marohnic expand youraudiencewithmobileapps-ny
DESCRIPTION
Expand your audience with mobile apps. Viktor Marohnic from ShoutEm and Dan Patterson from ABC Radio will share how today's technology enables you to turn your great content into a useful location based / real time mobile service, on an extremely low budget. Launching feature rich mobile apps has become as easy as launching a blog. What are the best practices, what does that mean for you? More work, more readers, more engagement? Recently we've worked with a few bloggers and took them to completely new dimension using location based technology and mobile apps. We will show you how we turned a food blogger into a location based service, and a local news blogger into a mobile community practically overnight.http://blogworld-nyc2011.sched.org/event/7774608c4b4653f75edff185818d4eddTRANSCRIPT
Expand Your Audience with Mobile Apps
Expand Your Audience with Mobile Apps
Jacob Javits Center 1A10, 3:45PM-4:45PM
Speakers: • Viktor Marohnic, CEO – ShoutEm.com• Dan Patterson, Digital Platform Manager - ABC News Radio
Jacob Javits Center 1A10, 3:45PM-4:45PM
Speakers: • Viktor Marohnic, CEO – ShoutEm.com• Dan Patterson, Digital Platform Manager - ABC News Radio
SpeakersSpeakers
Viktor Marohnic, ShoutEm CEO
• Recently moved from Zagreb, Croatia to live and work in NY
• Tired of developing things from scratch, decided to build tools which help people with limited budget to build great Mobile Apps and Social Networking websites
Dan Patterson, Digital Platform manager at ABC News Radio
• Journalist, technologist, broadcaster, and geek. I generally post about media, politics, technology, and the inevitable zombie apocalypse. By day I'm the Digital Platform Manager and an occasional UN reporter for ABC News Radio
Mobile usage is skyrocketingMobile usage is skyrocketingIn the near future, more people will read
your content on mobile devices than on the web
There are great tools out there that will make this transition easier
Mobile apps can add additional value to your blog/website and make it more powerful
Example of successful transitionExample of successful transition
• “Just another” food blogger • Writing about top places to eat
and have coffee • Organizing food tasting events www.youngandfoodish.com
How to transform a blogger into a Location Based Service overnight How to transform a blogger into a Location Based Service overnight
http://vimeo.com/23259842
More examples of mobile apps for
blogs
More examples of mobile apps for
blogs
Gone To New YorkGone To New York
7
Live DemoLive Demo
WeHarlem.comWeHarlem.com
9
Musicians can go mobile as wellMusicians can go mobile as wellGavin Friday / The MuseBox
The MuseBox is a music agency based in SoHo, NYC. They represent hundreds of indie musicians, bands and artists.
They realized that in addition to their standard service offerings of PR, marketing, blogs and website strategies, the mobile channel is a powerful way to reach a young audience and drive additional revenue through iTunes purchases.
They launched their first app for Gavin Friday ahead of the release of his new album, “catholic”.
Mobile strategy for radio stations
Dan PattersonDigital Platform
ManagerABC News Radio
Apps should be easy!