marketingmix final

8/11/2019 Marketingmix Final

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PRESENTATION ON

MARKETING MIXPRESENTED TO :

S.A.MAHMOOD

PRESENTED BY:

1. ASAD DANISH SIDDIQUI

2. MUHAMMAD FARHAN UDDIN

3. ADNAN A.BARI

4. MASOOD ASLAM

5. IMRAN KHAN

6. FAISAL

7. MUHAMMAD HAMID


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Marketing Mix


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The Marketing Mix

the management of the 7 Ps:

product

price

place promotion

people

process

physical evidence

in the right mix to meet customer needs,profitably (or with perceived value for money)


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ProductThe development of products or

services to meet customer needs

the Birothe worldsfirst practicalballpoint pen

invented by LaszloJozsef Biro in 1943


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Product Design Technology

Usefulness

Convenience Value

Quality

Packaging

Branding Accessories

Warranties


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Product


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Price

List Price Discount

Allowances

Payment Period Credit terms

making the product or serviceavailable at the right price


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Price

Pricing Strategy

Importance of: knowing the

market

elasticity

keeping an eyeon rivals


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Price
https://secure.bmtmicro.com/ECommerce-OffSite/01025/1025order.html?id=null


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The means by whichproducts and services getfrom producer

to consumer and wherethey can be accessed bythe consumer

The more places to buythe product and the

easier it is made to buy it,the better for the business(and the consumer)

Place (Distribution)


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Retail

Wholesale

Mail Order

Internet

Direct sales Multi Channel

making the product or serviceaccessible to customers


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Channel of

Distribution

Agent ConsumerRetailerProducer Wholesaler

Producer Retailer CustomerWholesaler

Retailer CustomerProducer

Producer Customer

Channel 1

Channel 2

Channel 3

Channel 4


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Promotion

Advertising Personal Selling

Sales promotion

Public relation

User trials

Free Gifts

making the customer aware ofthe product or services existenceand its benefits to them


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Promotion

Strategiesto make theconsumer aware of

the existence of aproductor service

NOT just advertising


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Promotion


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Promotion


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People

Employees

Management

Culture

Customer Service

the quality of the customerservice provided and theattitude and behaviour of staff


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People People represent the business

The image they present can beimportant

First contact often humanlasting image they provide tothe customer

Extent of training andknowledge

of the product/serviceconcerned

Do staff represent the desiredculture of the business


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Process

Especially relevant toservice industries

How are servicesconsumed?

Procedure,mechanisms and flowof activities

the ease of purchasing products

and using services


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ProcessThe manner in which the service is

delivered

Degree of customer contact

Quality control standards

Quality assurance

Payment methods(degree of convenience)

Queuing systems for customers

Waiting times


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Physical Environment

Smart

Run Down

Interface

Comfort Facilities

adding creditability to intangibleservices so that customers arereassured about their quality


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Physical Environment

Bank InteriorHotel Interior
http://www.wirednewyork.com/hotels/westin_times_square_hotel/


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The marketing manager has to identify theneeds of his or her target market through

marketing research and other investigativetechniques. The manager must understand

customers characteristics and buying habits, forexample. He/she then has to blend the

components of the mix to formulate strategiesand tactics by which those needs can be met.

Conclusion


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THANK YOU

marketingmix final

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