maximize your online resultsoxygen.readyplanet.com/.../08-google-analytics.pdf · google analytics...
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Maximize Your Online Results
Rathiya Jinn Issarachaikul
with
Rathiya Jinn IssarachaikulGeneral Manager – Web Promotion
ReadyPlanet.com
Google Analytics Certified Professional
MBA. University of Oregon, USA.
B.Eng. Computer Engineering, Chulalongkorn University
3 THINGS YOU NEED TO KNOW
1. Know Your Audiences1. Know Your Audiences
2. Know Your Sources
3. Know Your Conversions
KNOW YOUR AUDIENCES
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Know Your Audiences
Traffic
• Visits
• Trend
Engagement
• Pages
• Time• Trend • Time
• Bounce Rate
New vs Returning Visits
Know Your Audiences – Visits & Trend
Audiences >> Overview
Average 3,500 visits/day
Know Your Audience - Engagement
Page 1
Audiences >> Overview
Pages Time Bounce
Page 1
Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Pages Time Bounce
Know Your Audiences – New vs Returning
Audiences >> New vs Returning
Know Your Audiences
Page 1
Audiences >> New vs Returning
Time BounceTime Bounce
KNOW YOUR SOURCES
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Know Your Sources
Traffic Sources >> Overview
Know Your Sources – Search Engine
SEO SEMGoogle/Organic
Non-Paid Search
Google/CPC
Paid SearchNon-Paid Search
Natural
Paid Search
AdWords
Advertising
Know Your Sources – SEO & SEM
Traffic Sources >> Sources >> All Traffic
Know Your Sources - AdWords
AdWords Analytics
Link Google Analytics with AdWords
Download
http://goo.gl/XhIbi
Know Your Sources - Keywords
Traffic Sources >> Sources >> Search
Know Your Sources - Keywords
Traffic Sources >> Sources >> SearchEngagement Metrics
KNOW YOUR CONVERSIONS
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Know Your Conversions
Goal!��" ��� ����� "#$% ��"��$�������'(�����("�(%
• อา่นครบ … หนา้• อยูน่าน … นาที
E-commerce ������ �� "#$%����'(�����("�(%�$�������'(���
• สั�งซื�อสนิคา้สําเร็จ• Transaction (order)• อยูน่าน … นาที
• เขา้ถงึหนา้ที�กําหนด• Transaction (order)• Revenue (ยอดขาย)
Home �'(��� �'�������)��% $' $��
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Goal Conversion Report
Goal = ����)��%��! �(�����
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Goal Conversion Report
Keywords ! ����-���!���' Goal " ��������
E-Commerce Report
$$$ SALE REVENUE?
#ORDERS?
E-Commerce Report$$$ E-Commerce Metrics $$$
SUMMARY
3 THINGS YOU NEED TO KNOW
1. Know Your Audiences1. Know Your Audiences
2. Know Your Sources
3. Know Your Conversions
Google Analytics Workshop
Google Certified Professional
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THANK YOU