masterbase® - gme

Our methodology, based on these 3 actions, will allow direct, immediate and personalized interaction with your clients through relevant communications

Interrelate data automatically

Consolidate all of your clients´ information

Develop and send personalized 1:1 communication

Consolidate all of your clients´ information that you have today.

It doesn’t matter if comes from your CRM, from a database collected in person or from the customer´s purchasing behavior or browsing on the web.

Once the data is gathered, you can interrelate it and build individual profiles based on your clients’ personal information and behavior.

This provides you an x-ray of the individual and the behavior that is behind each name and email address.

Age

There is no need to eatables complex rules or decision making trees. Your quality communications are prepared according to results and will arrive on time to all the designated recipients.

This is the true relevance, which translates into more conversions and increased sales.

MasterBase® helps you consolidate all types of data, interrelate it and build individual profiles, to then send relevant and personalized 1:1 communications

according to what you want to achieve todayChoose your level

NORMAL LEVEL

ADVANCED LEVEL

EXPERT LEVEL

What do you want to achieve today?PE

RSO

NA

LIZA

TIO

N

RELEVANCE

100%

50%

0% 50% 100%

+ ROI- ROI

MASSIVE

SEGMENTATION

1 to 1 PERSONALIZATION

NORMAL LEVEL ADVANCED LEVEL EXPERT LEVEL

Bulkloading

Entering data was never so simple. Just upload it bulk from an Excel file (.csv). It's that easy

Import your data fast and easy

NORMALLEVEL

WebBehavior

Get to know the behaviors of each contact on your website, and then, send personal and relevant information aligned with those particular tastes and preferences.

Identify your contacts´ behaviors on your web site

ADVANCEDLEVEL

IntegrationthroughAPIs

Our APIs are developed to allow any of our clients to integrate our services with others, mainly databases, CRM, landing pages, web sites Bases de Datos, CRM, Landing Pages, sitios Web, etc.

Identify your contacts´ behaviors on any source available

EXPERTLEVEL

ManageContacts

Search your contacts base under certain conditions and edit your information individually and manually in a few easy steps.

Search, mark, edit and eliminate your contacts

NORMALLEVEL

Filters

Establish segments in your contact base ac cording to profile data and how they interacted with communications you have sent.

Filter your contacts´ profile and behaviors data

ADVANCEDLEVEL

Tags

Identify the candidates for future messages through labels assigned on the basis of interest and behaviors and created from data feeds processed by a virtual automation

Define the parameters for the behavioral sendings to be made

EXPERTLEVEL

Bulkemail

Enhance your communications and achieve optimal results by creating campaigns, step by step and in a simple way, maximizing delivery and effectiveness

Send effective communications to your contacts

NORMALLEVEL

Transactionalemails

Transactional messages are triggered in response to a client action. For this reason they have up to 8 times more openings and clicks than a traditional message and generate 6 times higher return on investment.

Evolucione a los envíos uno a uno y garantice su entrega

ADVANCEDLEVEL

1to1communications

Obtain information about your contacts behavior from different sources and respond to behaviors through automatic, timely and relevant communications

Build a 1 to 1 personalization and maximize your relevance

EXPERTLEVEL

The process of real 1 to 1 personalization Success stories by sector; Tourism - Banking - Retail - Health

True 1 to 1 personalizationTOURISM

You have consolidated the data of your website, blog, social networks, eCommerce and CRM, gathering information on behaviors (preferred destinations), profile, transactions and frequency of purchase.

The "Bali" label is assigned to a client's profile, which is added to the labels from its CRM (female, single) and that of its eCommerce (registers purchase in the last 8 months). This automatically makes her a candidate to receive a newly launched travel offer to Bali.

A few minutes after he reviews the publication of an interesting offer for a trip to Bali, a communication is sent, informing him of important benefits to which he has exclusive access for having purchased from TuristFly a year ago.

TuristFly has been selling tourism experiences for 10 years and has a strong web presence. Understanding that a greater relevance in communications will allow for better conversion in their actions, the company has worked with MasterBase® for one year now, and since then, has started to capture data from their website, blog, social networks, eCommerce and CRM. Every week their Products team uploads content with the most relevant promotions, into the system assigning different search tags, such as favorite destinations, sex, marital status, etc.

Open rate

Conversion rate

CTR Revenue per email send

32% 4.2%

19% + 45%

True 1 to 1 personalizationFINANCES

Consolidated website, online service platform, call center and CRM from which they could begin to capture valuable customers information, which allows the corresponding areas to weekly upload new content for the different products offered by the bank.

The behavior of a client is observed, and based on it, labels are assigned to their individual profile: "next to marry", "search for a home", "visit the mortgage credit section of the bank's website", "perform simulations "and" check online chat. "

As a result, a personalized message with an offer of mortgage credit is sent, under special conditions for the seniority in the bank and for this category of client. The message is also an invitation to meet with a specialized executive.

TrustBank started 15 years ago. Born in the digital age, they understand the importance of incorporating new technologies at the service of their customers. For 6 months, their New Business area has been using MasterBase® to innovate communication with their clients.

28% 3.8%

16% + 70%

Open rate

Conversion rate


They have connected their web shopping site, their CRM and their social networks. By being connected to the purchase site, MasterBase® is able to capture Isabel's browsing behavior, which results in different tags derived from the contents she visits.

In this way they manage to capture specific labels according to their clients` behavior and preferences. Isabel's individual profile includes tags previously captured from the CRM about her age, last purchase, preferred payment method, among other things.

The Marketing department uploads daily new content on the launches, promotions and seasonal liquidations to the system.

Azully is a women's clothing store that has been in the market for 8 years and stands out for its innovative seasonal launches and for the high level of satisfaction of its customers. In Azully, they understand that in the new digital context it is key to maintain a personalized relationship with clients and deliver relevant content. For this reason, they have been working with MasterBase® for 2 years now.

44% 7.1%

25% + 90%

True 1 to 1 personalizationRETAIL

Open rate

Conversion rate


True 1 to 1 personalizationHEALTH

They have managed to consolidate a large database of doctors, their distribution network to pharmacies, visits to the website, the online service platform, their call center and CRM, capturing valuable information that measures the interaction of these segments with the brand and its contents.

They establish different types of filters, both dynamic and static, to achieve a correct segmentation of the base, identifying geographic sector, channel type, specialties, products and interaction with content portals.

Thanks to al l of this, they send specif ic communications with high-value content, including key information that guides the attention of medical and pharmaceutical professionals towards the products of the laboratory.

Laboratorios ProFarm has existed for 25 years and promotes among its final customers a range of products that meet very high legal requirements. Its great focus is on the medical and pharmaceutical sector, in which they hope to generate knowledge and brand recall to achieve the always desired recommendation (push strategy).

33% 5%

25% + 90%

Open rate

Conversion rate


Long permanence in the market that reinforces the confidence of our customers

years deliver per month customers countries

PERMANENCE EMAILS CONFIDENCE PRESENCE

Why are we different?

www.masterbase.com