mars entrepreneurship 101 marketing presentation (january 2015)
TRANSCRIPT
Epiphanies, Florida &
The Key to Marketing
Success
Before We Get Started……
@markevans
#ent101
July:
average
temperature
28C
Yes, that’s an air conditioner
• Needs
• Motivations
• Desires
• Fears
• Challenges
• Interests
• Brand awareness
• Leads, sales
• Users/customers
• Validation/credibility
• Media coverage
• Investors
The average person
sees and hears
>100,000 words/day
of content: TV,
radio, social media,
video games, text
messages, Web.
Brands need to
be publishers
(apparently)
Social media is
table stakes (aka
every is doing it)
Consumers
have lots of
information at
their fingertips
Engaging
Distracted,
Multi-Tasking,
Information
Overloaded
Consumers
There is a Huge
Challenge
The Answer: Storytelling
What is Storytelling, Really?
• Engaging
• Authentic, meaningful
• Tap into emotions
• Spark interest, imagination,
curiosity
• Drives actions (leads, sales,
users)
• Drive relationships
Why Stories Matter
The Digital Evolution
Website
Social
Media
Content Marketing
Storytelling
#7 Poor Marketing(Should be higher!)
7 Must-Haves for Storytelling
Success
• Being customer-centric
• A willingness to listen
• Flexibility, agility
• Having personality
• Commitment
• Courage
• How are you unique or
different?
• Who are the target
audiences?
• Where do you tell stories?
• Who gets to tell stories?
• How do you measure
success?
• How do you keep it going?
Keys for Telling Good Stories
Storytelling Story-doing
Credit: http://www.magneticcontent.biz/the-shift-from-storytelling-to-story-doing
Rank Your Storytelling
Priorities
Nice
Never
Now
Everyone’s a Storyteller
Messaging, Website, one-pagers
Case studies, videos, infographics, conferences
Social media, advertising, white papers
A Staged Approach to Storytelling
“Storytelling for Startups”How fast-growing companies can
embrace the power of story-driven marketing
A signed copy of the book and
two hours of consulting
Visit: storytellingforstartups.ca
or leave your business card
