masterclass-how to grow giving€¦ · •redefine your challenge and opportunity • unlearn what...
TRANSCRIPT
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Starting in:
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Our Time Together
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• Redefine your challenge and opportunity
• Unlearn what we know
• Address your capacity and limitations
• Introduce key disciplines and skills
• Define some specific actions you can take
• Answer some of your specific questions
• Give you special access to resources or time with us to learn more
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“…the discipline of growing real relationships with people, helping them see what God is
doing, and then challenging them to have the impact that only they can have.”
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Do you have a resource problem?
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People Problems
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Total giving as a percentage of Gross Domestic Product, 1974-2014 (in inflation-adjusted dollars, 2014 = $100)
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Individual giving as a percentage of disposable personal income, 1974-2014 (in current dollars)
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Unlearn what we know
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Giving is the fuel that drives us forward.
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Fundraising Events Perceived Cost Number of Prospects
Time Dunbar’s Number Skills and Disciplines
CAPACITY & LIMITATIONS
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DISCIPLINES: PLANNING
STEP 1
STEP 2
STEP 3
STEP 4
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DISCIPLINES: A GIVING DRIVEN APPROACH
NOT GIVING GIVING REPEATING LONG TERM
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DISCIPLINES: DEVELOPMENT STRATEGY
FACE TO FACE
SMALL GROUPS
LARGE GROUPS
DONORS TO RETAIN
DONORS TO RECRUIT
DONORS TO REGAIN
NON DONORS
DONORS TO RECRUIT
DONORS TO RECRUIT
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SKILLS: YOUR MESSAGE SAVING OR CHANGING LIVES
KEY QUESTIONS
PROFILE OF YOUR VISION
GIVING DRIVEN STEPS
STEP 1 COMPLETE STEP 2 STEP 3 STEP 4
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SKILLS: RELATIONSHIPS FIRST WHO, THEN HOW
GREEN ORANGE RED
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Thanking
Reporting
Asking
Follow-Up
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Thanking
Reporting
Asking
Follow-Up
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• A giver’s natural inclination is to give, give again, and give more.
• Thank with a phone call
• Don’t over-do the receipt
• Second thank you letter/note/email
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Thanking
Reporting
Asking
Follow-Up
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• Providing a report
• Calling attention to the report
• Face to face meeting
• Leadership briefing
• Involving board members
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Thanking
Reporting
Asking
Follow-Up
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• Asking questions about how they approach giving.
• Help them see where to fit in.
• Stop, look, and really think and pray.
• Use a gift chart.
• Teach rather than lecture.
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Thanking
Reporting
Asking
Follow-Up
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• Where the rubber hits the road.
• Takes the pressure off the ask.
• Multiple ways. Multiple times.
• Email. Letter. Phone call. Text. Note. Photo. Video.
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ACTION: FOCUS ON RETAINING GIVERS
Hint: Establish a target range for all and retain 100%.
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ACTION: FOCUS ON REGAINING GIVERS
Hint: Provide a written report and call to follow-up.
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ACTION: FOCUS ON RECRUITING GIVERS
Hint: Recruit hosts for small group meetings.
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3 STEPS FOR LEADING PEOPLE TO A DECISION
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TALKING POINTS
3 - POINT MEETING
FOLLOW UP
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GOALS VS MILESTONES
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GOALS MILESTONES
Don’t raise money. People do.
Break down the larger project.
Change your behavior. Create momentum.
Recalibrate your timing. Are straightforward.
“Must” do, not “hope” to do. Give your goals “teeth.”
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It’s not hocus pocus. It’s all about focus. So…what action will you take?
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Next StepsFree resources:
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