marvelous websites: a presentation for nado at their 2014 annual training conference
DESCRIPTION
Erica Allison presented to Executive Directors from Regional Planning Organizations and Councils of Governments from around the country at the 2014 NADO Annual Training Conference. The topic? Tips for more engaging websites that more accurately convey message and brand.TRANSCRIPT
truly remarkable, outstanding, fantastic, MARVELOUS websites
Erica Allison, PR Strategist
CEO, Allison Development Group
Marvelous
mar· vel· ous/`märv(ǝ)lǝs/
adjective
Causing great wonder; extraordinary.“marvelous technological toys”synonyms: amazing, astounding, astonishing, awesome, staggering, stunning
Extremely good or pleasing; splendid.“you have done a marvelous job”synonyms: excellent, too good to be true, splendid, wonderful
Marvelous
What Really Happens
Marvelous
What Really Happens
Branding
Media Campaigns
Websites
Workshop Agenda• Introductions……………………………………2:15• Desired Outcomes………………………….....2:30• Formula for Marvelous-ness………….………2:40• Review of Websites……………………………2:55
• Message? • Audience?• Challenges and Opportunities
• Make it Marvelous!..............………………….3:25• Wrap Up and To-Do List………………………3:50
Our Formula for Marvelous-ness
To thine own self
(and your audience)
be true.
Understand that bells and whistles are best seen and heard in moderation.
Other Marvelous Must-Knows• Be useful• Be accessible• Be valuable• Keep it clean• Tell a story• Tell it several different ways• Be a broken record…• But change it every so often• Don’t fall victim to outdated styles and platforms
Oh no…it’s my website!
Make it Marvelous
Nuts and Bolts of Marvelous-ness• Design for People • Images and Videos Need Context, too• Check Links• Understand Search (SEO) – and search for yourself!
The Benefits of Self-Search
Remember to…
1. Define your audience
2. Define your message
3. Understand and Manage YOUR Brand
4. Use the web to pull it all together
Marvelous Presentations
Go Forth and Be Marvelous• Message• Platform• Audience• Context• Content
