maximizing the library experience: real data from real libraries
DESCRIPTION
This talk was given at the 2014 Public Library Association Conference in Indianapolis on March 14th by David Vinjamuri. It covers self-publishing, readers advisory and specific recommendations on visual merchandising for libraries with data from the Tulsa City-County Library system and Anythink Libraries in Adams County, ColoradoTRANSCRIPT
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It’s a Mad, Mad,
Mad, Mad
[Publishing]
World
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mis·sion state·mentnoun
1. A formal summary of the aims and values of a company, organization, or individual.
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The mission of The New York Public Library is to inspire lifelong learning, advance knowledge, and strengthen our communities
The Seattle Public Library brings people, information and ideas together to enrich lives and build community.
The Denver Public Library connects people with information, ideas and experiences to provide enjoyment, enrich lives and strengthen our community
A mission statement exists on a piece of paper
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brand noun
1. A promise of unique, authentic and consistent expertise delivering a product or providing a service.
.
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A Brand Positioning Statement
Especially for …
Brand X is the …
that …
because only Brand X …
Angst-ridden suburbanites and their fragile, precious children
station wagon
is safe enough for your child
has a 40-year dedication to safety
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A brand exists in the mind of the customer
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10Photo Credit: Toronto Public Library
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eTailers – Not Filling Retail Book Discovery Gap.
Q: How did you first find out about [the book you bought last]? (pick one)
Physical StoreDiscovery Share
-12 Pts.
+0.4 Pts.
11 Pt.RetailDiscoveryGap
Online SellerDiscovery Share
The Book Discovery Problem – An Opportunity?
Codex-Group © 2013 Proprietary and Confidential
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5.3
* Institute of Museum and Library Services
5.3: Library visits per American in 2010*
2.9%
of Americans discovered their lastbook at a library
Are we Missing an Opportunity?
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Number of Books Published
0
200000
400000
600000
800000
1000000
1200000
1950:
11,022 total
2012
Boo
ks
pu
bli
shed
391,768 books self-published
270,743 e-Books
traditionally published
316,190 books
traditionally published
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Self-Publishing in 4 Books: The Bestseller Problem
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WSJ: 32% of 2013 Bestsellers Self-Published
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Self-Publishing in 4 Books: The Award-Winner Problem
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Self Publishing in 4 Books: The “Author I know” Problem
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Self Publishing in 4 Books – Big 5 Truths
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Publishing Houses: It’s Not You, It’s Me …
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The eBook Crisis and Library Access
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Integrating Physical & Digital Collections Helps
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The Opportunity
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Showrooming the Library?
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The Opportunity
Source: TechCrunch
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The Opportunity
Collection Development
Readers Advisory
Visual Merchandising
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Visual Merchandising
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Anythink Libraries: Building Collections
Credit: Anythink Libraries
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Anythink Libraries: Rule of 3
Credit: Anythink Libraries
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Anythink Libraries: Top Displays
Credit: Anythink Libraries
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Anythink Libraries: Creating Drama
Credit: Anythink Libraries
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Anythink Libraries: Face Out
Credit: Anythink Libraries
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Anythink Libraries: Post-Dewey
Credit: Anythink Libraries
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Anythink Libraries: Event Tie-In
Credit: Anythink Libraries
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Volumes in Branch
Commentary
Bennett Brighton Commerce City
Northglenn Perl Mack Thornton Outreach0
10000
20000
30000
40000
50000
60000
70000
80000
90000
2008
2012
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Total Circulation per Branch
Commentary
Bennett Brighton Commerce City
Northglenn Perl Mack Thornton Outreach0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
CIRC 2008
CIRC 2012
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Circulation per Volume
Commentary
Bennett Brighton Commerce City Northglenn Perl Mack Thornton Outreach0
1
2
3
4
5
6
2008
2012
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Results from Anythink Visual Merchandising
Total Circulation Per Branch
CIRC 2008 CIRC 2012 % + OR -
Bennett 32,238 65,147 102.08%
Brighton 204,560 378,485 85.02%
Commerce City 63,721 160,660 152.13%
Northglenn 191,720 423,838 121.07%
Perl Mack 60,297 108,253 79.53%
Thornton 95,866 145,210 51.47%
Outreach 46,385 46,927 1.17%
694,787 1,328,520 91.2%
Volumes in Branch
2008 2012 % + OR -
Bennett 15094 17577 16.45%
Brighton 57919 68034 17.46%
Commerce City 30263 37824 24.98%
Northglenn 54054 80402 48.74%
Perl Mack 34326 29767 -13.28%
Thornton 38860 33692 -13.30%
Outreach 20009 12339 -38.33%
250,525 279,635 11.6%
Circulation per Volume
2008 2012 % + OR -
Bennett 2.1 3.7 73.53%
Brighton 3.5 5.6 57.52%
Commerce City 2.1 4.2 101.73%
Northglenn 3.5 5.3 48.63%
Perl Mack 1.8 3.6 107.03%
Thornton 2.5 4.3 74.71%
Outreach 2.3 3.8 64.06%
18 31 71.0%
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Lessons from the Librarium
Credit: Tulsa City-County Libraries
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Think Bookstore, Not Archive
Credit: Tulsa City-County Libraries
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Add Space
Credit: Tulsa City-County Libraries
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Create visual excitement
Credit: Tulsa City-County Libraries
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Change the Paradigm
Credit: Tulsa City-County Libraries
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Free Librarians to Help
Credit: Tulsa City-County Libraries
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Results from The Librarium
Volumes Circ 12/13 vs 12/12 Square Feet0
50,000
100,000
150,000
200,000
250,000
300,000 255,953
106,774
135,000
18,000
65,263
22,000
Circ per Square Foot Circ per Volume0
0.5
1
1.5
2
2.5
3
3.5
4
0.79
0.42
2.97
3.63
Central Library
Librarium
Commentary:* * *
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Results from The Librarium
Central Library Librarium % change
Volumes 255,953 18,000 -93.0%
Circ 12/13 vs 12/12 106,774 65,263 -38.9%
Circ per Volume 0.42 3.63 769.1%
Square Feet 135,000 22,000 -83.7%
Circ per Square Foot 0.79 2.97 275.1%
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Deep Display With Normal Inventory: Clustering
Pick books to display
Cluster:Deep display
in one branch
Rotate Displays between branches
De-cluster: books into
normal inventory
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Clustering
Nathan Hale
Judy Kishner
Owasso
Broken Arrow
Brookside
Hardesty
Regional
Bixby
Glenpool
Jenks
Martin Regiona
l
Display at Skiatook Library
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E-Mail Marketing
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E-Mail Marketing
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Advanced Reader Copies for Book Groups
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Acknowledgments
Tulsa City-County Library
Gary Shaffer, Chief Executive Officer, [email protected]
Laurie Sundborg, Chief Operating Officer, [email protected]
Sue Anderson, Collections Manager, [email protected]
Amanda Owens, Adult Fiction Selector, [email protected]
Michelle Beckes, Skiatook Branch Manager, [email protected]
Barbara Meehan, Project Manager, [email protected]
Heidi Garrett, Executive Office Assistant, [email protected]
Omaha Public Library
Gary Wasdin, Library Director, [email protected]
Maggie Tarelli-Falcon, Assistant Director, [email protected]
Anythink Libraries (Adams County, CO)
Stacie Ledden, Communications Director, [email protected] Macdonald, Collection Development Director, [email protected]
The Westport Library (Westport, CT)
Maxine Bleiweis, Library Director, [email protected]
The Codex Group
Peter Hildick Smith, Chief Executive Officer, [email protected]
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Questions?