Maximize your tire campaigns with highly qualified, ready-to-buy targetsTire manufacturers and sellers need to reach a precise audience who are in-market for tires for their message to resonate.

Our team of data experts has a solution to connect you with the highest quality prospects so that you maximize performance of every campaign and minimize media spend waste.

Oracle Data Cloud helps you gain a competitive advantage through audience solutions that connect you with new and existing customers through our proprietary data sources.

How to use Oracle Data Cloud audiences

Reach active shoppersLocate people researching product features and pricing to deliver tailored creative messages

Identify purchase behaviorsTarget frequent visitors to auto service centers or find high spenders on tires

Pinpoint vehicle owners Reach households with a vehicle of a specific body style, make, model or by age for more precise targeting

Putting Automotive Tire audiences to workOracle Data Cloud can help you reach in market shoppers

• Start by selecting an audience of people who are in market for new tires

• Add vehicles that may be due for replacement tires based on the age of vehicle

• Reach owners of vehicles based on tire fitment:

• Body style (ex. SUV, pickup truck, sports car)

• Owners of specified makes and models equipped with brand’s factory tire

Start maximizing campaign performance. Reach out to your Oracle Data Cloud Client Partner or The Data Hotline to get started.

AudiencesTargeting

Audiences built from:

• Known offline address on 115MM+ households

• 30+ years of ownership data with nearly 100% sales coverage

• Partnerships with 80+ data providers

Audiences can be activated on more than 200+ media and social platforms

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Oracle Data Cloud | @OracleDataCloud

Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.

Automotive Tire audiences Audience description Audience use cases Segments available

Oracle Data Cloud audiences

Brings together the best online-interest, online-intent and past-purchase datasets to provide targeting solutions that span the entire purchase lifecycle

• Auto Enthusiasts including do-it-yourself (DIY) repair & maintenance

• Interest categories spanning car culture, gearheads, vintage & classic cars

AftermarketAuto Service BuyersInterestCar Culture & Gearheads DIY Repair & Maintenance Vintage & Classic CarsOwnersBody Style Make Vehicle Age

DLX Auto powered by Polk

30+ years of vehicle purchase history capturing 99% of U.S. auto sales

• Body style, make & model specific owner data including vehicle age & recency of purchase

• Owners likely to take their vehicle in for service

Auto Owners Body Style Make Model Vehicle Age Time Since PurchaseAuto Service Buyer

Geolocation

Location-based audiences built from known offline address data on 115MM+ HHs and from a variety of consumer activity around a precise location

• Build custom audiences of households within close proximity to retail locations

• Data from the best geo-location providers that reach people shopping near your retail locations

• Frequent & recent visitors to dealerships & auto service locations

Oracle Data CloudDLX Proximity (by request)Service & Repair ShopsTire Dealers & Service Centers

CuebiqAuto Repair Shoppers

FactualMaintenance & Repair – Tires

PlaceIQVisitors of Auto Service CentersFrequentRecent

Visa Retail spending data including transaction history and spending patterns

• Identify high spenders on tires & repair

High SpendersTire Sales & Repair

CustomOracle Data Cloud’s team of auto data experts can tailor audiences to fit your campaign needs

• Target enthusiasts who are interested in all things auto & searching for auto-related content

• Build custom keyword audiences based on brand, lifestyle, feature & benefit-related search behaviors

• Tell us your needs & goals & we can create an audience!

Auto EnthusiastsCustom Location audiencesCustom Keyword audiences