marketing your stress mastery programstressmaster.com/pdf/how to market stressmaster_webinar.pdf ·...

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Marketing YourStress Mastery Program

©2016 Stressmaster™. All rights reserved

TODAY’S PROGRAM…

BEST PRACTICES ON HOW TO MARKET A “A HOW TO MASTER STRESS”A HOW TO MASTER STRESS

WORKSHOP


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BUSINESS BASICS“Setting the Stage

for Success”


for Success

BE TOP OF MIND - BRAND

HAVE A UNIQUE BRAND IDENTITY “PUSHES BRAND” IN ALL

COMMUNICATIONS RARELY CHANGES THE BRAND


WHAT IS YOUR BRAND

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DO YOU HAVE A BUSINESS OR A HOBBY?

Successful Businesses… Have a Unique Company Name Have A Business Plan Have a Written Marketing Plan Has the Right Mindset Right?


as t e g t dset g t Is Funded Properly? Committed to the Long Haul! CONSTANTLY BRANDING


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Conduct Stress Mastery Workshops for companiesConduct Stress Mastery Workshops for companiesDo Stress Mastery Coaching of individualsSell the SMQ to…

External Stress Management TrainersHR Departments and Internal TrainersPublic

Conduct Organizational Stress AssessmentsBecome a Stress Mastery Consultant


Become a Stress Mastery ConsultantPublic Speaking on Stress MasteryOther???

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To Be Effective, Goals MUST …

Clear & SpecificB M blBe Measurable

Have ObjectivesBe Realistic – Set Low and High GoalsHave a TIME LINE

U d YOUR t l


Under YOUR control Be Written and Posted Made Public

HOW TO MARKET YOUR STRESS MASTERY

WORKSHOP


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Get a Concept in Mind!


Get Committed!


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MAKE THE COMMITMENT!

Agree to do a How to Master Stress Workshop

By end of Jan 2017! Give yourself 3-4 months Schedule multiple workshops


Set the date, time and place for a stress.

Set A ANOTHER Goal

“I will conduct 3 Half Day “How to MasterI will conduct 3 Half Day How to Master Stress Workshops” for no less than 25

individuals in 3 month intervals as follows:1st one on May 21, 2016

2nd On Sept 21, 2016


2nd On Sept 21, 20163rd On Jan 21st, 2017

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Set A Clear Goal

“I will conduct a ½ Day “HOW TO MASTERI will conduct a ½ Day HOW TO MASTER STRESS WORKSHOP” that will be offered to

the companies and organizations in my city/state/country by January 21s for up to 30 people at a price $95US and at local Hotel or


people at a price $95US and at local Hotel or Conference Center.”

WHAT ARE YOUR PROGRAMS/SERVICES?

Internal Company Workshops - Full, ½ Day External Public Workshops External Public Workshops Seminars & Lunch and Learns Stress Mastery Coaching – Public or Companies Sell the SMQ to Internal Trainers Sell the SMQ to Other External Trainers


Sell the SMQ to Other External Trainers Train-the-Trainer ProgramsCorporate Stress AssessmentsCorporate Stress/Management Consulting

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DETERMINE WHAT TO OFFER

2 Hour SeminarHalf Day WorkshopFull Day Workshop

1.5 Hour Weekly Sessions over 6 or 8 WeeksCreate Your Own Model Workshop


Create Your Own Model Workshop

CREATE YOUR MARKETING PLAN?

Is HOW you COMMUNICATE with your target audience

A Marketing Plan is NOT a Business Plan

Is HOW you COMMUNICATE with your target audience Is a written document that is Action Oriented Shows all activities to reach your Objectives Defines Price Points Details Target Markets Has budget allocations & timelines for each Activity Shows how you will get new customers


“Most people do marketing activities (Networking)but they don’t have a Plan”

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AN EXAMPLESUMMARY MARKETING PLAN

1. Direct Marketing• Email Marketing

St t li t

2. Website MarketingBuild a Specific Website

Add t t

3 Press Releases & Events Calendar Newspapers & Newspapers

Phoenix Biz JournalStressmaster listWELCOAZ listCheyenne’s ListOthers Lists

• US MailObtain addressesDesign flyersSend out per schedule

Add new contentPayPalBrief Description of workshop

Linkedin MarketingPost Announcements

Post at 1 wk intervalsCreate unique pitch

FACEBOOK

Phoenix Biz Journal http://www.bizjournals.com/phoenix/

Tucson Desert Leaf http://www.desertleaf.com/contact.htm

Sent email 2/11/16

BIZ TUCSON http://biztucson.com/

Tucson Guidehttp://www.tucsonguide.com/pickup.html


p FACEBOOKOTHER SOCIAL MEDIA

Post weekly. Zocalo Mag – TucsonArizona Health & LivingTucson Lifestyle MagPhoenix New TimesAdd to list as needed


3. TVTucson StationsPh i St ti

4. Internet Links

Tucson Happenings

5 Communication

Develop all collateraPhoenix StationsMost have local news& will cover hot topicsMake a pitch to each.Hire PR firm to help Create PRContact Directly

Tucson Happenings http://tucsonhappenings.com/FeaturedEvents/

Phoenix Valley Guide (33 things to do) http://www.phxvalleyguide.com/online/index.html

AZ CENTRALhttp://www.azcentral.com/things-to-do/events/

Craigs list PhoeniX,Tucson & Flagstaff

Develop all collateraFlyersPostcardsemail blasts

Identify top 25 employers in each cityUse Linkedin to id HR peopleBook of ListsChamber of commerceConvention and Visitors Bureay

Id contact person in HR


https://phoenix.craigslist.org/https://tucson.craigslist.org/https://flagstaff.craigslist.org/

Call each HR deptGet emailsRequest a meetingShare the programSendDrop Flyers at ea location

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Marketing Schedule

J 20 W k 1 S d t i iti l PR W k h t t ll & P t t E t i llJan 20 - Week 1 – Send out initial PR on Workshop out to all venues & Post to Events in all mags and newspapers. Contact all TV and Radio Stations and alert them

Jan 27 - Week 2 – Send out 1st email campaign to all emailsFeb 3 – Week 3 – Send out 1st US Mail Poster Campaign – AZ HR departments & SponsorsFeb 10 – Week 4 – Send out 2nd PR notice –Feb 17 – Week 5 – Send out 2nd Email campaign - All on email list with special offer for SponsorsFeb 24 – Week 6 – Contact in person HR departments & Get local TV coverage Mar 2nd – Week 7 – Send out 3rd Email campaign. Call all HR departments


p g pMar 9th – Week 8 – Contact key people via … Stressmaster, WELCOAZ, Cheyenne

DEFINE YOUR PROGRAM

What will the program be? p g What will be included What do you want to accomplish What are your “learner” objectives Will you have lecture, small groups, exercises such as

meditation, mindfulness etc. includes? If so, when? Who


, ,will do them?

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LET’S GET MARKETING!


Hospitals & Health Care Organizations

GET A SPONSOR OR PARTNER?

Wellness Councils in your state or area Non Profits Orgs, such as… American Heart Association Red Cross Others in your area

Wellness Centers, Yoga, Meditation, Mental Health Centers


Insurance Companies & Other Businesses Any company who has a strong WELLNESS focus

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Sponsors like to have their BRAND noticed

BENEFITS OF A SPONSOR

Sponsors like to have their BRAND noticedMay provide a CONFERENCE ROOM for you They have employees who could attend They can help build your BRAND And They make YOU look bigger and more credible


And They make YOU look bigger and more credible

EXAMPLES OF OUR SPONSORS


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YOU!TEAM = YOU + 1 OR 2 OTHERS

WHO WILL PRESENT?

TEAM = YOU + 1 OR 2 OTHERSSPECIALISTS, LIKE…

Yoga PersonMeditation SpecialistTai Chi MasterMindfulness Expert


Mindfulness ExpertAroma TherapistExercise Pro

RENT A VENUEHotel

WHERE WILL YOU?

HotelResortConference Center

Local Health Care FacilityBank or other Corporate FacilitySponsor’s Location


Sponsor’s Location

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ESTABLISH A CLEAR TARGET MARKET

Vertical Market or Broad based? Vertical Market or Broad-based? Companies you know and can approach? Companies with a wellness focus? Government agencies - City. State. Feds. Non-profit Organizations?


Religious Groups/Churches The Public

IDENTIFY KEY DECISION MAKERS

C-Suite Leaders/ExecutivesSenior ManagersHR DepartmentTrainersMedical & Mental Personnel


Medical & Mental PersonnelWellness Dept or CoachesGovernment Officials

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IDENTIFY THE INFLUENCERS?

Gate Keepers – Assistants, Jr. Partners, etc Ask your current clients Talk to other trainers and consultants Ask friends for leads Ask the family Look through contacts who might help


Look through contacts who might help Contact other Wellness Professionals

DETERMINE WHO SHOULD INVITE

ManagersS iSupervisorsLine staffCustomer services personnelSales and marketing staff


Sales and marketing staffAnyone who is feeling STRESS!

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HOW WILL YOU COMMUNICATE?

Direct Methods Phone Phone In-person Get introduced Walk In – Saying Hi Networking


g Trade shows & Events

HOW WILL YOU COMMUNICATE?

Indirect Methods Website – Establishes Credibility! Email Marketing - Collateral Materials – Brochures, Flyers, Biz Cards Letters & Post Cards – The Old Fashion Way Strong Linkedin Presence Invite to a meeting


Invite to a meeting Press Releases Ads – Local Biz Paper, Trade Pub, Ad-words,

Religious pubs

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Are You Involved in Your Community?

C t d t b i it ?Are you…

Connected to your business community? Attending SCORE workshops? Participating in Leads Clubs? A Member of Social Service Groups Like Rotary? A Member of ATD & SHRM Attend toastmasters


Attend toastmasters Active on Linkedin & Post Regularly Belong to a Convention and Visitors Bureau Belong to aChamber of Commerce

Unique Webpage

You workshop should have it’s

STRESSMASTER ARIZONA WORKSHOP LANDING PAGE

You workshop should have it’s own page with a link to pay


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E-Mail Blasts


E-Mail Marketing

DO YOU HAVE AN EMAIL DATABASE?DO YOU HAVE AN EMAIL DATABASE?How many do you have?Segmented?Permission?


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E-Mail Marketing

HOW TO BUILD AN EMAIL DATABASE? Use Linkedin to target specific businesses Other social media Collect Business Cards at Networking Events Create a Spreadsheet with each person who

connect with you. P t a sign p b tton on o r ebpage to collect


Put a sign-up button on your webpage to collect emails.

Purchase one

Set Up A Database


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HOW TO USE LINKEDIN TO CAPTURE EMAILS

LINKEDIN


FLYERS – Post and Send


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NETWORKING

Leads ClubsChamber MeetingsChamber MeetingsConvention & Visitor BureausSocial Service Orgs- RotaryTrade Groups


pSCORE EventsUnlimited

How to Contact HR Departments

Call them up and ask for a meeting.Send them a letter, post card or flyer, p yAsk for the lead person’s email.Offer a seminar on workplace stressKeep a list of “hot” leadsOffer a Lunch & Learn (weak)


SMQ for Free…only if there is an interest. Do not give the results by email or phone!

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Best Practices… Research Know the decision makers. Target the highest ranking person Companies with wellness programs Ask questions to discover “hot” areas. Sell benefits. Not just Features

E G “The SMQ will help your employees to be more productive


E.G., The SMQ will help your employees to be more productive, healthier and stay longer. In effect Save Your Company $$$$”

Offer the SMQ if there is an interest Follow up. Follow up. Follow UP!

9 REASONS BUSINESSES SUCCEED

VISION – You’re on a mission and you know where you’re going!VISION You re on a mission and you know where you re going!

SPEED – You are speedy and have a sense of timeliness

MONEY MANAGEMENT – You’ve got a budget and you manage it

GREAT SOCIAL SKILLS – You constantly network & communicate

DISCIPLINED – You have a Very Strong & Positive Work Ethic

DETERMINATION – Even when things get “bumpy” – You Keep on Going!

RESILIENT & ADAPTABLE Wh thi d ’t i ht d t


RESILIENT & ADAPTABLE – When things don’t go right, you adapt

UNWAVERING BELIEF – You believe in you and your Vision

MASTERY OF TIME & ACTION – You focus on the right tasks

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