INTRODUCTION :Maruti suzuki India ltd.(MSIL)is a leading

manufacurur of four wheeler in India. Maruti suzuki was born on in 1983.It is the market leader in india,and on 17

september 2007.It is a joint venture companyMaruti udyog limited was renamed as

Maruti suzuki India limited.First modern car launched by Maruti Suzuki

in India.

PROFILE:Maruti Suzuki is India’s and Nepal's number

one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned

Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.

Vision:The leader in the Indian automobile

Industry,creating customer delight and shareholder’s wealth; a pride for India.

MISIONModernization of the Indian Automobile

Industry.- Developing cars faster and selling them for less.- Production of fuel-efficient vehicles to conserve scarce resources.- Production of large number of motor vehicles which was necessary for economic growth.- Market Penetration, Market Development Similarly Product Development and Diversification.- Partner relationship management, Value chain, Value delivery network .

SWOT ANALYSIS: Consists of analysis of internal environment

(Strength and weakness) and external environments (Opportunity and Threat).

STERNGHTHS:Contemporary technology. 

 ensuring talent and best professionals, Working culture, after sale services ,distribution, diversification, R&D

WEAKNESSBAD RELATIONSHIP BEETWEEN EMPLOYEE AND EMPLOYER.Still depends upon SUZUKI COPORATION, Japan For tech.

support, 10% components are manufactured outsideIndia. 

OPPURTUNITY: first company to roll out suitably designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable)mixed fuel. Other companies lacks economy of scale, so market is still open. Importing new technology is controlled by Govt. so there is plenty of untapped market and with increase in Income scale, Demand is rising

THREAT: Numbers of new Technology driven players and manufactures are in market. Govt .reducing support and cuttingdown the Gas supply quota.

HATCHBACK

SEDAN MUV SUV

SX4 OMNI GRAND VITARA

RITZ SWIFT DZIRE EECO JIMNY

ALTO

MARUTI

TATA

GMColumn1

02010

242887

83280

28255

Column2

Column3

2500075000

125000

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Axis Title