MBA 523MBA 523INTERNATIONAL MARKETINGINTERNATIONAL MARKETING

with Duane Weaver

Introductions, Course Overview, Chp. 1 and Case Analysis

OUTLINE

IntroductionsCourse Overview:

outline, assignments, site

TextBook:International Marketing 16th Ed.:

Cateora, Gilly, and Graham (2013)

Chp. 1 and Marketing ReviewHow to Prepare Cases

Introductions - Instructor

Duane Weaver B.Comm., M.D.Ed.(honours), IESNA CEO 2Birds1Stone Marketing, Management and Computer Applications Instructor 20+ years management experience (marketing) Industry experience: High-tech, Artificial Intelligence,

Telecommunications, Computing, Lighting, Automotive, Fashion, Distance Education, B2B, B2C, E-Commerce, E-Learning, Grocery and Floral.

Manufacturing, Wholesale and Retail experience. Family, small business, and multi-national corporations Positions: Board of Directors, CEO, General Manager,

International Sales Manager, Business Development Manager, Regional Sales Manager, Product Manager, Market Manager, Service Manager, Parts Manager, Acct. Manager, Marketing/Business Consultant, Instructor, Professor

Enjoy sailing, soccer, badminton, golf and camping

Introductions - Students

Your name?

What do you expect to get out of learning MBA 523 (International Marketing)? I.E.: what is your personal learning GOAL?

Provide an example of one internatinal company that in your opinion, uses marketing effectively. Why?

The Class WebsiteThe Text BookThe Course OutlineThe ClassesThe Evaluations

Course Overview

The Class Websitehttp://web.viu.ca/weaverd/MBA523

NOTE: to contact me – best to use EMAIL duane.weaver@viu.ca

Office hours: 11:30-13:00 Mon. & Thu 13:30-14:30 and Tues. 15:00-16:00 or by appointment

Office: B250-R448

The Course OutlineOverview (see class website)

The Classes Will take a lecture/seminar format.

Expected to have: read the chapter ahead of class, met in your case study groups, and discussed the upcoming discussion

question/cases. You should individually and as a team have

prepared the case prepartion chart for all cases being discussed and be prepared to discuss the key concepts, issues, and provide a sound analysis of the discussion question/case.

The Evaluations Team case presentation – 20% Culture Assignment – 10% Student Lead Presentation Seminar Discussion – 10% Midterm Case Exam (individual) – 30% International Marketing Plan (IMP) – 30%

(peer evaluations applied)

The best method to prepare is to meet and discuss regularly with your study groups, as well as to conduct research beyond text and class discussions.

Form Teams of Five – Project Team –

Select Team NameCreate a personal “tent card” with

your Team Name and First Name on the card

Please sit in your teams during class.

Random assigned Teams of Five – Case Team –

Case teams will be randomly assigned now.

Note Team 1 has a case to present next class…this team will earn an automatic 10% bonus for having to go first.

Please feel free to come see my during my office hours to discuss expectations.

Chp. 1 and Marketing ReviewMarketing Mix?Needs vs. WantsProduct Positioning

International ImpactsMktg Dec’n Factors (See Exhibit 1.3 p. 11)Environmental AdaptationDeveloping Global Awareness

HOW TO PREPARE CASESCase Familiarity and approaches?Case Preparation Chart Short Cycle (10 minutes max.)Long Cycle (20 minutes plus research

time).

Thank You!See you next class

MBA 523MBA 523INTERNATIONAL MARKETINGINTERNATIONAL MARKETING