maximize your return on big data - enterprise cloud data ... keynote... · enterprise data...
TRANSCRIPT
Tony Young
Senior Vice President & CIO
Informatica
Maximize Your Return on Big Data
TRANSACTIONS INTERACTIONS DESKTOPS MOBILE CLOUD ON-PREMISE
Relevant Information
Trustworthy Information
Timely Information
Authoritative Information
Authoritative Information
Accessible Information
Holistic Information
Secure Information
CLOUD DATA QUALITY
ULTRA MESSAGING
MASTER DATA MANAGEMENT
MASTER DATA MANAGEMENT
BUSINESS TO BUSINESS
(B2B)
ENTERPRISE DATA
INTEGRATION
ILM
Relevant customer
service request data to reduce field response
Trustworthy data to increase
new member acquisition by
160%
Timely data to lower
messaging latency by 83%, and execute 5x
more transactions
Authoritative customer data
to increase revenue
productivity of 15,000 financial
advisors
Authoritative data supports 5 million searches a month, across
database 14 million names, at Australian Dept. of Innovation &
Research
Accessible data exchange to
increase customer base
by 400% by processing 10
million transactions per
week
Secured data across 10K databases
to address data privacy and regulatory
requirements
Holistic view of product
improved supply chain optimisation and reduced
costs
Business Costs
Labor Costs
Software Costs
Hardware Costs
IT Costs
Labor Costs
Labor Costs
Labor Costs
CLOUD MASTER DATA MANAGEMENT
ULTRA MESSAGING
MASTER DATA MANAGEMENT
ENTERPRISE DATA INTEGRATION
BUSINESS TO BUSINESS (B2B)
ENTERPRISE DATA INTEGRATION
ILM
Lowered business costs by reducing by 95% time for line of business to implement 360-degree view of customer
Lowered labor costs by saving equivalent of 79 years of manual merging time and more than $4.4 million in staff salaries
Lowered software costs by $11M annually by implementing Multidomain MDM for Counterparty management
Lowered hardware costs by 50% ($1M saved annually). System throughput increased by 580%
Shortened reporting cycle from 24 hours to 2 hours to improve operational efficiency
Lowered labor costs of data handling by 75% through single universal transformation engine
Reduced development costs 3x regulatory requirements
Lowered labor costs for automating real-time proactive alerts to improve maritime security
Cloud Computing – Next Wave of Data Fragmentation
Social Computing – Next Generation of Data-Centric Apps
Mobile Computing – Next Surge of Data Access Devices
Technology Megatrends
CLOUD
ON-PREMISE TRANSACTIONS DESKTOP
MOBILE INTERACTIONS
CLOUD
ON-PREMISE
INTERACTIONS
TRANSACTIONS
MOBILE
DESKTOP
Next Wave of Data Fragmentation
Cloud Computing
Changing Economics
HR Application
CRM Application
Custom Application
Custom Application
Custom Application
Custom Application
Custom Application
IN THE CLOUD ON PREMISE
Next Generation of
Data-Centric Applications
Social Computing
Changing Role
Business Management • Business Analysis
• Operational Automation
Relational Transactions 1970 - Current
Brand Management • Sentiment Analysis
• Proactive Customer Engagement
Social Interactions 2008 - Current
Next Surge of
Data Access Devices
Mobile Computing
Changing Face
Personal Productivity • Microsoft Office
• Used < 6 Hours Per Day
Personal Productivity 2.0 • Over half a million Apps
• Used > 12 Hours Per Day
Next Frontier of Innovation
Rise of Big Data
“IT leaders must think about big data and all the dimensions it implies in order to take advantage of the economics of data.”
Big Transaction Data Big Interaction Data
Online Transaction Processing (OLTP)
Oracle DB2 Ingres Informix Sysbase SQL Server …
Cloud
Salesforce.com Concur Google App Engine Amazon …
Other Interaction Data
Clickstream image/Text Scientific Genomoic/pharma Medical
Medical/Device Sensors/meters RFID tags CDR/mobile …
Social Media Data
Youtube …
Big Data Processing
Online Analytical Processing (OLAP) & DW Appliances
Teradata Redbrick EssBase Sybase IQ Netezza Exadata
HANA Greenplum DataAllegro Asterdata Vertica Paraccel …
Universal Data Access
ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE
Big Transaction Data
Online Transaction Processing (OLTP)
Oracle DB2 Ingres Informix Sysbase SQL Server …
Cloud
Salesforce.com Concur Google App Engine Amazon …
Online Analytical Processing (OLAP) & DW Appliances
Teradata Redbrick EssBase Sybase IQ Netezza Exadata
HANA Greenplum DataAllegro Asterdata Vertica Paraccel …
Enterprise Discovery
ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE
Demonstration Overview
Beryl Hynch INFABANK
Data Stewardship
Manual Cleanse
Manager Review
ANALYST STEWARD IT
Manually Cleanse and Review
Quality Exceptions
Validate and
Onboard Cleansed
Customer Leads
No Exceptions
Validate and Onboard
Quality Customer Leads
END START
Exceptions
IT
DQ Mappings2
DQ Mappings2
ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE
Universal Data Replication
OLTP
MAINFRAME
ODS
ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE
Natural Language Processing
SUDHIR
MANSIP PEOPLE PLACES THINGS
ACCESS DISCOVER CLEANSE ANALYZE INTEGRATE
Demonstration Overview
Beryl Hynch INFABANK
Big Transaction Data Big Interaction Data
Online Transaction Processing (OLTP)
Oracle DB2 Ingres Informix Sysbase SQL Server …
Cloud
Salesforce.com Concur Google App Engine Amazon …
Big Data Processing
Online Analytical Processing (OLAP) & DW Appliances
Teradata Redbrick EssBase Sybase IQ Netezza Exadata
HANA Greenplum DataAllegro Asterdata Vertica Paraccel …
Trustworthy, Secure
Holistic, Accessible
Other Interaction Data
Clickstream image/Text Scientific Genomoic/pharma Medical
Social Media Data
Youtube …
Authoritative, Relevant
Medical/Device Sensors/meters RFID tags CDR/mobile …
Timely, Actionable
Big Transaction Data Big Interaction Data
Online Transaction Processing (OLTP)
Oracle DB2 Ingres Informix Sysbase SQL Server …
Cloud
Salesforce.com Concur Google App Engine Amazon …
Other Interaction Data
Clickstream image/Text Scientific Genomoic/pharma Medical
Medical/Device Sensors/meters RFID tags CDR/mobile …
Social Media Data
Youtube …
Big Data
Processing
Online Analytical Processing (OLAP) & DW Appliances
Teradata Redbrick EssBase Sybase IQ Netezza Exadata
HANA Greenplum DataAllegro Asterdata Vertica Paraccel …
Trustworthy, Secure
Holistic, Accessible
Authoritative, Relevant
Timely, Actionable