maximizing linked in for business
DESCRIPTION
How to use Linked in for networking and business development purposes.TRANSCRIPT
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January 13, 2012
Maximizing For
Business
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100% Profile Completeness
-- Photo-- Profile Summary -- Specialties -- Current Position-- Two Past Positions-- Education-- 3 Recommendations
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Profile Do’s and Don’ts
Do’s: Headline: not your “title” … keywords, how you add value Summary: tell your story (first person), use keywords “Vanity” URL, plus 3 customized links More than 3 recommendations
Don’ts: Don’t set it and forget it! Don’t be impersonal Don’t make a sales pitch
Be Real, 100% Complete, Searchable, Recommended, Branded… list from Linked in Expert Neal Schaefer
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“Ideal Profile” Examples
• Elissa Slan: Realtor• Steven Mancinelli: Attorney• Dr. Michael Brand: Orthopedist• Francine Lucidon: Bookstore Owner
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My Profile Looks Good –Now What?
connect/reconnect status updates 1:1 messages recommendations groups Linkedin “answers” introductions take relationships offline!
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Linked in “Companies”
• Company Status Updates• Share and Follow Buttons for
Website• Add Video, Blog, Twitter feed
• “Products and Services” Features– Banner images link through to your website– Recommendations from clients by service– Videos by service– Promotions by service– Targeted advertising
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Business Development
After you get your profile in order …1. Connect: a few minutes each day2. Engage: 30 minutes, 1x per week
************************1. Business prospecting via
introductions2. Using messages / Inbox3. Who’s been looking at your profile?
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Opportunity: Business Prospecting via
Connections => Introductions
• Example: 3PL• Target: Sr. VP of Supply Chain• Nationwide
>> Do “advanced people search”>> Keywords: Sr. VP of Supply Chain>> See how you are connected>> Request warm introduction
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Opportunity: Linked in Messaging
Dec.31:Happy New Year Message
Jan 3:New Project
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Opportunity: Who’s Been Looking at Your Profile?
Takeaway: Find Opportunities to Connect/Reconnect!
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2012 Challenge: How Will You Use Linkedin
to Be More Visable and Connect?
• Regular Status Updates– Share an article, post an event– Add value
• Reconnect!– “… it’s been awhile!”– “… how is 2012 going for you?”– “… what’s new in your life?”
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Connect With Me!
Linkedin: http://www.linkedin.com/in/rhondahurwitz
Twitter: http://twitter.com/rhondahurwitz
Email: [email protected]
… if you have any questions, post them on my facebook page!Facebook: http://www.facebook.com/helpmerhondamarketing
Blog 1: http://www.shemeansbusiness.wordpress.comBlog 2: http://blogs.forbes.com/rhondahurwitz/