outspoken - mobile engagement
DESCRIPTION
Outspoken is the most experienced SMS and MMS messaging platform in the U.S., combining high-volume text message aggregation with a rich-media messaging platform that enables brands to engage with consumers via their mobile devices. As the original pioneer in mobile video and direct-carrier-connected aggregation, Outspoken now powers the messaging campaigns for thousands of businesses who leverage its advanced platform to increase customer awareness, engagement and lifetime value. Outspoken is headquartered in Los Angeles and is backed by Silver Lake Sumeru.TRANSCRIPT
Mobile Engagement
Political Innovation & Success
Tens of millions of messages transmi0ed during campaign’s final weeks Over 2.5M messages sent during single blast with no latency 10% of dona;ons during final campaign months submi>ed via mobile messaging Successfully added new revenue channel to poli=cal organiza=ons Major contributor of net new supporters
Outspoken was used during the 2012 mobile elec;on by Obama for America to create the largest voter mobile engagement via Text in history
US Mobile Voter Engagement Platform
Target & Ac;vate • Geotarget by CD and state • Generate phone calls • Send right message at right =me
Social Media • Share on Facebook &Twi0er • YouTube • Force mul=plier
Interac;vity • Building a community people • Asking for content/crowdsourcing • Submit MMS video and stories
Visual Content • Key to mo=va=on • Send video and rich imagery 1-‐1 • Emo=onal stories of real people
Fundraising • Easily integrate with your
fundraising plaMorm • Combine with call to ac=on
PlaMorm • Most robust plaMorm there is to
deliver a mass mobile campaign to millions of people
We build and provide the tools to successfully engage & drive voter ac7on
Deliver the Most Impactful Message
Outspoken offers the only mobile plaMorm that can deliver high quality video and rich media content to reach and engage cons;tuents
Plain Text Messaging • 140 Character limit • Include links only
How You Want it • Video • Images • Audio • Voice over • Slideshows • Click-‐to-‐call
Send What You Want • Campaign ad • Statement from a candidate • Video from a surrogate • Message from a celebrity • Compelling grassroots story • Presenta=ons
The Right Way • Unlimited text • Proper grammar • Mul=ple languages • Click-‐to-‐social • Text-‐to-‐vote
Engage with Hard to Reach Audiences
Mobile Behavior • Hispanic ci=zens send 2x daily avg. text messages • 20% More =me watching mobile video • Hispanic account for 20% of all mobile payments in the US
US Hispanic Audience
* Hispanic Ins=tute, 2011; Nielsen, 2012 .
Outspoken’s plaMorm is capable of engaging hard to reach audiences and target demographics more successfully than other digital channels
Text Reforma
to 51515
98%
15% 16%
1% 12%
2%
Open Rate Conversion Rate
Outspoken Social Email
Outspoken vs Others
Solicit Content From Loyal Supporters
During the 2012 elec;on Outspoken created a campaign that let people share powerful images of taking ac;on for something they believed in
Re-‐package Supporter Content for a Wider Audience
Amplify Your Message: Social Sharing
Instead of pushing users to a mobile web page, Outspoken allows users to share content directly to Facebook, Twi>er, with one-‐click
Can Embed Hash Tags for Twi>er & Facebook
Soon to add
Also support
Our plaMorm allows you to see incoming texts in a streaming fashion similar to a twi>er feed, from there you can easily respond to their cons;tuents in real-‐;me
Engage with Two-way Communication
Outspoken has extensive experience seamlessly integra;ng with in-‐house CRM systems (i.e. Blue State Digital), as well as provides 24x7 US based support
Integration with CRM/3rd Party Platforms
Current CRM
Optimize Messaging With A/B Testing
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Provide be>er engagement and loyalty by tes;ng the effec;veness of different copy and content with our easy to use A/B tes;ng
1 2 3
Choose which campaigns You want to send
B
Choose % of people to send to
Make any addi=onal changes to features and send!
50%
50%
A
Advanced Targeting
Text House + ZIP to 51515
Local District Targe;ng
Na;onal Targe;ng
Target Voter Registra;ons
Target by Any Mobile Data Available
payvia campaign management plaMorm includes features specifically designed to op;mize targe;ng for advocacy organiza;ons
Use Rich Data for Targeted Engagement
Carrier
Handset Detec=on
OS
Dona=ons
Loca=on
Interests
Behavior
Messaging
Voter Registra=on Dona=on Frequency
Outspoken combines rich data from messaging, engagement, and handset detec;on to dynamically iden;fy voters in real ;me for be>er targe;ng and segmenta;on
Content Model
Avg. Dona=on Size Congressional District Targe;ng Outspoken is the only messaging provider that can target by congressional district
Congressional District
Track ROI with Our Cloud-Based Platform
Outspoken’s Campaign Management plaMorm is best in class, and allows for a mul=tude of real-‐=me campaign set ups, execu=ons, tracking and analy=cs
Vo=ng Crea=ve Content
Mul=ple Log-‐ins Lists/Segmenta=on Repor=ng
Unlimited Video, Photo, & Audio Storage!
A/B Tes=ng
Full Service Strategy & Support
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Outspoken provides a full in-‐house design and video produc;on team, as well as a dedicated strategy team with experience execu;ng successful mobile campaigns
Outspoken Full Service
Research Strategy Crea;ve
Report
ROI Review Analysis
Con;nuously Op;mize
Crea;ve Services • Mobile Landing Pages • Graphic Design • Video Edi=ng • Video Produc=on
Client Services • Copy & Signage • Messaging Strategy • Content Strategy • Legal & Industry
Compliance
Technology Services • Custom Repor=ng • Custom Integra=ons • Web development • Transcoding services
Campaign Services • Quarterly Analysis • Campaign Reviews • Op=miza=on
Appendix
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Appendix
1
• #1 Text Message Marke;ng PlaMorm in the US • Over 10 years experience for mobile engagement and text messaging • Deliver 2/3 of all Picture & Video Messages from Brands to consumers in the US • Outspoken has sent nearly 12 billion messages for top organiza;ons and non-‐profits • Executed 30,000+ campaigns for Top Na;onal and Local organiza;ons and non-‐profits • Award winning plaMorm:
Named Top Messaging PlaMorm
The Leading Messaging Provider for Poli;cal Commi>ees and Advocacy Groups
Industry Leading Platform
1
Over 1 out of 6 Americans get text messages via Outspoken each month
Entertainment Financial Media QSR CPG Retail
Connecting The World Best Brands
Innovator in Mobile Features & Capabilities
1. SMS support 2. MMS Support
• Video • Image • Audio • Animated .gif • passbook
3. Transcoding services • Content adapta=on
4. Text for Info 5. Text to Vote 6. Text to Win 7. Text for Coupon 8. Text file processing 9. Survey/Polling 10. Loca;on based Targe;ng
• Area Code (U.S. & Canada) • DMA (U.S. & Canada)
21. RSS feed integra;on 22. MRSS feed integra;on 23. APIs
• Messaging • Lists • User/Device lookup • Media upload
24. Client hierarchy 25. Two way communica;on pages 26. Mobile landing page templates 27. Keyword aliases 28. Custom HELP/STOP
• By short code • By campaign
29. Bitly integra;on • URL Shortener • Analy=cs
30. Customer Service tools • Transac=on lookup • Subscriber opt out tool • User lookup • Keyword lookup
11. Device Based Targe;ng • Carrier • Opera=ng System
12. Social Media • Facebook • Twi0er • Instagram
13. Configurable message flows • Age verifica=on flow • Reply Y flow • SMS no=fica=on flow
14. Campaign Manager user management
15. Subscriber/List management 16. Content management 17. Keyword management 18. Ads;tch 19. Analy;cs/Repor;ng 20. A/B Tes;ng
82% 80%
65%
50% 44% 43%
With MMS, SMS and video consump7on growing at a fast clip, a Mobile Marke7ng pla=orm enabling organiza7ons to leverage these fast-‐growing trends is long overdue
Sources: Neislen
Americans Increase Use of SMS & MMS
Thank you!
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