master of business administration (mba-3.5) · 3.2 internship/report students enrolled in mba 3-1/2...
TRANSCRIPT
Master of Business
Administration (MBA-3.5) 3 ½ Years Program under Semester System
<Weekly Lecture Plan> Revised Uniform Codes Applicable w.e.f Fall 2019
Noon Business School
University of Sargodha
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Noon Business School, University of Sargodha
Master in Business Administration (MBA 3.5) 3-1/2 Years MBA Program under Semester System
Designed in the light of
Vision Statement
To become leading contributor towards modern
business economy in the era of globalization
through excellence in academics and research.
Mission Statement
Grooming future business leaders by employing
best of human resources and technology to
produce business intellectuals, professionals and
entrepreneurs to meet local and global
challenges.
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Noon Business School, University of Sargodha
CONTENTS
No. Contents
01 Introduction
02 Admission Eligibility Criteria
02 Degree Awarding Requirement
03 Course Description of Program
04 Syllabus with detailed course outlines
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Noon Business School, University of Sargodha
Master in Business Administration (MBA 3.5) 3-1/2 Years MBA Program under Semester System
1. Introduction
Master of business administration program aims at producing well trained business graduate who
have the capacity for independent thought and work, as well as for team work. The emerging
global scenario has compelled the commerce and the industry to look for a new breed of business
graduates capable of responding to the market demands. The innovative MBA 3-1/2 Years
program develops critical and conceptual thinking skills in the participants. It also provides them
exposure of cutting edge business issues being faced by the real world. This program has been
devised keeping in view the current market needs and global demands.
2. Eligibility criteria
2.1 Qualifications
Candidates having B.Com, B.A, B.Sc two years or equivalent are eligible to apply for admission
in MBA 3-1/2 years program. The candidate must have at least 45% marks to apply for
admission. Entry test is mandatory for the admission.
3. Degree Awarding Requirements
3.1 Course Work
Minimum pass percentage for each course shall be 50% along with other degree completion
requirements.
3.2 Internship/Report
Students enrolled in MBA 3-1/2 year semester system program will be required to do an
internship of 10-12 weeks duration in any commercial organization and submit the internship
report for evaluation in the final oral examination. External examiner for this purpose shall be
appointed by the university. Minimum passing marks for oral examination shall be 50%.
3.3 Final Oral Examination/Viva Voce
Students fulfilling the requirements mention above shall be eligible for appearing in the final oral
examination. The external examiner may be appointed for oral evaluation /Viva Voce. Those
who will be declared pass in the oral examination will be awarded the degree of MBA.
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Noon Business School, University of Sargodha
Noon Business School
University of Sargodha
Semester Wise Course Breakup
MBA (3 ½ YEARS) AFTER 14-YEARS SCHOOLING Degree Requirement 99 Credit Hours
Semester 1st Sr. No. Course Code Course Title Credit Hours
1 BUSM 301 Principles of Marketing 3 (3-0)
2 BUSM 302 Accounting for Decision Making 3 (3-0)
3 BUSM 303 Principles of Management 3 (3-0)
4 BUSM 304 Business Communication & Report Writing 3 (3-0)
5 BUSM 305 Business Mathematics & Statistics 3 (3-0)
6 BUSM 306 IT in Business and Office Automation 3 (3-0)
18
Semester 2nd Sr. No. Course Code Course Title Credit Hours
1 BUSM 307 Human Resource Management 3 (3-0)
2 BUSM 308 Industrial & Management Accounting 3 (3-0)
3 BUSM 309 Applied Business Research 3 (3-0)
4 ECON 310 Economic Theory and Issues 3 (3-0)
5 BUSM 311 Financial Management 3 (3-0)
6 BUSM 312 Management Information Systems 3 (3-0)
18
Semester 3rd Sr. No. Course Code Course Title Credit Hours
1 BUSM 401 Production & Operations Management 3 (3-0)
2 BUSM 402 Entrepreneurship 3 (3-0)
3 BUSM 403 Managerial Economics 3 (3-0)
4 Elective-I 3 (3-0)
5 Elective-II 3 (3-0)
15
Semester 4th Sr. No. Course Code Course Title Credit Hours
1 BUSM 404 Strategic Business Management 3 (3-0)
2 BUSM 405 Organizational Behavior 3 (3-0)
3 BUSM 406 Total Quality Management 3 (3-0)
4 Elective-III 3 (3-0)
5 Elective-IV 3 (3-0)
15
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Noon Business School, University of Sargodha
Semester 5th Sr. No. Course Code Course Title Credit Hours
1 BUSM 501 Advanced Organizational Behavior 3 (3-0)
2 BUSM 502 Advanced Research Methods 3 (3-0)
3 Elective-V 3 (3-0)
4 Elective-VI 3 (3-0)
12
Semester 6th Sr. No. Course Code Course Title Credit Hours
1 BUSM 503 Project Management 3 (3-0)
2 BUSM 504 Supply Chain Management 3 (3-0)
3 Elective-VII 3 (3-0)
4 Elective-VIII 3 (3-0)
12
Semester 7th Sr. No. Course Code Course Title Credit Hours
1 BUSM 601 Strategic HR Leadership 3 (3-0)
2 BUSM 602 Seminars in Business Management 3 (3-0)
3 Internship report and Viva Voce (10-12 week) 3 (3-0)
09
Specialization in HRM Sr. No. Course Code Course Title Credit Hours
1 BUSM 513 Industrial & Labor Laws (5th) 3 (3-0)
2 BUSM 416 Training & Development (4th) 3 (3-0)
3 BUSM 415 Performance & Compensation Management (3rd) 3 (3-0)
4 BUSM 515 HR Development (6th) 3 (3-0)
5 BUSM 516 Industrial Relations (6th) 3 (3-0)
6 BUSM 517 Advance HR Practices 3 (3-0)
7 BUSM 514 Organizational Development (5th ) 3 (3-0)
8 BUSM 518 International HRM 3 (3-0)
9 BUSM 414 Leadership (3rd) 3 (3-0)
10 BUSM 417 Strategic HRM (4th) 3 (3-0)
11 BUSM 519 Seminar in HRM 3 (3-0)
Specialization in Finance
Sr. No. Course Code Course Title Credit Hours
1 BUSM 520 Special Topics & Accounting Standards 3 (3-0)
2 BUSM 409 Financial Statement Analysis (4th) 3 (3-0)
3 BUSM 521 Advanced Accounting 3 (3-0)
4 BUSM 522 Advance Auditing Techniques 3 (3-0)
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Noon Business School, University of Sargodha
5 BUSM 523 EDP & Computerized Accounting 3 (3-0)
6 BUSM 524 Taxation Management 3 (3-0)
7 BUSM 525 Industrial Accounting 3 (3-0)
8 BUSM 526 Seminar in Accounting 3 (3-0)
9 BUSM 407 Corporate Finance (3rd) 3 (3-0)
10 BUSM 406 International Finance Management (3rd) 3 (3-0)
11 BUSM 527 Credit Management 3 (3-0)
12 BUSM 408 Investment & Portfolio Management (4th) 3 (3-0)
13 BUSM 507 Stock Markets & Efficiency (6th) 3 (3-0)
14 BUSM 505 Seminars in Finance (5th) 3 (3-0)
15 BUSM 506 Advanced Fin Instruments & Markets (5th) 3 (3-0)
16 BUSM 508 Risk Management (6th) 3 (3-0)
Specialization in Marketing
Sr. No. Course Code Course Title Credit Hours
1 BUSM 412 Sales Management (4th) 3 (3-0)
2 BUSM 509 Marketing Management (5th) 3 (3-0)
3 BUSM 410 Advertising Management (3rd) 3 (3-0)
4 BUSM 510 Brand Management (5th) 3 (3-0)
5 BUSM 411 International Marketing (3rd) 3 (3-0)
6 BUSM 413 Marketing Research (4th) 3 (3-0)
7 BUSM 528 Retail Marketing 3 (3-0)
8 BUSM 529 Services Marketing 3 (3-0)
9 BUSM 530 Tourism Marketing 3 (3-0)
10 BUSM 531 Cyber Marketing 3 (3-0)
11 BUSM 511 Export Marketing (6th) 3 (3-0)
12 BUSM 512 Agriculture Marketing (6th) 3 (3-0)
13 BUSM 532 Promotion 3 (3-0)
14 BUSM 533 Seminar in Marketing 3 (3-0)
Requirements for award of Degree:
i) Successful Completion of all Courses
ii) Business Internship 10-12 weeks (Qualifying)
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Noon Business School, University of Sargodha
Course Title Principles of Marketing
Course Objectives The basic objective of those subjects is to 1-introduce the marketing concept and how we identify,
understand and satisfy the needs of customers and markets.
To analyse companies and competitors and to introduce marketing strategy to increase awareness
of the strategic and tactical decisions behind today’s top performing brands.
Learning Outcomes On completion of this module, students will have acquired the following skills :
1-Be familiar with the basic elements of the marketing mix and to provide a framework to evaluate
marketing decisions and initiatives
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction: Marketing in Changing World: Creating Customer Value and
Satisfaction.
2 Strategic Planning and the Marketing Process
3 Global Marketing Environment; Marketing
Research and Information Systems
4 Consumer Markets and Consumer Buyer Behaviour,
Business Markets and Business Buyer Behaviour
5 Marketing Segmentation, Targeting, and
Positioning for Competitive Advantage Product and Services strategy
6 New Products Development and Product Life-Cycle Strategies; Pricing
Products: Pricing Considerations and Approaches
7 Pricing Strategies Distribution Channels and Logistics Management
8 Retailing
Wholesaling
Mid Term Exam
9 Integrated Marketing Communication Strategy
10 Advertising
11 Sales Promotion
12 Public Relations
13 Personal Selling
14 Sales Management, Direct and Online Marketing;
15 Competitive Strategies
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Noon Business School, University of Sargodha
16 Building Lasting Customer Relationships
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Philp, Kotler and Gary Armstrong : Principle of Marketing, McGraw Hill,
Co.(Latest
Edition)
Reference Text
William J. Stanton: Fundamental of Marketing, Etzel, and Walker McGraw
Hill(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Accounting For Decision Making
Course Objectives
the main objective of this course is to provide complete understanding of accountinf, its
principals and its usein business, rules of partenership and dividend distribution
Learning Outcomes
the students will be able to understand :
1) purpose and nature of acounting
2) general advance accounting principals
3)accounting principals
4) plant assets and its depriciation
5)partenership and dividned distribution
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction
Purpose and Nature of Accounting,
Various areas of Accounting,
2 Forms of Business enterprises,
Accounting Information users
3 GAAP,
Conventions
4 Business transactions and Accounting equation
Accounting Process:
Recording changes in financial position
5
Double entry Accounting system,
Journal,
6
Ledger,
Trial Balance,
the Accounting cycle
7
Measuring business income,
adjusting process
8 Completion of Accounting Cycle,
Work sheet,
Mid Term Exam
9
Financial Statements,
Accounting for merchandize business
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Noon Business School, University of Sargodha
10
Accounting Systems
Special Journals,
Internal control of Cash transactions,
11
Bank Reconciliation,
Accounts Receivables, and
Inventories accounting Methods,
12
Plant Assets,
Depreciation,
Intangible Assets,
Amortization and
Depletion Methods,
Liabilities;
13
Partnership:
Formation,
Division of Income
Liquidation process;
14
Corporation:
Organization,
Classes of Stock,
Stock holder’s Equity statement,
Stock value,
15
Issuance of Stock,
Stock Dividend,
Treasury Stock,
Stock split,
16
Measuring Corporation
Income, and Earnings Per Share; Measuring Cash Flows: Statement of
Cash Flows, and
Classification of cash flows
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for
Business
Decisions(Latest Edition)
• Flamholtz, Michael A. Diamond: Principle of Accounting(Latest
Edition)
• Frankwood: Business Accounting-I and Business Accounting-II(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Principles of Management
This is an introductory course about the management of organizations. It provides instructions on
principles of management that have general applicability to all types of enterprises; basic
management philosophy and decision making; principles involved in planning, organizing,
leading, and controlling; and recent concepts in management. The principles learned in this
course will allow the student to effectively work with and through others in an organization. The
course will also encourage the students to explore and inquire the applicability of western
management principles and theories in local settings. Besides, the course will discuss the Islamic
perspective of managing businesses and organizations.
Learning Outcomes
it will help students:
1. To understand the phenomena of organizations
2. Develop understanding of different management approaches
3. how to balance the work load
4. How to manage and increase the organization performance
5. it will provide understanding to develop different strategies
6. How to make your employees more motivated to work.
Lecture No Topic To be Discussed
1
introduction to management ,
organization ,
the management process
2
history and evaluation of management,
organizational theories,
different approaches to management
3
the organizational culture and the management,
the external environment and the manager,
the internal environment and the manager
4
foundations and basic elements of planning,
process of planning and MBO,
effective strategic planning
5
decision making,
the manager's role as decision maker,
decision making process
6
Basics of strategic management,
case of strategic management,
strategic management process
7
organizational structure,
types of organizational structure
8 case Decision making
Mid Term Exam
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Noon Business School, University of Sargodha
9
Human Resource Management,
HRM processes
10
Motivation its theories,
currents issues in motivation
11
team work and group behavior,
case of team and team work
12
leadership and its characteristics,
leadership style and behavior
13
the process of control,
the control standards
14
case of controlling,
presentations
15
staffing,
presentations
16 conclusion session
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text Mary Coulter & Robbins, Management, International ed.
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Noon Business School, University of Sargodha
Course Title Business Communication & Report Writing
Course Objectives Application of business communication principles through creation of effective business documents
and oral presentations. Includes study and application of team communication and use of technology
to facilitate the communication process.
Learning
Outcomes Program learning outcomes define the knowledge, skills, and abilities students are expected to
demonstrate upon completion of an academic program. These learning outcomes are regularly
assessed to determine student learning and to evaluate overall program effectiveness.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Process of communication:
Communication model,
Channels of communication,
2 Flow of communication, Barriers to effective communication, How to make
communication effective.
3 Letter-Memorandum-Circular,
Agenda and minutes of meeting,
4
7’c of communication:
Conciseness-Correctness-Completeness,
Clarity-Consideration- Courtesy-Concreteness
5 Communication theories:
Interaction-information-Completeness.
6
Written communication: Business research report:
Types, Format, Language & Style,
Market report:
Types- Format, Thesis and assignment writing.
7
Presentation or speech:
Types-Planning-Delivering the presentation or speech,
Workshop and seminar: Planning-Conduct
8
Meeting:
Types and conduct,
Interview: Types and conduct
Mid Term Exam
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Noon Business School, University of Sargodha
9
Communication strategy:
Image building,
Minus image and its implications,
Developing a positive corporate image,
10 Messages choice: Favorable, unfavorable, negative and persuasive.
11 Précis writing:
Methods of précis writing
12 Principle points to be kept in mind while writing précis
Specimen of passages and their précis
13
Essay writing:
Characteristic of a good essay, Classification
14 Hints on essay writing:
15 general preparation,
16 special preparation.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Murphy and Hildebrandt, Effective Business Communication.(Latest Edition)
Reference Text
• Coutland L. Bovee, Jhon V. Thill, Business Communication Today.(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Business Mathematics & Statistics
Course Objectives
the basic objective toteach this subject is to provide basic mathematical and statistal approaches to
upcoming business executives to solve different problems effectively and efficiently. It will enhance
their analytical reasoning and their ability to solve many problems at their workplace.
Learning Outcomes
the learning outcomeswill be to provide understanding of :
1)Basic mathematical concepts and their application in various business real numbers
2) functions
3) equations
4) compounding and discounting techniques
5) differential calculus
6) statisticalanalysis of managerial problems
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Basic mathematical concepts and their application in various business real
numbers
2
discrete and continuous variables,
functions
3
linear functions
exponential functions
4
simultaneous equations,
matrix algebra,
5
compounding techniques
discounting techniques,
6
basic algebra
set theory
7 permutation and combination
8 differential calculus
Mid Term Exam
9
Introduction to statistics
The statistical analysis of managerial problems
10
discusiion of important aspects of statistics, which are applicable to
management
11 collection and classification of data
12 measures of central tendency and dispersion,
13
probability,
probability distribution
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Noon Business School, University of Sargodha
14
estimation,
regression and correlation analysis
15
time series analysis and
forecasting
16 index numbers
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
• Mansfield, E., Statistics for Business & Economics: Methods and
Applications.(Latest
Edition)
• Danier, W.W., Terrell, J.C., Business Statistics: Basic Concepts and
Methodology.(Latest Edition)
• IqbalBhatti: Fundamental of Statistics. Latest Edition.
• Sher Muhammad, Elements of Statistics, Latest Edition.
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Noon Business School, University of Sargodha
Course Title IT IN BUSINESS AND OFFICE AUTOMATION:
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction: role of IT in buisness
what is office Automation
2
Definition of Computers
Types of Computers
3 Generation of Computers Hardware
4 Hardware components and peripherals
5
Software: Introduction and function of systems software
6
Application Packages
Level of languages Windows – XP
7 Introduction and concept of Operating Systems
8 Function Accessories
Mid Term Exam
9
MS – Word:
Introduction to Word Processing. Inserting, deleting text, save and exit file,open and close file, copy and
paste text.
Find and replace contents, bold, underline, italic, font and font size,
paragraph settings, bullets
10
And numbering, border and shading, columns, tab setting, change case,
header and footer, print preview and print, insert page, page break, date
and time, spelling and grammar, mail merge, tables, insert/delete column
and row.
11
MS –Excel:
Introduction to spreadsheets: inserting data in a worksheet, save and exit file, open and close, cut copy
and paste the data, formatting, cell, column, bold, italic, underline, font
and font size, borders.
12
Formula writing, print preview and print, insert: cell, row, column,
pictures, full and filter data, generating charts, spell checker, find and
replace.
13
MS – Power Point: Creating a basic presentation, building presentation, modifying visual
elements, formatting and checking text, inserting objects, applying
transitions,. Preparing handouts and slides for display.
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Noon Business School, University of Sargodha
14
MS – Access:
Introduction to database, designing database files, commands in database.
15
Working with file, brows and edit, sort, indexing and filter printing and
reporting.
Set command and functions, data importing and exporting, link with the
files.
16 Presentation class
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Peter Norton: Introduction to Computers.(Latest Edition)
Obrien: Management Information System(Latest Edition)
Reference Text David Olson: Management Information System(Latest Edition)
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Noon Business School, University of Sargodha
Course Title Human Resource Management
Course Objectives The principal objective of this course is to prepare students to gain knowledge in the field of human
resource management and enabling them to understand the human resource functions and practices
in banks/organization for improved performance and help create a transparent organizational
culture. The course also provides an overall understanding of organizational behavior concepts to
assist students in recognizing organizational structure, culture and development concepts so that
they are better equipped to perform in the organization, make informed decisions and effectively
manage supervisors and subordinates for enhanced performance. A section on business ethics is
also included to ensure conceptual understanding, need and application of these concepts in daily
business transactions.
Learning Outcomes After the successful completion of this course, participants will have:
• Knowledge and understanding of:
o Primary HRM Framework and its concepts
o Role of HRM in a financial institution as a support function
o Role of HRM in the career of a non-HRM employee
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction:
Concepts of human resource management
2 Human Resource Challenges
Human Resource Functions,
3
Philosophical approaches to Human Resource Management Job Design
and Analysis: An overview of Job design,
Techniques of job design,
4 Job analysis, Collection of job information, Applications of job
analysis information Human Resources.
5
Planning & Recruitment:
Significance of Human Resource Planning, The planning process, the
implementation of program
6 Recruitment & selection policy issues, Source of recruitment, Selection
process & procedure,
7
Evaluation of Human resource Planning & Recruitment, Career
Planning & Development: Promotion, Anachronism, Demotion,
Separation.
8
Training and Development: Significance of training & development, Principles of training &
development,
Mid Term Exam
9
Training & development methods ,Evaluation of
training & development.
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Noon Business School, University of Sargodha
10
Motivation and Reward System: Concept of motivation, Reward systems, Motivation through
job design, Motivation through employee participation.
11 Other motivation techniques: Performance Appraisal, Appraisal Definition and applications,
12 Basic consideration in appraisal, Appraisal methods, Legal issues for
appraisal, Appraisal challenges.
13 Compensation and Services: Objectives/Rationale of Financial compensation,
14 Challenges affecting compensation, Wage criteria, Policy and principles, Job
evaluation and its system.
15
Compensation for administrators & professionals, Financial benefits and
other services Discipline.
16
Concepts of discipline, Preventive & corrective discipline,
Negative & positive approach, Administration of disciplinary
action, Grievance handling.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
William B. Werther& Keith Davis: Human Resource &
Personnel, McGraw Hill.(Latest Edition)
Reference Text
Bernardin& Russell: Human Resource Management
McGraw Hill.(Latest Edition)
• Robert Kreitner&Angelokinicki: Organizational Behavior,
IRWIN.(Latest Edition)
• Fred Luthans: Organizational Behavior. McGraw Hill.
(Latest Edition)
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Noon Business School, University of Sargodha
Course Title Industrial and Management Accounting
Course Objectives
The main objective of this course is provide complete understanding of accounting system , costing
system and budgeting
Learning Outcomes
the learning outcomes will be to provide understanding of:
1) cost terms and concepts
2) cost volume profit analysis
3) budgeting and monitoring
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction:
Managerial accounting:
A perspective,
Cost terms,
concepts
classification.
2
Responsibility Accounting and Cost Allocation concepts:
Responsibility accounting centers
performance reports.
3
Cost Flows and Accumulation:
The basic cost flow model,
Cost accumulation: Merchandising organizations- Manufacturing
organizations- Service
organizations.
4
Costing Systems:
Job order-costing systems,
Process costing system,
5
Hybrid product costing system,
Cost management systems for new manufacturing environment.
6
Cost Behavior and Estimation:
Cost behavior patterns,
Cost estimation methods.
7
Cost – Volume – Profit Analysis:
The breakeven point,
CVP analysis
8
CVP with multiple products,
Cost structure and leverage analysis.
Mid Term Exam
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Noon Business School, University of Sargodha
9
Standard Costing Systems:
Standard costs and control,
setting cost standards
10
Overhead application in a standard costing system,
Analysis of cost variances
11
Differential Cost Analysis:
Differential costs versus variable costs,
Differential costs versus total costs
12
Cost analysis for pricing decisions,
Make-or-buy decision
13
Variable Costing:
Variable costing versus full absorption costing,
Appropriateness of variable costing & full absorption costing methods
14
Flexible Budgeting:
Static budget versus Flexible budget,
Sales activity
(Volume) Variance
Profit variance analysis,
Variable, manufacturing costs variance
15
Budgeting & Monitoring:
Framework of budgeting,
The master budget development process
16
Budgeting in merchandising operations,
service enterprising & non-profit organization,
Budget under uncertainty,
Reports for monitoring.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
Text Books:
• Ronald W. Hilton Managerial Accounting McGraw Hill.(Latest Edition)
• Charles T. HongrenInroduction to Managerial Accounting Prentice Hall,
International.(Latest Edition)
• Garrison: Managerial Accounting McGraw Hill.(Latest Edition)
• Matz&Usry, Cost Accounting.(Latest Edition)
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Noon Business School, University of Sargodha
Course Title Applied Business Research
Course Objectives The learning focus for this unit is on developing business research skills and defining a
business research question. It will bring together students’ theoretical and practical
appreciation of how to identify and investigate business opportunities or problems as well as
analyses data and conclude on the relevance of research findings
As the research aim is unpacked, the student will be introduced to a range of relevant
quantitative and qualitative business research methods and will select from these in
determining a project design
Learning
Outcomes Identify, specify and scope an organizational problem or issue requiring a research-based
approach
Define an appropriate research question prior to undertaking research
Assess and select from a range of research methods
Identify major stakeholders in the research context and identify the potential impact of their
objectives and expectations on the design of the research project
Conceptualize a framework for the design and implementation of a research or professional
project
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to Business Research: Business Research: Definition &
Nature, The
Scientific Method
2
The Business Research Process, Errors in Business Research.
Research
Design and Data Sources
3 Types of research and research designs, Primary data and its sources,
Secondary data and its sources
4 Data Collection Procedures: The Measurement Process,
Concepts of validity and reliability, The casual design procedures
5
Data Collection Methods,
Observation, Documentary-Historical Method, The Survey Method,
Data Collection
Instruments: Questionnaire, Interview and Scheduling, Problems in
Data Collection
6
Sampling:
Sampling Concepts, The Sampling Procedures (Types of Sampling),
Determining a sample size
& Selection of sample. Data Processing And Analysis:
7
Basic concepts of data processing:
Computer representation, Data Matrix, Data Storage Data Processing
flow:
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Noon Business School, University of Sargodha
8
Editing, Coding,
Handling Blank Responses, Coding, Categorization, Converting,
Weighting, Storing etc.,
Alternative processing flows
Mid Term Exam
9
University data analysis, Measurement of central tendency,
Measurement of dispersion, Hypothesis Testing, Bavaria data
analysis
10
Linear Correlation,
Simple Regression, The Chi-Square Test, The Cross-Tabular Tables,
Elaboration of
relationships, Multivariate data analysis: Interdependence Methods,
Factor analysis
11
Cluster
analysis, multidimensional analysis, Multivariate data analysis:
Dependence methods, Multiple
Regressions, Analysis of Variance & Covariance
12 Discriminate analysis.
13
Research Project
Proposal: Rationale for the study defining the problem, Research
Objectives, Information needs
14 Research design, Data collection procedure, Data processing &
analysis
15 Research Team and its
profile,
16 Budget, Time Table
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Ranjit Kumar, Research Methodology, Sage Publications.(Latest
Edition)
Reference Text
Dam Remenyl, Doing Research in Business and Management, Sage
Publications.(Latest
Edition)
· C. William Emory, Business Research Methods, IRWIN.(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Economics theory & issues
Course Objectives
The main focus of this subject is to provide understanding of economics, how to use resource
effectively and what is role of gdp in economy? What is demand and supply?
Learning
Outcomes
the learning outcomes will be:
1)Economics Concepts, problems of Economic Organizations
2) Elements of supply and demand
3) Monetary and Fiscal Policy
4) international linkeage?
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction: Basic Economics Concepts, problems of Economic
Organizations
2 Markets and Elements of supply and demand. Supply
3 demand and product markets: demand, utility and consumer behavior and
business organizations.
4 Theory of production and marginal products, analysis of costs,
competitive markets, monopoly and imperfect competition.
5 Production Function and Distribution: Factors of Production, Pricing of
factors of production
6 Markets and Economic Efficiency, role of Government,
7 Economic Systems, Economic Growth and International Trade
8 National Economy facts: National income Accounting, Measurement
Mid Term Exam
9 Income and Spending,
10 Money
11 Monetary and Fiscal Policy
12 International Linkages
13 Aggregate
Demand
14 Supply and Growth
15 Consumption and Saving, Inflation
16 Budget
Deficit and International Adjustment.
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Noon Business School, University of Sargodha
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Robert S.Pindyck&Danial L. Rubinfeld: Microeconomics, Prentice
Hall(Latest Edition)
Reference Text
RudigerDornbusch& Stanley Fischer: Microeconomics, McGraw
Hill(Latest Edition)
• C.E.Ferguson&J.P.Gould: Microeconomics Theory(Latest Edition)
• Samuleson&Nordhausan: Economics,Tata McGraw Hill(Latest Edition)
28 | P a g e
Noon Business School, University of Sargodha
Course Title Financial Management
Course Objectives Financial Management discusses the role that financial managers play in businesses and the
financial market environment in which firms operate. It argues that the goal of managers should be
to maximize the value of the firm and by doing so maximize the wealth of its owners. The main
objective of this course is to give student an understanding of financial environment and financial
instruments and basis of evaluation of business entity.
Learning
Outcomes After qualifying this course student will be able to understand the nature and structure of business
organizaiton and shall be able to address basic issues related with financial statement, instruments
and business orperations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction to Managerial Finance: The role of Managerial Finance, The
Financial Market Environment
2 Financial Tools: Financial statements and Ratio Analysis
3 Financial Tools: Cash Flow and Financial Planning
4 Financial Tools: Time Value of Money
5 Financial Tools: Time Value of Money
6 Valuation of Securities: Interest Rates and Bond Valuation
7 Valuation of Securities: Stock Valuation
8 Valuation of Securities: Stock Valuation
Mid Term Exam
9 Risk and the Required Rate of Return: Risk and Return
10 Risk and the Required Rate of Return: Risk and Return
11 Risk and the Required Rate of Return: The Cost of Capital
12 Risk and the Required Rate of Return: The Cost of Capital
13 Long term Investment Decision: Captial Budegting Technique
14 Long term Investment Decision: Capital Budegting Techniques
15 Long term Investment Decision: Capital Budegting Cash Flows
16 Long term Investment Decision: Capital Budegting Cash Flows
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Principles of Managerial Finance by Lawrance J Gitman (Latest Edition)
29 | P a g e
Noon Business School, University of Sargodha
Course Title Management Information System
Course Objectives To provide students with basic concepts in information system and the benefits with
these systems in modern society
· To differentiate between data, information, and knowledge
· To understand systems definition, systems requirements, and information needed
for decision maker
· To understand several requirement and operations that the analyst needed to
analyze, design, and implement the systems in what is called system development life cycle (SDLC)
· To identify several methods to enhance and develop information systems and to
manage the information system recourses
· To understand several ethical issues in information
Learning Outcomes After completing this course the student must demonstrate the knowledge and
ability to:
· Define the concepts and definition of the information systems
· Differentiate between several types of information system
· Identify the threats to information security
· Show how to protect information recourses
· Understand the difference between database and data warehouse
· Differentiate between transaction processing system and functional area
information system
· Show how to maintaining and protecting information system
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 INTRODUCTION TO INFORMATION TECHNOLOGY
2 INTRODUCTION TO COMPUTER SYSTEM: Hardware
Software
3 Electronic Data Processing, Input, Processing and Output Techniques
4 MANAGEMENT INFORMATION SYSTEM: Needs for MIS, Evolution & Types of Information System, (MIS, DSS, Expert
System) The concept of Data and Information
5
DATABASE MANAGEMENT SYSTEMS: The concept of DBMS Hierarchy of Database
Elements of DBMS Contents of Files
6 INFORMATION SYSTEMS FOR BUSINESS APPLICATION:
Executive Information System
Manufacturing Information System
7 Marketing Information System,
8 FIS, HRIS.
Mid Term Exam
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Noon Business School, University of Sargodha
9 COMPUTER NETWORKS: Types of Networks,
Application of Networks Network Structure
10 COMPUTER NETWORKS: Types of Networks,
Application of Networks, ,
11 Network Structure Network Standardization,
12 Example Networks, Network Software.
13 INTRODUCTION TO BUSINESS TELECOMMUNICATION:
Communication Channels
Channel Configuration
14 Channel Sharing, Modes of Transmission
15 OTHER RELEVANT TOPICS: Artificial Intelligence (AI) Office Automation
16 Multimedia
Computer Viruses
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Jmaes O, Brien Introduction of Information Systems with supplement. McGraw Hill,
New York.(Latest Edition)
Reference Text
· Robert Schulthies& Mary Sumner: Management Information System, with
· supplement. McGraw Hill, New York.(Latest Edition)
· David Olson: Management Information System, McGraw Hill.(Latest Edition)
31 | P a g e
Noon Business School, University of Sargodha
Course Title Production and Operations Management
Course Objectives This course introduces students to the concepts underlying effective operation and control of
manufacturing and service businesses. Approaches to production control, inventory policy, facilities
planning, methods improvement and technological assessment are studied.
Learning Outcomes 1. Identify and articulate how operations management contributes to the achievement of an organization’s
strategic objectives.
2. Critically evaluate the operations function in manufacturing and service production settings.
3. Appraise and apply forecasting methods as the basis of management’s planning and control activity.
4. Assess and formulate decision making strategies to address operating issues that have short,
intermediate or long lead times.
5. Evaluate approaches to problem solving and process improvement in production settings.
6. Synthesize the depth and breadth of knowledge, knowledge of methodologies, application of
knowledge, and communication skills according to the degree level competencies established by
authorizing bodies for degree programs in Ontario
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Course Overview
Introduction to Operations
Operations Strategy
2
Product Design
Service Design
Form Teams
3
Process Analysis
Manufacturing Process Analysis
4
Job Design and Measurement
Business Process Reengineering
Quality Management and 6
5 Quality Management and 6 (cont’d)
6 Statistical Process Control
7
Capacity Planning
Aggregate Planning
8 Enterprise Resource Planning
Mid Term Exam
9 Lean Production
10 Inventory Management
11 Waiting Line Analysis
12 Project Management
13
Supply Chain Strategy
Materials Requirements Planning
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Noon Business School, University of Sargodha
14
Japanese style of manufacturing utilizing
techniques and trends for attaining quality assurance with the use of
techniques such “kanban”.
15 Capacity planning, process design, facility layout and location
16
Implementation of an effective
operational strategy with a perspective emphasizing on the operational
system of the future in the
global market.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
James D.Dilworth: Production and Operations Management, McGraw
Hill.(Latest Edition)
· Elwood S. Buffa and Rakesh K. Sarin: Modern Production/Operations
Management,8e,Wiley(Latest Edition)
33 | P a g e
Noon Business School, University of Sargodha
Course Title Entrepreneurship
Course Objectives This course aims at helping students develop a positive, constructive and practical approach to:
Entrepreneurship venture opportunities, innovations, change, fantasies, Environment of small
business, sources and resolutions. risk failure and new venture unit, feasibility of planning and
concepts of planning, stages of growth model.
Learning
Outcomes By the end of this course it is expected that the student will be able to:
Financial resources and asset management, different types of financing, buy or lease. Organization
cycle and growth of organization, strategic management for success of enterprise, looking towards
entrepreneurial career.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction:
Entrepreneurial Perspective,
economics and entrepreneurship,
2 process, ventures,
practices and characteristics.
3
Entrepreneurship and new free enterprise:
Entrepreneurship venture opportunities, innovations,
change, fantasies, Environment of small business,
4
sources and resolutions, corporate entrepreneurship,
risk failure and new venture unit,
feasibility of planning and concepts of planning,
5 stages of growth model,
responsibility of feasibility plan.
6
Product and services concepts:
Product servicing concepts and commercial opportunities (macro over
view), products and technology, identification opportunities
7
product development life cycle, product protection,
trade mark and patents, process of patents,
validity of property rights and accessing government information
8 Human resources side of enterprise,
infrastructure of services, types of service venture, success factors.
Mid Term Exam
9
Marketing and new venture development:
Marketing research foe new ventures,
marketing concepts, startup of marketing research,
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Noon Business School, University of Sargodha
10 market focused on organization,
sources of market intelligence,
11 competitive analysis and implications of market research
12
Marketing strategies and functions
product concepts, 4 Ps,
making
marketing plan,
13 changing international ventures.
Entrepreneurial team and business formation:
14
human resource and relations,
BOD,legal aspects, acquiring a business,
evaluation of acquisition opportunities
15
methods of valuation.
Financial resources and asset management,
different types of financing, buy or lease.
16
Organization cycle and growth of organization,
strategic management for success of enterprise, looking towards
entrepreneurial career.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
· David H. Holt: Entrepreneurship, New Venture Creation, Prentice
Hall(Latest Edition)
· Bill Bolton & John Thompson: Entrepreneurs Talent, Temperament,
Technique,
Butterworth Heinemann(Latest Edition)
35 | P a g e
Noon Business School, University of Sargodha
Course Title Managerial Economics
Course
Objectives
Managerial Economics course is of importance to business students expecting to deal with
business and professional lives in the future. This course is designed to introduce and discuss
various management concepts from economic point of view. Using integrated approaches, the
course will emphasize discussion on the design and implementation of risk management
practices along with the theory of firm. Basically, it purports to help students realize, understand,
and master various economic problems and the way firm try to resolve such problems
Learning
Objective
1. To provide students with a comprehensive perspective on management econmics and
insurance concepts, tools, and techniques;
2. To develop analytical and integrative thinking in understanding and implementing
management techniques in economics
3. To arouse the sense of business through an experiential approach, especially in the completion
of assignments;
4. To practice managerial skill intertwined with theory of firm
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
· Introduction, Opportunity Cost, Theories and Models, Quantitative
Methods, Role of Govt, Theory of Firm, Agency Problem
2
· Mathematical Economics, Functional Relationship, Linear Equations,
Graphs, Geometric Progressions.
3
· Derivative of a function, Implicit Differentiation, Average and
Marginal relationships, First Order condition, Partial Derivative,
Constraints optimization
4
· Partial Derivative (Revision), Constraints Optimization (Revision),
Determinants of market demand, market demand equation, law of supply.
5
· The market mechanism, Rationing Function of Prices, Price ceiling,
price floor, allocation function.
6
· Concepts in Price elasticity of demand, Formal relationship between
the price elasticity of demand and total revenue. Decision making.
7
· Role of the firm, production function, law of diminished marginal
utility, output elasticity, three stages of production, Isoquants, long run
production function
36 | P a g e
Noon Business School, University of Sargodha
8
· Production and cost, short run cost, key relationships in cost,
mathematical relationship between ATC and MC, economies of scale, multi
product cost function
Mid Term Exam
9
· Profit maximization, optimal input combination, unconstraint
optimization, total revenue maximization
10
· Characteristics of market structure, equilibrium price, monopoly,
evaluating perfect competition and monopoly
11
· Monopolistic competition, short run monopolistic equilibrium,
advertising in monopolistically competitive industries
12 · Characteristics of duopoly and oligopoly, Game theory
13 · Price discrimination, no marginal pricing, multiproduct pricing
14 · Capital budgeting, time value, capital rationing, cost of capital
15 · Risk and uncertainty, Measuring risk, firm behavior,
16
· Game theory, game trees, Decision making under uncertainty,
Insurance.
Final Term
Exam
Facilities
Required Multi media for presentations
Recommended Text
Managerial Economics; Theory and Practice
by Thomas J. Webster
37 | P a g e
Noon Business School, University of Sargodha
Course Title Strategic Business Management
Course Objectives
The goal of this course is to provide you with the knowledge and skills that you can use to
effectively manage
the business to achieve organizational goals.
Learning Outcomes
In order to achieve this goal, you will:
• Take a strategic approach to business management.
• Assess the global environment of business in which your organization operates.
• Forecast the human resource needs of your organization or department.
• Do structural analysis of competitive forces of your organization and/or department.
• Identify competency gaps in your organization or department.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction: Strategic management
2 Definition and process, nature of strategic decisions
3 The strategy managers: the role and tasks
4
Strategy Formulation: Information Inputs: Operating
environment scanning,
5
Structural analysis of competitive forces, The Structure and
performance
of the industry as a whole.
6 Strategy Formulation: Mission and Objective:
7
Concepts: Mission,
goals, objectives and targets, Mission development and statement,
Relationship
8
The strategymaking
hierarchy, corporate strategy, Functional strategies, operating strategy,
factors shaping
strategy.
Mid Term Exam
9
Action Plan Choice: The generic competitive strategies, the offensive
strategic
postures,
10 the defensive strategic postures, corporate diversification strategies
11
Strategies
Evaluation and Selection: Evaluation models, Growth share matrix
(GSM),
12
General electric’s
stop light grid, Life cycle analysis, Gap analysis, Directional policy
matrix (DPM), Selection
models and contexts.
38 | P a g e
Noon Business School, University of Sargodha
13
Function Strategy Formulation: Selection of functional areas,
Formulation
of functional objectives, Formulation of functional action plans
14
Strategy Implementation:
Analyzing strategy-change, Analyzing organizational structure,
15
Analyzing organizing culture,
selecting an implementation approach. Strategic Control: The strategic
control process
16
A Case
Analysis Framework: Diagnosis and record of the current situation,
Identification and record of
the strategic issues and key problems.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
• G. Johnson & K. Scholes: Exploring Corporate Strategy, Prentice
Hall.(Latest Edition)
• Wheelen: Strategic Management(Latest Edition)
• Fried. R. David: Strategic Management, Prentice Hall.(Latest
Edition)
• Thomous, Stricklend: Strategic Management, BPI, IRWIN.(Latest
Edition)
39 | P a g e
Noon Business School, University of Sargodha
Course Title Organizational Behaviour
Course Objectives
the main objective of this course to provide better understanding of organizatons. It will help students to
behave well in their respective organizations. It provide better understanding of their values norms and
their culture.
Learning Outcomes
this course will help students :
1.better understanding of their organization and its background
2. it help students to understand the importance of organization's norms and values.
3. it will provide the understanding of different behaviors on workplace
4. provide understanding of delegation of authorities
5. students will be able to know the organization politics
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction and Background:
2
Organizational behavior:
Key concepts,
A historical perspective on organizational behavior,
Organizational behavior and contemporary issues.
3
Organization:
Structure and Design:
The nature and purpose of organization,
4 The classical and modern concepts of organization,
Span of control and organization structures,
5
Authority relations:
Line,
staff and functional,
6
Authority:
Delegation and decentralization,
Departmentalization,
Organizational life cycle stages,
7 The contingency approach of organization design,
Today’s organizations and various designs,
8
Organizational effectiveness Organizational Culture:
The dynamics of organization’s culture, the basic approaches to organizational
culture,
Mid Term Exam
9
The cross-cultural awareness,
Total quality culture creation,
changing and developing cohesive organization’s culture
40 | P a g e
Noon Business School, University of Sargodha
10
Organizational Change and Development:
The nature and typology of organizational change,
The diagnosis of forces for change,
The models and dynamics of planned change,
11 Resistance to change and its management,
Techniques for managing change,
12
Organizational development:
Objective & model,
Change management and contemporary issues in TQM.
Foundations of Individual Behavior:
The perception process,
The attribution theory,
Personality and organizational behavior, Attitudes,
13
personal values and ethics:
Learning &behavioral modification
Behavior Modification:
Behavioral learning models,
Principles of behavior modification,
the process of modifying on-the-job behavior,
14
Behavioral self-management Socialization and Mentoring:
The organizational socialization process,
The socialization techniques, Mentoring,
15
Organizational roles and norms Work Group Behavior: Work group:
Types, functions & development process, Work group structure,
composition and effectiveness, Inter group interactions, Organization influence
tactics,
16
Organization’s politics, Strategies for improving work group performance.
Organizational Conflicts Management:
The nature of conflict, Functional versus dysfunctional conflict,
Approaches to effective conflict resolution, Conflict stimulation
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
· Judith R. Gordon, Organizational Behavior, Prentice Hall.(Latest Edition)
· Fred Luthans: Organizational Behaviour(Latest Edition)
· Davis and Newstrom, Human Behavior at Work: Organizational Behavior,
McGraw Hill.(Latest Edition)
Robert Kreitner& Angelo Kinicki Organizational Behavior, IRWIN(Latest
Edition)
41 | P a g e
Noon Business School, University of Sargodha
Course Title Total Quality Management
Course Objectives The objectives of this course is to introduce the main principles of business and social excellence, to
generate knowledge and skills of students to use models and quality
management methodology for the implementation of total quality management in any sphere of
business and public sector
Learning
Outcomes At the end of the course students should:
• know business excellence models and be able assess organization’s performance making reference
to their criteria.
• know the principles of total quality management and peculiarities of their implementation.
• be able to use quality management methods analyzing and solving problems of organization.
• know prerequisites of evolution of total quality management and significance of quality gurus’
works to the management of modern organizations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to Total Quality Management Defining Total Quality Management
Basic Approaches of Total Quality Management
Gurus of Total Quality Management
2
TQM Framework
Awareness about the improved quality
Historical Review
Obstacles in implementing TQM
Benefits of TQM
3
Leadership and Total Quality Management Defining Leadership
Characteristics of Quality Leaders
Leadership Concepts
The seven habits of highly effective people
Ethics and Quality
Deming Philosophy
4
Role of Leaders in TQM
Implementation
Quality control
Core Values, Concepts and Framework
Strategic Planning and Communication
Decision Making
42 | P a g e
Noon Business School, University of Sargodha
5
Customer Satisfaction and Employee Involvement Customer Satisfaction (An Overview)
What is customer?
Customer perception of Quality and feedback from customer
Effectively using customer complaints
Transforming needs into requirement of customers and importance of
customer
retention.
Employee involvement in improving quality.
6
Motivational theories
Empowerment
Teams and their effectiveness
Rewards, Recognition and Performance appraisal
Union and employee involvement
Benefits of employee involvement
7
Continuous Process of Improvement and Performance Measures Perfection through continuous improving process
Process
The Juran Approach to continuous improvement process
Improvement Strategies
Types of Problems
Problem solving method
Kaizan
Reengineering
Six Sigma
8
Appropriate Strategy
Presentation of Performance Measures
Quality Costs
Malcolm Baldrige National Quality Award.
Mid Term Exam
9
Benchmarking “A tool for Continuous Improvement” Concept of Benchmarking
Importance of Benchmarking
Definition of Benchmarking
Important Reasons of Benchmarking
Process of Benchmarking Deciding what to
Benchmark
Benchmark Planning
Actions to close the Gap between Benchmark
Pitfalls and Criticisms of Benchmarking
43 | P a g e
Noon Business School, University of Sargodha
10
Quality Management System ISO Benefits of ISO registration
ISO 9000 Series of Standards
ISO 9001 requirements
Implementation of Quality Management System (ISO)
Documentation
Internal Audits
ISO Certification for Service Organizations
ISO VsBaldrige Award
Standards in Pakistan
11
Environmental Management System Introduction to Environmental Management Standards
ISO 14000 Series Standards
Concept of ISO 14001
Requirements of ISO 14001
Benefits of Environmental Management System
Integrating ISO 14000 with ISO 9000
Relationship of Standards with Health and Safety
12
Quality Function Deployment and Quality by Design
Concept of Quality Function Deployment
Role of team in QFD
Benefits of QFD
Driving force behind QFD
Process of information by organization
House of Quality
Building House of Quality
13
Quality Function Deployment Process
Concept of Quality by Design
Rational of Implementing Quality by Design
Benefits of Quality by Design
Communication Models
Implementation of Quality by Design
Tools used for implementing Quality by Design
14
Management and Technical Tools for improving Introduction of Management Tools and there importance
Forced Field Analysis
Nominal Group Technique
Affinity Diagram
Tree Diagram
15
Matrix Diagram
Process decision program chart
Activity network diagram
Just in Time and Just in Case
44 | P a g e
Noon Business School, University of Sargodha
16
Concept of Statistical Process Control Pareto Diagram
Process Flow diagram
Cause and effect diagram
Check sheets
Histogram 10.6 Control Charts
Scatter Diagram
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text 1. Total Quality Management By: Dale H. Besterfield (Latest Edition)
Reference Text
1.Quality Management By: Donna C.S. Summers
2. Total Quality Management By: Joel E. Ross (Latest Edition)
45 | P a g e
Noon Business School, University of Sargodha
Course Title Advanced Organizational Behavior
Course Objectives
main objective of this course to aware students about organizations , attitudes& values of
organizations.what is the importance of personality and emotions , how to control our emotions at
work place .
Learning Outcomes
the learning objective of this course are:
1. understand the importance of personality and emotions
2. what is the impact of attitude and personality on work place
3. how to perform well in groups and teams
4. what is the role of power and politics in organization.
5.importance of ethics at workplace
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 course overview
2 performance
3 perception
4 personality and emotions
5 values
6 attitude
7 impact of personality and attitude on work place
8 motivation
Mid Term Exam
9 groups and teams
10 communication
11 power and politics
12 conflict
13 leadership
14 descion making
15 creativity and ethics
16 organizational structure and change
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text Nancy Langton & Stephen P. Robbins (2007). Organizational
Behaviour:
Concepts, Controversies, Applications. 4th Canadian edition, Pearson
Prentice Hall: Toronto.
46 | P a g e
Noon Business School, University of Sargodha
Course Title Advanced Research Methods
Course Objectives
the course objective to study advanced research methods is to understand the importance of research in
daily life or the importance of research for solving business problems efficiently
Learning Outcomes
learning objectives of thos course are :
1. understand the historical comparative research methods and different techniques
2. different approaches of research
3. what is importance of reliability and validity in research
4. how research help us in solving problems
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction of Course
Objective of learning advanced course in research methods
Concepts related to population and sampling
Types of Data and Basis Statistical Tools
2
Concepts of Distributions.
Basics of Hypothesis Testing
3
Univariate Analysis: Z Test Application and Hypothesis
Testing
4
Univariate Analysis: T Test Application and Hypothesis
Testing
5 Univariate Analysis: F Test (ANOVA) and Hypothesis Testing
6 Chi-Square Test and its Application
7 Fundamental Primary Data Instruments
8 Fundamental Primary Data Instruments
Mid Term Exam
9 Bivariate Analysis: Correlation and Simple Linear Regression
10 Bivariate Analysis: Hypothesis Testing
11 Multivariate Analysis and Hypothesis Testing (Software)
12 Questionnaire Development/coding and Primary Data Analysis
13 Reliability and validity and complex models (Software)
14 Report Writing and References (End Note Software)
15 Project Presentation
16 Project Presentation
Final Term Exam
47 | P a g e
Noon Business School, University of Sargodha
Facilities Required Multimedia/lab etc
Recommended Text Krishnaswamy K. N, Sivakumar A. I. And Mathirajan M (2008).
Management Research Methodology, Integration of Principles,
Methods and Techniques.
Yogesh Kumar (2006), Fundamentals of Research Methodology and
Statistics. ISBN : 978-81-224-2418-8
Burns, Robert B. (2000) Introduction to Research Methods, Sage
Publications, N. Delhi
48 | P a g e
Noon Business School, University of Sargodha
Course Title Project Management
Course Objectives
The basic purpose of teaching this subject is to give awareness of project , how much a project is
important ? What is project management? How we can manage different elements of projects ? It
provides all awareness of project and its life cycle..
Learning Outcomes
The basic learning outcomes of this subject are to understand:
1. importance of management ?
2. the nature of project?
3.what are project constraints?
4. project life cycle?
5. how to manage the cost of project in different stages?
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to Project Management
What is a Project?
Project Management
Project Constraints
Understanding the Nature of Projects
The Project Life Cycle
Project Identification
The Project Initiation Stage
2
The Project Initiation Stage
Identifying What has Triggered your Project
Project Management Roles
The Project Definition Document
The Product Description
3
Determining Project Goals
Brainstorming and Consultation: Determine Goals
Determining Project Specifications
Determine Project Deliverables
4
Determine Project Constraints
Determine Project Assumption
Presenting Your Business Case
Speaking to the Business Need
5 Presenting the Business Case
Completing the Project Definition Document
The Project Planning Stage
6
The Planning Stage
Determine the Scope of Work
Scope Management Plan
The Work Breakdown Structure (WBS)
49 | P a g e
Noon Business School, University of Sargodha
7
Creating the Work Breakdown Structure, WBS
Unique WBS Identifiers
Determine Deliverable-Specific Task List
Define Task Descriptions
8
Planning the Time Element
Time Estimates
Time Estimate: Mathematical Method, PERT
PERT Calculations
Buffer Time
Mid Term Exam
9
The Project Schedule
Project Schedule Charts
Updating Project Assumption & Time Constraints
Assigning Resources and Responsibility
10
Planning the Cost Element
Resource Identification
Cost Estimation Methods
Administrative Costs
Buffer Costs
11 Procurement Plan
Human Resource Management Plan
Project Cost Constraints and Assumptions
12
Planning the Quality Element
Decision Making and Risk Taking Skills
Module 4: Team Building for Project
Leaders
Team Building
Leadership vs. Management
Responsibilities of a Team Leader
Team Building Benefits
13
Team Selection
Team Communication
What is Conflict Resolution?
Motivating Teams
Coaching Teams
14
Module 5: Motivation
Motivation
Desires and Needs
Encouraging Performance
Morale
Improving Morale
Building Loyalty in Teams
50 | P a g e
Noon Business School, University of Sargodha
15
Module 6: Implementing the Project Plan
Implementing the Project Plan
Implementing the Procurement Plan
Quality Control and Assurance Measures
Business Communication Model
Performance Tracking
Earned Value Analysis
Change Management
Budgetary Control Measures
Implementation Stage: Project Management Areas
16
Module 7: The Closing Stage
Acceptance of Deliverables
Releasing Resources
Acceptance of Contracts
Disassembling Project Team Members
Project Documentation
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
51 | P a g e
Noon Business School, University of Sargodha
Course Title Supply Chain Management
Course Objectives
This will be an important concept that we will refine in the context of different logistical drivers
The course of the quarter. We start discussion on how a firm can manage inventories to ensure a
fit between strategic supply chain objectives and inventory management.
We will illustrate the strategic framework for supply chain decisions in the context of the Seven
Eleven Japan case
Learning Outcomes
1)Understanding of the effects of demand forecasts and forecast errors on a tactical decision policy
for a supply chain.
2)Assessing future product demand is critical for capacity planning, purchasing
and inventory management.
3)In this session we will examine two cases and see how the concepts of forecasting
and safety-stock are applied in practical situations.
4)Inventory issue: air freighting printers to Europe, developing more formalized inventory
planning processes, or building a factory in Europe.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 understanding the supply chain
2 supply chain performance: achieving strategic fit and scope
3 supply chain drivers and metrics
4 designing distribution network and application to online sales
5 network design in the supply chain
6 designing global supply chain networks
7 demand forecasting in a supply chain
8 aggregate planning in a supply chain
Mid Term Exam
9 planning supply and demand in a supply chain
10 coordination in a supply chain
11 .managing economies of scale in supply chain:
cycle invetory
12 managing uncertainity in a supply chain:
safety inventory
13 determining the optimal level ofproduct availability
14 transportation in a supply chain
15 .pricing and revenue management distribution in a supply chain
16 sustainability in a supplychain
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text supply chain management by sunil chopra & peter meindl
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Noon Business School, University of Sargodha
Course Title Strategic HR & Leadership
Course Objectives
This course introduces students to the key concepts and policies underlying international human
resource management (HRM) in organizations. With the growth of ‘knowledge work’ and what
some see as a ‘knowledge economy’, human resources have increased in importance for the firm,
and therefore appropriate strategies for managing these resources have become critical to
competition between companies. As firms internationalize and integrate their production and
services across national borders, they find that they need to coordinate workforces that are
accustomed to contrasting management styles, and with skills and competences that have been
differently constructed. The course examines knowledge work and more mobility within labor
markets as firms internationalize and globalize their operations. This course will also examine
the impact of labor markets and other factors on the changing nature of human resource
management over recent years, focusing on the core HR issues that firms have to deal with in a
globalizing economy.
Learning Outcomes
the basic learning outcomes will be to understand :
1.HRM and Strategic HRM
2. concepts and policies relating to strategic HRM
3.labour markets and their impact in organizations
4.importance of leadership, motivations, teamwork, culture
5.relationship between leadership, management and administration;
transactional and transforming leadership, leadership and the management of
culture and meaning and dysfunctional forms of leadership
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
introduction of HRM , strategic HRM and difference between HRM &
strategic HRM
2
key concepts and policies underlying international human resource
management (HRM)
in organizations.
3
impact of labour markets and other factors on the changing nature of human
resource
management over recent years, focusing on the core HR issues
4
HRM in multinational corporations and discusses the issue of ‘transfer’ of
HRM
practices from one country setting to another.
5
an advanced understanding of the processes of leadership
- its scope and limitations - in different social and organizational contexts.
6 motivation, teamwork
7 culture and change management.
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8
discussion of students’ own experiences as leaders and followers to enable
them to understand
a wide range of organizational phenomena
Mid Term Exam
9 relationship between leadership, management and administration
10 relationship between transactional and transforming leadership
11 relationship between leadership and the management of culture
12 relationship between meaning and dysfunctional forms of leadership.
13 organizational politics
14 business ethics
15 morality and sustainability
16 management of diversity and difference.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text The Five Dysfunctions of a Team: A Leadership Fable; by Patrick M.
Lencioni
Execution: The Discipline of Getting Things Done; by Larry Bossidy, Ram
Charan, and Charles
Burck
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Noon Business School, University of Sargodha
Course Title Seminar In Business Management
Course Objectives
This course is designed to present business management from the point of view of the practicing
manager. It focuses on specific knowledge and skills that are required to understand strategy and
the process by which it is developed in business organizations, and provides information on the
situation and context in which strategy i formed and implemented.
This course will integrate knowledge and skill development in the core courses of the MBA
program , but that is not only its goal. Specific new information about activities and skills of
general managers will be presented. Students are expected to combine knowledge from other
courses with information presented here to develop sophisticated interpretations and analysis of
actual problems and opportunities.
Learning Outcomes
Course learning outcomes will be :
1.Development and reinforcement of a general management point of view
2. Development of an understanding of fundamental concepts in strategic management
3. Understand the role of general manager, the level of component strategy, competitive analysis,
the industrial organization perspective, the resource based view.
4. understanding of the influence of global competition on firm strategy and performance
5.practice in working out business strategies and implementation plans
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introductions and Course Overview;
Doing Research for Knowledge
Development in business management
2
Identifying Viable Research Topics;
What is a Contribution? Seminal
Contributions, Extensions and
Replications;
3 Developing and Stating
Research Questions; Establishing
Research Scope; Empirical
Generalization
4
Theory, Method, and Validity in
Scholarly business management Research; Research
Programs and Generalization of
Findings;
5 Falsifiable Propositions,
Testable Hypotheses, and Empirical
Conjectures
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6 The Research Domain of business management Strategy
7
discussion on Business Management Module 1
Introduction to Business Management
• Characteristics and Environment of Business Management
• Business Ownership
• Supervision, Decision Making, and Leadership
• Planning and Organizing
• Implementation and Control
• Business Ethics
• Overview of a Typical Business
• Desirable Qualities for Successful Business Management
• Time and Stress Management
8
discussion topics :
Business Management Module 2
Business Management and Its Application
• Basic Management Functions
• Where Business Management Is Used
• Types of Business Activities
• The Legal Structure of a Business
• The Purpose of a Business
• Starting a Business
Mid Term Exam
9
Business Management Module 3
Business Organizational Structures and Functions of Management
• Types of Organizational Structure
• A Functional Approach to Business Management
•planing
•Organizing
• Leading/Directing
• Controlling/Monitoring
• Management Information Systems
10
discussion topics :
Business Management Module 4
Finance Demystified For Entrepreneurs
• Basic Business Math
• The Balance Sheet
• Financial Statement Preparation
• Using the Financial Statements
• More Financial Analysis
• Preparing Budgets
• Financing Alternatives and Business Valuation
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11
discussion topics :
Business Management Module 5
Business Environments
• Human Environments
• Economic Environments
• Government Environments
12
discussion topics :
• Global Environments
• Trade Environments
• Ethical Environments
13 discussion topic:
•technology , innovations, competition
•strategic issues in managing technology and innovation
14
discussion topics :
•entrepreneurial ventures and small businesses
•strategic issues in entrepreneurial ventures and small businesses
15
discussion topic:
Business module 6
•Customer Relationship Management (CRM)
•Customer
•Satisfaction
•Guerrilla Marketing
•Marketing
•Green
•Marketing Mix
•Marketing Research
•Six Sigma
•Total Quality Management (TQM)
16 final presentations
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
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Noon Business School, University of Sargodha
Specialization in HRM
Course Title Industrial and Labour law
Course Objectives
This course is built upon different rules and laws which help in governing the organizations. It will
help in developing the good concepts of laws regulation in the organizations
Learning
Outcomes
this course will help students:
1. how to react legally when any problem occur
2. it will help students to run organizations ethically
3. it will help students to establish organizations by following proper rules and regulations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
INTRODUCTION TO LAW AND LAW GOVERNING CONTRACTS.
The Origin of the Contract, Definition of Contract, Communication,
Acceptance and Revocation, Essentials of a valid Contract, Performance of the
Contract, Discharge of Contract
2
Breach of Contract, Damages of Breach of Contract, Indemnity and Guarantee
Contract of Bailment, Contract of Agency
3
THE LAW OF SALES OF GOODS, Definitions, The Formation of the
Contract., Effects of the Contract, Performance of the contract, Rights of
Unpaid seller against the Goods., Sale by Auction, Breach of Contract
4
PARTNERSHIP LAW, Definitions in Partnership Law, Types of Partnership
Essential Elements of a Partnership, Registration of Partnership Firms,
Partnership Becoming Illegal, Partnership Distinguished from Company
5
Partnership Distinguished form Private Company, Partnership Distinguished
from Co-Ownership, Partnership Agreement, Rights and Liabilities of the
Members of a Partnership Firm, Personal Profits Earned by Partners, The
Property of the Firm
6
Implied Authority of a Partnership, Principle of Holding out
Minor as a Partner, Reconstitution of a Firm, Dissolution of Partnership and
Settlement of Accounts on Dissolution, Rights and Obligations of Partners after
Dissolution of Partnership.
7
LAW GOVERNING COMPANIES I, Introduction to Companies Ordinance
1984, Company Courts, Corporate Law Authority, Registration of Company
Memorandum of Association, Name of Company, Registered Office, Object
Capital Clause of Memorandum, Articles of Association
8
Promoters, Contracts, Prospectus, Commission, Discount and Premium
Allotment of Shares, Commencement of Business, Membership, Share Capital
Shares and Certificates, Transfer and Transmission of Shares, Directors, Chief
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Executive
Mid Term Exam
9
LAW GOVERNING COMPANIES II, General Meetings, Meetings of
directors. Secretary, Dividend, Auditor, Managing Agents, Investment by
Company, Debentures, Private Companies, Guarantee Company, Unlimited
Company
10
Accounts, Inspection, Annual Return, Winding up by Court, Winding up of
Companies, Contributors and Creditors, Voluntary Winding up, Removal of
Defunct Companies.Winding up of Unregistered Companies. Reconstruction
and Amalgamation.Companies Established Outside PakistanOfficial Liquidator
11
LAWS GOVERNING ESTABLISHMENT OF FACTORIES, Definitions
Pertained to the Factories Act. 1934, Exemption from Certain Provisions of the
Act Inspectors and their Powers, Certifying Surgeons, Health and Safety,
Disposal of Wastes and Effluents, Artificial Humidification, Vaccination and
Inoculation, Holidays with Pay and Provisions of the Act for Worker
12
Special Provisions for Adolescents and Children, Penalties and Procedure
Penalty for Contravention of Act and Rules., Display of Factory Notices
Publication of Rules, Protection to Persons Acting under this Act.
13
LAWS GOVERNING INDUSTRIAL EMPLOYMENT AND INDUSTRIAL
RELATIONS, Trade Unions and Freedom of Associations, Application for
Registration and Requirements. Certificate of Registration and its Cancellation
Power and Functions of Registrar, Collective Bargaining Agents.
National Industrial Relations Commission and its Powers.
14
Joint Consolation Conciliation and Meditation Wage Commission and Fixation
of Wages, Powers and of the Wage Commission. Penalties and Procedure.
Penalty of Committing Breach of Settlement. Penalty of Embezzlement of
Misappropriation of Funds. Indemnity and Powers to Make Rules.
15
EMPLOYEES OLD AGE BENEFITS ACT, 1976 -1, Employees Old-Age
Benefits Contribution rules, 1978, Employees Old-Age, Benefits General
Regulations. 1980, Insured Persons, Board or Trustees, Powers, Functions, and
Terms of Office of Members. Employees Old-Age Benefits Determination or
Wages for Computation of Contribution, Regulation, 1980.
Employees Old-Age Benefits Determination of Complaints, Questions, and
Disputes, Regulations, 1980
16
EMPLOYEES OLD AGE BENEFITS ACT, 1976 - II
Employees old-Age Benefits Institution and Certificate of Authority and Proof
of Age, Payment of Contributions and Liability of Employer.
Offenses and Penalties, Finance and Audit.. Employees Old-Age Benefits, Old-
Age Pension, Old-Age Grant Widows, Pension,
Invalidity Provision, Benefit Claims and Benefits, Extinguishment of Benefits.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
1. Company Law (Revised Edition) By KhawajaAmjadSaeed
2. Business Law By Qazi Awais Amin Azeem Academy Lahore
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Noon Business School, University of Sargodha
Course Title Training and Development
Course Objectives
The course is about the training and employee development and human performance
improvement in organizations; but that is not the whole story. The field of training and
development is changing. There is a need for trainers to reorient their thinking from the
comfort and structure of the classroom to the more ambiguous consulting area. The
gap is actually not nearly as wide as some might think. Trainers have considerable
expertise in job and task analysis, learning specialists, facilitators, communication
experts, and professionals with a broad perspective of the human dimensions of human
performance in organizations.
Learning Outcomes
it will help students to understand :
1.importance of training,
2.Influence of training on employees
3. mechanism of training
4. what are HRD needs, programs
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction to training and HRD
2 Influences on employee behavior
3 Learning and HRD
4 Assessing training/HRD needs
5 Designing training/HRD programs
6 Implementing training/HRD programs
7 Evaluating training/HRD programs
8 Employee orientation
Mid Term Exam
9 Skills and technical training
10 Performance management & coaching
11 Career management and development
12 Employee counseling
13 Management development
14 Organization development and change
15 Organization development and change
16 Cultural diversity and HRD
Final Term Exam
Recommended
Text
DeSimone, Randy L., Werner, Jon M., & Harris, David M.
(2002). Human Resource Development, Third Edition Cincinnati:
Thomson/South-Western College Publishing. Available for rental from the
Moraine Bookstore.
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Noon Business School, University of Sargodha
Course Title Performance and Compensation Management
Course Objectives
Compensation management in organizations, including the role of human resources
management in dealing with employees, and methods used to provide compensation. It also
highlights the importance of maintaining the capable education qualification, the value of
developing their skills, and the significance of providing the appropriate atmosphere for
them. Several important topics will be addressed in the class such as: Compensation
professionals’ goals within a human resource department. Ways to strengthen the pay-for-
performance link. Ways to strengthen the pay-for-performance link. Health insurance
concepts. This course examines the importance of an effective performance management
system in helping organizations define and achieve short and long term goals. It explains and
reinforces the concept that performance management is not a one-time supervisory event, but
an ongoing process of planning, facilitating, assessing, and improving individual and
organizational performance. In addition, the course emphasizes the importance of measuring
the effectiveness of human resource activities that are designed to enhance individual and
organizational performance.
Learning Outcomes
At the end of the course the students will be able to:
To learn basic compensation concepts and the context of compensation practice
To illustrate different ways to strengthen the pay-for-performance link.
To learn the concepts of Payment and employee benefits issues for contingent workers.
To understand the Legally required employee benefits.
To learn some of the implications for strategic compensation and possible employer
approaches to managing legally required benefits Upon successful completion of this course,
the student will have reliably demonstrated the ability to:
1. Design an organization¿s performance management process that is compliant with law and
supports organizational mission and strategy.
2. Compare and contrast various organizational performance management programs and best
practices and define attributes of effective performance management systems.
3. Employ job-related performance standards and performance indicators that reflect the
employee¿s range of responsibilities.
4. Assess how increased employee involvement can contribute to effective performance and
coach employees to identify career paths and resources available to support individual
development.
5. Identify and communicate appropriate actions with employees (e.g. training and
development, wage increase, promotion, bonus etc.) based on their performance strengths
and weaknesses.
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Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction To Compensation Definition of compensation
The pay model
Strategic pay policies
2
Strategic Perspectives In Compensation Management Strategic perspectives of pay
Strategic pay decisions
Best practices vs.Best fit options
3
Defining Internal Alignment Definition Of Internal Alignment
Internal Pay Structures
Strategic Choices In Internal Alignment Design
Which Internal Structure Fits Best
4
Job Analysis Why Perform Job Analysis
Job Analysis Procedures
Job Analysis Data Collection Process
Job Descriptions
5
Job Evaluation/Person-based Structures Definition of Job Evaluation
Major Decisions In Job Evaluation
Job Evaluation Methods
Final Result-Pay Structures
6
Determining External Competitiveness Definition Of Competitiveness
Pay Policy Alternatives
Wage Surveys
Interpreting Survey Results
Pay Policy Line
Pay Grades
7
Employee Contributions: Pay For Performance (PFP) Rewarding Desired Behaviors
Does Compensation Motivate Performance?
Designing PFP Plans
Merit Pay/Variable Pay
Individual vs. Group Incentives
Long Term Incentives
8
Performance Appraisals Role Of Performance Appraisal In Compensation
Common Errors In Performance Appraisal
Measuring Job Performance
Mid Term Exam
9
Training Raters
Contexual Issues In Appraisal
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10
benefits Benefits Determination Process
Value of Benefits
11
Legally Required Benefits
Retirement, Medical, And Other Benefits
12
Compensation Of Special Groups Who are Special Groups And Minority Groups
Compensation Strategies for Special Groups
13
Legal And Administrative Issues In Compensation Legal Issues
Pay Discrimination
14
Comparable Worth
Budgets And Administration
15
Global Compensation Recognizing Variations
Social Contract
Culture and Pay
16
Strategic Choices In Global Compensation
Comparing Systems
Expatriate Pay
Final Term Exam
Facilities
Required Multimedia/lab etc
Recommended
Text
Martocchio,J.J.,Strategic Compensation: A Human Resource
Management Approach,4th Ed, pearson / prentice Hall, 2006.
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Noon Business School, University of Sargodha
Course Title HR Development
Course
Objectives
This course examines the primary role of human resources development (HRD) in the
organization to help people and organizations effectively manage change. This highly interactive
course focuses on strategies for assessing, designing, and implementing training and
organizational development efforts that positively impact the performance of the individual and
the work group. The course also provides an overview of change interventions, including
training and staff development; succession planning and performance management; factors that
influence HRD; the consulting role and skills of the HRD professional, including facilitation and
group dynamics; and the trends in HRD, such as human performance technology and the work
out process model.
Learning Outcomes
the learning outcomes will be:
1) Analyzing Employability Skills and Workforce Education Needs
2)the opportunity to examine critical issues in human resource development (HRD) as a tool for
enabling organizations to maximize effectiveness and efficiency
3)the opportunity to examine critical issues in human resource development (HRD) as a tool for
enabling organizations to maximize effectiveness and efficiency
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Analysing Employability Skills and Workforce Education Needs
nature and functions of contemporary employability skills and workforce education,
as well as the recent and continuing trends – both locally and internationally –
impacting on it.
2
critically examine the necessary changes of workforce education and training in
responding to the
cutting-edge employability skills in real practice so that the employability
performance can be strengthened accordingly
empower participants to assume proactive leadership roles in workforce education,
responding intelligently to both local and global influences.
3
Critical Issues in Human Resource Development
the opportunity to examine critical issues in human resource development (HRD) as a
tool for
enabling organizations to maximize effectiveness and efficiency through manpower
development.
4
investigating the foundations of HRD in learning, the current and emerging ideas
related to HRD roles, process and functions, and the selected HRD practices in terms
of employee socialisation and orientation, individual career development, and
management development
5
key trends on HRD – including the increased emphasis of strategic perspective on
HRD, use of new technology, and HRD programmes for culturally diverse employees
– will also be explored.
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6
Design and Implementation for HRD
the opportunity to examine critical issues in human resource development (HRD) as a
tool for enabling organizations to maximize effectiveness and efficiency and critical
reflection on practical experience
7
focus will be on relating theory into practice, highlighting the use of IT and
authentic multi-media resources (i.e. blended learning) in the teaching and learning
process, employing professional judgment and managing on-going improvement in
achieving quality educational outcomes in the context of HRD
8
Knowledge Management This provides participants an opportunity to examine the
development of theory and practice of knowledge management, which is considered
to have critical impacts on the field of human resources training and development.
The concepts and practices of the development of organisational learning and learning
organisation, and the facilitation of knowledge sharing among co-workers in
organisations will be the focus of the course. This course will promote participants’
contribution to knowledge management initiatives in the human resources training
and development context.
Mid Term Exam
9
Measuring and Improving Human Performance in Organisations
an understanding on the critical roles of performance measurement as the basis of
improving human performance in organisations
10
Participants will examine the principles and the process of performance management,
the methods of measuring job performance, and the application of performance
review and appraisal systems. These concepts and practices will also be examined in
connection to various practices for improving employees’ performance, including the
uses of reward and incentives, staff disciplines, performance feedback, coaching and
mentoring
11
Organisational Behaviour and Development
introduces participants to the study of organisational behaviour with a specific focus
on organisational development (OD).
Participants will examine key concepts and theories of organisational behaviour at
individual, group and organizational levels, their relationships on organisational
outcomes, as well as the influences of organisational structure and culture.
12
the ideas and practices of organisational development will be considered in relation to
organisational change, employee development, and organisational strategy
13
participating in various learning tasks and projects, participants will be fully aware of
the
importance of human behvaiour within organisation and the critical issues related to
organisational adaptation to change and development.
14
Training and Consulting Skills
The will examine the important training skills involved in human resources training
and development, in particular, facilitation skills, consulting skills and coaching skills
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15
The selection and use of these skills in various situations and contexts, the role of
trainers, as well as the impacts and effects in practical applications of these skills will
be critically discussed. This course will enhance participants’ ability in the selection
and application of these training skills in facilitating and developing the potentials of
learners.
16 presentations
Final Term Exam
Facilities
Required Multimedia/lab etc
Recommended Text
Human Resource Development latest edition
66 | P a g e
Noon Business School, University of Sargodha
Course Title Industrial Relations
Course Objectives
This course is designed to explore the major issues in the theory and practice of industrial
relations in Canada. It serves as a jumping-off point to explore other senior courses addressing
issues of human resource management and industrial relations. There are three major themes in
the course: Employment Relationships, Conflict and Accommodation, and Critical Analysis of
Accommodation.
Learning Outcomes
This course is designed for people working in unionized or non–unionized workplaces, in the
public or private sector, and in managerial or non-managerial environments. The course fosters
critical thinking by examining the connection between personal experience and wider social
forces, or between private troubles and public issues
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 The Employment Relationship
2 Pre-industrial and Industrial Forms of Employment
3 The Common Law Contract of Employment
4 The Contemporary Labour Market
5 Unitarism and Theory in Industrial Relations
6
Conflict in Employment Relationships
The Floor of Rights
7 Trade Unions: Rationale and Development
8 Pluralism and Collective Bargaining
Mid Term Exam
9 Labour Law: Rationale and Framework
10 Collective Bargaining
11 Collective Agreement and Grievance Arbitration
12 Strikes, Lockouts, and Interest Arbitration
13
Trade Union Limits and Incorporation
Critiquing the Floor of Rights
14 Radicalism and the Rights of Labour
15
Globalization and the Changing Role of the State
Public Sector Labour Relations
16
Regional Differences in Canadian Industrial Relations
Human Capital Theory
Final Term Exam
Facilities Required Multimedia/lab etc
67 | P a g e
Noon Business School, University of Sargodha
Recommended Text
• Rose, Ed. Employment Relations: Policies & Practices, 2nd Edition,
Financial Times, Prentice-
Hall, Harlow, England, 2004
• Foz, Vicente B. The Labor Code of the Philippines, 2002-2003 Edition,
Philippine Law Gazette,
2003
Sloane, Arthur A. & Fred Witney. Labor Relations, 10th Edition,
Prentice-Hall, Saddle River, Miranda, Gregorio S. Labor-Management
Relations, 4th Edition, National Bookstore, 2001
Salamon, Michael. Industrial Relations: Theory & Practice, 4th Edition,
Pearson Education Ltd.,
England, 2000
68 | P a g e
Noon Business School, University of Sargodha
Course Title Advance HR Practices
Course Objectives
This immersive program is designed to enhance your competence as both a member of your
senior management team and a leader of the human resource function in your firm. Learn to use
HR practices to deliver business strategy; create a leadership agenda and strategy for your firm’s
HR function
Learning Outcomes
it will help the students to understand, how to innovate, align, and integrate HR practices that add
value to
investors, customers, and employees. You will interact closely with top researchers and thought
leaders in the field of human resource management as well as your peers from other leading
organizations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Participating and Contributing to the Management
• Changing roles for HR professionals
Developing Ef ective Business Strategy
2
• Creating and prioritizing strategic goals and agendas
Driving Business Strategy Through HR
3
• Amplifying HR’s impact on business results
Optimizing Global Competitiveness
4 • Organizing to enter global markets
5
• Balancing multinational and business cultures
Building the Competitive Culture
6
• Becoming both the guardian of existing mindsets and the
champion of new mindsets inside and outside the organization
7
Measuring HR Ef ectiveness
• Creating the right HR metrics for the workplace,
workforce, and HR function
8
Preparing a Leadership Agenda for the
Human Resource Function
Mid Term Exam
9
Preparing a Leadership Agenda for the
Human Resource Function
10 Assuring Talent Management
11
• Defi ning a talent management agenda that delivers results
Creating a Leadership Brand
12
• Shaping a leadership agenda for your company
• Setting a vision for HR
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13
Transforming the HR Function
• Determining who does what and where they do it
Managing System Change
14
• Facilitating the processes of change to increase the
speed with which the organization’s systems adapt, Implementing Ef ective
HR Practices
15
• Meeting the strategic needs of the business
• Managing from the outside in
• Building HR practices to meet customer and investor expectations
16
• Shaping a personal agenda
• Developing a personal agenda for change
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
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Noon Business School, University of Sargodha
Course Title Organizational Development
Course Objectives
Organizational Development (OD) is a conscious, planned process of developing an
organization’s capabilities so that it can attain and sustain an optimum level of
performance as
measured by efficiency, effectiveness, and health. Through the process of OD, we
attempt to
bring about successful change efforts in individual employees, groups and teams, inter-
groups,
and organizations as well. At any of these levels, when we use the process of OD we are
essentially asking:
¾ Where are we?
¾ Where do we want to be?
¾ How do we get from where we are to where we want to be?
Learning Outcomes
the learning outcomes are:
1. proper understanding of organization
2. students will get the importance of organizational development
3. process of development
4. need of development
5. need of change in global setting
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Overview of Course and Introduction to OD
· OD defined
· Growth and relevance of OD
· Short history of OD
· Evolution of OD
2
Nature of Planned Change; OD Practitioner;
Entering/Contracting
3
Readings: Chapters 2 - 4 (focus on Chapters 2 & 4).
Exercise: Class teams will meet to prepare for and conduct a
contracting
meeting with Terry their client in the Southwest Energy Case.
4
Entering/Contracting (continued); Diagnosing Organizations
· Entering an OD Relationship
· Elements of Contracting
· Need for Diagnosis
5 · Diagnostic Models
· Open Systems Model
6 Diagnosing Groups/Jobs; Collecting and Analyzing Data
· Group Level Diagnosis
· Individual Level Diagnosis
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7 · The Diagnostic Relationship
· Techniques for Analyzing Data
8 Feeding Back Diagnostic Data
· Determining the Content of the Feedback
· Characteristics of the Feedback Process
Mid Term Exam
9 · Survey Feedback
· Determining Next Steps
10
Designing Interventions; Leading and Managing Change
· How to Design an Effective Intervention
· Overview of Interventions (Human Process, Techno-
structural, Human
Resource, Strategic)
11
Interpersonal and Group Process; Organization Process
Approaches
· Process Consultation, and Team Building
· Appreciative Inquiry
12
Large Group Interventions
· Organization Conflict Meeting, and Intergroup Relations
Interventions
13
Redesigning Organization; Employee Involvement
Readings: Chapters 14 & 15
Threaded Discussion and File Sharing: Having collected
information, students
will share Best Companies to Work For information and
compile a master list of
“Best Company” characteristics
14
Performance Management and Developing and Assisting
Members
Strategic Change Interventions – Competitive and
Collaborative Strategies and
Organizational Transformation
15
Special Focus – Psychologically Healthy Work Places
Student Teams will have finalized master list of Best
Companies characteristics
and identify the resistances to implementing three of them.
They will then
create an implementation plan for those characteristics.
16 Organizational Development in Global Settings
Reading: Chapter 21
Final Term Exam
Facilities Required Multimedia/lab etc
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Recommended Text Thomas G. Cummings and Christopher G. Worley.
Organization Development and Change, 8th
Edition, South‐Western Publishing Company, 2005. ISBN
0324224931 or 0324260601.
• Rothwell, W. & Sullivan, R. (2005). Practicing
Organizational Development: A Guide for Consultants. 2nd
Edition. Pfeiffer
• “Best practice” case readings. (Student packet)
• Case reading for the Team Diagnostic Scan assignment.
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Noon Business School, University of Sargodha
Course Title International HRM
Course Objectives
To teach students understand the need for international HR management in
organizations, equip them with techniques, factors, drawbacks, benefits and processes involved
in expatriate management and to give reasons to the rise in Multinational Enterprises.
Learning Outcomes
This course is designed for people working in unionized or non–unionized workplaces, in the
public or private sector, and in managerial or non-managerial environments. The course fosters
critical thinking by examining the connection between personal experience and wider social
forces, or between private troubles and public issues.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction
2 Definition of IHRM
3 Aims of IHRM
4 The importance of IHRM to local organizations
5 IHRM in Context
6 Comparative IHRM
7 IHRM Trends in Rwanda
8 IHRM in developing Countries; CAT week
Mid Term Exam
9 Multinationals and the Management of Labor
10 Multinationals and Industrial Relations
11 Transfer of Best Practice HRM within Multinationals
12 International Management Development
13 Issues of Diversity Management
14 Expatriate Management
15 Managing Internationally
16 Course Recap and Review
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
International Human Resource Management. (2nd Edition) 92004)
Scullion, H. and Lineham, M. (eds) (2005)
Sparrow, P. Brewster, C. and Harris, H. (2004)
Edwards, T. and Rees, C. (2006)
Globalising Human Resource Management, (2004)
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Noon Business School, University of Sargodha
Course Title Leadership
Course Objectives
To employs theoretical concepts and models, coupled with case
studies based on the experiences of leaders within the profession to understand how to
develop leadership potential in oneself and others
Learning Outcomes
This course provides an opportunity for practitioners and students to focus on
leadership in the information professions from both theoretical and practical
perspectives.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Context and challenges in leadership
Relationship between leadership and management theories
2
Leadership theories overview
Challenges for leadership in the information services professions
3
Knowing yourself as a leader
Self-assessment tools and approaches
4
Leadership traits and styles (theory and application)
Emotional intelligence
5 Gender and leadership
6
Leading people
Understanding and leading individuals
7 Coaching, mentoring and facilitating
8 Creating and leading teams
Mid Term Exam
9
Direction and strategy
Strategic focus and direction
10 Shaping values and cultures
11 Change leadership
12
Developing leaders
Models and theories of leadership development
13
Leadership development for yourself
Leadership development for others
14
Influential leadership
Influence and persuasion
15 Working with politics and power
16 Leadership beyond the information services context
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Noon Business School, University of Sargodha
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Roberts, S. and Rowley, J. (2008). Leadership: The challenge for the
information
profession. London: Facet Publishing
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Noon Business School, University of Sargodha
Course Title Strategic HRM
Course Objectives
The goal of this course is to provide you with the knowledge and skills that you can use to effectively
manage human resources to achieve organizational goals.
Learning Outcomes
learning outcomes are:
Take a strategic approach to human resource management.
• Assess the global human resources environment in which your organization operates.
• Forecast the human resource needs of your organization or department.
• Do a job analysis and competency audit of your organization and/or department.
• Identify competency gaps in your organization or department.
• Provide feedback to employees to help them reach personal and organizational goals.
• Use powerful "coaching" questions to help employees attain personal and organizational goals.
• Use competency-based recruitment and selection techniques.
• Manage and motivate employees using the basic principles of strategic human resource
management.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction The External Environment and Your Organization
2 Introductions and a Model for Strategic Human Resources
3
Getting the Global Picture
Going from Good to Great: External Factors and Global Perspectives
4
Understanding Your Human Resources Customers
Understanding Human Resources Stakeholders
5 Understanding the Flow of People
6 Understanding Staffing Needs and Options
7 Core Competencies
8 Recruitment Strategies
Mid Term Exam
9 Performance Management
10 Understanding the Value of Performance Management
11 Delivering Employee Feedback
12
Assessing Willingness to Work
Coaching
13 Building Human Resources Strategy
14 Understanding Human Resources Strategy
15 Understanding Human Resources Trends and Metrics
16 The Four-Step Process for Building Human Resources Strategy
Final Term Exam
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Noon Business School, University of Sargodha
Facilities Required Multimedia/lab etc
Recommended Text
1. Schwind, H., Das, H., and T. Wagar. Canadian Human Resource
Management: A Strategic Approach. 8th
ed.. Toronto: McGraw-Hill Ryerson, 2007.
Type: Textbook. ISBN: 978-0-07-095176-1
2. Collins, J. Good to Great. HarperCollins Publishers Inc, 2001.
Type: Textbook. ISBN:0-06-662099-6
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Noon Business School, University of Sargodha
Course Title Seminar in HRM
Course Objectives
The core purpose of this course is to provide students opportunity of application of research
methods learned in the earlier semesters. The course is designed to review the empirical research
of the different areas of management sciences. Scheme of course includes the on hand training
on research software and presentation of research papers by the course participants. Course
contents include SPSS and Amos training in the module.
Learning Outcomes
This course is an advanced seminar in human resources management that provides a broad
coverage of topics in the human resources field. The seminar will be research-focused and
discussions will involve critical review and evaluation of existing work and potential avenues for
future research. Through reading assignments and a research paper, students should gain an appreciation for
the existing state of research and begin to articulate major issues and challenges
facing this field.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introductions and Course Overview;
Doing Research for Knowledge
Development in HRM
2
Identifying Viable Research Topics;
What is a Contribution? Seminal
Contributions, Extensions and
Replications;
3
Developing and Stating
Research Questions; Establishing
Research Scope; Empirical
Generalisation
4
Theory, Method, and Validity in
Scholarly HRM Research; Research
Programs and Generalisation of
Findings;
5
Falsifiable Propositions,
Testable Hypotheses, and Empirical
Conjectures
6
Discussion topics:
• Building high performance teams
• Recruitment, Reward and Retention (NEW!)
• Career Success & Mentoring
• Training Employees
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Noon Business School, University of Sargodha
7
Discussion topics:
• Leadership During Times of Complexity and Change
• Getting the Best Employees
• Performance & Performance Appraisal
8
Discussion topics:
• Employee Handbook Design: Policies, Procedures and Practices
• Helping Employees Achieve Better Work/Life Balance
• Organizational Citizenship Behavior
Mid Term Exam
9
Discussion topics:
• Challenges for HR
• Sexual Harassment/Harassment in the Workplace: Combat Strategies
• Developing Less Subjective Employee Appraisals
10
Discussion topics:
• Organizational Commitment
• Managing a Diverse Workforce - Impacts and Rewards
• Sustaining High-Performing Employees
11
Discussion topics:
• Basic Overviews of Human Resource Management
• Change Management & Today's Marketplace:
Precepts, Proficiencies, Method & Skills
12
Discussion topics:
• Recruitment & Job Search
• Ensuring Compliance to Regulations
13
Discussion topics:
• Employee Laws, Topics and Issues
• Ensuring Safe Work Environments
14 • Dealing with Drugs in the Workplace
15
Discussion topics:
• Employee Assistance Programs
• Human Relations Movement.
16 Final presentations
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text Relevant latest research published in world reputed international journals.
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Noon Business School, University of Sargodha
Specialization in Finance Course Title Special Topics in Accounting Standards
Course Objectives
The primary aim of Financial statement analysis is to provide students with an introduction to the
process and function of financial reporting. Whilst a large proportion of the course is aimed at
understanding financial statements as a process, taking a preparers‟ perspective, we will also seek to
develop an understanding of the importance of the role of financial statements in today‟s society.
Learning Outcomes
After studying this course the student will be able to understand:
1.importance of accounting cycle and GAAP
2. rules of debit and credit
3. financial statements and their limitations
4. importance of auditing and its procedure
5. importance of statement analysis in descion making policy
6. diffferent ratios and their importance in liquidity
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to accounting & accounting principles, Generally accepted
accounting
principles (GAAP),Accounting cycle/process,
2 Rules of Debit and Credit, Steps in accounting cycle,
3 Limitations of trial balance, Preparing financial statements,
4 balance sheet, income statement, Expenditures Vs Expenses,
5 Adjusting entries and their types, Statement of owner’s equity
6 closing entries, Statement of Cash flows, Parts of cash flow statement
7
Notes to financial statements, Accounting policies, inventory accounting
policies
8 Depreciation accounting policies, Methods of computing depreciation
Mid Term Exam 67 | P a g e
9 Annual report generated by business, Audit’s report
10 Types of business, Using Financial Statements Information,
11 Financial Statement Analysis, Ratio Analysis,
12 Vertical & horizontal analysis,
13 Different types of ratios, Liquidity ratio
14 Leverage ratio
15 Coverage ratio, Activity ratio
16 profitability Ratios
Final Term Exam
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Facilities
Required Multimedia/lab etc
Recommended
Text Financial Statement Analysis by Charles Gibson
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Noon Business School, University of Sargodha
Course Title Financial Statement Analysis
Course Objectives
The primary aim of Financial statement analysis is to provide students with an introduction to the
process and function of financial reporting. Whilst a large proportion of the course is aimed at
understanding financial statements as a process, taking a preparers‟ perspective, we will also seek to
develop an understanding of the importance of the role of financial statements in today‟s society.
Learning Outcomes
After studying this course the student will be able to understand:
1.importance of accounting cycle and GAAP
2. rules of debit and credit
3. financial statements and their limitations
4. importance of auditing and its procedure
5. importance of statement analysis in descion making policy
6. diffferent ratios and their importance in liquidity
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to accounting & accounting principles, Generally accepted
accounting
principles (GAAP),Accounting cycle/process,
2 Rules of Debit and Credit, Steps in accounting cycle,
3 Limitations of trial balance, Preparing financial statements,
4 balance sheet, income statement, Expenditures Vs Expenses,
5 Adjusting entries and their types, Statement of owner’s equity
6 closing entries, Statement of Cash flows, Parts of cash flow statement
7
Notes to financial statements, Accounting policies, inventory accounting
policies
8 Depreciation accounting policies, Methods of computing depreciation
Mid Term Exam 67 | P a g e
9 Annual report generated by business, Audit’s report
10 Types of business, Using Financial Statements Information,
11 Financial Statement Analysis, Ratio Analysis,
12 Vertical & horizontal analysis,
13 Different types of ratios, Liquidity ratio
14 Leverage ratio
15 Coverage ratio, Activity ratio
16 profitability Ratios
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Noon Business School, University of Sargodha
Final Term Exam
Facilities
Required Multimedia/lab etc
Recommended
Text Financial Statement Analysis by Charles Gibson
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Noon Business School, University of Sargodha
Course Title Advanced Accounting
Course Objectives
the main objective of teaching this course is to provide coplete understanding and knowledge
about final accounts , it gives knowledge how to maintain different accounts of company , loan
ploicies , partnership and closing of business.
Learning
Outcomes
the objectives are to provide understanding:
1)Companies Ordinance 1984, Fourth Schedule.
2) general trading account
3)long term and short term loans
4)Consolidated Income Statement and Balance Sheet of undertakings.
5) accounting operating issues
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Preparation of final accounts under Companies Ordinance 1984.
2 Companies Ordinance 1984, Fourth Schedule.
3 General, Trading Account
4 Profit and loss Account.
5 Profit and loss appropriation account and Balance Sheet
6
treatment of certain items in preparing Companies Financial Statements
like
dividends, reserves, excise duty and sales tax,
7
long term loans and current maturity, issue of
shares, allowances for bad debts, rectification of errors
8
workers profit participation fund,
worker’s welfare fund, bank margins and guarantees.
Mid Term Exam
9
Prepare Consolidated Income Statement and Balance Sheet of
undertakings.
10 Treatment in Consolidated Financial Statements of Minority interest,
11
Pre and Post acquisition
reserves, goodwill, dividends, bonus shares,
12
intra group transactions, prefereance shares,
debentures and mid year acquisitions.
13 Basic lease accounting issues and procedures.
14
Accounting for finance lease in the books of lessor and lessee including
financial
statement disclosures,
15 Accounting for operating lease,
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Noon Business School, University of Sargodha
16
Bargain purchase option, residual value (guaranteed and un guaranteed),
depreciation, initial
direct costs.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
Gupta, R.L. & Swamy, M. Radha, “Advanced Accounting”, Sultan
Chand & Sons
2. Shukla M.C & Grewal, T. S , “Advanced Accounts” Volume 1 and 2,
15th Edition.
Sultan Chand & Sons.
3. International Accounting Standards Committee Foundation (IASCF)
2005, International
Financial Reporting Standards (IFRSs), London United Kingdom.
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Noon Business School, University of Sargodha
Course Title Advance Auditing Techniques
Course
Objectives
The objective of this subject is to give students a know how about the audit, audit activities , planning,
risk factors.
Learning
Outcomes
learning outcomes will be:
1) what is audit and its type?
2) process of audit?
3) reporting and fraud related parties
4) computer auditing techniques
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Preliminary engagement activities
2 Preliminary engagement activities
3 Planning
4 Materiality
5 Audit risk
6 Cycle - Revenue and Receipts
7 Reporting, fraud and related parties (week 6) possibly a short theory question.
8 Reporting, fraud and related parties
Mid Term
Exam
9 Computers generally and computer auditing – everything covered in the notes
10 Cycle - Payroll and Personnel / Advanced Computer Systems
11 Cycle –Acquisitions and Payments (see Note 4 below)
12 APAct and Disciplinary rules (week 11) possibly a short theory question.
13 APAct and Disciplinary rules
14 Companies Act
15 Cycle – Finance and investment cycle
16
Everything to date including:
• Corporate governance
• Cycle – Inventory and production
• Reliance on other Parties / Subsequent Events
Final Term
Exam
Facilities
Required Multimedia/lab etc
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Noon Business School, University of Sargodha
Recommended Text
Latest ISA
Reference Text
Graded Questions on Auditing 20011 - Gowar & Jackson
• SAICA Legislation Handbook 2011 - Butterworths (This book incorporates a
selection of Acts
which you are required to study.)
• Auditing Notes for South African Students 7th Edition - Jackson & Stent
• The Members Handbook - SAICA. (2010/11)
• IRBA Manual of Information 2011. These can be obtained for free> We will let
you know how to
go about obtaining a copy.
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Noon Business School, University of Sargodha
Course Title EDP AND COMPUTERISED ACCOUNTING
Course Objectives
To learn some contemporary issues in finance and investment area
To bridge the gap between theory and real world practices
Explore to broader area of study and works in financial world
Learning Outcomes
it will help to Calculating, recording and preparing reports for fixed assets and depreciation;
creating subsidiary ledger records for individual fixed assets, General payroll concepts, preparing a
reconciliation of the checking account
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Lesson 1: Basic Concepts & the Balance Sheet
Elements of the balance sheet; assets; liabilities and equity; dual-aspect
concept; money
measurement concept; entity concept; going-concern concept; asset
management concept;
balance sheet items and changes; income measurement
2
Lesson 2: Accounting Systems & Revenues
The account; rules for increases and decreases; debit and credit; income
statement accounts; the
ledger and the journal; the closing process; a note on computers; fiscal
year; accrual accounting;
conservatism; materiality; realization; service revenue; amount of
revenue; monetary assets;
days' sales uncollected.
3
Lesson 3: Expenses, Inventories & Depreciation
Expense and expenditure; unexpired and expired costs; matching concept;
expenses that create
liabilities; fringe benefits; rent; losses; the income statement; cost of
sales; inventory valuation;
first-in, first-out and last-in, first-out methods; average-cost method;
adjustment to market;
inventory in a manufacturing company; product and period costs;
inventory turnover; noncurrent
assets; acquisitions; capital leases; depreciation; depletion; intangible
assets
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Noon Business School, University of Sargodha
4
Lesson 4: Liabilities; Equity; Statement of Cash Flows
Working, debt and equity capital; sources of capital; retained earnings
and dividends;
distributions to shareholders; balancing debt and equity capital; debt ratio;
consolidated financial
statements; cash flow from operating activities, investing and financing
activities; adjustments
for depreciation expense and changes in working capital accounts and
current assets and
liabilities; net effect of working capital changes; summary of operating
adjustments; the cash
flow statement.
5
Lesson 5: Non-Profits & Financial Statement Analysis
Limitations of financial statement analysis; auditing; measures of
performance and profitability;
return on equity;
6
tests of capital utilization and financial condition; non-profit
organizations; net
assets; revenues, expenses and investments; transfers; similarities to
financial statement of forprofit
entities; limitation of ratio analysis.
7
Lesson 6: Getting Started; Setting Up a Company
Manual vs. computer accounting; navigating Peachtree®; the help
feature; how to open, save
and back up files; types of organizations; setting up a new company;
creating a chart of accounts;
entering balances.
8
Lesson 7: Entering Transactions for a Cash Business Transactions and the
general journal; creating new accounts and entering beginning balances
for a simple cash business; recording and editing transactions in the
general journal; printing the general journal and financial statements
Mid Term Exam
9
Lesson 8: Accounts Receivable & Payable for a Services Business
Recording accounts receivable; creating subsidiary ledger accounts for
customers and vendors
and entering the beginning balances; processing accounts receivable,
payable, sales and purchase
transactions;
10
creating action items and event logs; adjusting the accounts receivable for
uncollectible accounts and print reports; recording accounts payable; how
to create subsidiary
ledger accounts.
90 | P a g e
Noon Business School, University of Sargodha
11
Lesson 9: Processing Cash Payments & Receipts
Recording and managing cash; using the cash payments and cash receipts
modules; preparing a
reconciliation of the checking account
12
Lesson 10: Preparing Financial Statements
How to journalize the adjusting entries; preparing and printing the
financial statements; changing
the financial statements; changing the accounting period
13
Lesson 11: Purchases & Sales of Inventory in a Merchandise Business
Periodic and perpetual inventory systems; common inventory costing
methods; the inventory
account;
14
subsidiary ledger accounts for inventory items; processing inventory and
sales
transactions; inventory sales concepts; creating sales tax accounts and
codes; invoicing; creating
sales orders from quotations; recording finance charges on overdue
customer balances; printing
inventory and sales reports.
15
Lesson 12: Payroll & Job Costing
General payroll concepts; using the Payroll Setup Wizard; payroll system
maintenance; printing
payroll checks, tax returns and payroll reports; job costing projects;
creating phase codes and
cost codes and entering estimated revenue and expenses; using the job
costing system to record
purchases; creating and printing job cost reports
16
Lesson 13: Fixed Assets, Partnerships & Corporations
Calculating, recording and preparing reports for fixed assets and
depreciation; creating
subsidiary ledger records for individual fixed assets; making entries to
record the disposal of
fixed assets; entering the disposal of a fixed asset in the general journal;
partnerships and
corporations; recording paid-in capital and retained earnings; the
stockholders' equity section of
the balance sheet; recording dividends; creating partnership and corporate
accounts and entering
corresponding transactions; closing the fiscal year.
Final Term Exam
Facilities Required
Recommended
Software
91 | P a g e
Noon Business School, University of Sargodha
Course Title .
Taxation Management Course Objectives
This course introduces students to the key concepts and policies underlying in taxation Management.
Learning Outcomes
The course will give an understanding of nature of tax,
scope of income tax law, better understanding about provident fund,
income from property, income from business,
assets and depreciations and sales tax.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction
Categories of revenue
Features of a good tax system
Nature of tax
Scope of Income Tax Law
2
Definition and terminology
Income Tax Authorities - Powers & Functions
Scope of Tax
3
Exemption & concessions, Assessment of Salaried individuals, Non salaries
persons, AOP & Company
4
Salary
Provident fund
Income from property
5
Income from Business
Assets & depreciation
Methods of accounting
6
Capital gains
Income from other sources
7
Tax credits
Set off & carry forward of losses
8
Payment of tax
Assessment procedure
Offences & penalties
Mid Term Exam
92 | P a g e
Noon Business School, University of Sargodha
9
Refund & tax credit Appeals & revision
Final tax regime (FTR) Minimum Tax Liability
10
Capital Value Tax
Sales Tax
11
Introduction & Definition
Sales tax authorities
12
Scope of sales tax
Registration
Records & books
13
Returns
Offences & penalties
Refunds & Recoveries
14
Sales tax calculation-practical problems
Federal Excise duty
Introduction – definition
Levy & collection of duty
15
Definition
Scope of custom duty
Warehousing
16
Drawback
Appeals & revision
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Mirza Munawar Hussain, “Synopsis of taxes in Pakistan” Iqbal Brothers
Publications, Lahore
Mughal, Muhammad Muazzam, Income Tax Principles & Practice, Syed Mobin &
Co Lahore
Mughal, Muhammad Muazzam, Sales Tax Syed Mobin & Co Lahore
Further Reading
Income Tax ordinance 2001 (updated & amended to date)
Sales Tax Act 1990 (updated & amended to date)
The Federal Excise Act 2005 (updated & amended to date)
The customs act 1969 (updated & amended to date)
www.fbr.gov.pk
93 | P a g e
Noon Business School, University of Sargodha
Course Title Industrial Accounting
Course Objectives
Industrial accounting focuses primarily on understanding the cost accounting including different cost
terms, costing systems and Cost Behavior and Estimation. This course also help in understanding
budgeting and monitoring system. The Industrial Accounting is suitable for students pursuing careers
in the industrial accounting.
Learning Outcomes
Upon successful completion of the course students will be expected to:
1-Managerial accounting, cost terms and cost allocation concepts.
2-Costing system, Cost Behavior and Estimation and Cost – Volume
– Profit Analysis:
3-Budgeting & Monitoring: Framework of budgeting, The master budget development process.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction: Managerial accounting: A perspective, Cost terms, concepts
and classification.
2 Responsibility Accounting and Cost Allocation concepts
3 Responsibility accounting centers and performance reports.
4 Cost Flows and Accumulation
5
The basic cost flow model, Cost accumulation: Merchandising organizations-
Manufacturing organizations- Service organizations.
6
Costing Systems: Job order-costing systems, Process costing system, Hybrid
product costing system,
7 Cost management systems for new manufacturing environment.
8
Cost Behavior and Estimation: Cost behavior patterns, Cost estimation
methods. Cost – Volume
– Profit Analysis:
Mid Term Exam
9
The breakeven point, CVP analysis, CVP with multiple products, Cost
structure and leverage analysis.
10
Standard Costing Systems: Standard costs and control, setting cost standards,
Overhead application in a standard costing system,
11 Analysis of cost variances.
12
Differential Cost Analysis: Differential costs versus variable costs,
Differential costs versus total costs, Cost analysis for pricing decisions,
Make-or-buy decision.
13
Variable Costing: Variable costing versus full absorption costing,
Appropriateness of variable costing & full absorption costing methods.
14
Flexible Budgeting: Static budget versus Flexible budget, Sales activity
(Volume) Variance, Profit variance analysis, Variable, manufacturing costs
variance.
15 Budgeting & Monitoring: Framework of budgeting, The master budget
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Noon Business School, University of Sargodha
development process.
16
Budgeting in merchandising operations, service enterprising & non-profit
organization, Budget under uncertainty, Reports for monitoring.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text Ronald W. Hilton Managerial Accounting McGraw Hill. (Latest Edition)
Charles T. Hongren Inroduction to Managerial Accounting Prentice Hall,
International. (Latest Edition)
Reference Text Grarrison: Managerial Accounting McGraw Hill. (Latest Edition)
Matz & Usry, Cost Accounting. (Latest Edition
95 | P a g e
Noon Business School, University of Sargodha
Course Title Seminar in Accounting
Course Objectives
Seminar in Accounting Theory is intended to be a capstone graduate level course for students pursuing
the Master of Science in Accounting (MSA) degree, The course provides students with opportunity to
hone their knowledge and mastery in a number of the below five areas which comprise the MSA
learning goals and program objectives:
1-Functional Competencies: Identify and interpret accounting issues within the framework of
Generally Accepted Accounting Principles.
2-Analytical Problem Solving: Apply quantitative measures and professional judgment to solve
business problems.
3-Communication: Communicate financial information to decision makers in an effective and
professional manner.
4-Professional Integrity: Recognize ethical challenges facing business and embrace ethical standards
required by the accounting profession and the regulatory environment.
5-Global Perspective: Understand how the impact of the global business environment impacts financial
reporting.
Learning Outcomes
Through this course, students will:
1. Develop an understanding and appreciation of the body of knowledge generally identified as financial
accounting.
2- Study and critically assess factors in accounting theory and the current state of the art.
3-Develop oral and written communicative skill in the context of advanced accounting thought.
4- Gain insight into research and analytical skills used to explore advanced accounting topics.
5- Develop the ability to reason through complex reporting situations using existing standards and
principles.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introductions and Course Overview;
Doing Research for Knowledge
Development in accounting
2
Identifying Viable Research Topics;
What is a Contribution? Seminal
Contributions, Extensions and
Replications;
3
Developing and Stating
Research Questions; Establishing
Research Scope; Empirical
Generalisation
96 | P a g e
Noon Business School, University of Sargodha
4
Theory, Method, and Validity in
Scholarly Marketing Research; Research
Programs and Generalisation of
Findings;
5
Falsifiable Propositions,
Testable Hypotheses, and Empirical
Conjectures
6
Introduction to seminar -Need for seminar in accounting
Introduction to the class -Need for accounting theory;interplay of accounting theory on policy
making.
-Administrative protocol
-Course Organization
-Sallybus
-Group assigments:cases,articles,debates
-Methods to explore topics
- Faculty/student introductions
7
Development of Accounting Theory Early History of Accounting
Accounting in the United States Since 1930
Evolution of the Phrase “GAAP”
Role of Ethics in Accounting
International Accounting Standards
Financial Accounting Research System
8
Pursuit of the Conceptual Framework Early Theorists
Early Attempts to Develop the Framework
Principles-Based vs. Rules-Based Standards
International Convergence
Mid Term Exam
9
International Accounting International Business Accounting Issues
Development of Accounting Systems
International Accounting Standards Committee
Revising the IASB’s Constitution
Uses of International Accounting Standards
Framework for Financial Statement Preparation
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10
Income Concept
Nature of Income
Income Recognition
Earnings Quality, Earnings Management, and
Fraudulent Financial Reporting
Income Statement Economic Consequences of Financial Reporting
Income Statement Elements
Statement Format
Proposed Format of the Statement of Comprehensive Income
Value of Corporate Earnings
International Accounting Standards
11
Balance Sheet and Statement of Cash Flows The Balance Sheet
The Statement of Cash Flows
International Accounting Standards
Working Capital Development of the Working Capital Concept
Components of Working Capital
International Accounting Standards
12
Investments and Intangibles Investments in Equity Securities
Investments in Debt Securities
Permanent Decline in Fair Value
Impairment of Investments in Unsecuritized Debt
Transfers of Financial Assets
Intangibles
Financial Analysis of Investments and Intangibles
International Accounting Standards
13
Accounting for Income Taxes Historical Perspective
The Income Tax Allocation Issue
Permanent and Temporary Differences
Alternative Interperiod Tax Allocation Methods
Financial Analysis of Income Taxes
International Accounting Standards
14
Equity Theories of Equity
Definition of Equity
Reporting Equity
Financial Analysis of Stockholders’ Equity
International Accounting Standards
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15
Financial Reporting, Disclosures, and Ethical Responsibilities Recognition and Measurement Criteria
Areas Directly Affected by Existing FASB Standards – Supplementary
Information
Financial Reporting – Other Means of Financial Reporting
Securities and Exchange Commission
Ethical Responsibilities
International Accounting Standards
16 Presentations
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text Relevant latest research published in world reputed international journals
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Noon Business School, University of Sargodha
Course Title Corporate Finance
Course Objectives Corporate Finance is the worldwide leading discipline in business administration that describes
the theory and practice of corporate finance. Throughout this course the instructors shall show
how managers use financial theory to solve practical problems and as a way of learning how to
respond to change by showing not just how but why companies and management act as they do.
The recommended text is comprehensive, authoritative, and modern and yet the material is
presented at a common sense level.
Learning Outcomes Upon successful completion of the course students will be expected to:
1-Analyze major corporate finance issues, 2- Demonstrate knowledge of the theory underpinning
corporate valuation, 3-Demonstrate knowledge of the basics of risk and return for cost of capital
valuation, 4- Recognize and understand the principles underlying risk management and
options valuation, 5-Understand dividend policy for increasing shareholder value, 6-Value
mergers and acquisitions
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 An Overview of Corporate Financing: Book value vs market value;
dividend , stockholders' rights, classes of stocks, convertible securities.
2 How corporations Issue securities, Venture capital, The underwritters,
General Cash offers by public companies, The private placement.
3 Corporate Payout Policy
4 Does Debt Policy Matters?
5 How much should a corporate borrow?
6 How musch should a corporate borrow?
7 Financing and Valuation
8 Financing and Valuation
Mid Term Exam
9 Credit Rsk and the value fo corporate debt
10 Credit Rsk and the value fo corporate debt
11 The Many different kinds of debt
12 Leasing
13 Managing Risk
14 Managing International risk
15 Working Capital Management
16 Mergers and Corporate Restructuring.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Principles of Corporate Finance (11th or latest edition) by Richard A
Brealy, Steward C Myers and Franklin Allen.
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Noon Business School, University of Sargodha
Course Title International Financial Management
Course
Objectives
International Financial Management will introduce students to global financial markets and
operations of multinational firms. Topics to be discussed will include foreign exchange
markets, international financial markets, international banking, currency derivative markets,
euromarkets, risk management, and investment decisions in the global marketplace.
Learning
Outcomes
The architecture of foreign exchange markets, the motivation of participants in foreign
exchange markets (arbitrage, speculation, hedging), the role of conventions in exchange rates
quotation and trading in foreign exchange markets, the type of foreign exchange operations
(spot, forward, FX swaps, currency swaps, futures and option), the factors that influence the
price of currency derivatives (forward rate, swap points, interest rates, futures price, option
premium), the relationship between the changes of exchange rates and the dynamics
of fundamental economic factors (balance of payments, inflation, interest rates,
expectations), the prediction of future exchange rates movements by the tools of technical
analysis, the changes of foreign currency regime since the crash of Bretton Woods regime of
fixed exchange rates, the nature of foreign exchange exposure and risk and its management,
the structure of the balance of payments and main relations between economic transaction in
the balance of payments
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 An Overview of International Finance
2 The Foreign Exchange Market
3 The Balance of Payment and Effective Exchange Rate
4
Factors Affecting the Balance of Payment Position, The real effective
exchange rate
5
Exchange Rate Determination: Some stylised facts about exchange rate,
Factors affecting demand and supply, speculation in the spot foreign
exchange market
6
Purchasing power parity, the monetary model of exchange rates,
determination of bid offere spread and the forward spread.
7
The international Monetary system and the exchange rate argument.
Criteria, classes, different parallel systems of exchanges.
8 The euro currency market and international banking.
Mid Term Exam
9 International Banking regulations and the Basel accord
10 Exchange rate forecasting, Technical Analysis and Trading rules
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11 Exchange rate forecasting, Technical Aalysis and Trading rules
12 Currency futures and swaps
13
Comparison of forward and future market, specification of currency
futures, interest rate swap
14 International Arbitrage
15
Foreign exchange risk exposure: definition, value at risk, definition of
exposure
16
Foreign exchange risk exposure: Translation, economic and
transcational
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Text
Internatioal Finance: an analytical apporach by Imad A Mosa, McGraw
Hill publishers (latest Edition)
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Noon Business School, University of Sargodha
Course Title Credit Management
Course
Objectives
Confidential credit assessment/ratings on sample debtors / prospects.
• Design effective T & C’s and Credit Application forms for prompt payments.
• Focus on improvement in Company Receipts and Cash Flows.
• Appreciate the essential features of a legally binding contract.
• Outline the main considerations in getting paid in a sales contract.
Learning
Outcomes it will help students to understand:
• Understand the issues involved in pursuing slow payers and debtor recovery.
• Understand the Legal Processes in the Collection of Debts.
• Utilise the international banking payment methods to minimise credit risks.
• Ensure Credit Management is seen as a positive influence in Customer Relations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Doing Business in a Global Environment
International Commercial Terms
2 Commercial Documents
International Payment Criteria.national Payment Criteria.
3 Credit Risk Management
Credit Insurance
4 Credit Control & Collections
Terms and Conditions of sale
5 Assessing the Financial Risks
Assessing Credit Terms
6 Credit application Form
Defining Credit Limits
7 Accounts Receivables Receivables
Debtor aged analysis, days outstanding
8 The Currency Market and Exchange Rates
Mid Term Exam
9 Debtor Management ---
Using Debt Collection Agencies
10 Credit Payments Case Study & Exercise
International Banking Payment Methods
11 Documentary Letters of ---
Documentary Letters of Credit and Collections Credit and Collections
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12 Parties to the contract, Customer Relationships
Role of Finance and Credit Management
13 Role of Finance and Credit Management
Operations Development
14
Operating Procedures & Progress check lists
Review of Key Credit Criteria
Communications internally / third parties parties
15
Effective document generation
Basics of Civil Litigation
Late Payments legislation
16
Legal Proceedings
Making Decisions on Legal Action
Court Processes
What you can do
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Credit Risk Management by Colquitt, Joetta (Latest Edition)
104 | P a g e
Noon Business School, University of Sargodha
Course Title Investment and Portfolio Management
Course Objectives The main objective of the course is to enhance the students' analytical ability to understand the stock
market operations and procedures.
Learning Outcomes
After reading this course the student should be able to address basic market related problems of
valuation and stock behavior. The student should be able to evaluation and construct optimal
portfolio practically from stock exchange.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Understanding Investment: Overall perspective, Understanding Investment
Decision: Investment Alternatives: Money Market Securities, Capital Market,
Fixed Income, Equity Securities.
2 Indirect Investing: What is an investment Company, Major Types, Detail of
Indirect Investing, and Investing Internationally?
3 Security Markets and Market Indices. How Securities are Traded: Brokerage,
How Orders work, Short sales etc.
4 The Return and Risk from Investing; Measuring return, global perspective,
Measuring Risk
5 Portfolio Theory; Dealing with Uncertainty, Introduction to Modern Portfolio
Theory, Analyzing Portfolio Risk, Calculating Portfolio Risk
6 Portfolio Selection and Asset Allocation, Alternative Methods of obtaining
Efficient Frontier; Capital Market Theory
7 Capital Market Theory and Asset Pricing Model; CAPM, SML, APT etc.
8 Revision of Common Stock Valuation, Common Stock Analysis and
Strategies
Mid Term Exam
9 Market Efficiency: Weak, Semi strong, and strong.
10 Economy/Market Analysis, Economy and Stock Market Boom, Modeling
Market Forecasts
11 Sector/Industry Analysis
12 Company Analysis; Financial Statement Analysis
13 Company Analysis: Earning Estimates, P/E Ratio, Fundamental Security
Analysis
14 Technical Analysis: Stock Price and Volume Techniques
15 Technical Analysis; Chart Reading
16 Final Term Project Presentation.
Final Term Exam
Recommended Text Investment Analysis and Management by Charles P. Jones (Latest Edition)
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Noon Business School, University of Sargodha
Course Title Stock Market Efficiency
Course Objectives The module has two main objectives. First, it aims to give students an awareness and
understanding of the way financial markets function in terms of the different categories
of participants, their role in the financial system and their interaction. The second
purpose of the module is to develop students’ ability to understand, critically evaluate
and conduct empirical research on the role of accounting and financial information in
capital markets
Learning Outcomes
After the completion of the course the student shall be able to understand the stock market
terminology, method and techniques of trading and stock analysis along with the major concoepts in
stock market efficiency
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Course Introduction (Dos and Don’ts) Investment Background, Environment, Issues Market and Instruments
2
How Securities are Traded Mutual Funds and Other Investment Companies
3 Risk and Return: Past and Prologue
4 Efficient Diversification
5
Efficient Market Hypothesis Empirical Evidence on Stock Returns
6 Anomalies of EMH
7 Efficient Markets and the Behavioral Critique
8
Efficiency Estimation: Methods and Techniques Capital Market Research
Mid Term Exam
9 Macro Economics and Industry Analysis
10
Equity Valuation Model Financial Statement Analysis
11
Portfolio Performance Evaluation Process of Portfolio Management
12 The Theory of Active Portfolio Management
13 Technical Analysiy
14 Reading Volume Signals
15 KSE Index Calculation
16 KSE: How it reacts
Final Term Exam
Recommended Text Esentials of Investment by Bodie Kane and Marcus. Web of stock exchange
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Noon Business School, University of Sargodha
Course Title Advanced Financial Instruments and Markets
Course Objectives
An overview of the ideas, methods, and institutions that permit human society to
manage risks and foster enterprise. Description of practices today and analysis of
prospects for the future. Introduction to risk management and behavioral finance
principles to understand the functioning of securities, insurance, and banking
industries. The major objective of this paper is to develop an understanding and
appreciation of Finance theories as they apply to corporate financial decisions and to
understand the implications for problem solving. The focus is on how financial
management can create value for the firm.
Learning Outcomes
By the end of a successful completion of this module students should possess
knowledge of the theoretical tools and current practices of financial markets. In
addition, they should be able to understand, analyze and evaluate issues in theory
and practice in financial markets and appreciate the sources of and possible
solutions to controversies in financial innovations. With the help of real life case
studies and published research articles successful students should understand the
role and application of financial instruments in Multinational Organizations and be
able to explore their understanding to real world problems.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
What this course will do for you and your purpose to
attend.
Scheme of study
Why Study Financial Markets (Mishkin chapter 1)
2
Over view of Financial System (Mishkin Chapter 2)
3
Interest Rate and Its Role in Valuation (Mishkin chapter
3)
Why Do Interest Rate Change? (Mishkin chapter 4)
4
How do Risk and Term Structure Affect Interest Rate
(Mishkin chapter 5)
5
Why Do Financial Institutions Exist (Mishkin Chapter 7)
Risk and Financial Market Crisis (Mishkin Chapter 8)
6
Institution of Insurance. (Fabozzi Chapter 6)
Institutions for Portfolio Diversification (Fabozzi
Chapter 7)
7
Market for Government and Corporate Securities
Organization and Structure of Market (Fabozzi Chapter
13 &14)
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8
What this course will do for you and your purpose to
attend.
Scheme of study
Why Study Financial Markets (Mishkin chapter 1)
Mid Term Exam
9
Introduction to Financial Instruments
Collateral Present Value and Vocabulary of Finance
10
Mechanics of Future Markets (John C Hull)
Hedging Strategies using futures
11
Interest rates and Determinants of Forward and Future
prices
12 Interest Rate Futures and Swaps (John C Hull)
13 Mechanics of Option Markets(John C Hull)
14
Insurance: The Archetypal Risk Management
Institution (John C Hull)
15
Financial Instruments and Major World Financial Crisis
(John C Hull)
16 Guest Speaker: Recent Financial Crashes
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Mishkin and Eakins, Advnace Financial Makets and
Institutions 7th edition.
Fabozzi, Frank J., Franco Modigliani, Frank J. Jones,
and Michael G. Ferri. Foundations of Financial
Markets and Institutions, 4th ed. Prentice Hall, 2010.
John C. Hull, Options, Futures and Other
Derivatives, 6th Edition.
Frank J. Fabozzi: Bond Market Analysis and
Strategies, Prentice Hall.
Szymon Borak Wolfgang Karl Härdle Brenda López
Cabrera Statistics of Financial Markets, Springer
Heidelberg Dordrecht London New York
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Noon Business School, University of Sargodha
Course Title Seminar in Finance
Course Objectives
course objectives of finance are
1-integrate the key concepts of finance
2-comprehend the main concepts in finance
Learning Outcomes
Upon successful completion of this course, a student will be able to:
1-Think critically about finance issues.
2-understand corporate finanace/governancecorporate ownership structure
3-capital Structure And Agency Issues
Capital Structure And Informational Asymmetry and many more
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introductions and Course Overview;
Doing Research for Knowledge
Development in Finance
2
Identifying Viable Research Topics;
What is a Contribution? Seminal
Contributions, Extensions and
Replications;
3
Developing and Stating
Research Questions; Establishing
Research Scope; Empirical
Generalisation
4
Theory, Method, and Validity in
Scholarly Marketing Research; Research
Programs and Generalisation of
Findings;
5
Falsifiable Propositions,
Testable Hypotheses, and Empirical
Conjectures
6
Discussion Topics
Introduction to corporate finanace/governance.
corporate ownership structure
7
discussion topics
capital Structure And Agency Issues
Capital Structure And Informational Asymmetry
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8
Discussion Topics
Panel Analysis In Corporate Finance
Corporate Investment
Mid Term Exam
9
Discussion Topics
Corporate Diversification and focus
The market for corporate control
10
Discussion Topics
Executive Compensation
Incentives inside the firm
11
Discussion Topics
International corporate finance
Labour economics and corporate finance
12
discussion topic:
auditor's report
13 Asset valuation and risk management
14
Discussion topics
corporate policies
preparing a complete financial analysis
15 final presentation
16 final presentation
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Relevant latest research published in world reputed international
journals
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Noon Business School, University of Sargodha
Course Title Risk Management
Course Objectives
Risk management course is of importance to business students expecting to deal with
business and professional lives in the future. This course is designed to introduce and
discuss various risk management concepts, tools, and techniques. Using integrated
approaches, the course will emphasize discussion on the design and implementation of
risk management practices. Basically, it purports to help students realize, understand,
and master various state-of-the-art risk management theories and practices
Learning Outcomes
1. To provide students with a comprehensive perspective on risk management
and insurance concepts, tools, and techniques;
2. To develop analytical and integrative thinking in understanding and
implementing the risk management practices;
3. To arouse the sense of business through an experiential approach, especially
in the completion of assignments;
4. To practice communication skills intertwined with risk management topics
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
The Regulatory Context
Precautionary Surveillance
Basel Committee
2
Changes in Financial Risk Management
A new Risk Return World
3
Evaluation of Equities & Bonds
Portfolio management
Financial Asset Equilibrium and Application
Equity Dynamic Model
4
Evaluation of Equities & Bonds
Characteristics and Financial Risk Involved
5
Risk Management in Equities
Estimation and Evaluations through asset pricing
6
Risk Management in Bonds
Deterministic structure of interest
Passive and Active strategies
Stochastic Bond dynamic model
The Cox, Ingersoll and Ross model
7
Evaluation of Options
Binomial valuation model
Strategies in Risk Management
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8
Evaluation of Options
Black Scholes
More complex strategies
Mid Term Exam
9
Theory of VaR
The concept of risk per share
VaR in Single Asset
VaR for a portfolio
10
Var Estimation Techniques
General questions in estimation of VaR
Estimated Variance-Covariance Matrix
11
Var Estimation Techniques
Monte Carlo Simulations in VaR
12
Setting Up a VaR Methodology
Putting together the data base
Calculations
13
Setting Up a VaR Methodology
The normality hypothesis
14
Portfolio Risk Management
Investment strategies
Risk Framework
15
Portfolio Risk Management
Sharp Simple Index Method
16 Project Presentations
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Asset and Risk Management: Risk Oriented Finance Louis Esch, Robert Kieffer and Thierry Lopez
Wiley Finance Publishing
112 | P a g e
Noon Business School, University of Sargodha
SPECIALIZATIN IN MARKETING
Course Title Sales Management
Course Objectives
There are two primary purposes for the Sales Management course:
1-To gain a solid understanding of professional B2B sales including its planning and staffing,
structure, and evaluation
2- To understand how to manage and motivate a professional B2B sales force from the perspectives of
a sales manager (authority) and a marketing manager
Learning
Outcomes Upon completion of the course, students will be able to understand, design, and manage the role of
salespeople and sales forces in the marketing strategies of organizations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Setting the Foundation; Customer Service
2 Success as a Large Retail Store Department Manager
3 Success as a Small Retail Store Entrepreneur
4 Success as a Small Retail Store Entrepreneur
5 The Exciting Retail World
6 Multichannel Retailing & Consumer Behavior
7 Strategic Planning & Financial Performance
8 Strategic Planning & Financial Performance
Mid Term Exam
9 Location & Site Selection
10 Managing Human Resources; Customer Relations; Information Systems
11 Managing Human Resources; Customer Relations; Information Systems
12 Merchandise Assortment, Buying Systems & Vendor Relations
13 Pricing & the Retail Communication Mix
14 Pricing & the Retail Communication Mix
15 Store Management
16 Store Management
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Management of Sales Force. 11th edition (2003). Irwin/McGraw-Hill. Spiro,
Stanton & Rich
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Noon Business School, University of Sargodha
Course Title Marketing Management
Course Objectives
In today’s fast-paced world, marketing has become more complex. Changes in technology
and
consumer and business needs, as well as, increased globalization pose new challenges for
marketers. These events have made marketers more aware of the necessity for careful but
speedy analysis and decision-making. The implication is that marketing management as a
field
of study has become more important. Marketing management is the art of optimal
manipulation
of the marketing mix to achieve business goals.
Learning Outcomes
This course is geared toward providing an understanding of the rationale for marketing
decisions
from a managerial perspective. It also seeks to provide a framework for decision-making that
is
logical but does not stifle creativity. o meet these goals, this course will require the
integration of
theory and practice. Students will have to make strategic marketing decisions based on
analytical
techniques they will learn in this course. They will have to devise a plan that is based on a
sound
conceptual framework, to implement the decision. It is hoped that through this exercise
students
will learn the value of marketing management in business.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Who Markets?
Company Orientation toward the Marketplace
2
Marketing Management Tasks
Developing Marketing Strategies and Plans
3
Corporate and Division Strategic Planning
ChannelDesign Decisions
4
Channel Integration and Systems
Advertising Sales
5
Conducting Marketing Research and Forecasting Demand
Connecting with Customers
6
Analyzing Consumer Markets
Analyzing Business Markets
7
The Scope of Branding
Building Brand Equity
8
Managing Brand Equity
Customer Equity
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Mid Term Exam
9
Shaping the Market Offerings
Designing and Managing Services
10
Developing Pricing Strategies and Programs
Sales Promotion
11
Events and Experiences
Interactive Marketing
12
Word of Mouth
Managing the Sales Force
13
Creating Successful LongTerm Growth
Tapping into Global Markets
14
Evaluating Potential Markets
Branding
15
Deciding on the Marketing Organization
Internal Marketing
16
Building a Creative Marketing Organization
Marketing Implementation
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Marketing Management by Philip Kotler
115 | P a g e
Noon Business School, University of Sargodha
Course Title Advertising Management
Course Objectives Preparing graduates with knowledge, skills and competencies for being able to become a Strategic
Planner, a Media Planner, and a Creative Advertising & Marketing Communication profession.
Learning
Outcomes Students will be able to:
1. Identify basic advertising terminology.
2. Explain the application of advertising principles as they relate to the
marketing of goods and services for profit and non-profit businesses.
3. Produce a comprehensive advertising campaign.
4. Assess the types of media, such as: print, broadcast, interactive and outof- home media.
5. Outline the relationship between ethics, social responsibility and
advertising.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Role of advertising in society
2 The Evolution of Advertising
3 Advertising and Consumer Behavior
4 Ethics and social responsibility
5 Social, and Regulatory Aspects of Advertising
6 Advertising and the marketing mix
7 Planning and Strategy
8 Advertising research
Mid Term Exam
9 Media strategy in print, broadcast, out-of-home, and interactive media
10 Creative Strategy and the Creative Process
11 Creative aspects of advertising in print, broadcast, out-of-home, and
interactive media
12 Direct -Response advertising
13 Interactive, Direct Mail & Out of Home Media
14 Promotions
15 .Public Relations
16 Developing an integrated advertising campaign
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
William F. Arens Title: Contemporary Advertising
Publisher: McGraw Hill, Edition: latest
116 | P a g e
Noon Business School, University of Sargodha
Course Title Brand Management
Course Objectives 1-To increase understanding of the important issues in planning and evaluating product and brand
strategies.
2- To provide and be able to work with the appropriate theories, models and other tools to ensure
better branding decisions, and to make these concepts relevant for any type of organization.
3-To provide “real world” experience and understanding of product and branding strategies.
4-To understand product and branding concepts from the consumer’s point-of-view.
5- To explore contemporary issues in product and branding development and sustainability.
6-To provide a strategic approach to product and branding issues.
Learning Outcomes By the end of this course students should be able to:
1. Understand key principles of branding
2. Explain branding concepts and ideas in their own words
3. Understand and conduct the measurement of brand equity and brand performance
4. Practically develop a brand, including positioning and communication
5. Prepare a professional, logical and coherent report in the form of a brand audit
6. Deliver an oral presentation in a professional, engaging manner
7. Develop an argument and express themselves clearly in both written and oral communication
8. Consider ethical issues
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 NATURE OF PRODUCTS AND BRANDS • Characteristics of Products and Services; The Concept of the Brand ; Brand
Types in Products and Services
2 IMPORTANCE OF STRONG BRANDS • Brand Adds Value to Companies; Prevent competition
3 Affect Consumer Perceptions as basis
for Extension; Form Quality Certification and Trust LECTURE THREE
4 BUILDING SUCCESSFUL BRANDS • Creating a Brand; Brand name Strategies and Choices;
5 Re-branding and Brand Extension; •
Stretching and Co-branding
6 POWERFUL BRANDS AND COMPETITION • Brands as Strategic Devices; Brands Sources of Competitive Advantage
7 The Meaning of
Brand Share; • Extending Brands
8 GLOBAL BRANDING • Global Branding Decisions and Strategies; Geographic Extension
Mid Term Exam
9 Brand acquisition; Brand
Alliances
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10 CORPORATE IDENTITY MANAGEMENT • Dimensions of Corporate Identity, Managing Corporate Identity Program
11 Protecting Brands
through Trade, Ethical Issues Concerning Brands
12 MANAGING BRANDS OVER THEIR LIFE CYCLE • Developing and Launching New Brands, Managing over their Life Cycle
13 Financial Implications During the Life Cycle Rejuvenating/Revitalizing
Brands.
14 BRAND EVALUATION • Growing Brand Equity
15 Commercial Models of Brand Equity Growth; Measuring Brand
Equity
16 Financial Value of Brands and Measurement
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
K. Okoso-Amaa, Compendium on Brand Management and Corporate Identity.
FBM – OUT
118 | P a g e
Noon Business School, University of Sargodha
Course Title International Marketing
Course Objectives This course is designed to provide students with an understanding of the decision variables a marketing
manager may use in developing and implementing marketing decisions in an international marketing
environment. The theories covered in this course include the basis of analysing international consumer
behaviour and the international marketing environment, the logic of adaptation versus standardisation
of the marketing mix and those guiding market entry decisions.
Learning
Outcomes On successful completion of this course, students will be able to:
1-Apply basic international marketing theories and concepts to understand the environment
2-Undertake strategic business analysis in order to develop appropriate international marketing
objectives and strategies
3-Identify, analyse, and evaluate data, information, and evidence related to international business
opportunities and threats relevant in the current world
4-Communicate, clarify, and present to peer audiences in a professional setting and work in a team
reflected in assessment activities and
5-Produce a report considering the marketing of a business to consumers or business customers in
different cultural contexts with consideration of ethical conduct
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction The Globalization of Markets
2 Protectionism vs. Int’l. Free Trade
3 Financial Risk Mgt. in Int’l Markets
4 Environmental Variables in International Marketing Geography, Culture, and History
5 Business Customs and Practices
6 Political and Legal Environments
7 Economic Development
8 Multinational Market Groups
Mid Term Exam
9 The International Marketing Mix A. Global Marketing Management
10 Target Market Identification
11 Target Market Identification
12 Product Strategy
13 Pricing Strategy
14 Promotion Strategy
15 Distribution Strategy
16 International Negotiation
Final Term Exam
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Noon Business School, University of Sargodha
Facilities Required Multimedia/lab etc
Recommended Text
International Marketing, 15th edition, by Cateora, Gilly
120 | P a g e
Noon Business School, University of Sargodha
Course Title Marketing Research
Course Objectives To enhance the students understanding of the marketing research industry.
1- To develop skills required by the researcher and understand different
applications of Marketing Research
2- To explore different approaches of Marketing research
3-To be able to exploit Marketing Research data for management decision making
Learning
Outcomes The student should be able to
1 understand the process of marketing research and its different processes
2- identify sources of information
3- understand different research methods
4- apply selected research methods
5- analyse and interpret both qualitative and quantitative data
6- conduct and analyse a focus group discussion
7- build a simple questionnaire from a web-based survey administration site.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
The Marketing Research Environment • Introduction and welcome to marketing research.
• Why does marketing research exist?
• What is marketing?
• What is market research and marketing research?
• Who carries out marketing research?
• What are the various types of marketing research?
2
What are the benefits of marketing research to marketing managers?
• Professional commercial marketing research in Canada.
• guide‐lines for successful marketing research
How to Design a Marketing Research Project • Why is research design important?
• What was I thinking?
• Why problems are not defined properly.
• Confusing latent variables with manifest variables.
3
• Confusing project objectives with the scope of the study.
• A practical guide to defining marketing research problems.
• Can this study provide answers to the problem?
• What are marketing research projects like?
• How is data collection designed?
• When should qualitative research be used?
• When should quantitative research be used?
• Why is the marketing research proposal so important?
• A very practical introduction to consulting in marketing research, obtaining a
client, developing the project proposal, scheduling the project, and initiating the
research process.
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STATISTICAL ANALYSIS OF SURVEY DATA Introduction to Statistical Analysis Using SPSS
The analysis of survey data using a computer‐based statistical package ‐‐ SPSS
Windows
Data Reduction, Processing and Tabulation
• Editing; coding; tabulation (one‐way & cross‐tabs)
Data Analysis: Basic Questions
• Choice of analysis technique; type of data; research design;
• assumptions for statistics, hypothesis testing confidence intervals;
• univariate and bivariate analyses
• cross tabs & Chi‐Square test
• z‐test for the difference between proportions
• t‐test for the difference between two means
Data Analysis: Multivariate Analysis
• Analysis of variance and
• Linear regression.
• Other multivariate methods
Data Analysis: Other Non‐Parametric Procedures
• Correlation and difference tests for nominal and ordinal data.
• Friedman analysis of variance
5
HOW TO DESIGN A QUESTIONNAIRE • The development of questionnaires will be covered in depth. A specific
questionnaire design will be explained. The principles taught in this section must
be used for the project questionnaires.
6
HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS
• How to write screeners and warm‐up questions
• General overview of measurement and scaling
• How to measure attitudes
• How to assess behaviour
• Lifestyle measurement
• Measuring demographic traits
7
HOW TO MANAGE THE MECHANICS OF RESEARCH • How is fieldwork done?
• How to secure confidentiality and assure quality
8
What factors influence fieldwork?
• Interviewer training • Data collection
online
• Processing the data
Mid Term Exam
9
HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS
AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups
• designing the discussion guide, recruiting respondents, moderating the group
discussion, debriefing clients and presenting the findings
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HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS
AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups
• designing the discussion guide, recruiting respondents, moderating the group
discussion, debriefing clients and presenting the findings
11
HOW TO DRAW SAMPLES
Sample Size Population and sample characteristics; intention of the sampling
(variables, attribute, precision, and confidence)
Sampling Procedures • Sampling plan; non‐probability and probability samples;
estimation; stratified and cluster sampling 8.3 Adjusting for sample bias
• Techniques to adjust results to account for sample biases and on‐representativeness, sample weighting
12
HOW TO DRAW SAMPLES 8.1 Sample Size
• Population and sample characteristics; intention of the sampling (variables,
attribute,
precision, and confidence)
13
8.2 Sampling Procedures
• Sampling plan; non‐probability and probability samples; estimation; stratified
and cluster sampling
8.3 Adjusting for sample bias
• Techniques to adjust results to account for sample biases and non‐representativeness, sample weighting
14
9. ETHICS IN MARKETING RESEARCH • Rights & obligations among parties
• Common‐sense relationship building in marketing research
• Responsibilities to the public
15
10. HOW TO PRESENT RESEARCH FINDINGS • A short course in business communication
• Avoid gobbledygook
• Use Multiple Exposure
• Write with a purpose
16
• Providing key marketing research deliverables
• How to effectively present research findings
• Writing the formal research report
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Chakrapani, C. and K. Deal. Modern Marketing Research: Step‐by‐Step.
Revised Edition, 2010.A Guide to PASW (SPSS) Statistics 18.0.
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Noon Business School, University of Sargodha
Course Title Retail Marketing
Course Objectives
This course offers an in-depth examination of the retail industry for students
interested in the field of retail marketing management-whether employed with a
large organization or in their own business. Covering planning, management, and
execution of activities taking place in the buying and selling of goods and services
for the end consumer, the course addresses the challenges of this dynamic industry.
Through analysis of the retail marketing mix, the course looks at branding in the
retail industry, product placing and development, pricing alternatives, location
options, and the promotion of goods and/or services. Because of their importance in
today's competitive environment, the course covers matters such as the application of
technology to retail marketing management, e-commerce, international retailing, and
customer relationship management.
Learning
Outcomes
Design and develop marketing solutions for current retail environments by
employing appropriate marketing strategies.
Apply knowledge of basic management skills to maximize employee productivity.
Use foundational skills knowledge to remain current with marketing and
management strategies and trends and employ them in new business environments.
Apply problem solving skills using financial accounting principles through
appropriate technology and with the understanding of the business environment.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Retail Marketing Management
Introduction to Retailing
Types of Retailers
2 Global Retailing
Consumer Buying Behaviour in Retailing
Retail Marketing
3 Retail Marketing Strategy
Retail Marketing Strategy
Financial Strategy
4 Retail Location Strategy
Retail Site Location Strategy
5 Retail Marketing Mix-Product
Product Category Structure and Management
6 Merchandise Management
7 Merchandise Planning Systems
8 Buying Merchandise
Mid Term Exam
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9 Retail Marketing Mix-Price and Distribution
Retail Pricing
10 Distribution
11 Multi-Channel Retailing
12 Supply Chain Management and Information Systems
13 Retail Marketing Mix-Promotion
Retail Communication Mix
14 Customer Relationship Management
15 Store Layout, Design, and Visual Merchandising
16 Customer Service
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Levy, M and B Weitz. Retailing Management. 6th ed. New
York: McGraw-Hill Irwin, 2007.
Type: Textbook. ISBN: 9780073019789 / 0-07-301978-X
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Noon Business School, University of Sargodha
Course Title Services Marketing
Course Objectives
To provide an in-depth appreciation and understanding of the unique challenges inherent in
managing and delivering quality services. Participants will be introduced to and have the
opportunity to work with tools and strategies that address these challenges.
· To develop an understanding of the ‘state of the art’ service management thinking.
· To promote a customer service-oriented mindset.
Learning
Outcomes
Upon completion of the subject, students will be able to:
a. Identify the special management issues and unique challenges involved in marketing and
managing services
b. Understand the expectations of customers and know how to translate this knowledge into
genuine value for customers
c. Interpret service behavior and service consumption in the light of service-dominant marketing
logic and articulate the outcome to service marketing management
d. Appreciate, modify, and/or extend new theories and concepts pertaining to explaining the
characteristics of customers' purchasing and consumption behavior of services and service firms'
marketing behavior
e. Apply new approaches to managing customer satisfaction and loyalty
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction to Services Marketing
The Scope of Services Marketing
2 The Gaps Model of Services Quality
3 Focus on the Customer-Consumer Behaviour
Focus on the Customer-What Do Customers Expect?
4 Services Marketing: Understanding the Customer
Customer Perceptions in Services
5 Listening to Customers Through Research
6 Building Customer Relationships
7 Building Customer Relationships
8 Standardizing and Aligning the Delivery of Services
Service Development and Design
Mid Term Exam
9 Customer-Defined Service Standards
Physical Evidence and the Services cape
10 The People Who Deliver and Perform Services
Employees' Roles in Service Delivery
11 Customers' Roles in Service Delivery
12 Delivering Service Through Intermediaries and Electronic Channels
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13 Managing Demand and Capacity
14 Promotions and Pricing Strategies in Services Marketing
Integrated Services Marketing Communications
15 Pricing of Services
16 The Financial and Economic Impact of Service
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Zeithaml, V.A., Bitner, M.J., Gremler, D.D., Mahaffey, T., & Hiltz, B. .
Services marketing:
Reference Text
Integrating customer focus across the firm. Canadian ed.. Toronto, ON:
McGraw-Hill Ryerson
Limited, 2007. Type: CUSTOM TEXT ISBN: 1259076598
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Noon Business School, University of Sargodha
Course Title Tourism Marketing
Course Objectives
Marketing of Tourism Destinations Examines the guidelines for formulating destination-oriented
marketing goals and strategies; covers the trend issues and challenges influencing tourism
destination marketing and the elements that combine to create an integrated destination marketing
system.
Learning
Outcomes
Upon completion of this course students should be able to:
1-Appreciate the significance of concepts of temporary mobility for understanding contemporary
tourism phenomena internationally.
2-Understand tourism development processes in different environmental contexts.
3-Understand the multiple dimensions of the tourism product concept and its implications for
tourism marketing and management.
4-Understand a constraints based approach to the identification of tourism markets.
5-Understand the services dimension of tourism marketing and management.
6-Critically evaluate destination branding and marketing campaigns.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Understand the function of positioning in tourism marketing.
2 Explain the impact of competition and its impact in tourism marketing.
3 Develop a marketing plan or a destination.
4 Explain how intangibles are a part of marketing a tourism destination.
5 Analyze the importance of target marketing.
6 Understand how the target market perceives competition.
7 Define the top ten activities used to market a destination.
8 Understand the pricing mix in the marketing of tourist destinations.
Mid Term Exam
9 Identify attributes features, or customer benefits of a destination.
10 Explain the various positioning approaches used in marketing destination.
11 Identify current trends influencing tourism destination marketing.
12 Explain the components of an integrated destination marketing system.
13 Develop a strategic marketing plan.
14 Understand how the SOWT analysis is used in destination marketing.
15 Develop a presentation to “Sell” a destination.
16 Understand the role of symbiotic relationships in destination marketing.
Final Term Exam
Recommended Text
Utilize the available online sources
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Noon Business School, University of Sargodha
Course Title Cyber Marketing
Course Objectives
Cyber Marketing combines the creative and technical aspects of the Internet with design,
development, advertising, and marketing part of a business. The purpose of this course is to
acquaint you with the special behavioral considerations for buyers that emerge when the
Internet
plays a role in the firm’s marketing.
Learning Outcomes
the learning outcomes of teaching this subject are :
1) what is cyber marketing ? Its nature?
2) how it is connected with E-commerce ?
3)what is E-mail marketing, viral marketing , affiliate marketing ?
4) what is impact of advertising on merketing ?
5) cosultation of cyber marketing with companies?
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction to Cyber Marketing
2
E-Commerce Concepts
E-Commerce Policies and Legal Issues
3
Building E-Commerce Websites
Electronic Payment Systems
4 Search Engine Optimization and Increasing Website Traffic
5
Web Analytics
Advertising Campaign
6 Designing Ad Banners
7 E-mail Marketing
8 Viral Marketing
Mid Term Exam
9 Affiliate Marketing
10
Blog Advertising
YouTube and Video Advertising
11 Podcast Advertising
12 Advertising on Search Engines
13
Mobile Advertising
Social Media Advertising
14
Advertising on News Sites
Converting Visitors into Customers and Maintaining Customers
15 Competitive Intelligence
16
Ad Revenues
Cyber Marketing Consulting Companies
Final Term Exam
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Facilities Required Multimedia/lab etc
Recommended Text Utilize the available online sources
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Noon Business School, University of Sargodha
Course Title Export Marketing
Course Objectives
This course is deigned to demonstrate the student regarding export marketing ,
introduction, explanation, scope, concepts, trade barriers, internationals export
policies and all the topics regarding international markets.
Learning
Outcomes
the students will be able to demonstrate an understanding of export ,marketing as a
managerial challenge learn about the strategic aspects of the of export marketing
acquire knowledge about the procedural aspect of export marketing
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to Export Marketing, basic definitions and terms
related to Exports. Explanations of shipping terminologies.
2
Explanation of Incoterms 2000.
Methods of Payment
3
Scope, Concepts and Drivers of International Marketing.
Arguments for protectionism.
4
Trade Barriers and Facilitators.
Regional Economic and Political Integration.
5
Impact of culture on International Marketing.
Requirements for International market segmentation.
6
Country Attractiveness.
Macro and Micro Segmentation,
7
Global Targeting and Positioning strategies and techniques.
International marketing plan.
8
Market Entry mode selection.
Products and Services: Branding Decisions in International
Markets
Mid Term Exam
9
Standardization Vs Adaptation
Product/Service Stereotypes
10
International Product Life Cycle.
International Product and Service strategies.
11
Managing International Distribution Operations.
International Retailing.
12
International Promotional Mix and Advertising strategies.
International Publicity and Public relations.
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Sales promotion strategies.
Global Services
14
Services Vs products
Global Distribution, Retailing and Wholesaling
15 International Pricing Strategies
16 International Personal Selling and Personnel Management
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
International Marketing by Dana-Nicoleta Lascu
Reference Text
Global marketing – Foreign Entry, Local Marketing and
Global Management by Johny K. Johansson – 4th Edition
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Noon Business School, University of Sargodha
Course Title Agriculture Marketing
Course Objectives
The objective of this course is to provide practical knowledge and application
capabilities to the student for the marketing of agricultural products. This course will
explore current marketing methods for agricultural products and services, thereby
providing knowledge toward efficient and effective marketing schemes. The student will be able
to demonstrate and understanding of these techniques through a semester long marketing project
as well as exams. The purpose of this syllabus is to guide the student through the requirements and
evaluation criteria of the course, as well as aid in time management.
Learning
Outcomes
At the end of this course, you should be able to:
1. Demonstrate comprehension of strategic marketing
2. Identify and describe personality traits that affect success at various segments of the marketing
mix.
3. Demonstrate comprehension and appreciation for value added products, benefits, and
limitations.
4. Identify economic opportunities for new genetic or other value added products 5. Describe
functional food value of designer crops and where this fits into a market
6. Describe methods used to protect value and intellectual property in value added products
7. Demonstrate how to sell quality in a commodity oriented marketplace and describe items of
importance in doing this successfully
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Market System
2 Economic Environment
3 Economic Environment
4 Public Policy and the Market & Government Programs
5 Public Policy and the Market & Government Programs
6 Two Functional & Organizational issues
7 Market and Bargaining Power
8 Market and Bargaining Power
Mid Term Exam
9 Risk Management and Futures Market
10 Risk Management and Futures Market
11 Market Development and Demand Expansion
12 Market Development and Demand Expansion
13 Post-Harvest handling of Farm products
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14 Post-Harvest handling of Farm products
15 Goat Marketing System
Milk Marketing System
16 Marketing System of Fish Feed
Silk Marketing
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Agricultural Marketing – System, Coordination, Cash and Future Prices,
Wage Purcell
Reference Text
Marketing of Agricultural Products, Kohls & Uhl
Changing Role of Agricultural Marketing in Bangladesh, Akramul Haque
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Noon Business School, University of Sargodha
Course Title Promotion
Course Objectives
This course is designed for marketing professionals, both agencies and clients, who want to
improve their Promotion strategies, learn how to integrate this strategy in their overall
marketing plans and develop the skill set to enhance their ability to bring successful
promotions to life. In a saturated market and challenging economic times, Promotions are
more than ever a way to both increase sales and act as a key differentiator for your brand.
This course will teach you how to be successful in the short-term goal of the promotion and
how to translate that success into longterm marketing potential.
Learning
Outcomes
Upon successful completion of this course, a student will be able to:
1-Define and apply commonly used Promotion terms, concepts, and tools.
2-Analyze possible consequences of Promotion marketing decisions on company
performance.
3-Define the role, importance, and limitations of Promotion marketing decisions in
influencing company performance.
4-Identify and evaluate trends, changes, and opportunities presented in the promotions field
for product and services, consumers and industrial markets, profit and non-profit
organizations and traditional and e-commerce enterprises.
5-Describe, analyze, and design a promotion plan appropriate for a product/service, and
enterprise or brand and its target markets.
6-Implement and coordinate the various promotional mix elements with other marketing
activities within a company or in an agency (full service advertising/media firms or creative
boutique or media buying.)
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Session 1: Introduction and Understanding Promotion Strategy
2 Course Overview
The role and purpose of Promotions
Developing Promotion strategies
3 Session 2: The Marketing Mix – Marketing Strategy and Promotion
Planning
Exploring the role of Promotions within the Marketing Mix
4 Review of the corporate structure and external influencers in
promotional planning
Developing the ideal promotion planning framework
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5
Session 3: Understanding Segments & Promotion Objectives –
B2B/B2C New Customer
Acquisition and Client Up-Sell
Identifying, developing promotion strategies for new customer
acquisition objectives
6
Identifying, developing promotion strategies for client up-sell
objectives
Integrating promotion strategies as a means of attracting and keeping
clients
7 Session 4: Promotion Strategy in Loyalty Marketing
Defining Loyalty Marketing
Integrating multi-organizational promotion strategies
8 Developing the client relationship strategy
Mid Term Exam
9 Session 5: The “Net Effect” – Paying the Benefit Forward
Defining Success: the tangible and intangible success criteria of
promotion campaigns
10 Establishing the optimal measurement criteria
Integrating results into future planning potential
11 Session 6: Targeting - Maximizing Redemption Opportunities
Using analysis and segmentation as a tool
12 Understanding the role of Customer Insight and Market Research in
developing Promotion Strategy
Analysis and trends for use in Promotional planning
13 Session 7: Group Case Study Presentations
14 Session 7: Group Case Study Presentations
15
Session 8: The Message and the Media – Promotions and the Client
Experience
Linking the message and the media
Assessing the media opportunities and integrating into a
comprehensive communications plan by
segment
Defining value through promotions
16
Session 9: Promotion Redemption Design and Strategy
Assessing online and offline redemption strategies
Establishing vendor management
Linking internal and external processes
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Advertising and Promotion (Latest Edition)
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Noon Business School, University of Sargodha
Course Title Seminar in Marketing
Course Objectives
Upon successful completion of this course, a student will be able to:
Lead and manage group dynamics.
Use analytical skills to understand business problems, identify key issues involved in
a problem, and develop alternative solutions.
Use conceptual knowledge and analytical skills in market segmentation, product
positioning, product portfolio analysis, and analysis of competition and industry.
Use conceptual knowledge and analytical skills to develop marketing mix strategies.
Improve oral and written communication skills.
Write a business plan.
Learning
Outcomes
Upon successful completion of this course, a student will be able to:
1-Think critically about marketing issues.
2-Understand how marketing concepts and strategies can be applied to the analysis
of a variety of marketing issues.
3-Understand the forces that shape how marketing decisions are actually made.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introductions and Course Overview;
Doing Research for Knowledge
Development in Marketing
2
Identifying Viable Research Topics;
What is a Contribution? Seminal
Contributions, Extensions and
Replications;
3
Developing and Stating
Research Questions; Establishing
Research Scope; Empirical
Generalisation
4
Theory, Method, and Validity in
Scholarly Marketing Research; Research
Programs and Generalisation of
Findings;
5 Falsifiable Propositions,
Testable Hypotheses, and Empirical
Conjectures
6 The Research Domain of Marketing Strategy
7 Market Segmentation Theory: The Core Classics
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8
Marketing Strategy or Competitive Business Strategy? Theories of Marketing Information and Market Segmentation
Mid Term Exam
9 Distribution Channel Structure and
Relationships: Contingency and
Transaction Cost Theories
10 Testing Theories of Marketing
11 Innovation Performance and Disruptive
12
Management and Marketing Strategy
13 Innovation
14
Management and Marketing Strategy
15 Presentations on current marketing issues and topics
16 Presentations on current marketing issues and topics
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Relevant latest research published in world reputed
international journals
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