crossmedia marketing for kids
DESCRIPTION
A keynote made at the BUFF Financing Forum in Malmö, Sweden on 14th March 2012. The presentation shows how social media has changed the way kids films are promoted online with the help of some concrete examplTRANSCRIPT
14/3/2012 © Mathias Noschis alphapanda.com
BUFF:ffCrossmedia marketing for kids14th March 2012
14/3/2012 © Mathias Noschis alphapanda.com
Who am I?
14/3/2012 © Mathias Noschis alphapanda.com
Film Marketing
“Any activity that assists a film in reaching its target audience at any time throughout its life.”John Durie, 2000
14/3/2012 © Mathias Noschis alphapanda.com
Audience
Pre-production Production Festivals Release
Traditional Film Marketing
14/3/2012 © Mathias Noschis alphapanda.com
Pre-production Production Festivals Release
FansAudience
ViralGuerilla
SocialMedia
PublicRelations
CreativePartnerships
Film Marketing in the age of social media
14/3/2012 © Mathias Noschis alphapanda.com
A new way of thinking
• Start early• Be creative
• Plan a detailed schedule• Think content creation
• Adapt the financing
14/3/2012 © Mathias Noschis alphapanda.com
Activities
14/3/2012 © Mathias Noschis alphapanda.com
Social media specific activities
14/3/2012 © Mathias Noschis alphapanda.com
examples for you
• Organise a casting via Facebook• Consider crowd-funding and crowd-sourcing
• Infiltrate existing communities• Organise competitions
14/3/2012 © Mathias Noschis alphapanda.com
Public relations
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
PR ideas for you
• Organise a special premiere for young bloggers• Create “kid made” behind the scenes footage
14/3/2012 © Mathias Noschis alphapanda.com
Creative partnerships
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
suggestions for non commercial partnerships
• Get involved with clubs or associations for competitions
• Find a media partner to document the production of your film
• Create educational material for existing organisation
14/3/2012 © Mathias Noschis alphapanda.com
Viral activities
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
advices for successful viral campaigns
• Be current• Go into your audience’s head
14/3/2012 © Mathias Noschis alphapanda.com
Contact
www.alphapanda.com
LinkedIn: Mathias Noschis
Twitter: @FilmMktg