mastering linkedin - university of california, riverside...identify why linkedin and online...
TRANSCRIPT
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Mastering LinkedIn
careers.ucr.edu
(951) 827-3631
CONNECT. INSPIRE. EMPOWER.
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Agenda• 6 MUST HAVE components to
make your profile stand out
• Additional Profile Enhancing Tips
• How to Leverage your network (Activity)
• Utilizing the resources to find
your next opportunity
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What You'll Learn TodayAt the end of this workshop, you will be able to...
Identify why LinkedIn and
online networking is important for YOU
Understand how to create
and/or enhance your LinkedIn Profile
How to leverage
your LinkedIn for opportunities and
resources
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Benefits of a LinkedIn Network
500 Million Professionals
40 Million Students &
College Graduates
Over 150 Industries
3 Million Jobs Listed
122 Million People Got an Interview from Their Profile
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qGain exposure to Hiring Managers and
Recruiters
q Centralize your accomplishments
q Add another tool to your networking
resource kit
qGenerate leads for opportunities
q Join groups
q Research company/employee information
q Establish and maintain connections
Why Create a Profile?
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1. Photo & Headline
• Searchable Content
Photo Tips• Smile• Business Casual• LinkedIn Booth@
Career Fairs
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2. Summary
SAMPLE STUDENT
A second year Business Administration undergraduate student at UC Riverside with an
interest in marketing, advertising, and social media. Seeking a summer internship to apply my
experience assisting a company’s branding needs through social media outreach, developing
marketing plans, digital marketing, and conducting customer research.
Specialties• Event planning
• Social networking and marketing
• Account management
• Microsoft Offices (Word, PowerPoint, Excel)
• Adobe CS5.5 Suite (Photoshop, Flash)
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3. Experience
• Current and previous experiences
• Accomplishments• Attach photos,
presentations and videos
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4. Education
Starting with college, listall the educational experiences you've had -
including summer programs.
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5. Expertise
Add at least 5 key skills. This will allow
your connections to endorse you for those
skills.
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6. Recommendations
• Can be found at the bottom of
connections page
• Ask managers, professors, or
classmates who've worked with you
closely to write a recommendation.
• This gives extra credibility to your
strengths and skills
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Profile Enhancing Tips
❖ Volunteer Experiences & Causes
❖ Honors and Awards
❖ Organizations
❖ Classes and Projects
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Profile Enhancing Tips
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NACE CAREER
READINESS
COMPETENCIES
Obtaining requisite competencies that
broadly prepare college graduates for a
successful transition into the workplace.
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Profile Enhancing Tips
COURSES: List the classes
that show off skills and
interests you’re most excited
about
PROJECTS: Whether you led a
team assignment in school or
built an app on your own, talk
about what you did and how
you did it
• On or off campus
clubs/organizations
• What did you do with each
organization?
• Did you take on a
leadership role?
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The "Home" Page
• Share articles, tag
companies and
people
• People who share
updates regularly are
41% more likely to be
contacted through
• See new jobs posted,
like & share
connections’ updates
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Sharing Updates on Your Personal/Social Profiles
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Status Updates on LinkedIn
Know the Difference
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Creating Posts
• Use #hashtags
• Tag people using the "@
symbol"
• Add value in your posts
• Include information
people can't research
Share your professional experiences!
Be a creator!
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Find Alumni
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Find Alumni
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Personalize It!
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Get Introduced
Increase chances of getting new connections
by being introduced
By-pass the 300 characters limit.
Be able to elaborate through an inbox
message
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Leverage Enhancing Tips
Join Groups Follow Companies
The more companies you follow the
more leads you get, and it will being
to populate your home page with
affiliated companies
TIP: You Can Send a
Direct Message to Any
Professional You Are in
a Group With
Follow
Hashtags
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Utilizing Resources for Opportunities• Traditional Job Search vs. LinkedIn Job Search
• LinkedIn Job SearchHow does online networking
play a role in your job search?
Recruiters, professionals, and alumni in area of interests
Crowdsourcing – how did THEY get there?
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Job Search Tools• Traditional Job Search vs. LinkedIn Job Search
• LinkedIn Job Search
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Job Search Tools• Traditional Job Search vs. LinkedIn Job Search
• LinkedIn Job Search
Populate your
relevant job
searches
Increase your chances of
landing a job by using your
network
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A modern, on-the-go platform designed especially for college-based recruiting for
jobs, internships, events and resources.
Students gain access to job/internship postings from 200,000+ employers around
the world, including all Fortune 500 companies!
Employers enjoy a faster, more user-friendly experience to post jobs and view
applicants.
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Take it Offline
Consider:
Informational Interviews via
Zoom, phone, in-person
Coffee/Lunch (can be virtual!)
Mixers
On-campus panels, career
fairs, information sessions
Did you know that approximately 70% of jobs are filled through networking?
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Who's in the room?
Networking Activity
Go on Linkedin, add
your connections,
and expand your
network
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Questions?
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careers.ucr.edu • (951) 827-3631 #HireHighlanders • #UCRCareerReady
Location: We are located in the Career Center Plaza. Our entrance is the University Lecture Hall and the Surge Building, behind the UCR Campus Store.
Hours:
Mon. - Fri. 8 am to 5 pm
except Wed. 9 am to 5 pm
Individual counseling appointments available
Schedule on Handshake
Drop-In Hours:
Mon. - Thurs. 10 am-3pm
Fri. 10 am-12 pm