Master Your ADSPORT Systems

Enjoy Success Growing Your Business

Peter Lawless Simona Antosikova

What’s In It For You

Ultimate lead generation toolA: Create appealing contentD: Build your mailing listsS: Can networking RAISE business?P: They don’t know about you!O: Search engine optimisationR: Reveal the power of referralsT: A sales call that winsGo Forth and Grow!

Deliverables

Implementable ADSPORT SystemA: 2-3 powerful headlinesD: 2-3 ways to build your listsS: 2-3 networking events plannedP: 2-3 ideas of publishingO: concrete steps to SEO and PPCR: 2-3 referral strategiesT: basic script of your sales calls

Lead Generation - ADSPORT

Synergy Effect – use at least one of each category at any time!

Lead Generation'sSecret Seven(ADSPORT)

Advertising

Direct Mail

Speaking

Publishing

Online

Referral

Telephone

A: How to Create Appealing Content

Aim at target marketListen to your customers Headlines

Evoke emotional responseDeliver benefits!

We think picturesKISS it all!*

D: Build Your Mailing Lists

Establish contact with your audience Telephone Surveys Deliver value

S: Can Networking RAISE Business?

ReferralsAdviceIndustry InformationSalesExtend

Power Questions!

P: They don’t Know About You!

Be expert Articles Press Releases eBooks Distribute everywhere

O: Search Engine Optimisation

Google, Yahoo, MSN… Combine with PPC campaigns Links Exchange Content is King Keywords are Queen

R: Reveal the Power of Referrals

Lower Marketing costs Higher Revenues Prospects convert to Customers Better customer ‘behaviour’ You can concentrate on your business Your business doubles BNI, Linkedin.com, Xing.com

T: A Sales Call that Wins

Get to prospect Open – smile! Power questions again… Close – set a diary appointment! Follow-up action

Go Forth and Grow!

Tweak the StrategiesTestAdjustMeasure

Thank you for Participating

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