maximizing facebook for aspca mega match-a-thon success · • write a short post with event...

© 2014 ASPCA®. All Rights Reserved.

Maximizing Facebook for ASPCA Mega Match-a-thon Success


James Stewart-MeudtSocial Media Coordinator ASPCA

[email protected]

Olivia MelikhovSr. Social Media Manager ASPCA

[email protected]

mailto:[email protected]

mailto:[email protected]


Agenda

• Facebook Contests• What’s New With

Facebook• Crafting the Perfect Post• Increasing Organic Reach• Live Event Coverage• Networking• Photo Albums


Let’s Talk Facebook Contests

• No more 3rd party apps!

• Likes and comments count (shares do not)

• You get by giving!


Contest on FB Wall


What’s New with Facebook?

• Videos now automatically play on Facebook

• Everyone loves adorable animal videos!


What’s New with Facebook?

• Hashtags and Trending Topics

• Take advantage of what people are talking about


How Can You Reach People?

- Quality vs. Quantity- Remind your fans how to reach you!

- Look at Facebook Insights


What is the Perfect Facebook Post?


Make Your Posts POP with Photos

WrongRight!


Instagram

Facebook loves photos – and Facebook owns Instagram!


Words… Words… Words

• Treat your Facebook posts like tweets

• Grab attention fast

• Let your photos speak for you


So what is the “Perfect Post”?

• Short text (70-140 characters)

• Hi-resolution photos whenever possible

• Photos > Links


Organic Reach – Where are you?


Increasing Organic Reach

• Publish time – experiment with posting after hours, evenings after 7pm are often the best times

• Compelling photos and videos!

• Use hashtags

• Include call-to-action and ask people to like, comment and share!

• Mix up your regular posts with viral photos and articles


Event Coverage: Before• Write a short post with event details, tag any

appropriate locations & partners involved.

• Consider creating a shareable image that includes the event details right on the picture itself – and cute animals of course!


• Designate person to do live posts with photos of the event

• Use the event hashtag

• Create a photo album after the event with animals and their adopters

Live Event Coverage: During & After


Network, Network, Network!

• Ask event partners, sponsors and vendors to post about the event and tag you on their social channels before the event

• When promoting the event, make sure to tag other groups and sponsors involved


Celebrate Adoptions!

Humane Society of the Pikes Peak Region No Kill Columbia


Celebrate Your Success


What do you meme?

Lawrence Humane Society


Proven Engagement-Getters• Shots of staff prepping animals and getting ready for the

big event

• Photos of families with their new pets (get everyone in, don't be afraid to take a couple shots until you get the perfect one!)

• Big guys & kittens (really!)

• Lines of adopters waiting to get in

• Group shots of staff either ready to go or at the end of the day—either way, big smiles around!


Photo Albums• Make photo albums with fun

themes to promote adoptable animals

• Use current events or holidays (ie. Shark Week, The World Cup)

• Include dog’s name and shelter contact info on each photo caption

• Hi res quality

• Ask fans to share

• Use volunteers to help out with photo shoots


Questions?

maximizing facebook for aspca mega match-a-thon success · • write a short post with event...

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