mau linkedin webinar presented by: laura baareman, marketing specialist 8/18/2011
TRANSCRIPT
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MAU LinkedIn MAU LinkedIn WebinarWebinar
Presented by: Laura Baareman, Marketing Specialist8/18/2011
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OutlineOutline• Why Linkedin? • Profiles• Network Building• Groups• Linkedin for Lead Generation• Using Linkedin Applications• Get Connected!
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Why Linkedin? Why Linkedin?
• Largest professional social network with 101 million users
• All 500 of the Fortune 500 are represented in LinkedIn
• Average household income of $107,000• Over 50% of LinkedIn users represent some level
of Senior Management • Ability to see immediate, 2nd, and 3rd degree
connections is invaluable
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Why LinkedIn?Why LinkedIn?
• Communicates Your Professional Brand. Google Search.
• Answer questions & build thought leadership• Connect with influential decision makers• Leverage people you know to find people you
want to know• Networking, Hiring, Getting Business Leads &
Advice• Find Passive Candidates / Recruiting
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Set Up Your ProfileSet Up Your Profile
• Free and Quick. Confirmation email.
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Get Your Profile to Get Your Profile to 100%100%
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Get Your Profile to Get Your Profile to 100%100%
• 100%o Edit Profile o Professional Photoo Executive Summary and Skill Seto Education o 3 recent positions o 3 recent recommendations from your colleagues. May
have to ask or give first.
• Link to MAU Website• Link to MAU Blog
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Ask for Ask for RecommendationsRecommendations
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Add Blog to ProfileAdd Blog to Profile• Login to your profile• Hover over “Profile” and click “Edit Profile”• Under “Websites” section, click “Edit”
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Add Blog to ProfileAdd Blog to Profile• Select the type of website you want to share, if
you want a custom name, click “Other” and type your name in the middle box. o For MAU, use: http://www.mau.com for Websiteo Use: http://feeds.feedburner.com/workforcesolutionsblog to show
Randy’s Blog Posts on Your Profile
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LinkedIn Applications LinkedIn Applications
• My Travel and Eventso Post networking events you’re attending to your profileo See who’s attending what
• Polls• Reading List by Amazon• SlideShare • BlogLink• Box.net Files
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Add Blog to ProfileAdd Blog to Profile• Back on your main profile page, click the “Add
Sections” button.
• On the box pop-up box, click “BlogLink” on the left side bar, then click “Add Application.”
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Build Your NetworkBuild Your Network
• Connect with people who you know, have worked with, or have conducted business with.
• Invite thought leaders in your industry to connect
• Find Meaningful Contactso Start with people you knowo Find people by company o Start asking and answering questions on Linkedin
Answers o Update your status often o Connect your Twitter and Linkedin accounts
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Linkedin ConnectionsLinkedin Connections• 1st-degree• 2nd-degree • 3rd-degree • Fellow members of your LinkedIn Groups• Use your connections to meet people offline
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Add ConnectionsAdd Connections• Export from Outlook or Gmail• Business Cards • Colleagues & Classmates • People You May Know
z
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People You May People You May Know…Know…
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People You May KnowPeople You May Know
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Find People By SearchFind People By Search
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Find People by Find People by CompanyCompany
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Find People by Find People by CompanyCompany
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Linkedin Answers Linkedin Answers
• Start asking and answering questions on Linkedin Answers.
• Interact and connect with thought leaders and establish yourself as a thought leader in your industry.
• Win new business by answering questions in your area of expertise. This is a great way to soft pitch your skills and expertise.
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Linkedin Answers Linkedin Answers
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Update Your Status Update Your Status OftenOften
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Linkedin MobileLinkedin Mobile
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Groups Groups • LinkedIn Groups gives you a great opportunity to
reach and engage potential customers online. • The more groups you join, the more connections
you can make • See what groups your connections are members
of
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Strategy #1Strategy #1
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Strategy #1Strategy #1
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Strategy #2Strategy #2
Group Ideas:
•Groups you’re already a part of •Local Groups •Chambers •Industry Groups •Groups with your Key Prospects •As you browse profiles
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Inside a GroupInside a Group
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Group SettingsGroup Settings
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Digest Email Digest Email
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LinkedIn Lead LinkedIn Lead GenerationGeneration
• Everyone person at MAU has a different network • There’s no other place online where you have a
better chance of interacting with an influential decision maker
• Set aside time each week to participate in Groups • Answer questions on LinkedIno Ask and respond to relevant questions in the LinkedIn
“Answers” sectiono LinkedIn users trust experts in their subject matters o When answering a question, leave links to blog articles or
website pages.
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MAU BlogsMAU Blogs
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MAU BlogsMAU Blogs
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MAU BlogsMAU Blogs
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MAU BlogsMAU Blogs
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Blog Authors Blog Authors
• Multiple Expert Bloggers from your business is the best way to showcase all areas of expertise
• Randy – Video blogs about book: “The Birth of a New Workforce” and other company-wide topics
• Rob Loose – Safety Issues & News• Adam – Legal Issues & News• David Kim – Korean Blog • Others?