maxim kiryanov, ph.d. · 2006 instituto europeo di design, milan, italy «light design»,...

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Résumé Career Objectives Seek a position of Art Director or Head of design team in an international fashion, media, marketing or retail company requiring both my skills on branding, design, fashion business, marketing, PR, traditional and modern media; incorporating my practical experience in creation fashion collections and events, fashion and design oriented media (on-line source), producing of fashion shooting and advertising campaign, understanding of international standards and local specifics of fashion and design business and practical experience of web, content, environment and fashion design overall. Qualification Management of an international team of designers and photographers Professional designer illustrator (environment, fashion, web) Knowledge of fashion business specifics, design, marketing and advertising, brand management and on-line marketing communications, research and project management Producing and developing the concepts of several advertising campaigns of the two largest Russian companies: Rendez-Vous (distributor of shoes of bags and accessories / 67 stores in Russia and France); Ralf Ringer (manufacturer of shoes / 170 stores in Russia) Skills on different marketing tools and channels of communication with the big dedication to modern media and strategies for fashion business Experience in start-up and management of 2 own fashion lines (full cycle – concept, design, modelling, materials, production, presentation and promotions, sales channels) Strong communication, presentation and conflict management skills Professional work with software (Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Cinema 4D), MS Office (Word, Outlook, PowerPoint, Exсel), modelling and planning skills, illustrating skills Education 1999 - 2003 Yaroslavl’ Art College Environmental Design Department Qualification in Diploma: Designer 2003 - 2008 Yaroslavl State University of Pedagogy Department of Russian Philology and Culture Qualification on Diploma: Advertising and Communication specialist 2005 Stanford University IDL 104 - Major Issues in International Conflict Management MAXIM KIRYANOV, Ph.D. Head of design team PH +7 (964) 531-777-1 (mobile) 08.00 – 22.00 My local time E-mail: [email protected]

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Page 1: MAXIM KIRYANOV, Ph.D. · 2006 Instituto Europeo di Design, Milan, Italy «Light design», (Certificate № 3039/506 CE) 2011 Yaroslavl State University of Pedagogy Ph.D. (Candidate

Résumé

Career Objectives

Seek a position of Art Director or Head of design team in an international fashion, media, marketing or retail company requiring both my skills on branding, design, fashion business, marketing, PR, traditional and modern media; incorporating my practical experience in creation fashion collections and events, fashion and design oriented media (on-line source), producing of fashion shooting and advertising campaign, understanding of international standards and local specifics of fashion and design business and practical experience of web, content, environment and fashion design overall. Qualification • Management of an international team of designers and photographers • Professional designer illustrator (environment, fashion, web) • Knowledge of fashion business specifics, design, marketing and advertising, brand management and

on-line marketing communications, research and project management• Producing and developing the concepts of several advertising campaigns of the two largest Russian

companies: Rendez-Vous (distributor of shoes of bags and accessories / 67 stores in Russia and France); Ralf Ringer (manufacturer of shoes / 170 stores in Russia)

• Skills on different marketing tools and channels of communication with the big dedication to modern media and strategies for fashion business

• Experience in start-up and management of 2 own fashion lines (full cycle – concept, design, modelling, materials, production, presentation and promotions, sales channels)

• Strong communication, presentation and conflict management skills • Professional work with software (Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Cinema 4D),

MS Office (Word, Outlook, PowerPoint, Exсel), modelling and planning skills, illustrating skills

Education

1999 - 2003 Yaroslavl’ Art CollegeEnvironmental Design Department Qualification in Diploma: Designer

2003 - 2008Yaroslavl State University of PedagogyDepartment of Russian Philology and Culture Qualification on Diploma: Advertising and Communication specialist

2005Stanford UniversityIDL 104 - Major Issues in International Conflict Management

MAXIM KIRYANOV, Ph.D. Head of design team

PH +7 (964) 531-777-1 (mobile) 08.00 – 22.00 My local timeE-mail: [email protected]

Page 2: MAXIM KIRYANOV, Ph.D. · 2006 Instituto Europeo di Design, Milan, Italy «Light design», (Certificate № 3039/506 CE) 2011 Yaroslavl State University of Pedagogy Ph.D. (Candidate

2006 Instituto Europeo di Design, Milan, Italy «Light design», (Certificate № 3039/506 CE)

2011Yaroslavl State University of Pedagogy Ph.D. (Candidate of science) in Cultural studies (24.00.01)Thesis theme: Aesthetic and socio-cultural aspects of morphogenesis in fashion during 1970-2000

My Projects

2015 – 2016Creating a series of illustrations for the clip Warner Music Russia For example youtu.be/jfYy5zBYHPo Role: IllustratorDesign and creation of a series of illustrations that have become the basis for a clips of a young Russian singer Rejl and creation series of illustrations for the Lyrical-video for the popular Russian duo of DJs. Magnit & Slider - one of the most talented Russian musicians, with whom most Russian pop stars seek to cooperate. They occupy the 1-st place in the list of the best house-DJs in Russia!

2015 Art-project for the advertising campaign of the brand of socks «Le Charlatan» Role: Illustrator

2015 – 2016 Project about illustrations in Instagram instagram.com/gocrazypic Role: IllustratorMax work appreciated and made repost to their accounts the famous French stylist Carlyne Cerf de Dudzeele, Paris office L’Oreal, ballet dancer Sergey Polunin. After a few months of the start of the project Max signed a contract with Warner Music Russia (a division of the international Warner Music Group) on the creation of a series of clips, and then a collaboration with the SNC magazine (ARTCOM Media Group).

2015Limited collection sweatshirts «KupiVIP by Max Kiryanov» Role: DesignerKupiVIP Company (powerful Internet Holding, which is the largest Russian player in the field of e-commerce) has released a limited collection of hoodies with designer prints Max Kir’yanov.

2014 The limited collection of watches «RFS watches + Max Kiryanov» Role: DesignerMax Kir’yanov designed the limited edition watch collection at the invitation of the Russian brand RFS. Collection of watches sold in 60 boutiques «Moscow time» all over Russia.

2007 – 2017 Fashion portal «F2F magazine» www.f2f-mag.ruRole: Developer, designer, owner, key point of press-contacts, promoter The web-portal was created in 2007 as the communication source for creative young people interested in fashion and design trends in Russia. The average number of visitors - 540.000 unique IP per year. Topics covered by this portal are fashion (trends and news), design and art.

2012 Russian Fashion Blog for Benetton http://blog.benetton.com/russia/ Role: Official blogger of Benetton in Russia

Page 3: MAXIM KIRYANOV, Ph.D. · 2006 Instituto Europeo di Design, Milan, Italy «Light design», (Certificate № 3039/506 CE) 2011 Yaroslavl State University of Pedagogy Ph.D. (Candidate

Starting January of 2012 Maxim Kir’yanov was appointed by Benetton to represent Russia on Benetton web-site. Blog covers fashion and design-related topics and focused on young audience. The format is “advertorial and general interest blogging”.

Work experience

2017 – now Ralf Ringer Role: Head of design team (Creative director)The largest Russian manufacturer of footwear with its own network of 170 mono brand stores.Responsibilities: Creation of seasonal advertising campaigns, re-branding of 170 stores, creation and adaptation of graphic design of stores. Creation of concepts for the design of exhibitions and presentations.

2016 – 2017Rendez-Vous Role: Art-directorA large distributor of shoes, bags and accessories «Rendez-Vous» (67 stores in Russia and France).Responsibilities: Production of photo and video filming, development of the concept of advertising campaigns, development and implementation of advertising layouts, window dressing and all corporate materials (site, printed products, interactive presentations, corporate cars park). Layout of multipage brochures and booklets. Development of corporate identity and corporate standards.

2005 – 2016The Centre of Telecommunications and Informational systems in Education Position: Chief specialist, Senior Interface Designer The governmental structure developing digital sources, production and software for educational sector. Interface and product design, visual strategies, usability strategies development, research on content and visual usability perception regarding modern and innovative digital products.

2003 – 2005 Sozvezdie, Advertising agency & Print House Systems in Education Position: Head of Design studio Developing and implementation design projects for agency clients.

2001 – 2003 The Centre of Telecommunications and Informational systems in Education Position: Designer

Books and articles

1. Book «Morphogenesis in fashion during 1970-2000», Lambert Academic Publishing (Germany) 2012.2. Book «Information war: distortion of reality», Yaroslavl, Kanzler, 20113. Book «To Buy A Man. Fashion, industry, gender» Moscow, REP-Holding, 2008

GQ magazine:• «Weekly earnings» - www.gq.ru/style/nedelnyj-zarabotok • «Success depends on appearance» - www.gq.ru/style/uspeh-zavisit-ot-vneshnosti • «Panties do not play hockey» - www.gq.ru/style/trusy-ne-igrayut-v-hokkej• «We have an account» - www.gq.ru/style/u-nas-uchet • «As a fashionable brand successfully enter the IPO and do not stop there» - www.gq.ru/style/kak-

modnomu-brendu-uspeshno-vyjti-na-ipo-i-ne-ostanavlivatsya-na-dostignutom • «The Fresh blood» - www.gq.ru/style/svezhaya-krov• «How a small brand has become successful in business» - www.gq.ru/style/kak-nebolshaya-marka-

stala-uspeshnoj-v-biznese • «Moncler enters to the IPO» - www.gq.ru/style/moncler-vyhodit-na-ipo • «Who made a billion» - www.gq.ru/style/kto-zarabotal-milliard

Page 4: MAXIM KIRYANOV, Ph.D. · 2006 Instituto Europeo di Design, Milan, Italy «Light design», (Certificate № 3039/506 CE) 2011 Yaroslavl State University of Pedagogy Ph.D. (Candidate

SNC magazine:• «Maximum fashion: President Kanye West, gender confusion and other hysterics of the year» - www.

sncmedia.ru/fashion/prezident-kane-uest-gendernaya-nerazberikha-i-drugie-isteriki-g/• «Fabulous chaos and subculture LFW in three fashionable illustrations» - www.sncmedia.ru/fashion/

skazochnyy-bespredel-i-subkultury-lfw-v-trekh-modnykh-illyustratsiyakh/• «Italian leapfrog at the men’s Fashion Week in Milan» - www.sncmedia.ru/fashion/italyanskaya-

chekharda-na-nedele-mody-v-milane/ • «Men’s Fashion Week in Paris in three illustrations» - www.sncmedia.ru/fashion/nedelya-muzhskoy-

mody-v-parizhe-v-trekh-illyustratsiyakh/• «Male (and a little - female) spring trends in five illustrations» - www.sncmedia.ru/fashion/muzhskie-i-

nemnogo-zhenskie-trendy-v-pyati-illyustratsiyakh/

• Introduction for the catalog of the Russian Pavilion in Milan «Guide to Russian design / Milan 2015», April 6, 2015 - https://issuu.com/russiandesignpavilion/docs/guide_to_russian_design_milan_2015_/6

• The market time to lose clothes. Newspaper «Delovoy Peterburg», October 21, 2013 - www.dp.ru/a/2013/10/17/Rinku_pora_sbrosit_odezhdu

• To Buy A Man (Marketing and PR Technologies Magazine, № 3,2007); • Everything gonna be on-line! Realty and perspectives of advertising in internet (Marketing and PR

Technologies Magazine, № 1(56), 2008); • The gender image of a man in advertising // Researches in Communications. Voronezh, 2004

Awards

• Diploma «For better visualisation of physical phenomena». Competition interactive scientific models or toys for children and students under the auspices of the British Council in Russia (2002);

• 1st prize in the All-Russia competition «Light design». Organisers: Institute of European Design (Italy), Artemide (Italy) (2006);

• 1st prize in the All-Russia competition of computer graphics, «The image of a man of XXI Century» (2006);

• 1st place in the International Competition of Graphic Design, within the «Russian Art Week».• In November 2010, the designer won the semi-finals of the IX International competition of young

designers «Russian Silhouette» with a collection of «The Lines» for the season spring-summer 2011.

Official Site: www.maxkiryanov.ruPortfolio: www.behance.net/info23556f03

Accounts in social networksVK: vk.com/maxkiryanovFacebook: www.facebook.com/mkiryanovInstagram: www.instagram.com/maximkiryanov/www.instagram.com/gocrazypic/