Entertainment  &  Media  

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•  #1  Text  Message  Marke.ng  Pla2orm  in  the  US    •  Deliver  2/3  of  all  Picture  &  Video  Messages  from  Brands  to  consumers  in  the  US    •  Outspoken  has  sent  nearly  12  billion  messages  for  top  merchants  •  Executed  30,000+  campaigns  for  Top  Na.onal  and  Local  merchants  •  Award  winning  pla2orm:  

Named  Top  Messaging  Pla2orm  

Trusted Mobile Solution

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Over  1  out  of  6  Americans  get  text  messages  via  Outspoken  each  month  

Advertisers and Media Using MMS

82%   80%  

65%  

50%  44%   43%  

With  MMS,  SMS  and  video  consump.on  growing  at  a  fast  clip,  a  Mobile  Marke.ng  pla2orm  enabling  brands  to  leverage  these  fast-­‐growing  consumer  trends  is  long  overdue  

Sources: Neislen

Consumers Increase Use of SMS & MMS

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Outspoken Platform Overview

With Outspoken you can send…

2  Mins.  of  Audio  

MulEple  Languages  

Up  to  12  Images  at  Once  

Post-­‐to-­‐social  

40  Secs.  of  Video  

Unlimited  Characters  

Text  ‘AHH’  to  51515  •  Includes  Video  •  Social  Poster  

Deliver Targeted Messages

Segment  and  target  your  messaging  for  higher  ROI  •  Outspoken  allows  you  to  segment  subscribers  and  send  targeted  messages  based  on  

preferences  

Types  of  Segmenta.on  •  Time  •  LocaEon  •  OS  •  Handset  •  User  preferences  •  Behavior  •  Content  

Custom  Landing  Pages  

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Mobile  is  the  key  channel  to  reach  consumers  and  drive  ac.on  •  20%  of  all  media  Eme  is  now  spent  on  a  mobile  device  •  70%  of  mobile  searches  lead  to  online  acEon  within  an  hour  

Pla2orm  Features  &  Professional  Services  •  Post-­‐to-­‐Social  •  Text-­‐to-­‐Win  •  Text-­‐to-­‐Vote  •  Text-­‐to-­‐Screen  •  Send-­‐to-­‐Mobile  •  Two-­‐way  CommunicaEon  •  Text-­‐for-­‐Info  •  Survey/Polling  

Engage Your Viewers

Objec.ve  •  Drive  database  growth,  tune-­‐ins  and  viral  

impressions  to  support  ABC’s  new  sitcom,  Happy  Endings  

 Strategy  

•  Promote  databases  across  all  available  show  properEes;  shared  exclusive  video  messages  leading  up  to  the  show’s  launch;  included  a  “Share  to  Facebook”  link  to  drive  viral  impressions  

Results  •  Thousands  of  viewers  joined  the  database;  

260%  increase  Facebook  viral  impressions  

Generate Buzz

Objec.ves  •  Increase  weekly  tune-­‐in    •  Compel  social  sharing    •  Direct  immediate  sales  via  iTunes  

 Strategy  

•  Glee  uElized  exclusive,  weekly  video  messaging  to  drive  tune  ins  

•  Included  ability  for  recipients  to  share  messages  across  social  networks,  increasing  viral  impressions  

•  UElized  iTunes/MMS  integraEon  to  drive  sales    Results  

•  Grew  mobile  database  33%  in  one  day  •  2  million  viral  impressions  per  season  via  

mobile  sharing  •  Support  #1  iTunes  sales  posi=on  each  week    

Drive Tune-in

Objec.ves    •  Build  a  one-­‐one  connecEon  viewers  to  

engage  and  increase  loyalty    Strategy  

•  ABC  Family  prompted  fans  to  opt-­‐in  with  exclusive  content  and  weekly  sneak-­‐peeks    

 Results  

•  Created  a  six-­‐figure  mobile  database  in  one  season    

•  Responsible  for  10%  show  audience  engagement    

Build Viewer Loyalty

Results  with  Outspoken  •  Successfully  added  a  new  revenue  channel  •  MMS  AdverEsements  CTR  over  15%  •  Doubled  annual  mobile  Ad  revenue  in  6  months  ader  using  AdSEtch    •  Only  Outspoken  offers  a  way  to  append  adver=sing  onto  video  messaging    

Market    •  Piesburg  

 

Media  Type  •  Television  

 

Mobile  Database  Size  •  +10,000  subscribers  

 

Solu.on  •  WPXI’s  Used  AdS=tch  to  aeach  locaEon  &  Eme-­‐based  

adverEsements  to  its  mobile  video  content  •  Outspoken  educated  sales  team  on  selling  MMS  

mobile  adverEsing  

Local  Adver.sement  

Generate More Ad Revenue

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Outspoken  provides  a  full  in-­‐house  design  and  video  producEon  team,  as  well  as  a  dedicated  Strategy  team  to  execute  and  assist  on  all  markeEng  program  needs  

Strategy, Creative & Technology Services

Crea.ve  Services  •  Mobile  Landing  Pages  •  Graphic  Design  •  Video  EdiEng  •  Video  ProducEon  

Client  Services  •  Copy  &  Signage  •  Messaging  Strategy  •  Content  Strategy  •  Legal  &  Industry  Compliance  

Technology  Services  •  Custom  IntegraEons  •  Web  development  •  Transcoding  services  

Thank  you!  

QuesEons?  Email  sales@outspoken.com  or  Text  SALES  to  94444  (Msg  &  Data  rates  may  apply)