Marketo Mobile EngagementMichael Berger

Director, Product Marketing @ Marketo

Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 5/5/2015

Transformation in Marketing and Advertising

MassAdvertising

Focus on themessage

EpisodicMarketing

Focus on point-in-time

campaigns

EngagementMarketing

Focus onlong-term

relationships

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Engagement MarketingBuild personalized and enduring relationships

#1 - As Individuals

#2 - Based On What They Do

#3 - Continuously Over Time

#4 - Directed Towards a Goal

#5 - Everywhere They Are

• They are currently 7.22B “active” mobile devices on planet earth, more than there are people.

• 1.6B people are buying new PCs every 5 years, 4Bpeople buying new mobile devices every 2 years

• More than 50% of emails are opened on a mobile device

“They” Are On Mobile

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Customers Define Their Own Journeys

Marketo’s Unique Approach

Think

Listen Speak

• Marketo Mobile Engagement SDK components are added to mobile app

Listening and Speaking on Mobile

Marketo Mobile Engagement (MME) empowers Marketers to:

• Listen for key activities in native mobile apps and use that to inform cross channel communications

• Speak via push notifications and in-app messages informed by cross-channel activity

• Drive lasting customer engagement by providing unified and personalized experiences coordinated across channels.

Listening and Speaking on Mobile

Listening

Speaking

• Marketo Mobile

Engagement makes it

easy for the Marketer to

deliver push

notifications & in-app

messages

Speaking

Easily Build Cross-Channel Conversations

IF

Easily Build Cross-Channel Engagement

IF

THEN

Marketo Mobile Engagement DemoEi-Mang Wu

Senior Product Manager @ Marketo