may 4th boston seo presentation
TRANSCRIPT
![Page 1: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/1.jpg)
How To Find And Work With Influencers To Effectively Grow Your Brand
By Dave SchneiderFounder of Ninja Outreach
Email: [email protected]
![Page 2: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/2.jpg)
Who Am I?<2010:
Ashland MA, Math Major
2010 - 2012: Business Analyst
2012 - 2014: Backpacker/Blogger
2014 - ????: NinjaOutreach.com
![Page 3: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/3.jpg)
Who Am I...Not?
● An SEO● An Expert● A Seasoned Guest Speaker● A Powerpoint Master
“An outcome that turns out to be very different from what was expected” - Situational Irony
![Page 4: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/4.jpg)
What We’re Covering Today
● What is influencer marketing
● How to find influencers
● Ways to partner with influencers
● How to pitch influencers
● Influencer marketing success stories
![Page 5: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/5.jpg)
● Knows how to do research● Looking for recommendations
“~80% of consumers said that they would purchase an ebook or software if they read a positive recommendation through social media” - Shoutly Social Channel Influence Survey
Age of the Smart Consumer
![Page 6: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/6.jpg)
Who Do They Trust?
![Page 7: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/7.jpg)
Influencer Marketing - What and Why?
VS.
You and your business/blog Bloggers - Journalists - Social Media Experts
![Page 8: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/8.jpg)
Inbound vs. Outbound Marketing
HubSpot
![Page 9: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/9.jpg)
Finding Influencers
![Page 10: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/10.jpg)
http://www.google.com
Google Search
![Page 11: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/11.jpg)
http://ninjaoutreach.com/extract-href-html/
Commenters
![Page 12: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/12.jpg)
https://moz.com/researchtools/ose/
Linkers
![Page 13: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/13.jpg)
https://app.buzzsumo.com/
BuzzSumo
![Page 14: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/14.jpg)
https://app.buzzsumo.com/
Sharers
![Page 15: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/15.jpg)
http://followerwonk.com/
FollowerWonk
![Page 16: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/16.jpg)
http://app.ninjaoutreach.com/
Ninja Outreach
![Page 17: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/17.jpg)
Engagement Matters!
![Page 18: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/18.jpg)
Partnering W/ Influencers
Their Audience
You Them
NoAgreement
NoSales
Everyone Wins
No Profit
For Them
● Offer for them to be an affiliate● Pay them money upfront● Give them free access/free copy
For Their Audience
● Giveaway free copies● Give them a discount
Be Personal!!!
![Page 19: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/19.jpg)
Types Of Partnerships
● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links
![Page 20: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/20.jpg)
Types Of Partnerships
● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links
![Page 21: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/21.jpg)
Types Of Partnerships
● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links
![Page 22: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/22.jpg)
Types Of Partnerships
● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links
![Page 23: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/23.jpg)
Types Of Partnerships
● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links
![Page 24: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/24.jpg)
Types Of Partnerships
● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links
![Page 25: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/25.jpg)
How To Write A Pitch
Do This
● Personalize it● Be honest about what you’re asking for● Keep it succinct● Offer something of value to them and their
audience
![Page 26: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/26.jpg)
Success Story #1: Groove
“Nearly a month before we launched the blog, we began
building a list of influencers who we wanted to build
relationships with.
Then, we began engaging with them.
Later, once they knew we existed and saw us as
contributors, we sent them a small ask”
Alex Founder of Groove
![Page 27: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/27.jpg)
Success Story #2: Buffer
“Solely through guest blogging we've acquired around
100,000 users within the first 9 months of running Buffer.
It's been something that was very gradual though. Within
the space of around 9 months, I wrote around 150 guest
posts.”
Leo Widrich Buffer
![Page 28: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/28.jpg)
@ Ninja Outreach - Qualitative
“I don't usually reach out to help promote products, but I've heard some seriously great stuff about your software (I know Adam Connell and he swears by you guys
LOL) so I'd love to be apart of help you grow!”
![Page 29: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/29.jpg)
@ Ninja Outreach - Quantitative
30+ Guest Posts : 10+ Product Reviews : Resource Page Links : Social Shares : Giveaways
![Page 30: May 4th Boston SEO presentation](https://reader036.vdocument.in/reader036/viewer/2022062420/55d0b06fbb61eb961d8b47b2/html5/thumbnails/30.jpg)
Email: [email protected]: Ninjaoutreach.com and SelfMadeBusinessman.comTwitter: @NinjaOutreachSkype: David.Schneider8LinkedIn: https://www.linkedin.com/pub/david-schneider/15/931/8a6
Questions?
Contact Information