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10 TIPS TO MARKETING ON TWITTER

This guide is purely for informational and educational purposes only. Due to variable risks, you are to make an independent judgment to theviability of your business. The advice given in this e-guide is not foolproof and may not necessarily result in profits. There is also no warrantyto the accuracy of this material contained herein and may not be relied on upon for any purpose.

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Marketing on Twitter 101

Twitter has shown a lot of potential when it comes to the social networking. It has also proven to be aneffective online marketing tool and has shown phenomenal results for many businesses in recent years.With its enormous user base, there is a lot of potential for you to tap into and use it to your advantage.

In this e-guide, we will share with you 10 tips that can help you get twittering and making it work foryour business!

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1. It’s all about sharing

Twitter is all about conversation. Just surf Twitter and learn from the top execs. CEO of Zappos.com,Tony Hsieh, shares about what goes on in the Zappos office, amongst other things instead of hard-sellinghis product, and people are intrigued and interested, so they keep checking back to see what is new.

Don’t use Twitter to sell. Share about your company’s corporate culture, your leadership values, yourstaff, your professional engagements or casual, seemingly frivolous activities that add character to yourbrand. Just as importantly, address your customers’ needs through Twitter. Let your customers knowyou’re thinking about them. HTC addresses the individual needs of followers and replies them onTwitter. It’s like a real conversation, except that it is taking place online instead of in person!

You can tweet just about anything that will provide an insight to your business or your CEO at a morepersonal level. Adding a face to your brand will help strengthen your marketing!

2. Be real, be relevant

You really do not want to be tweeting about what you are having for lunch every day. More than justbeing current, you have to make it relevant, meaningful and readable, so your followers look forward toyour updates.

Here’s the tip. Every time you are posting something, ask yourself “Is this anything I would be interestedin?” If your answer is no, it is likely that your followers are going to feel the same way. Don’t just pushout any information you have. Twitter is a fantastic tool to promote your content, undoubtedly, butunderscoring that is the art of humanising your business, and making it interesting for the man on thestreet, so put in effort to make it worthwhile.

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3. Don’t spam

Spamming is a big no-no in Twitterville, so no matter how tempting it might be, don’t. By spamming,followers will stop reading your tweets or unsubscribe to them and you would have effectively lost youraudience. Now, that’s a huge crime, no?

4. Optimise your tweets!

If you haven’t realised, major search engines have now started indexing Twitter, so it is important tooptimise your content so people can find you.

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The question here is how do you optimise your tweets?

Have an optimal username

A good username is relevant and easy to remember. More importantly, it creates a static address forfuture search indexing which will become part of your customised Twitter URL. As much as possible, tryand keep it short for easy retweets.

Take advantage of your Bio space

Make the best of your “Bio” space. It is indexed, so make sure you have a description that isquintessential to your core business.

Use keywords

You may not always be able to do this, but when you can, use keywords as much as possible. Capitaliseon buzz words where appropriate to convey your tweets without compromising on the value of yourmessages.

5. Grow your community

There are many ways to grow your number of followers. Here are 3 tips that we find very useful:

What goes around comes around

Sarah Evans, director of communications at Elgin Community College (ECC) in Elgin, Illinois, shares,“Twitter is all about karma. The more good you put out there, the more you receive. When you findothers with great information, don’t be shy in sharing with your community. It’s a great feeling whenyou promote one of your followers (instead of yourself) and it results in dialogue among yourcommunity. It ultimately reflects support for you and credibility for your follower.” To begin, make it apoint to retweet 5 followers’ tweets. Get connected, be connected and stay connected.

Know your audience

Find out who follows you. Read their bios, so you can learn how best to engage them in a conversation.You can gain a loyal following by being interested.

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Bad Feedback

Good feedback

Let everyone know

You never know who is on Twitter if you are not looking. Search for people to follow and add yourTwitter ID to your business cards, email signatures, website, blog and other social media networks. Putyourself out there so people will know you’re tweeting!

6. Multiply ’em tweets

Understand and utilise the power of retweets.

This is viral at its best, and can be extremely useful. If today, I retweeted @RecipeGeek, its link willreappear on my Twitter to my followers who may not have seen RecipeGeek’s tweet, and a ripple effectwould have been created, sending the message to a new audience.

As a result, create good tweets worth retweeting with awesome content, so people will want to spreadthe word around!

7. What are they saying?

Twitter Search your competitors, your company’s name, and general information about your businessand industry. Check out the ongoing conversations people have about you, and gather feedback. It’salways good to know what’s happening on the ground.

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8. Link up

Twitter is a great channel to inform your followers of new products, promotions or events that you arehaving. It helps to make them feel included. If you’ve just released a new product, get your customerson Twitter to tweet their comments and feedback on how you can do better. Add links to your website,blog entries or press releases in your tweets to drive more people to your website. It could well be apotential customer.

9. Employ a strategy

This is not rocket science. We all know that having a strategy is important, so get down to developingone and implementing it.

Ogilvy's 360 Degree Digital Influence group developed a strategic approach for organisations which areusing Twitter to connect with their audience. It provides excellent insight if you are not sure where tobegin.

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10. All in good measure

If you cannot measure it, you will not know how well you are really doing. To ensure you are not wastingyour efforts on Twitter, it is critical to measure the results and evaluate your campaign effectiveness.Here are some simple metrics that will get you started:

Follower countThis is straightforward. The more followers you have, the larger your audience.

FrequencyMeasure your retweets and assess your influence based on your ability to initiate viral messages onTwitter. The more highly retweeted you are, the better it is for you.

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10 TIPS TO MARKETING ON FACEBOOK www.clicktrue.biz

EngagementDo a Twitter search using your @name. Find out if your audience is responding to your message. Thelevel of engagement they have with you suggests how influential you are and how valuable your contentis.

Google Analytics

Google Analytics is a robust and powerful tool that provides rich insight, so if you’re not on it, get on itand start measuring how much traffic is coming from Twitter, and find out how effective your campaignis.

Last but not least …

Are you still uncertain about embarking on your own social media campaign?

Contact us for a free consultation now.

Send in your enquiry at http://www.clicktrue.biz and we will be able to arrange a discussion on yourcampaign requirements at your convenience.

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10 TIPS TO MARKETING ON FACEBOOK www.clicktrue.biz

clickTRUE Pte Ltd is an online consulting firm helping brand owners strategise, design and build captivatingexperiences for the Web. Specialising in Search and Conversion strategies, we boost clients’ website visibility toattract relevant visitors. Upon getting the traffic, we then convert these visitors to customers by delivering acompelling onsite experience, thus creating a holistic online marketing strategy from start to finish. clickTRUEoffers both Technology and Online Marketing Services. This includes Search Engine Marketing (SEM), SearchEngine Optimisation (SEO), Social Media Marketing, Web Analytics Consultancy and Conversion Rate Optimisation..

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