T: @sridharsmusic

soundcloud.com/sridharsmusic

Building a Growth CultureLessons Learned

I’m SridharHEY

SINGAPORE

BERLIN

12 HRS / MIN

CHAPTER NAME200MM UNIQUES

LESSONS#realtalk

1. TO GROWTH TEAMor not to growth team

product dev cycle

Requirements GTM

product dev cycle

growth

2. THE METRICchoose wisely

DAU/MAU

M1 RETENTION

SIGNUPS UPLOADS

CREATOR %

W1 RETENTION

ACTIVATION RATE

CHURN %

WAU

REPEAT LISTENERS

LT

LMAL

listening time

logged-in monthly active listeners

3. GROWTH ACCOUNTINGand choosing bets

- Andy Johns

The Growth team manages the flow of users just as a finance team manages the flow of money in/out of the org.

-45

0

45

90

135

180

April May June July

Returning Repeat New Churn

- Are we growing sustainably?

- Is churn under control?

- Pain points

4. SPRINT TOGETHERreduce friction with other teams

size of user base

expectedreturn / test

5. EMBRACE CONSTRAINTSlimits set you free

6. VALUESdefine them

chart: Andrew Chen

GROWTH TEAM (OR NOT)THE METRIC

ACCOUNT FOR GROWTH

EMBRACE CONSTRAINTSDEFINE VALUES

SPRINT TOGETHER

THANKST: @sridharsmusic

soundcloud.com/sridharsmusic