may 24, 2011 tony choi managing director, tfd advisory
TRANSCRIPT
May 24, 2011
Tony ChoiManaging Director, TFD Advisory
Age of Social Media
Growth of Social Media
(Insight report, May 2010)
Virtual Water Cooler Effect
“Twitter [and other networks] lets people feel plugged in to a real-time conversation.”
- Chloe Sladden, Director of media partnership at Twitter
Social Media for TV Shows
Users become social and participatory
37%37%51%51%
63%63%
internet users contribute to news creationsocial networking users get news from people they follow
Increase in time spent on social networks in ’08, surpassing e-mail
(Pew Internet, March. 2010)
(Nielsen, 2008)
Social media adoption trend
Social media adoption trend
Social media adoption trend
Social media adoption trend
Social media adoption trend
Social media adoption trend
Social media adoption trend
Or more interactive format…
Impact of social media adoption
Social media can influence program development
Anecdotally strong, but hard to correlate buzz with rating
Could work best for niche shows rather than popular shows with large audience
Impact of social media adoption
Engagement and Marketing Potential
More buzz, more ads
Could warm up or facilitate the social media community
Could use anecdotes in creative ways
Your strategy
Analyze impact on your shows
Select right platforms
Link social media to marketing and promotion campaign
Holding onto attention is as important as getting attention
