marketingsavant social media course catalog - 2012

Social Media & Marketing: Workshop and E-Course Catalog

© 2012 MarketingSavant

Social Media & MarketingWorkshops & E-Courses: Course Catalog

https://www.facebook.com/marketingsavantgroup

http://www.linkedin.com/company/marketingsavant_com

https://twitter.com/#!/danavan

http://www.marketingsavant.com

2


2012 Workshops At-A-GlanceDate Event Location*/Time FeeJuly 26 Non-Profit Social Media Boot Camp (p. 4) The Docking Station

8:00AM – 2:00PM$79.95

August 9 Facebook and Social Media Marketing Boot Camp (p. 5) The Docking Station8:00AM – 2:00PM

$99.95

August 29 Get on the Business Blogging Bandwagon (p. 6) The Docking Station8:00AM – 10:00AM

$39.95

September 13 Email Marketing for Small Business Boot Camp (p. 7) The Docking Station8:00AM – 12:00PM

$69.95

September 25 Big Impact Social Media Marketing for Small Business (p. 8) The Docking Station8:00AM – 12:00PM

$69.95

October 17 Social Media and the Holidays – Ring the Cash Register with Holiday Social Media Marketing (p. 9)

The Docking Station8:00AM – 10:00AM

$39.95

December 12 2013 Social Media Marketing Planning – Set Your Strategy! (p. 10) Docking Station8:00AM – 11:00AM

$49.95

*The Docking Station is located at: 111 N. Broadway, Green Bay, WI 54303 www.thedockingstation.net

2012 Online E-Courses At-A-GlanceDate Event Location/Time FeeJuly 31 Social Media ROI: Identifying Optimal Social Media Success Metrics and

Applying Them to Your Company (p. 12)Online/E-Course12:00PM – 1:30PM (CST)

$99.95

August 21 Mastering Google Analytics: Know What Drives Your Website and Social Media Results (p. 13)

Online/E-Course12:00PM – 1:30PM (CST)

$99.95

September 20 Building on the Big 6: Creating a Complete Integrated Social Media Mar-keting Program Using Facebook, Twitter, YouTube, Blogging, LinkedIn and Pinterest (p. 14)

Online/E-Course10:30AM – 1:30PM (CST)

$189.95

October 18 Social Media for Trade Shows Master Class: Developing an Integrated Social Media Program for Trade Shows (p. 15)

Online/E-Course11:30AM – 1:30PM (CST)

$129.95





3


WorkshopsNon-Profit Social Media Boot Camp

Facebook and Social Media Marketing Boot Camp

Get on the Business Blogging Bandwagon

Email Marketing for Small Business Boot Camp

Big Impact Social Media Marketing for Small Business

Social Media and the Holidays – Ring the Cash Register with Holiday Social Media Marketing

2013 Social Media Marketing Planning – Set Your Strategy!





4


OverviewThe key to a successful nonprofit organization is building aware-ness and support for the cause. There is a lot of information out there on how to use social media to market for-profit businesses, but there are some key differences when it comes to marketing a non-profit organization. This course will teach you to use social media to market your cause and do some real social good.

This course is geared toward professionals working to promote a non-profit organization. Course attendees will walk away with a solid understanding of how to leverage the power of social media to market their non-profit and a sound strategy to raise awareness for the cause. The audience is there, it’s up to you to tap into that market and get the word out about your nonprofit organization.

What Will I Learn?Attendees will walk away with ready-to-use tools, tips and tricks to make social work for their Nonprofit. This workshop is interactive and will walk attendees through:

● A sound social media marketing strategy for your non-profit● Dozens of ideas for making social media work (or work better)

for your cause● A simple system to make social media more efficient

● How to increase online visibility via search engines (both locally and nationally)

● Ways to incorporate social networks like Facebook, YouTube and Twitter into your programs

● How to avoid social media mistakes and campaign killers

Cost:$79.95 (non-profit rate)

Who Should Attend?● Nonprofit executive directors● Marketing committee chairs and members● Development directors● Marketing team● Association/Nonprofit executives

Course Pre-requisitesPrior to attending these course attendees should have:● Good general knowledge of using Mac or PC● Have a good understanding of the web as a whole● Have a basic to good understanding of their marketing can com-

munications goals

Social Media Marketing for Nonprofits: A Sound Strategy for SuccessJuly 26, 2012 8:00AM - 2:00PM The Docking Station

REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS





http://www.marketingsavant.com/events

5


OverviewWe want YOU ... for Facebook and Social Media Marketing Boot-camp. Enlist today to learn the ropes for launching and maintain-ing a successful social media marketing strategy. We’ll help you whip your Facebook page into shape and teach you how to recruit an army of fans. You’ll graduate from Bootcamp with a solid under-standing of the fundamentals of social media marketing, and an artillery of skills, drills and thrills to combat any marketing task that comes your way.

How Will I Benefit?Attendees will walk away with ready-to-use tools, tips and tricks to make Social Media, and more specifically, Facebook work for them. Facebook and Social Media Marketing Bootcamp is perfect for those marketers and business owners who have dabbled in so-cial media but have done so without a strategy and without a great deal of specific direction. This workshop is hands on and will walk attendees through:

● The fundamentals and success principles behind a great social media strategy

● How to setup your business for success in social media● How to maximize your marketing on Facebook, Twitter, You-

Tube, Blogs, Pinterest and other social networks● How to make social media part of your business without wasting

time

● How to setup and maximize your Facebook Timeline● How to turn your fans into an active community● How to maximize event marketing on Facebook● How to run an effective Facebook ad campaign● How to integrate Facebook into your overall marketing plan● How to read Facebook analytics, and use the data to tweak your

marketing efforts

Cost:$99.95

Who Should Attend?● Small Business owners● Marketing professionals● Association/Nonprofit executives

Course Pre-requisitesPrior to attending these course attendees should have:● Good general knowledge of using Mac or PC● Have a good understanding of the web as a whole● Have a basic to good understanding of their marketing goals

What to bringLaptop suggested, although not mandatory

Facebook and Social Media Marketing BootcampAugust 9, 2012 8:00AM - 2:00PM The Docking Station







6


OverviewEveryone’s doing it. And by ‘everyone’ I mean your competitors, your vendors, your clients, and probably even your mother. Not that peer pressure is the reason you should get on the blogging bandwagon, but it certainly does put the pressure on. Blogging is a great way to set your business apart as a thought leader, drive traffic to your website, and keep your customers informed. We’ll teach you everything you need to know to launch and maintain a thriving business blog.

How Will I Benefit?Attendees will walk away with ready-to-use tools, tips and tricks to make blogging work for their business. This workshop is hands on and will walk attendees through:● Setting up your blog● Developing an editorial calendar● Finding inspiration for topics● Establishing yourself as a thought leader through blogging

What Will You Learn?● How to finding inspiration for new and interesting content● Blogging best practices● How to create an editorial calendar

● How to make time to blog when you think you have no time● How to build your following

Cost$39.95


Course Pre-requisitesPrior to attending this course attendees should have:

● Good general knowledge of using Mac or PC● Have a good understanding of the web as a whole● Have a basic to good understanding of their marketing goals


Get on the Business Blogging Bandwagon August 29, 2012 8:00AM - 10:00AM The Docking Station







7


OverviewThe consumer of today is constantly plugged into their email. Thanks to cell phones, laptops and tablets, we can now reach out to customers and potential customers 24/7. Email marketing should be a staple in your Internet marketing diet, as it serves as a cost-effective way to reach a targeted group of people and eas-ily convert them into customers. Attend this seminar to learn how your small business can benefit from using Email marketing to connect with current customers and gain new ones.

How Will I Benefit?Attend this four-hour email marketing intensive training course and walk away with an intimate knowledge of the top 12 things that email marketers need to know to be successful.

1. The current state and future growth of email marketing2. How to grow a responsive house email list3. How to develop effective email strategies and campaigns4. How to create subject lines and copy to maximize response5. How to stay in compliance and avoid SPAM filters6. How to increase email conversion rates through testing7. When to use triggered, drop and auto responder email cam-

paigns8. How to design emails that are compatible with today’s email

reader clients

9. How to measure and report on email effectiveness to improve results

10. How to segment email lists and grow your understanding of subscribers

11. The criteria to use when selecting and email sending solution 12. Case studies of successful email campaigns and tactics to

improve your email

Cost$69.95


Course Pre-requisitesPrior to attending this course attendees should have:● Good general knowledge of using Mac or PC● Have a understanding of the Internet as a whole● Have a basic to good understanding of their marketing goals


Email Marketing for Small Business Boot CampSeptember 13, 2012 8:00AM - 12:00PM The Docking Station







8


OverviewSmall business and social media go together like peanut but-ter and jelly. It’s a classic combination that leads to the ultimate marketing strategy. This course will teach you how to make a big name for your small business on a local level, using the latest so-cial media tools out there today.

How Will I Benefit?Attendees will walk away with ready-to-use tools, tips and tricks to use social media to market their small business to the local mar-ket. This workshop is hands on and will walk attendees through:

● What is the best strategy to attract and retain customers online?● How to leverage online review sites and local Internet business

listings● Internet marketing vs. traditional print, radio and TV● How to best use social media and online word-of-mouth market-

ing● How to get more people to visit my website and generate leads

What Will You Learn?● Leverage Email marketing to reach a local customer base● Use location-based tools to bring people in to your business

● Plan and promote local events using Facebook Events and Facebook ads

● Establish yourself as the local thought leader via your blog and other social networks

● How to use the Internet to target customers in your geographic location

Cost$69.95 for one session

Who Should Attend?● Small Business owners● Restaurant owners● Local franchise business owners

Course Pre-requisitesPrior to attending this course attendees should have:● Good general knowledge of using Mac or PC● Have a good understanding of the web as a whole● Have a basic to good understanding of their marketing goals


Big Impact Social Media Marketing for Small BusinessSeptember 25, 2012 8:00AM - 12:00PM The Docking Station







9


OverviewThe Holiday season is a great time to go above and beyond with your social media marketing strategy. People are excited about the Holiday season and ready to spend money. It’s up to us as mar-keters to make sure we are on the receiving end of that increase in spending. Attend this seminar to learn how to position your brand accordingly while your social media followers are gearing up for the Holidays.

How Will I Benefit?Attendees will walk away with ready-to-use tools, tips and tricks to leverage the spirit of the Holidays to market their business using social media. This workshop is hands on and will walk attendees through:● How to capitalize on the Holiday season to market your business● Creating a creative marketing plan based around the theme of

the Holidays● Using Facebook, Pinterest and Twitter to stand out during the

biggest retail season

What Will You Learn?● How to figure out and meet consumer demands during peak

spending season

● How to give back to your fans and followers - After all, ‘tis the season!

● How to make your brand stand out on the crowded social net-works

● How to use features within your existing social networks to carry out your Holiday promotion





Social Media and the Holidays – Ring the Cash Register with Holiday Social Media Marketing October 17, 2012 8:00AM - 10:00AM The Docking Station







10


OverviewOut with the old, in with the new! It’s time to wrap up 2012 and start looking ahead to what’s in store during 2013. As marketers, we must always position ourselves two steps ahead of the rest of the world if we wish to get our message out on time. That means planning ahead and getting your ducks in a row for the entire year, starting now.

How Will I Benefit?Attendees will walk away with a sound marketing game plan that they can take back to the office and implement throughout the upcoming year. This workshop is hands on and will walk attendees through:

● Setting up your social media marketing strategy for the year● Analyzing your current strategy and figuring out ways to improve● Spotting seasonal opportunities to help market your business● Integrating seasonal marketing into your social media marketing

strategy

What Will You Learn?● Which social networks and marketing tools you should be using● Which social networks are fading out

● What are the latest social media marketing strategies● How to incorporate seasonal marketing into your marketing

strategy● Identify promotional opportunities for the upcoming year● How to set up your content calendar for the year


Who Should Attend?● Marketing coordinators, managers and directors● Service marketing professionals● Small business owners



2013 Social Media Marketing Planning – Set Your Strategy!December 12, 2012 8:00AM - 11:00AM The Docking Station







11


Online/E-coursesSocial Media ROI: Identifying Optimal Social Media Success Metrics and Applying Them to Your Company

Mastering Google Analytics: Know What Drives Your Website and Social Media Results

Building on the Big 6: Creating a Complete Integrated Social Media Marketing Program Using Facebook, Twitter, YouTube, Blogging, LinkedIn and Pinterest

Social Media for Trade Shows Master Class: Developing an Integrated Social Media Program for Trade Shows





12


OverviewA common argument that organizations level against social media is the challenge in determining real, tangible return on their social media marketing investment. This charge is not unfounded as so many social media programs are started at the tactical level, leaving decision makers with little to go on but the intangibility of friends, followers and fans - hardly the pillars of accountability nec-essary to withstand a boardroom conversation. We will further take social media measurement and turn it on its ear by showing how the investments that your customers are making in your brand by engaging in social media are adding value for you each and every day.

How Will I Benefit?Attendees will go back to the office with a sound understanding of social media marketing success metrics and a plan for applying those metrics to their company’s marketing campaign. This e-course will walk attendees through:

● Understanding social media ROI on your terms● Building a closed-loop marketing system● Understanding the social media ecosystem ● Implementing the six levels of marketing Key Performance Indi-

cators (KPIs)

What Will You Learn?● Begin to close the loop on your marketing processes and under-

stand the role of social media● Develop a social media engagement measurement framework● Introduce social media marketing ROI to your organization● Understand the discussion between ROI and ROMI (return on

marketing investment)● Adapt your current marketing measurement system using the six levels of marketing Key Performance Indicators (KPIs)

Cost$99.95



Social Media ROI: Identifying & Applying Social Media Success Metrics July 31, 2012 12:00PM - 1:30PM (CST) Online/E-Course







13


OverviewWhen it comes to tracking your online presence, Google Analyt-ics is your new best friend. It provides you with valuable insight to your web traffic and shows you how successful you are with your marketing efforts. The best part about it? It’s completely free! It’s time to shed some light on your website and social media perfor-mance with Google Analytics. Attend this 90 minute online course to learn the ins and outs of Google Analytics.

How Will I Benefit?Attendees will walk away from this 90 minute e-course with a firm grasp of the data behind all of those page views, click-throughs and inbound links you work so hard to obtain with your website. This course will walk you through:

● The ins and outs of the Google Analytics Dashboard● Using the data available in Google Analytics to drive traffic to

your website● Basic principles of SEO and how you can use Google Analytics

to help optimize your site

What Will You Learn?● How to install Google Analytics on your website● How to interpret the data that makes up the 85+ reports avail-

able to you in Google Analytics

● How to use the data in Google Analytics to create content your audience wants

● How to track your visitor’s path to your site and their activity once they get there

● Figure out which social networks are bringing the most traffic to your site

● Learn valuable information about the type of people visiting your site

Cost$99.95



Mastering Google Analytics: Know What Drives Your Website and Social Media ResultsAugust 21, 2012 12:00PM - 1:30PM (CST) Online/E-Course







14


OverviewIt’s time to put an end to the random acts of social media, and de-velop a sound social media marketing strategy that you can put in place today. Each social network serves a unique purpose. But, if used within a comprehensive strategy, each network can build off one another to create the ultimate social presence. Attend this e-course and learn how to use “The Big 6” social networks to create an all-encompassing social media marketing strategy.

How Will I Benefit?Attendees will complete this e-course with a solid understanding of the top 6 social networks and a plan to create an integrated social media marketing strategy. This course will walk you through:

● The purpose of each social network and how each can be used to market your business

● How to find your target demographic on each network● Developing a plan to successfully integrate “The Big 6” social

networks into a comprehensive social media marketing strategy

What Will You Learn?● The ins and outs of Facebook, Twitter, YouTube, Blogging,

LinkedIn and Pinterest

● The latest tips and tricks to market your company on each social network

● How to develop a more structured approach to social media marketing using a content calendar

● How to grow your following on each respective social network● How to determine what type of content to share on each network● How to develop an active and engaged community online using

social media

Cost$189.95



Building on the Big 6: Creating a Complete Integrated Social Media Marketing Program Using Facebook, Twitter, YouTube, Blogging, LinkedIn and PinterestSeptember 20, 2012 10:30AM - 1:30PM (CST) Online/E-Course







15


OverviewA successful trade show appearance not only requires you to captivate attendees in person, but now you also have to find a way to grab their attention online! This e-course will walk you through the process of using social media to market your next trade show. Attend this course and you’ll learn the specific tools to use and how you can use them to maximize your results online and in your booth.

How Will I Benefit?Attendees will complete this e-course with a sound understanding of what it takes to create and execute a successful social media marketing campaign for their next trade show. This course will walk you through: ● Using social media to engage with event attendees before, dur-

ing and after the trade show● Which tools and tactics will help you stand out and engage with

attendees on the social networks at the trade show● Setting up a plan to create a successful trade show social media

marketing strategy that you can take back to the office with you

What Will You Learn?● Which tools and channels will help your business stand out at

the trade show

● How to reserve your social media nameplaces● How to use Facebook, Twitter, blogging and videos to build a

buzz before the trade show● How to set and achieve your trade show goals using social me-

dia● How to coordinate the front lines with the back office social me-

dia efforts

Cost$129.95

Who Should Attend?● Marketing coordinators, managers and directors● Trade show coordinators ● Service marketing professionals● Small business owners


Social Media for Trade Shows Master Class: Developing an Integrated Social Media Program for Trade ShowsOctober 18, 2012 11:30AM - 1:30PM (CST) Online/E-Course







www.marketingsavant.com





marketingsavant social media course catalog - 2012

Business

social media work

social media program

social media roi

social media mistakes

media results

social networks

event marketing

small businesssocial