henry Ford and
His Banker
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The Data Explosion
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The Curse of Excel
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The Problem With Facts
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What About Predictive What About Predictive Models?Models?
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How Much do You Trust How Much do You Trust Next Week’s Weather Next Week’s Weather
Forecast?Forecast?
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Intuition “The Direct Knowing of Something Without the
Conscious Use of Reasoning”
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ColumbusFordGatesJobs
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DATA
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DATA
INTUITION
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Trust Your Intuition!
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