marketing via blogs: burgers
DESCRIPTION
My partner, Dylan Li, and I analyzed two existing burger blogs and created a burger blog of our own with the intent of bringing awareness and driving traffic to the restaurants we blogged about. Visit: meatmeburger.blogspot.comTRANSCRIPT
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Burger Blogs!
Dylan Li
Jasmine Leong
Restaurants February 20, 2013
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Keywords used: SF food burger blogsURL: bestburgerinsf.comBlogger: Nikki, mid-30’sAudience: 20’s-60’s, men and womenPurpose: To report her experiences on her search for the perfect burger
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Design: - Eye-catching header- Mint green outer background- White main text background- A couple ads- Detailed reviews- One post above the fold
Frequency of Posts: - 2010: At least one post for almost every month- 2011: About one post a month- 2012: Only five posts- Inconsistent, random
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Strategies:- Evaluate burger’s size, price, taste, texture, toppings, emotions evoked- Direct readers to restaurant’s Yelp page and author’s other properties- Make money via advertising
Tactics:- Search bar- “Best of” list- List of reviewed places- Geographical map- Facebook plug-in- Blogroll- Twitter plug-in- Archives- Comments
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Keyword search: Fat Guy Denny BloggerURL: http://ohsofat.blogspot.com/Blogger: Mark Lim, Late 20’sAudience: Burger Fanatics in the U.S.Purpose: Expressing himself as a fan and to give his review.
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Design:•1 Blog-Post above the Fold•Photos of greasy burgers•Background is a burger•Easy-to-read colors•Catchy Headline•Archives column
Post Frequency:•Sporadic•Uncommitted consistency•Posts at his leisure
Entire blog is Ad-Free!
Archives
Catchy Header & Catch Phrase
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Tactics
Strategy: To Communicate His Review
•Lots of photos•Doesn’t over-write•Down-to-earth comments•Polite Humor•Short Posts
“So far this has been my favorite burger. My roommate agrees because we went to get him one after I finished mine.”
“It fit just right in my hand. I couldn’t wait to swallow it whole.”
•Easy-to-read, conversational posts•Allows comments•Phrase appealing to his target audience“Be Fat! Be Happy!”
•Footer ends with links to restaurants•Links to Facebook and Youtube page
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URL: Meatmeburger.blogspot.comKeywords to search:•Fat Burger•Meaty Burger•Greasy Juicy Burger•Bay Area burger jointPurpose: •To inform readers of our reviewed burger hotspots•To potentially make money after gathering followers
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Target Audience• 20-40 year olds–Males & Females
•Can withstand large amounts of excess calories
• Bay Area Residents• Weekly to biweekly
burger-eating fanatics• Willing to travel
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StrategiesStrategy 1: Communicate our opinions
Strategy 2: Direct readers to other properties
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Blog Tactics• Catchy headlines• Images• Frequency: once a week• Asks for reader input• Links
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Blog Functions
• Archives• Comments• Blogroll
- Ohsofat- Bestburgerinsf- Hoosierburgerboy
•Tags
• Permalinks
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Meat Me!! Blog Post Analysis• Keywords– Common words• Meaty, Fat, Greasy
– Unique to subject (burgers)
• Catchy Blog Titles– Inspires curiosity– Faithful to our
audience