may 15, 2016 richmond green park 10:00 – 21:00torontovkafest.com/mediakit_fest_eng.pdf · 1110...

1110 Finch Ave West, Suite 401, Toronto, Ontario, M3J 2T2

Slava Koss Tel: 416-846-6255

[email protected] [email protected]

May 15, 2016 Richmond Green Park 10:00 – 21:00




EventTorontovka Fest will successfully integrate business demonstrations and presentations of public associations, followed by all sorts of entertainment, including various performances of artists, quizzes, food and drinks tastings, numerous draws and door prizes concluding in a concert of stars of Russian variety (from Russiaand North America).

It is a great place to meet potential consumers of your services where you can tell your new customers about your business or remind of yourself the existing one by answering questions, distributing promotional materials, making new connections and increasing your network in general. Given the number of people attending and overall festival coverage, every participating business will getmaximum benefit.

The form of the event is unique in that it combines the business program and entertainment. In doing so, we are attracting attention of many Russian-speaking community members and are creating a welcoming atmosphere for local businesses and the professional services that will be presented.




Target AudienceGTA residents both Russian-speaking and non-Russian-speaking Canadians interested in Russian culture and business.

LocationRichmond Green Center & Park is located at intersection of Leslie and Elgin Mills, conveniently located just off Hwy 404 and north of Hwy 407. Richmond Green center offers 26,000 sq ft of exhibition space. Richmond Green park area offers playgrounds, open picnic area and shelters, agricultural barn and paddock, waterplay park, skate park.

DatesSunday, May 15, 2016. Perfect time to host a family-oriented event of this scale and magnitude as it falls one weekend before long weekend Victory Day, while the weather is helping out as spring is in its full blossom and people are in a mood to be outside of their homes.

Goals

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To provide a full day of one of a kind experience for the entire family

To provide a platform for the presentation of arts, culture and businesses presentation

To engage the local business community within Fest activities

To showcase Russian Canadian entrepreneurial achievements

To engage Russian-speaking community within Canadian mainstream businesses

To develop a strong network of volunteers, entertainers and leaders for the community




77 915 Ukrainians

2 645 Moldovans

24,865 Armenians

8 785 Belarussians

186 940 Russians

2 270 Kazakhs

25.1%

1%

8%

2.8%

60.2%

<1%

people residing in Ontario

Russian-speaking

300 000

*Based on Stats Canada (www.statcan.gc.ca), Ontario, 2014. Real number is presumably higher by 50%

• An average Russian-speaking immigrant buys hers/his home within 2 years in the country

• An average annual family income is above $80,000

• 87% have college or university degree

• Community members are ambitious and highly motivated to succeed

• Community members are very image conscious and greatly value items that reflect their achievements and success

Russian TorontoThere are over 300,000 Russian-speaking people who call GTA their home. Community is quite diversified and consists of people from Russia, Ukraine, Belarus, Moldova, Kazakhstan, Israel etc. Most people came to Canada as landed immigrants based on points system where having university degree and valuable profession qualified to immigrate. Many people settled in Toronto based on business visa as they looked for a calmer environment for their family.




1999 2007

2000 2010

Самой первой мыслью, было создания сайтаЗнакомств. Это было особенно актуально 16 летназад, когда все русскоговорящее населениепроживало в границах GTA.

Начало1999

ПорталСайт начал набирать популярность, и появилась потребность добавить разделы: афиша, фото и видео, бизнес справочник. Так Torontovka стала порталом.

2000

Новый дизайнБольшим событием стал редизайн сайтак 10-летию Torontovka.com, который вобрал в себя информативность и удобство.

2010

Слово «Торонтовка» является неформальным названием Торонто на русском языке, с этническим намеком на большую деревню. Таким образом мы объединяем всех русскоговорящих жителей

В бизнес справочнике, для каждого клиента, созданаCMS - возможность создавать свои сайт на Торонтовке.Большое внимание уделялось оптимизации каждоготакого сайта в поисковых системах.

CMS для бизнесса 2007

2012

2014

ИСТОРИЯ TORONTOVKA.COM

Видео разделК своему 15-летнему юбилею, Torontovka с новым дыханием принялась за создание видео сюжетов/интервью/записи концертов.Эффективность видео рекламы очевидна.

2014

Новым направлением в этом году, стало созданиеотдела ежедневных новостей. Также запущенна системапубликации объявлений в автоматическом режиме.Это ускорило оперативность, и эффективность релкамы.

2012Новости и Объявления

Torontovka.com HistogramLaunchInitially it was designed as a dating web site to help people find their significant other

PortalWeb site started gaining popularity and other sections were added: forum, events calendar, business directory

CMS For BusinessesBusiness owners got possibility to expand their offerings at business directory by self-moderated content management system optimized for better presentation and SEO (search engine optimization)

2010 New DesignAt 10 years anniversary portal got a new look with optimized navigation for better user experience

2012 News Classifieds and TicketMaster Addition of daily local news in Russian, classifieds and selling tickets to Russian events. Torontovka became an ultimate destination for information, entertainment and business.

2014 VideosAt 15 years anniversary we launched video production that reviews interesting local events, interviews with celebrities businesses.

Torontovka.com is an established web portal that serves over 300,000 Russian speaking Ontarians since 1999. Torontovka is an informal way to say Toronto in Russian referring to the city as a big village. In that we unite all Russian speakers regardless of their country of origin – Russia, Ukraine, Belarus, Moldova etc.

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2007

2010

2012

2014

1999




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Daily news from Canada, CIS and World. Latest news and announcements from

all over the world

Largest directory of Russian-speaking businesses in GTA; over

6,000 business with updated information

Popular destination for those want to discuss latest news, ask questions or just

talk over general topics

It is basically a Russian Kijiji. Extremely effective due to large traffic , helps

people to quickly buy/sell a product or service

Hundreds of happy couples who found each other thanks to Torontovka.

Minimum advertising, maximum information. Exclusive interviews

and professional advices.

Reviews of various interesting local events, interviews with celebrities, personalities and

businesses. We are the proof that life in Toronto is very dynamic and full of various events.

All Russian and major local events. Convenient way to buy tickets. We

sold over 10,000 tickets in 2015 alone. Video

News

Forum Dating

Events Calendar

Blogs

Classifieds

Business Directory




Review of Annual Audience From October 21, 2014 to October 22, 2015 554,411 unique visitors accessed torontovka.com 1,496,259 times and visited 9,069,564 pages. Each visitor spends 6:38 min per visit. 64.1% are existing visitors while 35.9% are new.

Visitors Demographics in Ontario

45.85 %

54.15 %

63.1 % 36.9%

2 %4 %

6 %

8 %10%

12%

14 %

16 %

...

55 %

Toronto VaughanRichmond Hill

MississaugaMarkham

AuroraNewmarket Brampton

33.5%27.5 %15.5 % 12.5% 11%18-24

35-44 55+

45-5425-34




Exhibition booths are located along the hall perimeter as well as within exhibition area and have 3 sizes:

10x10 ft10x5 ft

5x5 ftVarious presentations will be conducted within Torontovka Fest in non-stop mode: promotion of businesses, exhibitions and sales of foods and beverages, master level classes of various professionals, legal advice, gifts and souvenirs, draws and contests, door prizes, performances of Russian variety show «stars», and more – you will find everything here for your body and soul. We guarantee that there will be no time for being bored!

Festival Sections• commercial and industrial

businesses; • legal, financial, and

construction companies;• health/social services;• travel agencies; • Mass Media; • education and kids

activities.




Sponsorship

will help in promoting the businesses in Ontario as well as give the biggest impact in creating a likable image. Sponsor of Torontovka Fest will get 100% attention of the target audience, which will be used at full strength all the advertising resources of the project.

Exclusivity sponsorship packages - in locating brand sponsor on top positions in all advertising materials. The sponsors will be introduced and promoted at Torontovka Fest for the whole period of its holding – pre, during and after festival.

Visitors of Torontovka Fest and its participants declare themselves as sponsors of the event. It’s a great opportunity to remind of your business to loyal customers and introduce your business to new ones. As for the businesses it is a great opportunity to attract attention, gain access and get in touch with potential consumers.

Sponsoring such a significant event in the Russian community in Canada will benefit as the best social investment. Torontovka is considering sponsorship as an effective advertising campaign, which

Sponsorship packages

Exhibitor InformationPricing depends on booth location and size within exhibition hall which is displayed on the map:

Booth 10x10 ft - $995Booth 10x5 ft - $595Standing Booth 5x5 ft - $395 – ideal for such professionals as lawyers, immigration specialists, financial advisors, realtors etc




Following sponsor packages are available

for your attention that will help you maximize

the event’s commercial potential for your business:

Business owners will gain all attention to their

business and access to wide audience, meet new clients and strengthen ties

with existing ones.

You can choose one or multiple types of sponsor

packages, we can build custom packages

individually tailored to your needs. Please contact event management for

more information.

Platinum

Gold

Silver

Business Program Sponsorship

Official Business Catalogue Sponsorship

Invitations Sponsorship

Direct Mail Sponsorship (Email newsletter + envelopes for each visitor)

To Become Torontovka Fest Sponsor




$10,000 Package includes:

• Carries “Platinum” Sponsor title of the event• Offered two 10x10 ft booths• Offered area for a business presentation• Advertising banner placed inside exhibition area• Placement of logo and signature of “Platinum”

sponsor on invitations and official festival catalogue

• Placement of logo on main advertising banner located on central stage. Will be well visible on all the photos/videos made during festival activities

• Placement of logo at registration booth• Placement of advertising on main page of event’s

official brochure• Sponsor’s greeting from the stage during official

opening ceremony• Mentioning as “Platinum” Sponsor in all press

releases before, and after the event• Placement of logo at event’s official web site with

a back link to sponsor’s web page• Placement of advertisement material issued to

each visitor at the event’s entrance• Placement of logo and pointers to “Platinum”

sponsor’s booth on the map• 20 VIP invitations• Mega Advanced Listing in business directory of

Torontovka.com for 1 year (regular cost $350)• Placement of logo on all web advertising of the

event

«Platinum» Sponsor




« Gold Sponsor » $5,000Package includes:

• Carries “Gold” Sponsor title of the event• Offered one 10x10 ft booth• Offered area for a business presentation• Advertising banner placed inside exhibition area• Placement of logo and signature of “Gold”

sponsor on invitations and official festival catalogue

• Placement of logo on main advertising banner located on central stage. Will be well visible on all the photos/videos made during festival activities

• Placement of logo at registration booth• Placement of 1 full page ad inside event’s official

brochure• Mentioning as “Gold” Sponsor in all press releases

before, and after the event• Placement of logo at event’s official web site with

a back link to sponsor’s web page• Placement of advertisement material issued to

each visitor at the event’s entrance• 10 VIP invitations• Mega Advanced Listing in business directory of

Torontovka.com for 1 year (regular cost $350)• Placement of logo on all web advertising of the

event

« Silver Sponsor » $2,500Package includes:

• Carries “Silver” Sponsor title of the event

• Offered one 10x5 ft booth• Placement of logo and signature

of “Silver” sponsor on invitations and official festival catalogue

• Placement of ½ page ad inside event’s official brochure

• Mentioning as “Silver” Sponsor in all press releases before, and after the event

• Placement of logo at event’s official web site with a back link to sponsor’s web page

• Placement of advertisement material issued to each visitor at the event’s entrance

• 5 VIP invitations• Mega Advanced Listing in

business directory of Torontovka.com for 1 year (regular cost $350)

• Placement of logo on all web advertising of the event




Direct Mail Sponsorship (Email newsletter + envelopes for each visitor)

$1,000Package includes::

• Sponsor’s logo placement on event’s envelopes

• Offered one 5x5 ft booth

• Placement of 1full page ad inside event’s official brochure

• Sponsor’s ad placement inside Direct Mail

• Mentioning of sponsor in official business catalogue of the event

• 5 VIP invitations• Super Advanced Listing

in business directory of Torontovka.com for 1 year (regular cost $250)

Invitations Sponsorship


• Sponsor’s logo placement on event’s invitations


• Placement of ½ page ad inside event’s official brochure




Official Business Catalogue Sponsorship


• Sponsor’s logo on catalogues’ header and footer

• Sponsor’s logo placement on catalogues’ main page


• Placement of 1 full page ad inside event’s official brochure





Business Program Sponsorship

$2,000Package includes:

• Sponsor’s logo placement in event’s press releases

• Sponsor’s logo placement on invitations


• Placement of 1 full page ad inside event’s official brochure





Additional Sponsor PackagesYou can choose one or multiple types of packages





e-mail: [email protected],

[email protected]

Address: 1110 Finch Ave West, Suite 401,

Toronto, Ontario, M3J 2T2

may 15, 2016 richmond green park 10:00 – 21:00torontovkafest.com/mediakit_fest_eng.pdf · 1110...

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