MARKETING

Giselle Santa Cruz

5th. ACC.

Index Cover 1

Pictionary 2-7

Bonds 8

Take Overs 9

Stocks and Shares 10

Nokia and Siemens 11

Partial Exam 12-13

Final Exam 14-15

Examples 16

Reflective Essay 17

MY LEARNING PROCESS HIGH SCHOOL LEVEL

COURSE: Marketing English II TEACHER: Ana Lucia Perez Garcia UNIT: Third Academic Unit (June 9 - August 14) GRADE: 5th Bilingual/ 5th Accounting UNIT COMPETENCE: Creates business and marketing-related documents in a variety of contexts applying

vocabulary, grammatical structures and topics seen throughout the unit.

SCORING: All evaluations, tests, and activities will be graded over 100 points each. Final grades will be

obtained from the average of all the activities, tests and evaluations done throughout the unit. Partial

and Final Unit Tests are worth a total of 200 points (Theory and Practical Application elements).

ACHIEVEMENT INDICATORS LEARNING ACTIVITIES DATES SCORING CONTROL

Creates project assigned by teacher to demonstrate application of information seen throughout the unit in oral and written form following rubric guidelines and the ability to work in groups.

1. Project (Cooperative Work)

Takeovers, Mergers, and Buyouts Glogster Edu, Prezi, etc.

August 8

/100

Organizes documents and

proofread written assignments in a

chronological order in the digital

portfolio to assess comprehension

and easily access information

upon request.

2. Digital Portfolio

Pictionary, Investigations, and Writings uploaded to Issuu

Throughout the Unit August 11-13

/100

Applies vocabulary, mechanics,

and punctuation following

guidelines in a variety of contexts.

3. Topic Review

Bonds (Case Study: Investing in Funds)

Stocks and Shares (Reading and Vocabulary)

Takeovers, Mergers, and Buyouts (Reading and Vocabulary Application)

June 13 July 18 July 1

/100 /100 /100

ACHIEVEMENT INDICATORS ASSESMENT ACTIVITIES DATES SCORING CONTROL

Demonstrates understanding of vocabulary and distinguishes among bonds, stocks, and shares in direct questionings presented in the test.

1. Unit Three Partial Test (Theory):

Bonds, Stocks, and Shares (Theory and Vocabulary)

July 18

/100

Explains the reason for using, definition, types, etc. of bonds, stocks and shares through an Expository Essay.

2. Unit Three Partial Test (Practical):

Analysis and Comparison (Similarities and Differences) Bonds, Stocks, and Shares – Expository Essay

July 18

/100

Demonstrates understanding of vocabulary related to topic of takeovers, mergers, and buyouts in direct questionings presented in the test.

3. Unit Three Final Test (Theory):

Takeovers, Mergers, and Buyouts (Theory and Vocabulary)

August 8

/100

Analyses the case study provided and uses previous knowledge to develop an action plan to improve market share and competition using appropriate grammatical structures and vocabulary related to the topic.

4. Unit Three Final Test (Practical):

Case Study Analysis (Company Competition Restriction)

August 8

/100

1

PICTIONARY UNIT 3

WORD

DEFINITION

EXAMPLE

PICTURE

Cash flows The money a

company

receives

minus the

money it

spends

during a

certain

period.

We had a

good cash

flow last year.

Equity Part

ownership of

a company

in the form

of stocks or

shares.

We have

equity in our

company.

Mutual funds Funds

operated by

investment

companies

that invest

people‟s

money in

various

assets.

Our mutual

funds are well

operated.

Pension funds Funds that

invest

money that

will be paid

to people

after they

retire from

work.

She wants to

generate

more pension

funds.

Principal The amount

of capital

making up a

bond or

other loan.

The principal

of that loan

was a huge

amount of

money.

2

Maturity The length of

time for

which a

bond is

issued.

The maturity

of this bond

ends on

September.

Coupon The amount

of interest

that a bond

pays.

This coupon

does not

worth what it

costs.

Bankrupt Unable to

pay debts.

Roger went

into a

bankrupt.

Creditors People or

institutions to

which

money is

owed.

Creditors

know how to

ask for

payments.

Dividends Payments by

companies

to their

shareholders

.

This company

pays good

dividends.

Market makers Business that

buy and sells

securities.

Market

makers are

the best

business to

earn money.

3

Bid The price at

which a

buyer is

prepared to

buy a

security at a

particular

time.

We have to

find a good

bid for our

company.

Offer price The price at

which a

seller is

prepared to

sell a

security at a

particular

time.

Maybe it is

time to offer

price.

Yield The rate of

income an

investor

receives

from a

security.

Sometimes

investors

prefer to wait

for a good

yield.

Soared Rose quickly. I try not to

buy fruits

when its price

soared.

To kick start To revive or

stimulate

something.

It is a good

kick start for

the

company.

Benchmark A standard

used when

comparing

other things.

Our

benchmark is

the price of

the products.

Recession,

depression,

stump

A period

when the

economy is

contracting.

We suffer a

recession last

year.

4

Rally An

improvemen

t or increase

in prices.

It is difficult to

buy products

in a rally.

Defaulting Falling to

repay a

loan.

Sara goes

default this

year.

Busted Another

word for

going

bankrupt.

He is busted.

Diversify To become

more varied

or different.

Wall-mart

diversifies its

products.

Retail Outlets Places

where

goods are

sold.

I will go to the

retail outlets

to find more

candies.

Controlling

interest

A sufficient

number of

stocks in a

company to

be able to

decide what

to do.

We decided

that our

controlling

interest was

good last

meeting.

5

Listed

Companies

Public

companies

whose

stocks are

traded on a

stock

exchange.

The listed

companies

are good

options.

Fees Amounts of

money paid

for services.

My dad paid

high fees in

the

company.

Conglomerate

s

Companies

that own or

control

several

smaller

businesses

selling very

different

products or

services.

A

conglomerat

e company is

a good

business.

Synergy The

combined

power or

value of a

group of

things

working

together

which is

greater than

the total

power or

value

achieved

when each

is working

separately.

If you want to

have better

results you

must use

synergy.

6

Market

Capitalization

The total

value of a

company on

the stock

exchange.

Our market

capitalization

is high.

Subsidiaries Companies

that are

owned by a

larger

company.

Having a lot

of subsidiaries

makes a lot

of money.

7

Bonds

A debt investment in which an investor

loans money to an entity that borrows the

funds for a defined period of time at a

fixed interest rate.

Bonds are used by companies,

municipalities, states and U.S. and foreign

governments to finance a variety of

projects and activities.

8

Take OVERS

When an acquiring company makes a bid

for a target company.

If the takeover goes through, the acquiring

company becomes responsible for all of the

target company’s operations, holdings and

debt.

9

Stocks and Shares

10

The stock of a company is sold in units

called shares.

A share is a unit of ownership, or equity, in

a company or a corporation.

Shares are one of the most traded financial

instruments.

Nokia and Siemens Nokia has agreed to buy out Siemens„50 percent stake in Nokia

Siemens Networks for $2.2 billion. Nokia Siemens Networks will

become a wholly owned subsidiary of Nokia, and the Siemens

name will be “phased out”.

Nokia and German electronics conglomerate Siemens formed

the joint venture in 2007 in an effort to compete against rival

telecom equipment manufacturers like Ericsson and Huawei.

However, this partnership was not particularly fruitful at first and

the business struggled.

Nokia and Siemens entered into talks with private-equity buyers

in 2011. After receiving no attractive offers, they decided to take

matters into their own hands. These moves yielded positive

results, and Nokia Siemens Networks posted a strong operating

profit, cash generation, and financial position in May 2013.

This transaction will give Nokia

a stronger position in the

market. Nokia posted an

operating loss of $196 million

in April 2013. The now-

profitable Nokia Siemens

Networks will give Nokia some

extra cash flow to boost its

cellphone business, as well as

offset losses from other areas.

The operational headquarters

will remain in Espoo, Finland,

with a major regional hub in

Munich, Germany.

11

Partial Exam

12

13

Final Exam

14

15

16

Reflective Essay

During this unit we learn different topics in Commercial

class. Such as:

Credit letters

Memos

Minutes

I think this knowledge will be useful in the future in our

jobs. Is interesting how a letter can create a relationship

with our clients. But also I learned that you have to be tactful

to not damage it.

We also learn different topics in Marketing, related to

bonds, stocks, shares and takeovers.

Also, these topics may help us to learn more about the

business area. I consider my favorite topic was stocks and

shares because is amazing how a company can be divided.

Therefore, I think these classes are really interesting and

helpful for our lives. I like that in every unit we learn a

variety of new topics.

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