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A

SUMMER TRAINNING PROJECT REPORT

ON

Comparison of Product Offering to efence

Customers !" # $C %AN& and Ot'er %an(s)

Submitted in partial fulfillment for the award of degree of Master of Business

Administration


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E*ECUTI+E SUMMAR,

The study was conducted at HDFC bank ucknow! That is a pri"ate banking sector! The

study was basically focused on defence accounts and to know the customer "iew and

perception towards our banking i!e! they are satisfied our ser"ice or not# And fill the D!S!$!

%Daily Sales $eport& and submit this report to the ac'uisition manager!

HDFC bank basically started its ser"ice as a #ousing e-e.opment $inance Corporation

/td ! And then e(panded it as a banking) share) mutual fund) S*+ %Systematic *n"estment

+lan&! Basically my work was that in HDFC bank to report our ac'uisition manager daily

morning and e"ening! And search the prospect customer whether they are satisfied with

ser"ices or not or interested in any other product of HDFC BA,- i!e! loan or not!

*t means my work was to create new and wealthy customer for our bank! *f any prospect

customer * find * deal with him and to make him understand about the feature of account and

the facilities that HDFC to pro"iding to its customer!

* had to call at least ./ calls in a day if there are no any interested customer * find then * tried

to know about his reason to a"oid

HDFC ser"ice by asking certain types of 'uestions

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AC&NO0/E GEMENT

Accomplishment of tasks and ob0ecti"e is achie"ed by guidance and blessings of elders)

teachers) nears and dears and of course by the grace of Almighty! * completed summer

training pro0ect on the topic of Comparison of Product Offering to efence Customers

!" # $C %AN& and Ot'er %an(s) ! *t is a great opportunity for me to register my

acknowledgements to all of them!

* wish to Acknowledge my deep sense of gratitude to 111111111111111111111 $acu.t" of

Management 2 Researc' And to all) faculty of MBA Department for accomplishment of

this pro0ect report as well as for e"ery sphere pertaining to successful occupation of this

course!

Finally) * pay my regards to all) who directly or indirectly helped in collection) compilation)

editing and other related works for accomplishment of this pro0ect study!

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EC/ARATION

* do hereby declare that the research report titled Comparison of Product Offering to

efence Customers !" # $C %AN& and Ot'er %an(s) submitted by me in partial

fulfillment of the re'uirement of Master of %usiness Administration ) e(clusi"ely prepared

and conceptuali1ed by me and is not submitted to any other *nstitution or 2ni"ersity or

published anywhere before for the reward of any Degree3Diploma3Certificate! *t is the

4riginal work of mine and has not been obtained from any other part!

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TA%/E O$ CONTENT

EXECUTIVE SUMMARY

ACKNOWLEDGEMENT

DECLARATION

INTRODUCTION

INDUSTRY OVERVIEW

COMPANY PROFILE

HDFCBANK DEFENCE ACCOUNTS

OTHER BANKS DEFENCE ACCOUNTS

OBJECTIVE OF THE STUDY

RESEARCH METHODOLOGY

DATA ANALYSIS

FINDINGS

CONCLUSION

LIMITATIONS

SUGGESTION & RECOMMENDATION

BIBLIOGRAPHY

QUESTIONANNAIRE

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INTRO UCTION

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O%JECTI+E O$ T#E

STU ,

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O%JECTI+E O$ T#E STU ,

To know the ser"ices of HDFC BA,- in ucknow!

To know the charges for their ser"ices!

*t5s Comparison with different competitor bank so that it can ha"e a rough idea of

HDFC BA,- SA A$6 D7F7,C7 ACC42,TS position in the market!

To know the methods of banking!

To know the banking and financial terms used in day8to8day life and which plays an

important role in our life 3

NEE O$ T#E STU ,

$or %an(4 5

The study is useful to HDFC Bank because with the use of the report it can compare itself

with other banks and also do some modifications in its defence ser"ices and charges so as to

compete with the competitors in both short as well as long run!

$or Student4 5

The study is useful for student as he gains knowledge about "arious ser"ices of bank) the

working of the bank and also about the competitors of the bank) which plays an important

role in the marketing and implementation of the strategy!

SCOPE O$ T#E STU ,

The scope of study is to understand the problems faced by the bank while maintaining

the market position among the competitors! 9ith the help of this pro0ect we can introduce

new facilities and we can e(plore new segments of customers with the analytical conclusion

of this pro0ect! 9e can better understand what our weaknesses are and what our strengths are:

so that we can e(plore the strengths and remo"e weaknesses!

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RESEARC#

MET#O O/OG,

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RESEARC# ESIGN AN MET#O O/OG,

As the research was conducted on the topic of Comparison of Product Offering to

efence Customers !" # $C %AN& and Ot'er %an(s3) ) so there was nothing big

problem in doing the research!! First of all * was e(plained that what is current account and

what are the rules and restrictions in opening the current account! He also e(plained what

should be my introduction words when * meet the customer for first time! 9hat can be their

'ueries and what are the ways through which the banking institutions work! A proper training

was gi"en to me!

After that * was asked to frame a 'uestionnaire keeping in mind what can be the 'uestions

through which * can deeply get the knowledge of the *nstitute) so that while the sales

e(ecuti"es can ha"e a brief idea about the institute and with the help of which they can

e(plaining the products to the customer "ery easily and according to their needs! After *

framed a rough ;uestionnaire it was cross checked by the *n charge Manager! The purpose of

crosschecking was to delete such 'uestions which will not be answered by the customer or

which are of no use!

After that * finali1ed the ;uestionnaire and started my research! The methodology used was

Framing the ;uestionnaire and getting it filled by the *nstitutions by reaching to them in their

office! * ha"e to meet the key person running the institute and then ha"e to con"ince him to

fill the form so that * can collect the data for my pro0ect and also for the banks sales

e(ecuti"es!

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A preliminary study of the mothers using baby soaps was done by this method of research!

For this purpose structured and non8structured 'uestionnaire was prepared and

administered to "arious customers in different market segments and income groups! *t

includes:

.! Sur"ey method) and

+rimary Source of data collection with bank defence account holdersrs in ucknow!

Main source of information is 9uestionnaire :it' persona. inter-ie: 2 ot'er source is

Te.e ca..ing3

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;UESTIONNAIRE4

It is t'e com!ination of a num!er of 9uestions< :'ic' are of t:o t"pes suc' as

Open-ended = *n it the respondent gi"es answers in descripti"e way!

Close ended = *n it the respondent gi"es answers in 6es or ,o types!

I 'a-e used ;uestionnaire as a data co..ection too.3

6=8 Secondar" sources4

Past records

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