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Private + Confidential © Content Calendr Limited Mastering a content strategy and ten of the best tools to help you do it

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Page 1: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Private + Confidential © Content Calendr Limited

Mastering a content strategy and ten of

the best tools to help you do it

Page 3: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

In the trial period,

71% of users never create a post

T H E G O A L S

Page 4: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 5: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Time

Fear

Ideas

Page 6: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 7: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Creation and Curation

T H E G O A L S

Page 8: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Creation begins with

Templates

T H E G O A L S

Page 11: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Curation

T H E G O A L S

Page 12: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 13: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 14: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Time-saving hacks

T H E G O A L S

Page 15: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 16: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 17: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 18: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 19: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 20: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 21: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Six-step content strategy

T H E G O A L S

Page 22: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Private + Confidential © Content Calendr Limited

Page 23: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Ten free tools

T H E G O A L S

Page 24: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Ten Key Tools

Page 25: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Private + Confidential © Content Calendr Limited

Step 1Customer

Page 26: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 27: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 28: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 29: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 30: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 31: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 32: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Private + Confidential © Content Calendr Limited

Step 2 Context

Page 33: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 34: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 35: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 36: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 37: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 38: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 39: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 40: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 41: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 42: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 43: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Private + Confidential © Content Calendr Limited

Step 3 Creativity

Page 44: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 45: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 46: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 47: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
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Private + Confidential © Content Calendr Limited

Step 4Collaboration

Page 49: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 50: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Private + Confidential © Content Calendr Limited

Step 5 Channels

Page 51: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 52: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 53: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 54: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

Private + Confidential © Content Calendr Limited

Step 6Calculation

Page 55: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 56: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
Page 57: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4
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Page 59: Mastering a content strategy and ten of the best tools to ...€¦ · @ContentCal Content Hub Week INBOARD Drag and posts to your calendar Add post Analytics Campaigns > Wed go 4

T H E G O A L S

The keys to success?

Relevancy & Consistency