maximizing conversations:creating a simple social media campaign for your church and community
DESCRIPTION
Special days in the church, such as Easter and Christmas, mean reaching your community in new and unique ways. Having a social media plan can enhance the effectiveness of these outreach programs, helping you remaining faithful to "preach the Gospel". This interactive session will present an outline for preparing and implementing a social media campaign, regardless of past technology experience. Strengths and weakness of social sites will be discussed, along with tools and resources to implement the campaign. Presented at the All Church Ministries Conference (Southwestern Assemblies of God University), March 1, 2014TRANSCRIPT
MAXIMIZING CONVERSATIONSCreating a Simple Social Media Campaign for Your Church and Community
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© Hobnob Connect LLC 2014
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March 1, 2014 NTD All Church Ministries Conference
Contact me:[email protected]/john.deisherTwitter.com/johndeisher
Who am I?John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media
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© Hobnob Connect LLC 2014
© Hobnob Connect LLC 2014
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BASICS
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March 1, 2014 NTD All Church Ministries Conference
The church should reflect concern withboth spiritual and social matters.
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Evangelize the lostWorship God
Disciple believersShow compassion
NTD All Church Ministries Conference
But, we have a problem.
• Decreasing religious involvement is one of the reasons for this countries decline in the value of relationships.
• The day has passed when the church stood in the circle of community influence by virtue of its position.
March 1, 2014 #maxconvo
NTD All Church Ministries Conference
What if…
March 1, 2014
…there were a public place for a church’s voice in the community?…there were a public place where a church could show the love of
God?…there were a public place where
a church could present themselves to others?
…there were a public place where a church could speak?
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• Social media is a living, breathing conversation people have with your church.
• Social media is the “front door" for your church.
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Is Easter All About Eggs?
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Why have social media for events?
Conversations!
START
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Why are we doing this event?
Whose “felt needs” are we meeting?
What is our goal?
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What is our strategy?
What value are we providing?
Who is responsible for what?
LISTEN
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Twitter Twitter.com
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@xajondee @JohnDeisher @ChiAlphaTAMU
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If we listen, we will learn.
Hootsuite.comFree version & Pro Version ($8.99 a month)
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Sacred Conversations
http://www.slideshare.net/xajondee/sacred-conversations#
EVALUATE
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Social Media Timeline
6 months
3 months
12 months
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CREATE
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Keyword searches and alerts
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http://www.google.com/alerts
http://www.talkwalker.com/alerts
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Feedly
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www.feedly.com
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Original content
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Evernote (evernote.com)
SCHEDULE
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Determine posting frequency• Twitter
• 3-5 original Tweets daily• Also Retweets, Replies, Mentions, Direct Messages
• Facebook• 1 time a day• Occasional posts on other relevant Facebook pages
• Also respond to comments/requests
• 2 blog posts weekly• Email
• Monthly to start• Can move to bi-weekly/weekly depending on event
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Develop concepts and themes (2-5 themes a week)
•“Fun” themed post•Link to new blog or website content
•Post on created content•Motivational/inspirational quote•Infographic•Photo
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Trello https://trello.com/
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Calendar
• Digital • Paper
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Hootsuite.comFree version & Pro Version ($8.99 a month)
OUTPOSTS
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#Hashtag
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www.hashtag.org
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Twitter Twitter.com
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Facebook.com
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Website
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YouTube
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Youtube.com
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PROMOTE
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Daily - Engage in two-way conversation
• Listen and monitor for existing conversations
• Make your event attention-worthy
• Welcome honest feedback.
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Daily Social Media Schedule• Review your editorial calendar.• Twitter - 15 Minutes
• Respond• Schedule tweets• Share (others content)
• Facebook – 15 minutes• Respond to comments and engage• Promote and share content and images
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Weekly Social Media Schedule
• Write new, original content• Repopulate editorial calendar• Check statistics on Facebook, Website and Twitter• Number of views• Number of interactions
• Adjust content as needed
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Best Times to Post
•Twitter 1pm-3pm•Facebook 1pm-4pm•Google+ 9am-11am
•Pinterest 2pm-4pm or 8pm-1am
Test Event
6 to 8 weeks before the big event
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NTD All Church Ministries Conference
© Hobnob Connect LLC 2014
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During the Event
• Real-time updates• Post pics• Follow online conversations• Alert proper people to problems• Using mobile apps is fine (if you are used to them)
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Post-Event
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CONTACT
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March 1, 2014 NTD All Church Ministries Conference
Contact me:[email protected]/john.deisherTwitter.com/johndeisher
Who am I?John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media
#maxconvo
© Hobnob Connect LLC 2014
Q&A
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