master unified communications specialization -...

Cisco Confidential C97-729526-00 © 2013 Cisco and/or its affiliates. All rights reserved. 1

Master Unified Communications Specialization

C97-729526-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 C97-729526-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Agenda

• Master Specialization Overview

• Collaboration Strategy

• Program Benefits

• Program Requirements

• Engagement and Resources

Master Specialization Overview

C97-729526-00 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Master Specialized Partners Master Unified Communications Partner

The Master Unified Communications

Specialization is for partners who have in-depth

technology skills. These partners have also

demonstrated customer success in more

sophisticated, value-added Cisco® Unified

Communications solutions. Areas encompass:

• Sales

• Deployment

• Services

Partners can achieve a Master Unified

Communications Specialization regardless of

certification level.


Master – Highest in Cisco Specialization Portfolio

Routing / Switching

Small and Midsize

Business Specialization Foundation

Security

Content Security

Wireless LAN

Unified Fabric

Unified Computing

IP NGN

Borderless Network

Collaboration

Entry Express Advanced Master

Tech

no

log

y

Arc

hit

ec

ture

Data Center

Collaboration


Specialization Structure

Master

Based on Cisco®

architectures and

technologies

Validation of partner

capabilities through

onsite audit and

demonstration

Advanced

Based on Cisco

architectures and

technologies

Consists of required

courses and exams

for AMs, SEs,

and FEs

Express

Based on Cisco

mid-market

solutions


courses and exams

for AMs, SEs,

and FEs

Entry

Focused on small

business

solutions


courses and exams

for AMs and

engineers

Collaboration Strategy


Master UC Partners Deliver a Consistent Experience Anywhere, with Any Content, on Any Device

Environments

Platform Services

Delivery Model

Experience

Remotely Office In transit Home


Meeting Customer Expectations with Master Specialized Partners

Basic

Enhanced

Advanced Master UC Partners Live Here

Program Benefits


Small Business Express

Collaboration

Advanced

Collaboration

Architecture

Master UC

• Master UC logo

• 3% VIP incremental

incentive

• Specialization plaque,

certificate

• Premier event

participation

• Featured in success

stories

• Targeted Master branding

campaign

• GTM support

• Assets for demand gen

• Recognized in Cisco

Partner Locator

• Participation in channel

incentive programs

• Access to sales

promotions and bundles

• Assessments and demos

• Demand generation

• Competitive information

• Counts toward Select

• VIP Express

• Cisco® supported

branding campaigns


Partner Locator

• Specialization certificate

• Access to sales





• Counts toward Premier

• VIP Express for broad

range of collaboration

products

• Cisco supported branding

campaigns


Partner Locator



incentive programs

• Access to sales




• Counts toward Premier,

Silver, or Gold

Certification

• VIP for complete range of

collaboration products

• Cisco supported branding

campaigns


Partner Locator



incentive programs

• Access to sales





Program Requirements


Master Unified Communications Specialization Requirements

Onsite Audit Demonstration of

Knowledge and Capabilities

Audit of Internal

Partner Processes Prerequisites

Cisco® Advanced Collaboration

Architecture

Or

Advanced Unified

Communications Specialization

1 CCIE Voice or CCIE

Collaboration

1 project management

professional

5 customer references

Completed online application

(CSApp)

Audit of partner process that

covers the entire sales lifecycle:

Prepare, Plan, Design,

Implement, Operate, and

Optimize, using ITIL as the

common taxonomy

Specific requirements are detailed

in the Master UC track of the

Cisco Channel Partner Program

Audit and Policies Document:

www.cisco.com/go/audit

Knowledge and Capabilities on:

1) Customer engagement and

sales (solving customer

problems)

2) Call control and endpoints

3) Messaging

4) Applications

5) Video and conferencing

Specific requirements are outlined

in the Master Unified

Communications Demonstration

Scenario and Guidelines

Document:

www.cisco.com/go/audit

Engagement and Resources


What My Partner Can Expect in Audit Scheduling and Process Partner application enrollment process

2. Partner accesses the

Certification and

Specialization

Application (CSApp)

website.

3. Partner completes online

application and agrees to

the program terms and

conditions.

4. Certification program

manager is notified of the

partner application

submission.

5. Certification program manager reviews application and

responds to partner within five business days of submission.

6. Certification program manager authorizes audit. Partner

information is sent to a third-party auditing firm.

7. Auditing firm contacts partner and

account team to schedule the audit.

8. Onsite audit occurs.

9. Auditor provides audit summary, including

actionable items, to partner within 24 hours of

audit completion.

10. Auditor submits full audit report to the

certification program manager within five

business days of audit completion.

11. Auditor report is reviewed by certification program

manager within 20 days of receipt; auditor confirms

actionable items have been completed.

12. After action items are

addressed (if applicable)

the certification program

manager sends approval

notification to the partner.

Assess

Apply

Audit

Approve

1. Partner works with

account team to

determine if MUC

fits your business

model.

1

2 3 4 5

6

7

8

9

10

11 12


Learn More About Specializations

Partner Central Websites:

www.cisco.com/go/specializations

www.cisco.com/go/masteruc Presentation, At-a-Glance, FAQ

www.cisco.com/go/uc

www.cisco.com/go/partnerlogos

www.cisco.com/go/vip Presentation, VIP 22 Rules, Partner Playbook, FAQ

www.cisco.com/go/skus VIP 22 Eligible SKUs

Cisco WebEx® Social Sites:

http://iwe.cisco.com/web/specializations/master

Audit Requirements for Masters

http://www.cisco.com/go/audit

Cisco Channel Program Audit and Policies Document

Online Application Process

http://www.cisco.com/go/csapp

http://www.cisco.com/go/specializations

http://www.cisco.com/go/masteruc

http://www.cisco.com/go/uc

http://www.cisco.com/go/partnerlogos

http://www.cisco.com/go/vip

http://www.cisco.com/go/skus








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