marketing your baseball team: social media, qr codes and, mobile
DESCRIPTION
interlinkONE CMO Jason Pinto presented at the 2011 South Atlantic League Fall Conference.The topic was "Marketing Your Baseball Team: Social Media, QR Codes and, Mobile".During the presentation, Jason discussed technologies, tools, and tips to help organizations better reach their prospects and customers.TRANSCRIPT
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.1
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Social Media, QR Codes and, Mobile Marketing
Jason Pinto
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Who Am I
@JasonPinto
CMO,
interlinkONE
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Who Helps Pay My Bills
Grow Socially, Inc. Online Marketing Agency
interlinkONEMarketing Software
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Yes, I am from Boston.
7 wins, 20 losses
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Why the September Slide?
Photo Credit: http://elliotvredenburg.com/storage/we-want-beer.jpg
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media’s Impact
#OccupyFenway
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Today’s Overview
► Social Networking► QR Codes and Mobile► Final Thoughts and Q & A
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
SOCIAL NETWORKING
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Why Be There?
► 800 Million Users on Facebook
NOTE: As of September 2011
► 300 Million Users on Twitter
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Why Be There? (More Stats)
► 36+ Hours of Video Uploaded to YouTube every minute (#2 search engine)
► 50 million users on Google+ in 3 months
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Why We Want it to Succeed
Source: http://darmano.typepad.com/logic_emotion/2007/11/from-friend-to-.html
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
When Social Media Fails
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
The First Step to Success Is…
► Start with a Plan► Address Goals► Make a Schedule► Know What You
Want to Do
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Know Your Audience
► Who Are They?
► How Do They Use Social Media?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in CRM
Mail -Monthly Newsletter
Phone Calls
Marketing Calendar
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in CRM
Mail -Monthly Newsletter
Create Post, Link back to website
Announce on &
Comment on event’s page
Connect with Keynote Speakers on
Join in on event’s hashtag
Share speaking presentation on
Friend new contacts on
Share event article on
Share event article on
Announce booth # with video post
Follow-Up with Post & Post Pictures
Marketing Calendar
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
A Social Media Tactic To Avoid
► To Shout… and Not Listen
Photo Credit: http://www.flickr.com/photos/mbecher/6111432155/sizes/m/in/photostream/
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
How Can You Find Your Fans?
http://Search.Twitter.com
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
The Results: Your Social Fanbase
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
How to Capitalize on Social Chatter
► Engage & Encourage! Reply to Those Tweets
► Add Them to Your CRM System
► Treat Them Uniquely
Photo Credit: http://www.flickr.com/photos/jjprojects/3193869838/sizes/m/in/photostream/
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Creating an Offline Space for Social
► Created special section in ballpark
► Invitation-Only Now
► Waiting List of 200
► Creating Brand Ambassadors
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Use Social to Gain Feedback
► Game-time moves► Promotional Ideas► Food/Beer Options
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media Check-Up
http://www.flickr.com/photos/teegardin/5547069087/sizes/m/in/photostream/
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
1. Full Banner
2. Custom Tabs?
3. Likes (25 need to claim branding)
4. Humanize Brand
5. Link Shorteners
6. Consistency? Plan?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
1. Custom Background
2. BIO = Keywords = Search Engine Opt.
3. Follow Prospects
4. Consistency?
5. Link Shorteners?
6. Hashtags?
7. Photo Gallery?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Promote Your Social Pages
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Measure Website Activity
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
QR CODES AND MOBILE
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Making Print Interactive
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Why QR Codes?
http://blog.nielsen.com/nielsenwire/?p=28790
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
July 2011 Statistics
58% of Americans between the ages of 25 and 34 now own a smartphone.
68% of smartphone owners access the internet/email on their handheld daily.Source: http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Knowledge is Spreading
► “Almost half of all smartphones have downloaded an app capable of scanning a QR code”
Source: InternetRetailer.com: http://ilnk.me/9c89
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Example:
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QR Codes Pointing to Mobile Video
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Case Study: Contest
•137 visited•31% via QR
•108 responded•24% via QR
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
How Can You Capitalize
Follow Best Practices…
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Shorten the URL!
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Provide Clear Directions
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Cut Down on the Egg Nog
http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Mobilize Your Content
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Track, Measure, Test
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
You Can Customize The Look
How? Go to: http://ilnk.me/QRPattern
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Mobile Commerce
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Mobile Payments
Start with a cup of Coffee!
•Get a Starbucks Gift Card
•Download the Starbucks Mobile Card app
•Input your Gift Card #...
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Mobile Commerce: Easy Way to Start
Get it Free at SquareUp.com
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Near Field Communications (NFC)
► Tap and Connect
► Still need: greater adoption by hardware in US
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Mobile + Social
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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Mobile + Social
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Ideas for Rewards
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FINAL THOUGHTS
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media and Mobile Are About:
► Community► Conversation► Networking► Relevancy► Relationships► Customer Service► Immediate Information
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Fundamentals for all Networks
1. Build your network
2. Engage with the network you have built
3. Be relevant
4. Be consistent
5. Track and analyze “If Manny Can Do It”
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Wrap Up
► Start with a Plan
► Incorporate Social Media Into All Channels
► Mobile = Now
► Measure the Results!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.56
Q & A
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Contact Me
Twitter.com/JasonPinto
interlinkONE.com
GrowSocially.com
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Products and Services To Help You!
► http://iFlyMobi.com - Build Mobile Websites
► http://QReateAndTrack.com – QR Code Creation, Management, & Tracking
► http://GrowSocially.com – Online Marketing Agency – SEO, Social, Websites
Questions or Comments?Phone 1.800.948.0113Email [email protected]
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THANK YOU!