mastering digital transformation

Can you Uberize Your Business?

#MSPS15@dadovanpeteghem

@dadovanpeteghem

Duval Union Consultingfounding partner

@dadovanpeteghem #MSPS15

Digital Transformation A model to master digital disruption.

@dadovanpeteghem

digitaltransformationbook.com

#MSPS15

http://www.digitaltransformationbook.com

http://www.digitaltransformationbook.com


Mobile

THE SPEED OF CHANGE

Social

DigitalAnalog

Internet


Think about if you want to rent a house or go on an expensive trip? With virtual reality, the seller could

put you there so you could virtually walk through that house or hotel, more as if you were actually there."

@dadovanpeteghem

WE ARE IN DIGITAL KINDERGARTEN :-)#MSPS15


"All this technology is making us antisocial"


Let's not be romantic about the past.

@dadovanpeteghem

Digital is becoming

Business Critical$#MSPS15

NO ONE IS SAFE

#MSPS15

NO ONE IS SAFE#MSPS15

;

NO ONE IS SAFE#MSPS15


1995+ Music Photography Video Rental …

2010+ Print Media TV Travel HR …

2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …

2020 All Safe havens will be subject to digital disruption …

WAVES OF DISRUPTION

@dadovanpeteghem

BEHAVIOR IS SHIFTING FAST#MSPS15

I skipped 50 slides about

@dadovanpeteghem

Uber, Airbnb, Tesla, …

#MSPS15

@dadovanpeteghem

We are focussing too much on

'the disruptors'

#MSPS15

VENTURE CAPITAL

@dadovanpeteghem

GLOBAL SCALE

Disruptors play a totally different game….

DIGITAL BY DEFAULT

#MSPS15

@dadovanpeteghem

Years from founding to $1B valuation98

86

24

8

6

3

1

PRADA

HARLEY DAVIDSON

NIKE

PAYPAL

EVERNOTE

TWITTER

INSTACART

#MSPS15

@dadovanpeteghem

but watching Messi everydaywon't make you a great player…

You can be inspired…

#MSPS15

@dadovanpeteghem

Hitting the

ball will

#MSPS15

We need to

@dadovanpeteghem

start doing things."But we already have a plan!"

#MSPS15

@dadovanpeteghem

"EVERYONE HAS A PLAN TILL THEY GET PUNCHED IN THE FACE"

#MSPS15

We need to

@dadovanpeteghem

do more.

#MSPS15

@dadovanpeteghem

FROM ... ... TO

The Business

Digital (at the

sidelines)

Digital in the core

2015 2020

#MSPS15

@dadovanpeteghem

Why should you transform?

#MSPS15

@dadovanpeteghem

70

1960 2025

Over the last 50 years, the average lifespan of

companies shrunk from 60 to 18 years.

S&P 500 - Standard&Poor’s

15

1. TO SURVIVE

#MSPS15

@dadovanpeteghem

2. TO BECOME EFFICIENT

#MSPS15

@dadovanpeteghem

3. TO ATTRACT TALENT

#MSPS15

The biggest challenge is not recruiting GenY


We are underestimating the urgency to recruit high end digital

talents, no matter their age.

@dadovanpeteghem

This should be your #1 HR priority for 2016

#MSPS15

@dadovanpeteghem

Start measuring digital expertise in every new job interview you organize.

Whatever the vacancy is about.#MSPS15

@dadovanpeteghem

What needs to be transformed?

#MSPS15

INFRASTRUCTURE

The 7 layers of Digital Transformation

Know where to start…

@dadovanpeteghem

CUSTOMEREXPERIENCE

LEADERSHIP & CAPABILITIES

PROCESSES

ORGANIZATION

BUSINESS MODEL

CULTURE

#MSPS15

@dadovanpeteghem

1. Forget ideasStart solving problems

CUSTOMEREXPERIENCE

#MSPS15

SO HOW ABOUT

VIRTUAL REALITY?

@dadovanpeteghem

Stop looking at technologyWHAT CAN

WE DO WITH

BEACONS?

SHOULDN’T WE

INVEST IN DRONES?

DON’T WE NEED A MOBILE

APP?

#MSPS15

@dadovanpeteghem

Stop looking for ideas

#MSPS15

@dadovanpeteghem

If your idea failed, it’s because it didn’t solve an important problem for a large enough audience

#MSPS15

@dadovanpeteghem

Start solving problems

#MSPS15

@dadovanpeteghem

Problem Transformation CanvasPROBLEM

EMOTIONS

SOLUTION

FUNCTIONS

PRODUCT OR SERVICE

CHANGE CURRENCY (benefits)

TECHNOLOGY

What problem are we solving and for who?

What are the basic emotions that problem and solution are addressing?

What is the overall solution that would fix this problem?

What are the different functions a customer would expect this

solution to have?

What could eventually be the product or service that we are

selling?

What technology is most suited and relevant to build this?

What are the benefits and are they strong enough to have people change their

preference?

#MSPS15

@dadovanpeteghem

digitalFirst

digitalOnly>

#MSPS15

@dadovanpeteghem

2. Involve everyoneIntrapreneurship

CULTURE

#MSPS15

@dadovanpeteghem

FROM

day-to-day zombification

TO

creating momentum

#MSPS15

@dadovanpeteghem

Intrapreuners

Everybody can have your “one million dollar”

solution

#MSPS15

@dadovanpeteghem

Imagine that Sony didn’t let Ken Kutaragi

work on its idea…

#MSPS15

@dadovanpeteghem

Or that Google didn’t let Paul Buchheit

work on its idea…

#MSPS15

@dadovanpeteghem #DF2015

@dadovanpeteghem

In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.

#MSPS15

@dadovanpeteghem

You need a culture that stimulates & rewards

employees to think like intrapreneurs.

#MSPS15

@dadovanpeteghem

Disproportionate autonomy

is what people need to succeed

#MSPS15

@dadovanpeteghem kickbox.adobe.com #MSPS15

http://kickbox.adobe.com/

@dadovanpeteghem

3. Disrupt your business modelbefore somebody else does

BUSINESS MODEL

#MSPS15

@dadovanpeteghem

If we don’t create the thing that kills Facebook, someone else will.

“Embracing change” isn’t enough.

It has to be so hardwired into who we are that even talking about it seems redundant.

The internet is not a friendly place.

Things that don’t stay relevant don’t even get the luxury of leaving ruins.

They disappear.

Facebook Little Red BookFacebook Little Red Book

#MSPS15

@dadovanpeteghem

10 HYPER

DISRUPTIVE BUSINESS MODELS

Subscription Model

Freemium Model

Free Model

Market Place

Access over Ownership

Hyper MarketExperience

The Pyramid

On Demand

The Ecosystem

HELLOFRESH DROPBOX

FACEBOOK

ALIBABA

ZIPCAR

ZALANDOTESLA

AMAZON

UBER

APPLE

#MSPS15

@dadovanpeteghem

Subscription model

HelloFresh Pampers?#MSPS15

@dadovanpeteghem

Market Place

Alibaba Local food?#MSPS15

@dadovanpeteghem

On Demand

Uber Laundry?#MSPS15

@dadovanpeteghem

4. Digital in the coreof your organization

ORGANIZATION

#MSPS15

@dadovanpeteghem

From Digital on the side

#MSPS15

@dadovanpeteghem

To Digital in the core

#MSPS15

@dadovanpeteghem

Mar

keti

ng

& C

om

m

Cu

sto

me

r ca

re

Sal

es

HR IT

Dig

ital

Mar

keti

ng

Digital Transformation

Mar

keti

ng

& C

om

m

Cu

sto

me

r ca

re

Sal

es

HR IT

#MSPS15


YOU WILL NEED TO BECOME FRIENDS WITH IT :)

@dadovanpeteghem

Go for garage innovationTRANSFORMATION ACCELERATIONDISRUPTION

#MSPS15

@dadovanpeteghem

Build garages

Participate in garages

Buy garages

#MSPS15

@dadovanpeteghem

GOOGLE

GOOGLE CAPITAL

GOOGLE VENTURES

GOOGLE X

#MSPS15


- Build stronger connections with tech players from Silicon Valley - Detect trends and identify potential partnerships with start-ups

- Foster digital culture and innovation within AXA Group - Initiate pilots with the most promising start-ups

"A GARAGE MINDSET IN A CORPORATE BODY"

@dadovanpeteghem

Build garages


Buy garages

#MSPS15

@dadovanpeteghem #DF2015

bmwstartupgarage.com

http://bmwstartupgarage.com

@dadovanpeteghem

Build garages


Buy garages

#MSPS15

@dadovanpeteghem

Ahold buys Bol.com for 350 million

euro: ‘logical acquisition’

#MSPS15

@dadovanpeteghem

5. Ship it!Seriously, ship it!

PROCESSES

#MSPS15

@dadovanpeteghem

We plan for 2020 while we could

be in trouble by 2017

#MSPS15

@dadovanpeteghem

WHO ARE WE

TODAY?

WHO DO WE WANT

TO BE BY 2020?

90 DAYS SPRINTS

HORIZON VISION

TOMORROW STRATEGY

#MSPS15

@dadovanpeteghem

THE QUICK SHALL

INHERIT THE

EARTH

Fast is better than slow.

While slow is adding unnecessary embellishments, fast is out in the world.And that means fast can learn from experience while slow can only theorize.

Those who ship quickly can improve quickly.

So fast doesn’t just win the race. It gets a head start for the next one.

Facebook Little Red Book

#MSPS15

@dadovanpeteghem

Facebook Little Red Book

#MSPS15

“Companies are no longer competing

against each other. They are

competing against SPEED”

Salesforce.com CEO Marc Benioff:

@dadovanpeteghem

FROM

maximum validated product

TO

minimum viable

productcorporates disruptors

#MSPS15

@dadovanpeteghem

“If you are not embarrassed by the first version of your product, you’ve launched too late.”

Reid Hoffman Co-founder LinkedIn / VC

#MSPS15

@dadovanpeteghem

REALIZE QUICK WINS IN THE FIRST 90 DAYS

#MSPS15

GO PAPERLESS :-)

@dadovanpeteghem

Start Social

Selling!we are using

only 10% of the potential of

social media.

#MSPS15

@dadovanpeteghem

Marketing Automation

#MSPS15

@dadovanpeteghem

6. Digital LeadershipBring digital IQ in the board


#MSPS15

@dadovanpeteghem

“If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors.

If the board has a low digital IQ, the company will have a low digital IQ”

George Colony CEO Forrester Research

#MSPS15

@dadovanpeteghem

Members of Disney’s Board

Jack Dorsey (CEO, Twitter)

Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks)

Former members: Steve Jobs (CEO, Apple)

Judy Estrin (former CTO, Cisco)

#MSPS15

@dadovanpeteghem

Smart London Board

#MSPS15

External specialists

@dadovanpeteghem

+ Internal Leader "The Chief Digital Officer"

#MSPS15

@dadovanpeteghem

Atif Rafiq, former Amazon and Yahoo

executive. Now CDO of McDonald’s since 2013.

“Our objective is to be ready to move at the pace consumers are.”

#MSPS15

@dadovanpeteghem

McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various

other tech companies.

The team is set to grow to 200+

employees within the next year.

#MSPS15

@dadovanpeteghem

Rachel Haot became the CDO of New York City in 2011, but

after surpassing every target, she became CDO of

New York State and won the CDO of the Year 2014 Award.

“Our digital goals are using innovation to

better serve constituents and using technology to

drive the economy.”

#MSPS15

@dadovanpeteghem

INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government

#MSPS15

@dadovanpeteghem

TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS -

TO RECRUIT A TECH CORPS OF 500.

“WHAT WE REALIZEDWAS, THIS COULD BE A

RECIPE FORSOMETHING LARGER,”

THE PRESIDENTEXPLAINS. IF THE TECH

TEAM SUCCEEDS, ITCOULD TRANSFORM

AMERICANS’ATTITUDES ABOUT

GOVERNMENT.

#MSPS15

@dadovanpeteghem

7. Introduce agile platformsReplace the lagging systems.

INFRASTRUCTURE

#MSPS15

@dadovanpeteghem

FROM

lagging fixed

outdated expensive

super-large

TO

agile cloud-based user friendly inexpensive

custom

#MSPS15

@dadovanpeteghem

https://charlieapp.com/

#MSPS15

@dadovanpeteghem

https://slack.com/

#MSPS15

@dadovanpeteghem

http://www.showpad.com/

#MSPS15

@dadovanpeteghem

http://www.socialseeder.com/

#MSPS15

INFRASTRUCTURE

The 7 layers of Digital Transformation

Know where to start…

@dadovanpeteghem

CUSTOMEREXPERIENCE


PROCESSES

ORGANIZATION

BUSINESS MODEL

CULTURE

#MSPS15

Indicate where you are hurt most.

@dadovanpeteghem

Tackle that one first.

To know where to start…

#MSPS15

@dadovanpeteghem

Start your transformation The time is now.

1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms

#MSPS15

@dadovanpeteghem

This is the biggest shift since the industrial revolution.

#MSPS15

@dadovanpeteghem

GO ALL-IN#MSPS15

dado.vanpeteghem @duvalunion.com

Duval Union Consulting

founding partner


mastering digital transformation

Presentations & Public Speaking