materialdistrict utrecht 2021
TRANSCRIPT
Meeting is the foundation of doing business. But where do you meet R&D and design professionals to specify your material for their next project? MaterialDistrict Utrecht (formerly Material Xperience) is the only annual event in the Netherlands that brings together material manufacturers and specifiers of materials in all sectors of spatial design (interior, architecture, garden & landscape, leisure, furniture & interior construction and exhibition, stage & decor).
As exhibitor you are guaranteed an amazing experience and contact with a varied and relevant audience. The concept is unique: you have the convenience of a complete package with a proven result with various participation possibilities for every budget.
The next edition of MaterialDistrict Utrecht takes place from 15 until 17 September 2021 in the Werkspoorkathedraal Utrecht, the Netherlands. The event draws in a varied mix of visitors: renowned (design) firms, (interior) architects, R&D professionals, specifiers, students, brand managers, purchasers and other material professionals from the world of spatial design.
COVID-19We expect that due to the introduction of rapid tests, medication, vaccines, etc. in the summer of 2021, visits to trade shows will increase again. Research shows that even in corona time, there is a need for contact and as long as it is safe, 93.6% of the professional audience has no objection to visiting business events (research Eventplatform). The setting of MaterialDistrict Utrecht is safe and corona proof, and if you sign up before 1 January 2021, special COVID-19 conditions apply that will remove any possible doubts about participation in MDU.
MATERIALDISTRICT UTRECHT 2021THE ULTIMATE EVENT FOR MATERIAL MANUFACTURERS
UTRECHT
“ HERE IS WHERE WE MEET THE TARGET AUDIENCES WE CANNOT NORMALLY REACH”MICHEL VAN DEN GOORBERGH, MICHEL OPREY & BEISTERVELD NATUURSTEEN
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A CUBICAL 1/4, our most popular stand type, allows you to effectively raise your product and brand awareness. The package contains a 3x3 m floor space with a black-frame pergola stand construction and 3x3 m wall space where your materials can be presented to attract more visitors. This package allows two people as stand crew, 1/2 page editorial in the official exhibition catalogue, and on the official exhibition website.
PARTICIPATION POSSIBILITIESMATERIALDISTRICT UTRECHT 2021
The professional team at MaterialDistrict is closely involved with every exhibitor. We are dedicated to making this your best event experience ever. We take care of everything: the basic stand construction including your company name, crossmedia promotion of your novelties before, during and after the event, and catering for your stand crew. To maximise the number of visitors to your stand, our designers are at your disposal free of charge to design a successful stand concept that makes optimal use of the appeal of your materials.
Upgrade to a 1x2 m presentation cube for an additional € 1,000
CUBICAL 1/8
MaterialDistrict makes it easy for you; there are no expensive stands, but instead a high-end environment with the well-known MaterialDistrict white cubes and black-frame pergola stand constructions where your materials will be in the spotlight. Together, we ensure maximum exposure. If desired, you can organise lectures, receive relations in the Exhibitors’ Lounge, or organise activities at your own stand (in consultation). There are also many opportunities to promote your innovations before, during and after the event.
A CUBICAL 1/8 offers you a fantastic opportunity to successfully present an individual material to your target group or enter a new market sector at a low price. This package offers a 1x1 m presentation cube, allows a one-person stand crew, 1/2 page editorial in the official exhibition catalogue and on the official exhibition website.
€ 2,611
CUBICAL 1/4
PLUSPACKAGE + € 4561x leadscanner app • 1x power outlet 220 V • 1x parking pass • 1x locker • 1x WIFI-voucher
€ 5,222
PLUSPACKAGE + € 6392x leadscanner app • 1x power outlet 220 V • 2x parking pass • 2x locker • 2x WIFI-voucher
“WE ARE CLOSELY INVOLVED WITH EVERY EXHIBITOR”
The CUBICAL 1/1 offers you access to your target audience through every means possible. The package contains a 6x6 m floor space with a black-frame pergola stand construction and 3x12 m wall space where your materials can be presented on maximum scale. This package allows four people as stand crew, 2 page editorial in the official exhibition catalogue and on the official exhibition website.
PARTICIPATION POSSIBILITIESMATERIALDISTRICT UTRECHT 2021
CUBICAL 1/2
A CUBICAL 1/2 offers you a great visibility to our audience. The package contains a 3x6 m floor space with a black-frame pergola stand construction and 3x6 m wall space where your materials can be presented on a large scale. This package allows three people as stand crew, 1 full page editorial in the official exhibition catalogue and on the official exhibition website.
€ 10,444
CUBICAL 1/1
PLUSPACKAGE + € 8613x leadscanner app • 1x power outlet 220 V • 3x parking pass • 3x locker • 3x WIFI-voucher
€ 20,888PLUSPACKAGE + € 1,2674x leadscanner app • 2x power outlet 220 V • 4x parking pass • 4x locker • 4x WIFI-voucher
EXTRASSAMPLE EXPO
Your material sample(s) displayed during the popular materials exhibition on the event floor, including 1 year in the online materials guide on MaterialDistrict.com
€ 250
INNOVATION HOTSPOT
Add extra experience to your stand. The Innovation Hotspot offers freer exhibition options and is subject to approval by our Advisory Board.
€ 1,250
THEME NEWSLETTER + € 500In combination with a publication of your material in one of our theme newslet-ters (65,000 subscribers).
55%
Inte
riors
43%
Prod
ucts
Arch
itect
ure
Text
iles &
Fab
rics
29%
Prin
t & S
ign
18%
Urba
n &
Land
scap
es 11%
Oth
er35%
8%
60% Important26%Not very
important
14%
Very important
1%
Unimportant
26%
17%14%
43%
Adviser
Co-decider
Not involved
Final decider
Yes, probably
32% Yes, certainly!
41%
Maybe6%
No,probably not
20%2%
No, certainly not
LEVEL OF IMPORTANCEDECISION-MAKING AUTHORITY
REPEAT VISIT 2020
SECTORS
EVALUATION VISITORS*
8.2
A trade event with a unprecedented lay out, great presentations and everything is to the point
Exceeding my ex-pectations: I defi-nitely recommend this trade fair!
Inspiring, innova-tive and with things ‘that matter’
Incredibly beautiful event I look forward to every year.
Event with a good set up and exhi-bitors of great value.
61%01 Design & Engineering
16%02 Sales
14%03 Marketing & Business development
21%04 R&D Product development
17%05 Management & Board of directors
WORKING IN DEPARTMENT MAIN ACTIVITY ORGANISATION RECOMMEND TO FRIEND OR COLLEAGUE
61%01 Design & Engineering
19%02 Construction & Industry
18%03 Retail & Trade
14%04 Development
24%05 Production
40%01 Certainly
42%02 Probably
14%03 Maybe
3%04 Probably not
1%05 Certainly not
Visitor works in the following department
evaluates with an 8 or higher89%
Main activity organisation where visitors works Would you recommend a friend / colleague to visit?
This report is based on data from: visitor registration and visitor survey (967 respondents, 5% highest and 5% lowest ratings were not taken into account)
Average evaluation visitors
Visitor is working in sector
EVALUATION EXHIBITORS*
8.5 evaluates with an 8 or higher89%
Average evaluation exhibitors
Female Male51% 49%
MALE / FEMALE RATIO
How important is a visit to you and / or your company?
AMOUNT OF VISITORS
7501
VISITOR PROFILEPREVIOUS MATERIALDISTRICT EDITION
INTERESTED IN PARTICIPATING? PLEASE CONTACT
Lottie de Wit ( [email protected] / +31 (0)6 31 96 82 44 ) or Ricardo van Osselen ( [email protected] / +31 (0)6 18 82 75 80 )