marketplace supplements survey

7/24/2019 Marketplace Supplements Survey

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Source: CBC Research Toronto

MarketplaceVitamins & Supplements Survey

September 2015


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Source: CBC Research Toronto 1

Objectives & Methodology

The producers of Marketplace commissioned a survey on Vitamins and Supplements to be included in a

Marketplace episode to be broadcast in the 2015/16 season. They survey explored consumption of

vitamins and supplements and general opinions on the associated health benefits

A series of questions were asked by EKOS in their online panel (Probit) among Anglo Canadians. The

survey was in field from September 22 to 28, 2015 among a representative sample of 1,080Canadians 18

years of age or older.


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Vitamins/Supplements Canadians used in the past year

2

52%

46%

44%

28%

23%

20%

28%

17%

Vitamin D

Multivitamins

Vitamin C

Fish oil

Probiotics

Protein Powder

Other vitamin/supplement

I have not taken any vitamins orsupplements in the past year

Q1 In the past year, have you taken any of the following vitamins or supplements or given any of the below to a child or family member? Select all that apply.

Over eight-in-ten Canadians (82%) have used vitamins or supplements in the past year or given them toa child or family member.

1,080 Canadian Anglophones 18+ years of age

82% in pastyear

Other includes:

Calcium, B12, Magnesium,Vitamin B, Glucosamine, Iron,Vitamin E, Folic Acid


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Perceptions on Health Benefits ofVitamins/Supplements

3

Q2 People have many different opinions about vitamins and supplements. Please indicate your agreement with the following statements using a scale from 1 to 5,

with 1 meaning completely disagree and 5 meaning completely agree.

24%

19%

22%

19%

45%

45%

38%

37%

19%

21%

22%

16%

7%

9%

12%

17%

4%

5%

6%

11%

I believe taking vitamins and/or supplementsimproves my health

I believe that taking vitamins and/or

supplements helps prevent illness

I believe vitamins and/or supplements are

important for maintaining good health

I believe taking vitamins and/or supplements is

a good replacement for nutrients missing in

my diet

Completely Agree Somewhat Agree Neutral Somewhat Disagree Completely Disagree DK

Total Agree

AllRespondents

Took Vit./Su.in past year

69% 78%

64% 71%

60% 68%

56% 61%


Seven-in-ten Canadians (69%) believe that taking vitamins or supplements improves their health. Over

six-in-ten (64%) believe that taking vitamins/supplements helps prevent illness. More than half agree thattaking vitamins/supplements is a good replacement for nutrients missing in their diet (56%). Agreement

is higher among those who took Vitamins or supplements in the past year.


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Perceptions on Health Benefits ofVitamins/Supplements

4

Q2 People have many different opinions about vitamins and supplements. Please indicate your agreement with the following statements using a scale from 1 to 5,

with 1 meaning completely disagree and 5 meaning completely agree.

20% 36% 19% 19% 4%I am confident that there is no harm in taking

vitamins and/or supplements

Completely Agree Somewhat Agree Neutral Somewhat Disagree Completely Disagree DK

More than half (56%) believe that there is no harm in taking vitamins and supplements.


Total Agree

AllRespondents

Took Vit./Su.in past year

56% 61%


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Vitamin C Perceptions

5

36%

36%

28%

Yes

No

Not sure


Do you believe taking Vitamin C, especially in high doses, helps fight off a cold?

Q3 When it comes to Vitamin C, do you believe taking Vitamin C, especially in high doses helps fight off a cold?

More than one third (36%) of Canadians -- and more than half (56%) of those who took Vitamin C in thepast year -- believe that taking Vitamin C helps fight off a cold.

Took Vitamin Cin the past year

n=473

Yes 56%

No 21%

Not sure 23%


7/7Source: CBC Research Toronto

Vitamin C Perceptions

6

24%

49%

27%

Yes

No

Not sure


Do you believe this product will help fight off a common cold?

Q4 When you look at this packaging below, do you believe this product will help fight off a common cold?

Nearly one-in-four (24%) believe this product will help fight off a commoncold more than one third (36%) among those who took Vitamin C in

the past year.

Took Vitamin Cin the past year

n=473

Yes 36%

No 35%

Not sure 29%

marketplace supplements survey

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