masterlizenz für die türkei_englisch_29.03

8/7/2019 Masterlizenz fr die Trkei_Englisch_29.03

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Master licence for Turkey


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BUSINESS PLAN

Kochlffel is one of the pioneer chain restaurants in

Germany, and has been offering high-quality products at its

convenience restaurants for five decades. Its food ranges

from the premium Kochlffel grilled chicken, to tasty bratwurst

and curried sausages, fresh salads and filled and toasted

baguettes, to various burgers, all of which is carefully

packaged for those customers wanting the takeaway option.

The restaurants are mostly located in highly frequented areas

of large and medium-sized cities, as well as in attractive

shopping malls.

kochlffel 2

(Germany)


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COMPANY AND DETAILS

System and restaurant name Kochlffel

Country of origin Germany

Company headquarters Lingen / Ems, Lower Saxony

Industry Fast food

Founded 1961

Sales channels Independent outlets,

since 1995: Franchised outlets

National locations approx. 90, 35 of which are Kochlffel franchises

International locations Poland: 6 Kochlffel companies, Turkey: 1 Kochlffel franchise (Istanbul)

Total sales turnover in 2010 43 million

Staff Outlets: approx. 1,000, system headquarters 50

Website www.kochloeffel.de, www.conieco.com, www.kochloeffel.com.tr


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MASTER LICENCE

Following success in Poland, Kochlffel now wants

to expand in Turkey.

Master Licensee sought for selected

regions in Turkey:

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- Acquisition of the Master Licence for the relevant region

- Granting of sub-licences

- Creation and management of an outlet network comprising

independently-run outlets and licensed outlets

- Development of the brand in the target region

- Opening of at least 10 Kochlffel restaurants (independent outlets

and licensed outlets) within the first 5 years


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MASTER LICENCE

TASKS:

- Search for sub-licensees

- Choose suitable commercial premises for Kochlffel

restaurants

- Master licensees and sub-licensees to build and fit out the

restaurants as per the Kochlffel system

- Regional procurement of goods as per the Kochlffel

specifications

- Use standard advertising resources in the countrys official

language

- Active regional and location-based marketing

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MASTER LICENCE

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COMPETITIVE ADVANTAGES

- Exclusive use of the Kochlffel trademark with territorial

protection.

- Use of extensive, long-time Kochlffel know-how to open and

manage Kochlffel convenience restaurants.

- Tried-and-tested product range aimed at a broad target

audience.

- Consultancy and support for market analyses, opening the pilot

establishment and further developing the region with internal

licensees and sub-licensees.


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kochlffel

MASTER LICENCE

CONDITIONS

ONE-OFF FEE

50,000 Euros start-up fee for the regional Master Licence upon contract conclusion.

Start-up fee for an independently-run Kochlffel restaurant : 15,000 Euros per restaurant.

The start-up fee for the opened restaurants is credited against the one-off fee.

ONGOING FEES DURING THE CONTRACTUAL TERM

For independent operation

Franchise fee: 5% of net sales turnover

Advertising fee: 1% of net sales turnover

Different fee regulations apply for sub-licensees.

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kochlffel

PRODUCTS

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RESTAURANT

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RESTAURANT

kochlffel 10


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PRESS

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Kochlffel has almost as long a history as Wienerwald. Founded in 1963 in Rheine (Emsland), this fast-food chain now has100 branches. Along with chicken, the menu includes burgers (beef), sausages und salads. The main featured product,however, is its half chicken, or which some 4 m portions are sold a year to around 13 m guests. Not even bird flu could make

much (permanent) effect here. Yes, we did see sales of half chickens fall at the start of 2006, admits franchise managerWolfgang Kaiser, but sales more than recovered towards the end of the year. 25 30 % of food sales are generated by thiscrispy poultry product ( 2,75 per portion, three halves for 6,49), a further 10 15 % by processed chicken ingredients, suchas Chicken Krossies, so chicken burgers and chicken wings. Put it all together, and chicken of whatever kind accounts formore than 40 % of food sales.

People see us as a chicken specialist, confirms Wolfgang Kaiser. That is our core expertise and our classic product, and we

shall continue to rely on it in future. When it comes to processed chicken specialities (which, incidentally, suffered no adverseeffects from bird flu, since the guest does not associate them directly with a bird) they are experimenting with new tasteprofiles, such as piquant, or Asian.

Around one third outlets are currently run by franchisees. Typical characteristics: an A1 site in medium-size towns or cities.The restaurants have seating areas of between 70 and 100 sq m. A smaller type of outlet, 30 cq m and above, can be set upin shopping centres and railway stations. Total sales for Germany in 2010 were 43 m.

Kochlffel has also been operating in neighbouring Poland since 1995. Its outlets of which there are currently six are calledconieco.; average guest numbers per unit per month are 10.000. The product rage is the same as that in Germany, but the

food comes solely from Polish suppliers.

Quelle: FOODSERVICE EUROPE & MIDDLE EAST - www.kochloeffel.de


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CONTACT

kochlffel 12

Kochlffel GmbH

Herzforder Strae 9

49808 Lingen

Germany

Wolfgang KaiserTelephone: +49 (0) 591 / 9160 260

Fax: +49 (0) 0591 / 1200

Email: [email protected]

www.kochloeffel.de

masterlizenz für die türkei_englisch_29.03

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