matthew donuk full cv

Matthew Donuk at a glance…

Tuition: Istanbul Technical University

Major: Electrical Engineering

Located at:

5/181-187 Missenden Road

Newtown NSW

Expertise:

Copywriting

Social Media

Post Production

Full Name: Mahmut Donuk

Visa Status: Permanent Resident

Current: Founder / Creative Director @ 80 Proof Media www.80proof.co

Hobbies and interests: Basketball (former licensed player and coach, Boxing, Music (singer and harmonica player)

Contact: +61 451 084 [email protected]

http://www.80proof.co

mailto:[email protected]?subject=

Matthew Donuk full CVWork Experience (References can be accessed after request.)

Founder/Creative Director at 80 Proof MediaDecember 2015 - Current• www.80proof.co

Project Administrator at LINK Market Services (SYDNEY, 3 month long contract, casual)August 2015 - November 2015• Processing corporate market actions of shareholders in the administration system,• Data management of current shareholders, • Creating new shareholders in the system, • Handling all share holder requests. Copywriter at Disrupt Surfing (SYDNEY, Intern)March 2015 – August 2015• Writing copies for Disrupt Surfing,• Writing social media content,• Creating viral and social media ideas, • Creating social media strategies.

Supervisor at RGIS (SYDNEY, casual)March 2015 – August 2015• Running stocktake sessions for various clients, • Team management of stocktakers, • Generating variance checks, inventory reports and handling official paperwork between clients

and the RGIS headquarters.

Copywriter at Juvenis (ISTANBUL)May 2014 to December 2014Clients: MyClub, Palladium, Doping Internet, Ve Cafe, Brasserie Polonez• Writing copies for various clients such as shopping malls, top notch estate financers, gyms,

internet service providers, • Content writing and posting on social media,• Strategy creation and data analysis (Facebook insights, Google Analytics etc.).

Social Media Specialist at Alafortanfoni (ISTANBUL)February 2014 to May 2014Clients: Digiturk, Lig TV, Vestel • Writing copies, creating content and posting on social media and web on behalf of the biggest

digital tv service provider in Turkey, Digiturk and its self-owned channels, • Strategy creation and data analysis (Facebook insights, Google Analytics etc.)

Copywriter at Nexum Creative (ISTANBUL)August 2013 to February 2014 Clients: Casper, Loft, GastroClub, DRD, Telefon Kılıfım • Writing copies and creating marketing ideas (TVC, viral, social media etc.) for various clients such

as automotive companies, discount deal websites, technology companies,• Content writing and posting on social media,• Strategy creation and data analysis. (Facebook insights, Google Analytics etc.)

Education Graduation: 2014/February Istanbul Technical University Electrical Engineering

Volunteer Work Istanbul Technical University Rock Club Vice President September 2006 – September 2009 -Organisation of Istanbul Rock Festival (free entry event),-Providing free studio hours for amateur musicians, funded by the income of Istanbul Rock Festival and the university management,-Organising workshops, interviews and various concert events, -Writing and editing for ITU Rock webzine.

Language Skills Turkish (Native)English (IELTS Score 8/9, acquired in 2013)Russian (Certified by Academia Lingua)

Visa Information Permanent Resident

Personal Interests Music (Harmonica/guitar player, singer),

Basketball (former licensed basketball player),Boxing

Tools/Software Adobe Premiere (expert) MS Office (expert)

Google Analytics (expert)Google Ads (expert)Youtube video editing and annotations (expert) Hootsuite (expert)Google Plus (expert)Wordpress, Blogger, Tumblr, Pinterest (expert)Social Bakers (expert) Facebook Insights (expert) Twitter Ads (competent)Linkedin Ads (competent)

Contact: +61 451 084 [email protected]



Matthew Donuk Folio Mixtape Pt. 1Contact: +61 451 084 [email protected]

Creative/Digital Works in Australia

“Smart and sound investments for everyone!”

Type: Slogan/Art DirectionClient: Empire WealthBusiness: FinanceYear: 2016Link: www.empirewealth.com.au

Backstory: The client was a former finance professional with great experience and he decided to start his own business. He wasn’t one of the sharks or brokers in suits. Instead, he loved helping people out and thought of his profession as a “helping hand” to those in need. Thus, he enjoyed working with all types of people and wanted to put emphasis on that. I came up with this slogan since it would be catchy, as in “safe and sound” and also it would give comfort to his clients.


http://www.empirewealth.com.au


“When you have to shoot… Shoot! Don’t talk.”

Type: Slogan/BrandingClient: Koutchavlis Photography Business: PhotographyYear: 2016Link: www.melko.co/index.php/about/personal/

Backstory: Mel was the very first client I had in Australia. She is the “go-to-girl” for portraits, stills, estate and food photography. She had a pretty high efficiency rating, utilising her time in an excellent way. She would never be late, she would never make her clients wait and instead of getting in long and intense conversations with her clients, she would pay attention on the business and use her social skills to encourage her clients to focus on the shoot instead of unnecessary distractions. Moreover, she loved retro flicks. That’s why I suggested this as a slogan for her business.

Moreover, her former website was called www.koutchavlis.com, which would be a trouble to introduce or show her work to new potential clients if she didn’t have a business card in her purse. That’s why I have suggested a new branding for her with the first syllables of her first name and last name.



http://www.melko.co/index.php/about/personal/

http://www.koutchavlis.com


“Here to impress.”

Type: Slogan/Branding/Digital Branding/Art Direction/HTMLClient: 80 Proof Media (Self work)Business: AdvertisingYear: 2016Link: www.80proof.co

Backstory: I have founded 80 Proof back in late 2015. Since I was a big enthusiast of it, I wanted it to be related to Jack Daniels and sound old school cool. What I had in mind was the approach of a professional and enthusiasm of a junior alongside with a “no excuses” policy and a bit of Mad Men vibes. I loved meeting my clients at dinner or lunch, alongside a cheeky glass of Jack Daniels on the rocks. From the menu item names to art direction, HTML to CSS coding, every single bit of the end-product was created by me, except the logo. Credit goes to Rachael Egan, from 31st Second for that.

www.31stsecond.com.au




http://www.31stsecond.com.au


“Set fire to the hoops.This is where players become champions, this is where players EARN the hot hand.”

Type: Slogan/Branding/Art Direction/Web DesignClient: Clutch Shot Coaching (Self work)Business: SportsYear: 2016Link: http://clutchshotcoaching.com

Backstory: I am a former basketball player with 6 years of experience. I quit playing once I have broken both my wrists, falling on them. Even after quitting, my love for the game didn’t diminish. I coached basketball back home and in Australia on weekends to stay active and in the game. This is one of the few project I thought of myself as a Swiss Knife Digital Producer and learnt coding and Wordpress along the way.




“Keeping it real, day and night.Say “hello” to a brand new era of solar power generation. Unlike traditional solar power solutions, The Enersig System charges up the excessive energy in batteries and lets you enjoy the environmental friendly, self-sustaining energy even at night. Reliable: The Enersig System proudly cooperates with Bosch batteries as nothing can get in your way as you use solar energy day and night. Sustainable: As long as the night becomes day, The Enersig System will produce the energy for you! Compatible: You don’t have to change your whole solar energy setup! The Enersig System is compatible with most existing solar panels.Locomotive of The Enersig System is Enersig Inverter. In addition to being the first 96 Volt Hybrid Inverter, its Smart Tracking System monitors the power demand and customise the output power according to your usage. Moreover, Enersig Inverter stores the excessive generated power in premium quality Bosch batteries and does this in less than 0.01 seconds, assuring there would be no interruption in the power flow.”

Type: Slogan and Web CopyClient: Enersig Business: Solar PowerYear: 2015Link: www.enersig.com (The work is not used by the client anymore.)



http://www.enersig.com


“#throwbackthursday Dubai Aquarium & Underwater Zoo was a joy to behold. Do you know any better aquariums? Comment below if you do! 2012 — in Dubai, United Arab Emirates.”

Type: Social Media ContentClient: Koutchavlis PhotographyBusiness: PhotographyYear: 2016

Backstory: Since the client was a photographer with great visual content in her arsenal, it wasn’t rocket science running her social media but, devil was in the details. Once in a while, I would mention the camera she used, the location she was at and use hashtags like “#throwbackthursday”, “#rubytuesday” (The Rolling Stones track), mention the quote owner (if need be) and encourage the client about Facebook advertising and targeting the right audience. I have paid 50 AUDs to boost this post on Facebook.

Social Media Works in Australia



“Selected focus/drop focus enhances the subject in the foreground, dropping out the details in the background as long as it is used wisely. #melsphototips

Shot via Canon EOS 5D Mark III, 2016.”


Backstory: In order to keep things interesting for the audience, once in a month, I would learn photography tricks from the client, write the content and post them with the hashtag #melsphototips.




“A woman knows the face of the man she loves as a sailor knows the open sea.” Honore De Balzac #rubytuesday

Shot via iPhone 6, 2015 — in Sydney, Australia”


Backstory: Since the client was a photographer with great visual content in her arsenal, it wasn’t rocket science running her social media but, devil was in the details. Once in a while, I would mention the camera she used, the location she was at and use hashtags like “#throwbackthursday”, “#rubytuesday” (The Rolling Stones track), mention the quote owner (if need be) and encourage the client about Facebook advertising and targeting the right audience.




“May the joy of looking through a Martini glass be with you… Happy weekend!

Shot via iPhone 5s, 2014 — in Sydney, Australia.”


Backstory: One way to keep it hip was posting wishes on special days, like, every Friday.




“Diga ‘whiskey’!”Spanish, meaning: say ‘whiskey’!Instead of “Say cheese!” they use this phrase in most of the Latin American countries. Well, they know how to have fun! Happy Whiskey Day everyone!

Shot via Canon EOS 5D Mark III, 2016, for 80 Proof. — celebrating World Whiskey Day at Redfern, New South Wales.”





“Celebrating Queen Elizabeth’s 90th birthday.”


Backstory: Since the client was a photographer with great visual content in her arsenal, it wasn’t rocket science running her social media but, devil was in the details. Once in a while, I would mention the camera she used, the location she was at and use hashtags like “#throwbackthursday”, “#rubytuesday” (The Rolling Stones track), mention the quote owner (if need be) and encourage the client about Facebook advertising and targeting the right audience. I have paid 50 AUDs to boost this post on Facebook.




“Water is a conductor of energy, a cleansing agency and much more. To rid the body of unwanted matter for greater energy levels and detoxification, drink 2 litres of very hot water with lemon (as an option) and sip several times throughout the day. Try this for a week and enjoy the clarity in mind and body. #ritesforlife #ritesforhealth”

Type: Social Media Content/Art DirectionClient: Rites for LifeBusiness: HealthYear: 2016

Backstory: This client was a well-known yogi and meditation master. Anne Lewis, the author of “Rites for Life” and the business owner of “Rites for Life” was looking to promote her business and her book through Facebook. We would use #ritesforlife as the handle hashtag. The #ritesforhealth hashtag would only be used when the content was about nutrition, not meditation. I would design the images on PS, making sure that they would match the corporate ID of Rites for Life.




“Ginger is an excellent addition to your meals to ease gastric distress. Add some and get more than easing the pain since it stimulates the emptying of the stomach. #ritesforhealth”

Type: Social Media ContentClient: Rites for LifeBusiness: HealthYear: 2016

Backstory: This client was a well-known yogi and meditation master. Anne Lewis, the author of “Rites for Life” and the business owner of “Rites for Life” was looking to promote her business and her book through Facebook. We would use #ritesforlife as the handle hashtag. The #ritesforhealth hashtag would only be used when the content was about nutrition, not meditation. I would design the images on PS, making sure that they would match the corporate ID of Rites for Life.




Social Media Campaigns (Turkey)

Every share = A present for kids 250 Shares = 1 PC

Social care

Total share = 20K+New likes on page = ~10K

Type: Social Media CampaignClient: CasperBusiness: TechnologyYear: 2013

•This was a social care campaign for Casper.•The goal was to combine social care and the spirit of Christmas together.•Considering that Casper was a “lovemark” title holder of 2013, touching people’s hearts would be the key.•In that manner, a huge Christmas tree was placed in the middle of the main office building of Casper. •Every day, the employees of Casper would leave presents for children who study in a poor school.•Moreover, every day, a photographer would take a picture of the tree, surrounded by more gifts day by day, then she would send it to our social media specialist.•The social media specialist would post the photo. •Every 250 shares of the photo would result in one desktop computer donated to the picked school, alongside with the extra presents of Casper staff.



• In this campaign of Digiturk, the top digital broadcasting company in Turkey, a cross marketing strategy have been followed.

• The users were asked to log in to the Facebook application and record their messages for their moms, before Mothers Day.

• All the video messages have been reviewed and strict moderation was taken.

• Approved messages have been broadcasted through Digiturk’s own channels (such as Home TV, TurkmaxGurmeHD etc.) at daytime, at commercial breaks.

• The Facebook application and Digiturk receiver boxes had a simple trick, though. Users who requested “more of a surprise” for their mothers were also asked for the mobile phone numbers which were once used by their parents or siblings, signing up for Digiturk.

• This trick had a reason: when one’s mother was watching television during the day, the receiver would automatically change the channel to another one, at which participant’s message for Mothers Day was broadcasted.

New Likes on Facebook Page: 30K+

Total participation: 10K+

Social Media Campaigns (Turkey)Type: Social Media CampaignClient: DigiturkBusiness: TV/BroadcastingYear: 2014



“For those who leave their signature to everywhere they have been at: MyClub” Type: Print AdClient: MyClubBusiness: SportsYear: 2014Backstory: MyClub is one of the most expensive yet popular gyms in Istanbul and this print ad was published for a magazine on expensive night life for demographic class A+.

Print Ads

“It takes action at “head start”, moving the old fashion treatments back to the shelves.”Type: Print AdClient: PanPlusBusiness: CosmeticsYear: 2014Backstory: This print ad was created for an an anti hair loss brand, PanPlus.



“Steampunk is the new black!If you are also a big fan of steampunk trend, join Telefon Kılıfım and cover your phone with the image of your choice!”Type: Print AdClient: Telefon KilifimBusiness: TechnologyYear: 2013

Print Ads

“Cover it with your own music taste!”

Type: Print AdClient: Telefon KilifimBusiness: TechnologyYear: 2013



Social Media Posts

(Above the image): Tuesday fun has just begun! The Big Bang Theory is on air at Dizimax Comedy HD, every Tuesday at 7.00 P.M., with episodes of 6th season.

(On the image): I am not crazy, my mother got me tested.

Type: Social Media ContentClient: DigiturkBusiness: TV/BroadcastingYear: 2014



“Romantic, lively, sportsman. Pick your Casper!”Type: Social Media ContentClient: CasperBusiness: TechnologyYear: 2013

Social Media Posts

“Comment if you are a desktop loyalist,Share if laptop is the only one for you.”Type: Social Media ContentClient: CasperBusiness: TechnologyYear: 2013

“TREND ALARM!If you couldn’t decide what to wear today, you definitely should try this season’s trend: mini skirts and sweaters.”Type: Social Media ContentClient: LoftBusiness: ClothingYear: 2013



Post production portfolio of Matthew Donuk can be viewed at https://vimeo.com/80proof.

Links to additional work are below. Since most of the videos edited were in-house use only, they are not open to public. Please use the password: 80ProofOnTheRocks

https://vimeo.com/171393843 - One of my favourite projects with Robert Half. I have directed and edited this one.

https://vimeo.com/155376499 - This one was for “The Drink Cabinet”, I have only edited this one so there might be a few glitches especially about the way Jason (the main actor) is speaking. I have done the whole art direction as well (soundtracks, cut aways etc.)

https://vimeo.com/159592360- How to video of Champion Shaker, again, for The Drink Cabinet. Good times.

https://vimeo.com/198017411 Professional subject, challenging client. This one was for Intragam, a blood infusion product. The storyboards and the .psd libraries were handed to me. All I did was, putting the balls “in motion”. First professional project I had with After Effects as well.

Videos (Post Production/Editing/Directing)


https://vimeo.com/80proof

https://vimeo.com/171393843




Matthew DonukContact: +61 451 084 [email protected]

Thank you for your attendance. Hopefully, you’ve enjoyed the show.


matthew donuk full cv

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