marketing to kids
DESCRIPTION
Marketing To Kids. Six strategies marketers use to get kids to want stuff bad. In the months of November and December children will spend 160 billion. Toys sales have dropped. Answer- Market more. Techie Wish-list. Wal-Mart Children add the items they want. TV does it best. - PowerPoint PPT PresentationTRANSCRIPT
Marketing To Kids
In the months of November and December children will spend 160 billion.
Toys sales have dropped.
Answer- Market more
Six strategies marketers use to get kids to want stuff bad
Wal-Mart
Children add the items they want.
Techie Wish-list
Best way to build brands is 30 second ads
Some companies spend entire budget on tv ads
TV does it best
http://www.youtube.com/watch?v=IOEFiFSM5GM&feature=related
Big screen icons as toys
Pirates
“If you hook a kids heart, a parents wallet will follow”
Big Screen Hype
Scholastic Turned to
toys/games “The world is
changing.”
#4 Books as toys
http://www.youtube.com/watch?v=xFCcN146WBw
250,000 units in first day Caused toy shortage
#5 Faux toy shortages
Target kids who ride school bus
Public outrage over ads
2004-2009 10,000 buses
#6 Bus Radio
What are some examples you can remember from your childhood?
Is this ethically?
What would be an appropriate approach to marketing to kids?
http://www.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htm