linked in for business
DESCRIPTION
How to set up and use linked inTRANSCRIPT
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Linked InPower Networking
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Agenda
• The value of Networking• Building your profile • The rules of On-line Networking• Joining groups• Linked in Answers• How to use Linked in and build contacts• Success Stories
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Things change
• Remember functions always change• http://linkedin.custhelp.com
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Why be on-line
• Is it just a way to collect names?• There are sales and non-sales benefits
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Sales Benefits
• Meet new prospects• Talk to old and new customers• Listen to customers• Word of mouth referrals• Getting other people talking about you• Page ranking
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Non Sales Benefits
• Research into products and markets• Competitor Research• Finding new employees or partners• Finding providers• Build a team of advisors /experts
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Networking Rule
• Share• Information• Proactively• Slow to get return
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Share
• Its a two way process• So Give Help• Ask for Help
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Information
• It can be simple stuff like how to record • It can be day to day stuff, opening hours• Or it can be business related
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Be Proactive
• Look for information to share with contacts• React when asked for help
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Linked In Facts
• Business Networking Site• Used by professionals• Over 60 million users • In over 228 countries • American CEO’s over 90% on Linked In• Average age is 41• Average household income is $ 109.000• 64% are male• Over 80% are graduates • Average time on site 7 minutes
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No 1 Reason to use Linked In
It helps you find the right peopleAnd shows you how you are connected to them
Get to know who your contacts know!
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My contacts
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Your Profile
• Create a catchy optimised headline, title and summary
• Add a photograph
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Click on Set address to set your new URL
Save and view
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Adding your Wordpress
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Configure your privacy settings: To make sure that your blog updates appear on your LinkedIn newsfeed:
* Click "Account & Settings" at the top of the page.* Click "Profile and Status Updates"* Make sure that in the "Publish profile updates and recommendations" section, you select "Yes”
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Building Contacts
• You can import your Outlook contacts• Look at contacts available (blue box) indicates
on linked in... Start to invite them• Write a personal message ... See you are on
linked in, lets connect .... If you can add a tip to the end or an interesting bit of information
• Save it to use again
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2nd Level Contacts
• Past Colleagues • Add connections on the left• Click the colleagues tab• Add people from companies (you know)• Classmates tab
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Groups
• Left hand menu click groups• Join Groups • Join discussions, help and share!• Start discussions• Make contacts from them• Create a group – a good alternative to a forum
on your website
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Daily Updates Post informative updates. For example, if you own a computer consulting business, you could highlight innovative application or features. Also, you could start a discussion such as on secure servers or privacy issues.
Post to your status
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HERE
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Maintain Contact
• Notify people of questions that they are expert in, recommend them
• Tell them about interesting events• Comment on their updates
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Testimonials
• Get them, real and genuine• Give them, same applies
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Events
• Create free, paid or virtual events• Watch events within your network• Promote events to people
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Linked In Answers
• Grow your Reputation as an expert • Get answers to questions• Suggest an expert • http://www.linkedin.com/answers?viewQuesti
on=&questionID=717701&askerID=27399329&goback=.mid_I2293862194*42
• Become an expert in a less popular area
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Off Line
• Follow up after meetings• See who is attending meetings• Add to your signature• Add to your website• Add to your cards/ brochures etc
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The Unwritten Laws
• Niche is best• Know what you want• Do not self promote all the time• Its not advertising• Help – solve problems = attraction
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Success Stories
• Look up people you are meeting• Ceo of Cheskin Consulting
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