martin spurway portfolio
DESCRIPTION
Industrial Design Graduate Portfolio, featuring work from University, Internships and Freelance projectsTRANSCRIPT
My name is Martin Spurway and I am a Final Year Industrial Design Student at Loughborough University. I have over a year’s industry experience of working in both in house and in design consultancies . The following contains work from University and Freelance Projects.
ContentsMoosh Watches Flip Energy EducationHummer Oil BottleBodu BeruOsim CurveHitch Cameras
Intern & Freelance Clients
computersMOLE
LET’S PLAY
Moosh Watches
Moosh watches create a fun and interactive experience which encourage children to play out side. The watches allow children to connect to each other, whilst aiming to get rid of social playground stigmas. Moosh also allows children to reflect on daily activities and collect online badges.
Connect to each other
via bluetooth
Plugin to computer
for social networking
Collect Badges on PC/
Mac & iPod application
Encourage Social &
Outdoor Play
Customisable &
tradable straps
HI!
Friendly, Recognisable
& comfortable to wear
HI!
64%of kids today, play outside less than once a week
31%of kids considered
overweight or
obese in the UK
10m
Devices use bluetooth so children can connect Accelerometer and timer
measure how long activityis sustained for
Kids can see who they’ve played with as well as
scores and points
Works within a 10 meter
radius
Flip Energy Education
Flip helps families become aware of what effect their heating habits have on climate change. Flip monitors the efficiency and behaviours of heating in the home. When efficiency begins to decline, the photos begin to disappear, using an electro magnetic mechanism.
Helping Families SaveEnergy in the Home
Heated Efficiently Inefficient Heating Photos Disappear
User Printed Photos
Split FlapDisplay Numbers
Electro Magnet
Rubber Base
BatteriesThermometer
Bodu Beru - Maldivian Spa
Prize Winner of the Futureproof 2010 Competition, to create a luxury spa brand from scratch. Bodu Beru creates a unique home spa experience which is like having your own Maldivian Spa in a bottle. Based on years of Maldivian Experience, Bodu Beru is ethically sourced and uses fairtrade ingredients.
Where Bodu Beru Stands
Luxury Affordable
Brand ValuesMake people feel like
they are on holiday. Offer ultimate relaxation in an
increasingly hectic lifestyle. Ethically driven and
responsible.
Brand Values
ProductAttributes
Place to be
UserReward
PrestigeLuxury
Experienceat home
Brand Values
ProductAttributes
Female onlyescape
UserReward
High ClassSpa
QualityEveryday
Brand Values
ProductAttributes
Good Enoughto eat
UserReward
DeliciousIngred-
ients
Feed yourskin
Product AttributesBased on years of LuxuriousMaldivian Remedies, goodquality materials encourage
the user to reuse theproduct and visitBodu Beru Stores.
User RewardFeeling of Maldivian Spa
holiday in a bottle, LuxuryHigh Quality materials,Charitable to Ocean and
Maldives FishingCharities
Logo Colour Logo Monochrome
+ +
Logo Generation
=
Big Idea
Target Market30 - 50 yearold females
Product & ServiceSpa Products, body
wash lotions, scrubs & candels
AttributesUnique sense
of Luxury, Holidayin a bottle
Key CompetitorsChampneys, Sanctury,
Body Shop
Competitive AdvantageHoliday Maldivian Experience
in your own bathroom
Value PropositionEthically sourced &charitable donation
Vision & MissionCreate Maldivian Spaexperience at Home
Hummer Oil Bottle
This styling exercise enabled me to develop a strong brand essence and adapt this to the design of a different product. I used the keywords Military, Secure, Substantial and Intimidating. The product styling and functionality has been taken from the styling cues of the Hummer and Humvee Military vechiles.
OSIM Curve
The OSIM Curve is a health and fitness product, which aims to make fitness fun. Using core balance and stability, users have to touch targets which are projected on to the floor whilst maintaining their balance. Part of a group project with Jennie Morley, Emma Darby and Joe Richardson.
Fitness Fun
Less work, More play Who says Fitness has to be hard work
A fitness with friends that works.
Stimulating and toning core muscles,
improving balance and flexibility
to achieve your dream body.
hitchsharing memories Capture Upload Project Connect
Hitch Cameras
Hitch is a new way of capturing memories for family events. Paired cameras allow greater integration and ease of access to a range of shared photos taken by others at these events, both online or on the day. These are aimed to provide a more sustainable and improved experience from the current disposable cameras that are often used.
Passive Interactivity
Bas
ic F
unct
iona
lity
Immersive Interactivity
Dyn
amic
Em
pow
erm
ent
Competitive Landscape
OpportunityZone
PROFILE
I am a genuinely happy, hardworking and creative undergraduate achieving first class results in several modules. I am currently seeking work experience once I have graduated in July 2011. I strongly believe in the importance of creating useful, sustainable products that focus on user values, dreams and desires. I am very interested in change and have a keen interest in how creativity can enhance products,brands and experiences. I’m eager to enhance my skills in different aspects of design and feel the previous challenges through projects have allowed me to develop and keep developing a broader range of skills.
QUALIFICATIONS
2007 Industrial Design & Technology BA. (Hons) DPS Loughborough University (2nd Year 2.1)
Industrial Design Studies (First), Design Communication (First), Sustainable Design (First), Design Context (First) Design Practice, Design and Manufacturing Technology,
2006 - 2007 - A Levels - Verulam, St. AlbansArt and Design (A), Product Design (A), History (C)
2005 - 2006 - AS Levels - Verulam, St. AlbansArt and Design (A), Product Design (A), History (B), English (C)
2000 - 2005 GCSE’s - Verulam, St. AlbansArt, (A) Graphics (A*), History (B), English (B) Double Science (AA), Maths (C), German (C), IT
KEY SKILLS
A creative and innovative approach to my work has enabled me to quickly develop skills in both 2D and 3D design. I am able to work well individually or as part of a team as shown in group projects.
Adobe Creative Suite 5
Wacom Tablet Sketching
Microsoft Office 2010 PTC Pro Engineer Bunkspeed Shot Pro Autodesk Sketchbook Pro
Curriculum Vitae
SmallfryWalt Disney World
BulletproofBlue Marlin
Bulletproof, Brand Design – August 2010 - September 2010
• Bulletproof are a packaging, branding and shopper marketing design consultancy based in London.• 2 Week placement, prize for winning the Futureproof 2010 competition.• Worked on several live graphic based projects for large real clients.• Work featured in Harrods and Blue Water and other stores across the UK.• Worked for clients such as YooMoo, Kraft Foods and the Welsh FA.
Blue Marlin , Brand DesignJuly 2010 - August 2010
• Worked for structural packaging team for Blue Marlin Brand Design.• Worked on a month placement after being contacted through my website.• Being part of a small team mean’t that I was able to get involved in the whole design process.• Worked on packaging styling, structure, branding, client visuals and presentation formats.• Worked for clients such as Unilever and Cadburys.
Smallfry, Industrial Design September 2009 – June 2010
• Worked at Smallfry an award-winning design consultancy,• Gained real world industry experience & have been involved in several diverse live projects.• Work included, User research, Market Segmentation, Concept Generation & Development, Client Presentations and Branding • Delegated additional responsibility of managing my own projects.• Worked for clients such as PZ Cussons, Marks & Spencers andGenus Pharmaceuticals
Walt Disney World - Orlando - ICP -June 2009 - August 2009
• Work Placement at Walt Disney World Florida• Fortunate enough to work in one of the most creative places on earth.• Graduated from Disney University where I learnt important business and design philosophies. • Worked in a foreign country meeting new people and made friends from all over the World
Relevant Work Experience
Designers in Residence Workshops - September 2010 – Present • Worked in schools all across the UK teaching children from 12 – 18 year old. • Taught children about key design skills and processes.• Gave sketch demonstrations and presentations about my work.• Gained confidence in public speaking as well as answering questions given by the children
Spurway Security Group – June 2007 - August 2008
• Installed high security systems in prestigious buildings in London and the surrounding area. • Fortunate enough to work in Buckingham Palace in preparation for the public summer opening. • Worked in a very varied environment, meeting and working with a whole host of people.
Burston’s Garden Centre - April 2005 – July 2007
• Gained knowledge of catering for customers and dealing with their Problems.• Delegated additional responsibility of dealing with merchandising and product display. • Was privileged enough to have one of my displays used in a product catalogue in 2006.
Trashcan Promotions - November 2005 – December 2006
• Planned and organised fortnightly gigs to actively support local music.• Designed Flyers and T shirts for gigs and bands.• Set up Lighting and Sound equipment under strict time scale and schedule.• Allowed me to further my knowledge of stage lighting.
Additional Work Experience
INTERESTS & ACHIEVEMENTS
Recently I was chosen to present a group project to a large energy company in the UK. This consisted of a creative workshop with marketing personnel to try and get them to think differently about how their customers perceive energy in the home. My work has been published in several design blogs and magazines including Wired and Gizmodo as well as conducting a recent interview with a Bulgarian Design site, Lodiko. I have also done freelance branding and graphic design projects which I am constantly trying to build my skills. I have a keen interest in Photography and enjoy using old film cameras as well as digital. I enjoy sewing which has lead to the manufacture of toy Highland Cows and Penguins. I have completed my Gold, Silver and Bronze Duke of Edinburgh Award which was a great and rewarding experience and something which I really enjoyed. I am a competent driver will a full clean UK licence.
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