master your elevator pitch
DESCRIPTION
How to master your elevator pitch to drive meaningful relationships with your clients and prospects. (Original presentation from 5/29 Sip & Social: Master Your Elevator Pitch)TRANSCRIPT
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Mastering your Elevator PitchRobert Upton
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Robert UptonSr. Business Development Manager
“Master Your Elevator Pitch”“Master Your Elevator Pitch”
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What is the problem?
Connecting with your clients and prospects is more difficult than ever.
Mastering Your Elevator Pitch
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Somewhere we took a wrong turn
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What is an Elevator Pitch
An elevator pitch is a concise compelling statement about your
business designed to open a conversation and qualify a lead.
Mastering Your Elevator Pitch
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4 Components of Successful Pitch
Mastering Your Elevator Pitch
• Introduction
• Product
• Why
• Transition
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Rules for Every Marketing Effort
Easy to Understand Relevant to the hearerCompelling information
Answer the “Why?”Use testimonials, statistics or hard
factsTest Refine Test
Be Different!!!Mastering Your Elevator Pitch
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What is our Goal?
• Engage with relevant, compelling, tangible benefits
• Open conversation
• Qualify the person you are speaking with
• Develop a lead or referral source
Mastering Your Elevator Pitch
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Mastering Your Elevator Pitch
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Your Unique Selling Proposition
Mastering Your Elevator Pitch
• Pick 5-10 benefits
• What problems do you solve for your clients?
• What measurable results can your clients expect?
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Transition Question
Mastering Your Elevator Pitch
• Tie your pitch to their need
• Engage and qualify
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Tag Line
Mastering Your Elevator Pitch
• Summarize your value proposition
• Leave your audience with key words
• What is the thought you want them to remember
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Putting it all together
Who are you? Who do you
serve?
• Hello my name is
• From
• I work with
What your company does?
• Our company…
1-3 concise, powerful tangible
benefits (USP)
• By
• With
• So that
Transition question or
tagline
• How does your company …
• Tagline
Mastering Your Elevator Pitch
Introduction EngageWhyProduct
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Things to Remember
Mastering Your Elevator Pitch
• An Elevator Pitch is a conversation starter
• Engage with tangible information
• Answer the “why”
• Be concise
• Test, refine, test
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Thank You
Robert Upton
Red Door Solutions
Mastering Your Elevator Pitch