M A S C O T S E L E C T I O N A N D R E B R A N D I N GR E C O G N I Z E T H E PA S T, R E I M A G I N E T H E F U T U R E

M E E T I N G O F T H E R A D N O R T O W N S H I P S C H O O L D I S T R I C T B O A R D O F S C H O O L D I R E C T O R SJ A N U A R Y 2 6 , 2 0 2 1

Recent Background

Four Project Elements

Task Forces and Community Input

Milestones and Upcoming

Q&A

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The conversation surrounding the appropriateness of the "Raiders" name/mascot has been taking place since at least 2006, according to a timeline presented at a special August 4, 2020 Board meeting on the subject.

During the summer of 2020, concerns increased regarding the name "Raiders" and related imagery.

R E C E N T B A C K G R O U N D

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R E C E N T B A C K G R O U N D

At the Board ’s August 4, 2020 Special Meeting, more than 140 public comments were heard over 4+ hours. Prior to the meeting, commenters were invited to del iver their comments l ive, and 30 did so .

Notices were also published on distr ict media advertis ing the meeting and invit ing eligible and interested community members to email their comment for reading at the meeting. A message was also sent to staff and famil ies on July 9.

To date, the video of the meeting has been viewed more than 2,200 t imes on the RTSD YouTube channel .

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R E C E N T B A C K G R O U N D

The Board recessed the August 4 Special Meeting to ref lect on the community ’s feedback and reconvene to discuss next steps.

The reconvened meeting took place September 2, 2020. At the meeting, the Board voted 9-0 to ret ire al l Native American imagery and 8-1 to ret ire the "Raiders" name. The Board directed administration to plan a community-inclusive process to select a new name/imagery.

On September 3, 2020, an announcement regarding these decis ions was published on the RTSD homepage and an email was sent to al l staf f and famil ies . 5

1. DISCOVERY & INVENTORY• Ident i f i cat ion o f Instances• Catalog ing /Address ing Usage• Ongoing Research I tems

2. DEVELOP OPTIONS• Establ ish Mascot Se lec t ion & Rebranding Committee• Hold Committee Meet ings• Conduct Community /Student Feedback Act iv i t ies• Select 8 -10 Opt ions for Des ign & Selec t ion

3. DESIGN & SELECTION• Design Firm I l lustrates 8 -10 Developed Opt ions• Committee Se lec ts 2 -3 Opt ions• 8th-12th Grade Students Vote on 2 -3 Opt ions• Board Makes Final Name/Mascot Dec is ion• Design Firm Final izes Approved Name/Mascot

4. ACTIVATION & LAUNCH• Design/Product ion o f Mater ia ls• Launch Event

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Native American Imagery / “R” With Feathers / “Raiders” Name Only

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C A T A L O G I N G / A D D R E S S I N G U S A G E

Within District / Outside District / In Various Media

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• Renovations/Replacements

• Facilities Considerations

• Team Uniforms and Equipment

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A C O M M U N I T Y P R O C E S S

Core Administrative Task Force

Mascot Selection and Rebranding CommitteeCommunity and Student Feedback Activities

2. DEVELOP OPTIONS

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C O R E A D M I N T A S K F O R C E

The Core Administrative Task Force includes representatives from all levels (elementary, middle and high); Athletics; Facilities; and Communications

The members of the core task force will: • Guide the Mascot Selection and Rebranding Committee in

completing research and information-gathering• Guide the Mascot Selection and Rebranding Committee in

developing Radnor High School team name and mascot options• Guide the Mascot Selection and Rebranding Committee in

planning broader stakeholder/student feedback activities

M E E T I N G S T O D A T E2020: Oct. 12, Oct. 21, Dec. 10, Dec. 232021: Jan. 6, Jan. 13, Jan. 20

U P C O M I N G M E E T I N G SFeb. 10, Feb. 16, Feb. 24March 4, March 10, March 16, March 24

2. DEVELOP OPTIONS

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M A S C O T S E L E C T I O N A N D R E B R A N D I N G C O M M I T T E E

The Mascot Selection and Rebranding Committee will include stakeholders and include a range of perspectives.• All interested community members and students are

welcome to apply (see below).

To facilitate a productive and efficient process, the committee will be limited in the number of members

A P P L I C A T I O N P R O C E S SOPENS: January 27, 2021

CLOSES: February 4, 2021

T O A P P L YGo to www.RTSD.org

Click on graphic on homepage

2. DEVELOP OPTIONS

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M A S C O T S E L E C T I O N A N D R E B R A N D I N G C O M M I T T E E

The Mascot Selection and Rebranding Committee will meet at least monthly through June 2021

The committee's introductory meeting is tentatively scheduled for February 18.

The committee will: • Collect, synthesize, and analyze information gathered from various sources

• Sources include: • Community and student surveys• Focus groups• Radnor archives and other historical resources• External branding and design experts

The committee will work collaboratively to put forth 2-3 final options for a Radnor High School team name and mascot to be voted on by students in grades 8-12.

2. DEVELOP OPTIONS

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M A S C O T S E L E C T I O N A N D R E B R A N D I N G C O M M I T T E E D R A F T G U I D I N G P R I N C I P L E S

The Mascot Selection and Rebranding Committee will operate under six guiding principles in the development of options for a Radnor High School mascot/team name:

1) Align with Radnor High School colors & translate to identifiable branding2) Exude positive qualities3) Promote school pride and generate excitement4) Honor our history and traditions5) Reflect our values and standards6) Represent all stakeholders

2. DEVELOP OPTIONS

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P L A N N E D C O M M U N I T Y A N D S T U D E N T F E E D B A C K A C T I V I T I E S

2. DEVELOP OPTIONS

COMMUNITY & STAFF SURVEYMARCH 1-12, 2021

FOCUS GROUPS(STUDENTS, ALUMNI, STAFF, COMMUNITY)

APRIL 12-27, 2021

STUDENT VOTE(8TH-12TH GRADES)MAY 19 & 20, 2021

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3 . D E S I G N & S E L E C T I O N

1. March 23, 2021: Board Approves Firm That Wil l Design New Brand

2. March 25, 2021: Brand Design Firm Attends Committee Meeting3. April 8 , 2021: Brand Design Firm Produces Versions of Top 8-10

Mascot and Team Name Options As Determined by Committee Work4. May 13, 2021: Brand Design Firm Produces Versions of Remaining Top

2-3 Finalists As Determined by Committee Work

5. May 19 & 20, 2021: 8 th-12 th Grade Students Vote on Final 2-3 Designs6. June 22, 2021: Final Mascot and Team Name Based on Student

Vote Unveiled at Business Meeting for Board Approval

T E N T A T I V E S C H E D U L E

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HSUMMER 2021• Design, Print and Affix/Assemble

Branding Materials

SEPTEMBER 2021• Launch Event for Students and Community

(Virtually or In-Person)

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P R O J E C T M I L E S T O N E S A T A G L A N C E ( A L L D A T E S 2 0 2 1 )

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JANUARY 27APPLICATION

FOR COMMITTEE OPENS

FEBRUARY 4APPLICATION

FOR COMMITTEE

CLOSES

FEBRUARY 18FIRST

COMMITTEE MEETING

MARCH 1COMMUNITY AND STUDENT

SURVEY OPENS

MARCH 12COMMUNITY AND STUDENT

SURVEY CLOSES

MARCH 23BOARD

APPROVES BRAND

DESIGN FIRM

APRIL 12-27COMMUNITY AND STUDENT

FOCUS GROUPS

MAY 19 & 20VOTE BY

STUDENTS IN GRADES 8-12

JUNE 22BOARD

MAKES FINAL NAME AND

MASCOTDECISION

SEPTEMBERLAUNCH

EVENT

J A N U A R Y - F E B R U A R Y 2 0 2 1

Open Application Process/Collect Applications

Publish Mascot Selection and Rebranding Webpage

Select Members of Committee from Applicants

Hold Four Core Administration Task Force Meetings

Hold Two Committee Meetings

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C O M M U N I C A T I N G P R O C E S S

The availabil ity of the application for membership in the Mascot Select ion and Rebranding Committee wil l be promoted and shared public ly:• RTSD.org• Radnor Reader• Direct Emai l Communicat ion to Stakeholders

A webpage created for the project wil l be regularly updated with progress reports and related information

A new email address has been created to receive community feedback specif ic to this process• rebranding@rtsd .org

Communication wil l be ongoing through various methods

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