outspoken - enterprise overview

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Enterprise Overview

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Outspoken is the most experienced SMS and MMS messaging platform in the U.S., combining high-volume text message aggregation with a rich-media messaging platform that enables brands to engage with consumers via their mobile devices. As the original pioneer in mobile video and direct-carrier-connected aggregation, Outspoken now powers the messaging campaigns for thousands of businesses who leverage its advanced platform to increase customer awareness, engagement and lifetime value. Outspoken is headquartered in Los Angeles and is backed by Silver Lake Sumeru.

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Page 1: Outspoken - Enterprise Overview

Enterprise Overview

Page 2: Outspoken - Enterprise Overview

Entertainment Financial MediaQSRCPG Retail

Connecting The World Best Brands

Page 3: Outspoken - Enterprise Overview

1

• Largest Aggregator in North America• Over $100B invested into technology and infrastructure• #1 Text Message Marketing Platform in the US • Featured as a Top Mobile Messaging Vendor by Forrester• Since 2004 Outspoken has sent nearly 12 billion messages for top

brands• Executed 30,000+ campaigns for Top National and Local Brands• Award winning platform:

Named Top Messaging Platform

Among 250 Top Private Companies

Among 100 Top Private Companies

Trusted Mobile Solution

Page 4: Outspoken - Enterprise Overview

With Outspoken you can send…

2 Mins. of Audio

Multiple Languages

Up to 12 Images at Once

Post-to-social

40 Secs. of Video

Unlimited Characters

Text ‘AHH’ to 51515• Includes Video• Social Poster

Page 5: Outspoken - Enterprise Overview

MMS gives a higher ROI than other digital marketing channels

Key Benefits of MMS

MMS SMS Email Social

15%

10%

2% 1%

• Better branding opportunities for clients• Delivers thousands of characters per message• Get higher customer engagement with a 15% avg. CTR• MMS increases campaign opt-ins by 20% over SMS• Subscribers are 8X more likely to share MMS content to

social networks

VS

MMS SMS

Source: Outspoken proprietary client dataConversion Rates

Page 6: Outspoken - Enterprise Overview

No Body Else Delivers Higher Quality MMS

Other Providers

Lost resolution Content cut-off

Outspoken’s smart pipe uses our large proprietary handset database to deliver the best possible quality content over MMS

+12,000 Devices

Page 7: Outspoken - Enterprise Overview

Deliver Targeted Messages

Segment and target your messaging for higher ROI• Outspoken allows you to segment subscribers and send targeted messages based on

preferences

Types of Segmentation• Time• Location• OS• Handset• User preferences• Behavior• Content

Custom Landing Pages

Page 8: Outspoken - Enterprise Overview

AdStitchInsert Pre-roll & Post-roll ads

SweepstakesText-to-win or Text-to-Vote

Send-to-Mobile Send any content via text message

Social PosterOne Click Share to FB, Twitter, etc.

Coupons2D Barcodes, Passbook

Text-to-ScreenText-in photo or video to online or event

SurveyPolling or Correct Answer

Send to Mobile

Key Features & Capabilities

Two-WayRespond directly from the platform

Page 9: Outspoken - Enterprise Overview

• Enables mobile recipients to share content to their social networks• Track the usage among your audience such as number of posts and total content views

Text WALGREENS to 21534

One-Click Post-to-Social

Soon to come:

Page 10: Outspoken - Enterprise Overview

Text Messages Online Votes Social

1,000,000+

15,000 864

Papa John’s sent a coupon code with every text message and had an

11% redemption rate

Voting Contest

Text-to-Win & Text-to-Vote

Page 11: Outspoken - Enterprise Overview

Generate Ad Revenue With AdStitch

• AdStitch allows you to insert a pre-roll & post-roll Ads onto your MMS video content • Building a subscriber base via mobile allows merchants to create additional ad inventory

With Mobile’s high engagement rates, AdStitch is perfect opportunity to monetize content & increase revenue

Pre Or Post Roll Ad Content

Page 12: Outspoken - Enterprise Overview

We Provide• Text-to-screen management• Ease of Promotion via social • Monitor and tracking

Benefits• Incentivized Opt-In• Increase Engagement• Quality Content

Increase Engagement with User Generated Content

• Outspoken allows people to text in photos or videos during a live event, a web page, or for a contest or sweepstakes

Page 13: Outspoken - Enterprise Overview

Promo Codes

5-10X More Results Than Email

Mobile Coupons Drive Transactions

When using MMS CTR & redemption rates increase over 3x traditional SMS

Page 14: Outspoken - Enterprise Overview

Encourage One-One Mobile Sharing• Customer can text content from your web page directly to a mobile phone• Send-to-mobile button takes content from your webpage and send it in the proper MMS

format

Page 15: Outspoken - Enterprise Overview

• Our platform allows you to see incoming texts in a streaming fashion similar to a twitter feed• From there you can easily respond to individual subscribers in real-time

Two-way Communication

Page 16: Outspoken - Enterprise Overview

Innovator in Platform Features & Capabilities

1. SMS support2. MMS Support

• Video• Image• Audio• Animated .gif• passbook

3. Transcoding services• Content adaptation

4. Text for Info5. Text to Vote6. Text to Win7. Text for Coupon8. Text file processing9. Survey/Polling10. Location based Targeting

• Area Code (U.S. & Canada)• DMA (U.S. & Canada)

21. RSS feed integration22. MRSS feed integration23. APIs

• Messaging• Lists• User/Device lookup• Media upload

24. Client hierarchy25. Two way communication pages26. Mobile landing page templates27. Keyword aliases28. Custom HELP/STOP

• By short code• By campaign

29. Bitly integration• URL Shortener• Analytics

30. Customer Service tools• Transaction lookup• Subscriber opt out tool• User lookup• Keyword lookup

11. Device Based Targeting• Carrier• Operating System

12. Social Media• Facebook• Twitter• Instagram

13. Configurable message flows • Age verification flow• Reply Y flow• SMS notification flow

14. Campaign Manager user management

15. Subscriber/List management16. Content management17. Keyword management18. Adstitch19. Analytics/Reporting20. A/B Testing

Page 17: Outspoken - Enterprise Overview

Reporting & Analytics

Track & Report• Delivery Success• Total Message Volume SMS/MMS• Multiple Campaigns• Total opt-ins/opt-outs• Unique recipients• Location• Carrier• Handset• OS• Links & CTR

Easily• Create Custom reports• Export to Excel or CSV• Schedule reporting

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Outspoken provides a full in-house design and video production team, as well as a dedicated Strategy team to execute and assist on all marketing program needs

Strategy, Creative & Technology Services

Creative Services• Mobile Landing Pages• Graphic Design• Video Editing• Video Production

Client Services• Copy & Signage• Messaging Strategy• Content Strategy• Legal & Industry Compliance

Technology Services• Custom Integrations• Web development• Transcoding services