m.b.a -colleges -2009-10 page 1 of 64

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M.B.A -Colleges -2009-10 Annexure No.

Page 1 of 64 SCAA Dt.21.05.2009BHARATHIAR UNIVERSITY,COIMBATORE-641 046

M.B.A with Diploma in Entrepreneur Development (CBCS Pattern)(for the affiliated college students admitted during the academic year 2009-10 & onwards)

SCHEME OF EXAMINATIONS CBCS Pattern

ExaminationsStudy

ComponentsCourse Title

Ins.

hrs

/week

D

ur

.Hr

CI

AMks Total C

redits

SEMESTER I

Management Principles and Practice 3 3 25 75 100 3

Organisational Behaviour 3 3 25 75 100 3

Managerial Economics 3 3 25 75 100 3

Financial and Management Accounting 3 3 25 75 100 3

Quantitative Methods for Management 3 3 25 75 100 3

Executive Communication 3 3 25 75 100 3

Elective/Diploma- 1 : Entrepreneur Development 3 3 25 75 100 3SEMESTER II

Operations Management 3 3 25 75 100 3Marketing Management 3 3 25 75 100 3

Financial Management 3 3 25 75 100 3

Human Resource Management 3 3 25 75 100 3

Quantitative Techniques 3 3 25 75 100 3

Research Methods for Management 3 3 25 75 100 3

Business Environment & Ethics 3 3 25 75 100 3

Elective/Diploma: 2: Entrepreneurship & Innovations 3 3 25 75 100 3SMESTER III

International Business 3 3 25 75 100 3

Management Information System 3 3 25 75 100 3Elective 3 3 25 75 100 3

Elective 3 3 25 75 100 3

Elective 3 3 25 75 100 3

Elective 3 3 25 75 100 3

Computer Applications: Integrating Business Process through SAP 3 3 - - - -Summer Placement Project Report & Viva-Voce - - 20 80 100 3

Elective/Diploma-3 : Legal Aspects of Business 3 3 25 75 100 3

SEMESTER IV

Strategic Management : Indian Global Context 3 3 25 75 100 3

Elective 3 3 25 75 100 3

Elective 3 3 25 75 100 3

Elective 3 3 25 75 100 3

Elective 3 3 25 75 100 3Computer Applications: Integrating Business Process though SAP

* Practical

a. Management Practice (*) - - - - - -

b. Comprehensive Viva-Voce (Internal)* - - - - - -

Elective/Diploma-4 : Business Plan 3 3 25 75 100 3

TOTAL - - - - 3000 90


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* The Course will be taught during III and IV Semesters.

*** Application based project work would be guided by one or two (in the case of inter

functional) teachers, the evaluation should be experts who have not less than 5 years

of experience in the respective fields of specialization.

# The Comprehensive Viva-Voce is to be internally evaluated / conducted by thecolleges/ institutes themselves and be awarded the grades. No external examiners.

----------------------------------

Electives for III Semester

Students can choose any four of the following :

1. Integrated Marketing Communication (Promotion Management)2. Export Management3. Consumer Behaviour4. Rural Marketing5. Financial Services

6. Equity Research & Portfolio Management7. Human Resource Development8. Managing of Interpersonal Effectiveness9. Events Management10.Advanced Production Management11.Electronic Commerce12.System Analysis and Design13.Integrated Materials Management14.Quality Management Systems15.Retail Management16.Hospital Operations Management17.Hospital Architecture and design

18.Hospitality Management

Electives for IV SemesterStudents can choose any four of the following :

1. Supply Chain Management2. Services Marketing3. Brand Management4. Distribution Management5. International Financial Management6. Risk Management and Insurance7. Cost Management (Strategic Cost Management)

8.

Organizational Development9. Labour Welfare and Industrial Relations (Legislations)10.Software Project Management11.Data Mining12.Technology Management13.Total Productive Maintenance14.Total Quality Management15.e-Marketing

16.Public Health system and health insurance17.International Health Management18.Cross cultural Management


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SYLLABI

1.1 MANAGEMENT PRINCIPLES AND PRACTICE

Course Number :Subject Description :

This course presents the Principles of Management, emphasizing managerial functions,

explaining internal management of organizations and behavioural concepts as applied topractical management problems.

Goals:To enable the students to learn the basic functions, principles and concepts of management.

Objectives:On successful completion of the course the students should have:Understood management functions and principles.Learnt the scientific decision making process and problem solving techniques.Learnt the modern trends in management process.

Unit I

Management : Science, Theory and Practice - The Evolution of Management Thought and the

Patterns of Management Analysis - Management and Society : The External Environment,Social Responsibility and Ethics - Global and Comparative Management - The Basis of GlobalManagement.

Unit II

The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning Premises -Decision Making - Global Planning.

Unit III

The Nature of Organizing and Entrepreneuring - Organizational Structure : Departmentation -Line/Staff Authority and Decentralization - Effective Organizing and Organizational Culture -Global Organizing.

Unit IV

Co-ordination functions in Organisation - Human Factors and Motivation - Leadership -Committees and group Decision Making - Communication - Global Leading.

Unit V

The System and Process of Controlling - Control Techniques and Information Technology -Productivity and Operations Management - Overall Control and toward the Future throughPreventive Control - Global Controlling and Global Challenges.

References :

1. Koontz & Weirich, Essentials of Management, Tata McGraw Hill.2. VSP Rao, V Hari Krishna Management: Text and Cases, Excel Books, I Edition, 2004

3. Stoner & Wankai, Management, PHI.4. Robert Krcitner, Management, ATTBS.5. Weirich & Koontz, Management - A Global perspective, McGraw Hill.6. Helliregarl, Management, Thomson Learning, 2002.7. Robbins.S.P., Fundamentals of Management, Pearson, 2003.


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1.2 ORGANISATIONAL BEHAVIOUR

Subject Description :Organizational Behaviour brings out the personality and behavioural science, its influence onorganizational behaviour by understanding the concepts of organizational change, politics andbehaviour.Goals:

To enable the students to learn the basics of individual behaviour and an organizationalbehaviour.

Objectives:On successful completion of the course the students should have:Understood personality trades and its influence on organization.How personality trades can be molded to suit the organization.

To learn the modern trends, theories and concepts in organizational behaviour

Unit I

Organisational Behaviour : History - evaluation, Challenges & opportunities, contributingdisciplines, management functions and relevance to Organisation Behaviour.Personality - Determinents, structure, behaviour, assessment, psycho-analytical social

learning, job-fit, trait theories.

Unit II

Emotions and Emotional Intelligence as a managerial tool. Implications of EI on managers andtheir performance. Attitudes - relationship with behaviour, sources, types, consistancy, workattitudes, values - importance, sources, types, ethics and types of management ethics.Perception - Process, Selection, Organisation Errors, Managerial implications of perception.Learning - classicial, operant and social cognitive approaches. Implications of learning onmanagerial performance.

Unit III

Stress - Nature, sources, Effects, influence of personality, managing stress.Conflict - Management, Levels, Sources, bases, conflict resolution strategies, negotiation.

Foundations of group behaviour : linking teams and groups, Stages of development Influenceson team effectiveness, team decision making. Issues in Managing teams.Unit IV

Organisational change - Managing planned change. Resistance to change - Approaches tomanaging organisational change - Organisational Development - values - interventions, changemanagement.Organisational politics - Political behaviour in organisation, Impression management, Selfmonitoring. Organisational culture - Dynamics, role and types of culture and corporateculture, ethical issues in organisational culture, creating and sustaining culture.Unit VOrganisational Behaviour responses to Global and Cultural diversity, challenges atinternational level, Homogenity and hetrogenity of National cultures, Differences betweencountries, The Challenges of work force diversity and managing diversity Cases.

References :

1. Robbins.S. Organisational Behaviour, X edn., Prentice-Hall, India.2. Hellinegal Slocum, Woodman, Organisational Behaviour, IX edn., Thomson learning.3. Umasekaran, Organisational Behaviour, Tata McGraw Hill.4. Robbins S.P., Concepts contrivances and applications, Prentice Hall.5. Umasekaran, Organisational Behaviour.6. Helliregal.et.al, Organisational Behaviour, Thomson Learning.7. McShane & Glinow, Organisational Behaviour, Tata McGraw Hill.8. Harris & Hartman, Organisational Behaviour, Jaico, 2003.


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Page 5 of 64 SCAA Dt.21.05.20091.3 MANAGERIAL ECONOMICS

Course Number :Subject Description :Managerial economics emphasize on the influence on micro and macro economics onmanagerial decision making, explaining the supply, demand and cost functions, its relativeimpact on the economy and the company correlating to profit and investment analysis.

Goals: To enable the students to learn the application of the economic principles and policies onmanagerial decision making.

Objectives:On successful completion of the course the students should have:Understood the economic principles and policies on managerial decision making.Learn demand, supply, cost and profit concepts and functions along with its applications.

To learn profit policies, planning and problem solving techniques.To learn inflation, deflation and balance of payment on national income.

UNIT I : Managerial Economics - meaning, nature and scope - Managerial Economics andbusiness decision making - Role of Managerial Economist - Fundamental concepts ofManagerial Economics.Demand Analysis - meaning, determinants and types of demand - Elasticity of demand.

UNIT II : Supply meaning and determinants - production decisions - production functions -Isoquants, Expansion path - Cobb-Douglas function.Cost concepts - cost - output relationship - Economies and diseconomies of scale - costfunctions.

UNIT III : Market structure - characteristics - Pricing and output decisions - methods ofpricing - differential pricing - Government intervention and pricing.

UNIT IV: Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Costvolume profit analysis - Investment analysis.

UNIT V : National Income - Business cycle - inflation and deflation - balance of payments -Monetary and Fiscal Policies

References :

1. Joel Dean - Managerial Economics, Prentice Hall/Pearson.2. Rangarajan - Principles of Macro Economics, Tata McGraw Hill.3. Atmanand, Managerial Economics, Excel, 2001.4. Athmanand.R., Managerial Economics, Excel, 2002, New Delhi.5. Mankar.V.G., Business Economics, Macmillan, Business Book, 1999.


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1.4 FINANCIAL AND MANAGEMENT ACCOUNTING

Subject Description :Financial and Management Accounting emphasize on accounting concepts and application ofaccounting principles and managerial decision making. The content of this paper takes care offinancial accounting, management accounting and cost accounting.

Goals : To enable the students to learn the basic functions, principles, concepts and application ofaccounting in management.

Objectives :On successful completion of the course the students should have:Understood the financial accounting along with the preparation of final accounts.Understood the concepts and application of management accounting along with thepreparation.

To learn the cost accounting concepts and applications.

UNIT I

Financial Accounting - Definition - Accounting Principles - Concepts and conventions - TrialBalance Final Accounts (Problems) - Depreciation Methods-Straight line method, Writtendown value method, Sinking fund method.

UNIT IIFinancial Statement Analysis - Objectives - Reorganizing the Financial Statement Information -

Techniques of Financial Statement Analysis: Comparative Statements, Common - Sizestatement, Trend Percentage - Accounting Ratios: construction of balance sheet using ratios(problems)-Dupont analysis.

UNIT IIIFund Flow Statement - Statement of Changes in Working Capital - Computation of Fund fromOperations - Workings for Computation of various sources and uses - Preparation of Fund Flow

Statement - Cash Flow Statement Analysis- Computation of Cash from Operations Problems -Distinction between Fund Flow and Cash Flow Statement. Problems

UNIT IVCost Accounting - Meaning - Distinction between Financial Accounting and Cost Accounting -Cost Terminology: Cost, Cost Centre, Cost Unit - Elements of Cost - Cost Sheet Problems.Budget, Budgeting, and Budgeting Control - Types of Budgets - Preparation of Flexible andfixed Budgets, master budget and Cash Budget - Problems -Zero Base Budgeting.

UNIT VMarginal Costing - Definition - distinction between marginal costing and absorption costing -Break even point Analysis - Contribution, p/v Ratio, margin of safety - Decision making undermarginal costing system-key factor analysis, make or buy decisions, export decision, sales mix

decision-ProblemsReferences:

1. Advanced Accountancy - R.L.Gupta and Radhaswamy2. Management Accounting - Brown and Howard3. Management Accounting - Khan and Jain4. Management Accounting - S.N.Maheswari5. Management Accounting - Antony and Recece6. Management Accounting - J.Batty

Questions : 80% of the questions shall be problems20% of the questions shall be theory based.


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1.5 QUANTITATIVE METHODS FOR MANAGEMENT

Course Number :AIM

To enable students to acquire the knowledge of mathematics & statistics and their use inbusiness decision making.

UNIT ILinear, Non-Linear functions graphical representation of functions, Constants, Variables notion of Mathematical models concept of trade off notion of constants concept of Interest.Basic Concept of differentiation integration optimisation concepts use of differentiation foroptimization of business problem

UNIT IIData Analysis Uni-Variate ungrouped and grouped data measures of central Tendencies,measures of dispersion C V percentages (problem related to business applications). Bivariate

correlation and regression problems related to business applications

UNIT III

Probability definitions addition and multiplication Rules (only statements) simple businessapplication problems probability distribution expected value concept theoreticalprobability distributions Binomial, Poison and Normal Simple problems applied to business.

UNIT IVBasic concept of index numbers simple and weighted index numbers concept of weights -types of index numbers Business index number CPT, WPI, Sensex, Niffy, Production Index,

Time series variations in Time Series for business forecasting.

UNIT VHypothesis testing of Proportion and Mean single and two tailed tests errors in Hypothesis

Testing Measuring the power of Hypothesis test. Chi-Square Tests

References :

1. Statistics for Management Richard L Levin & Daid S Rubin2. Statistical Methods S P Gupta3. Statistics for Business and Economics R P Hoods MacMillan India Limited4. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson

Business Statistics: A First Course , Pearson Education Asia5. Amir D. Aczel, Complete Business Statistics, 5th edition, Irwin McGraw-Hill.



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1.6 EXECUTIVE COMMUNICATION

Course Number :

Subject Description :Executive Communication emphasizing the development of both soft hard skill for smoothmanagerial functioning.

Goals:To enable the students to develop written and oral communication skills in students and groomthem as effective management professionals.

Objectives:On successful completion of the course the students should have:Understand the preparation and development of business letters and reports.

To learn about meetings and group discussions. To learn the modern trends in communication and application for effective managerialfunctioning.

UNIT I: Communication - Meaning and significance for management - Types of communication- Media-Barriers to communication - Principles of effective communication.

UNIT II: Correspondence - Norms for Business letters - Letter for different kinds of situations -Personalized standard letters, enquiries, customers complaints, collection letters - salespromotion letters.

UNIT III: Report writing - Structure of reports - long & short reports - formal & informalreports - writing research reports technical reports - norms for including exhibits &appendices.

UNIT IV: Non-verbal communication - personal appearance posture - body language - use ofcharts, diagrams & tables - visual & audio visual aids for communication - Dyadiccommunication:- face to face communication - telephonic conversation.

UNIT V: Conducting Meetings: Procedure - preparing Agenda, minutes and resolutions -conducting seminars and conferences:- Procedure of Regulating speech - evaluating oralpresentation - Group Discussion: Drafting speach.

References :

1. WOOLCOTT & UNWIN - Mastering Business Communication, McMillan.2. RAISHER: Business Communication - AITBS3. KRISHNAMOHAN & MEERA BANNERJEE - Developing Communication Skills, Mc Millan

4. Lesikar and Flatley Basic Business Commuications Skills for empowering the InternetGeneration, 10th Edition, TMH, 2005

5. Kitty O Locker and Stephen Kyo Kaczmarek Business Communication Building Criticalskills, 3rd Edition, TMH, 2007

6. Anderson & Others: Assignment & Thesis writing.7. Rajendra Paul and Koralahalli - Business Communication.8. Lesikar and Flately, Basic Business Communication, TMH Publications, New Delhi, 2002.


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Page 9 of 64 SCAA Dt.21.05.2009D.1 PG DIPLOMA IN ENTREPRENEUR DEVELOPMENT : ENTREPRENEUR DEVELOPMENT

Subject Description :This course presents the concepts, characteristics and role of entrepreneur and the basics ofproject finance and issues related to setting small business.Goals :

To enable the students to develop the achievement motivation and to develop entrepreneurialcompetency.Objectives:On successful completion of the course the students will be able to understand1. the concept, characteristics and role of entrepreneur2. the need for developing rural entrepreneurship3. the impact of government actions in entrepreneurship development.4. the factor that motivate the people go for their own business.5. the opportunities available for adapting for entrepreneurs careerContentsUNIT IEntrepreneur - meaning - importance - Qualities, nature types, traits, culture, Similarities anddifferences between entrepreneur and intrapreneur. Entrepreneurship and economicdevelopment - its importance - Role of entrepreneurship - entrepreneurial - environment.UNIT IIEvolution of entrepreneurs - entrepreneurial promotion: Training and developing motivation:factors - mobility of entrepreneurs - entrepreneurial change - occupational mobility - factors inmobility - Role of consultancy organisations is promoting entrepreneurs - Forms of business for- entrepreneurs.UNIT III

Project management: Sources of business idea - Project classifications - identifications -formulation and design - feasibility analysis - Preparation of Project Report and presentation.Financial analysis - concept and scope - project cost estimate - operating revenue estimate -Ratio analysis - investment Process - B E analysis - Profit analysis - Social cost benefit analysis- Project Appraisal methods - Project Report preparation.

UNIT IV

Project finance: Sources of finance - Institutional finance - Role of IFC, IDBI, ICICI, LIC,SFC, SIPCOT, Commercial Bank - Appraisal of bank for loans.

Institutional aids for entrepreneurship development - Role of DICS, SIDCO, NSICS, IRCI, NIDC,SIDBI, SISI, SIPCOT, Entrepreneurial guidance bureau - Approaching Institutions forassistanceUNIT VSetting small scale industries - location of enterprise - steps in setting SSI unit - Problems ofentrepreneurs - Sickness in small industries - reasons and remedies - Incentives and subsidies- Evaluating entrepreneurial performance - Rural entrepreneurship - Women entrepreneurship.REFERENCE1. Vasanth Desai Dynamics of Entrepreneurial Development and Management Himalaya

Publishing House.

2. N.P.Srinivasan & G.P. Gupta Entrepreneurial Development Sultanchand & Sons.3. P.Saravanavelu Entrepreneurship DevelopmentEskapee publications.4. S.S.Khanka Entrepreneurial DevelopmentS.Chand & Company Ltd.,

5. Satish Taneja, Entrepreneur Development ; New Venture Creation

Equipments/Softwares and other teaching aids and tools: Computer, LCD Projector, OHP,PowerPoint slidesPreferable Method of Teaching: Lectures and Case StudySuggested components for evaluation for internal: Internal Test, Assignment and SeminarSuggested contact hours required for teaching: 45 Hours


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Page 10 of 64 SCAA Dt.21.05.20092.1 OPERATIONS MANAGEMENT

Course Number :AIM : To focuses on key analytical methods and provide practical insight for operationsmanagement.

UNIT I : Operations Management Meaning Importance historical contributions Systemview of OM - Operation strategy and competitiveness - Functions of OM types of production

systems

UNIT II : Product design and process selection Evaluation and Selection of appropriateProduction and Operations technology. Product Design and process selection.

Types of layout analysis and selection of layout Product and / or Process layout, Cellular,Lean and Agile manufacturing systems Computer Integrated Manufacturing Systems -Assembly line balancing.

UNIT III : Production planning and control meaning functions aggregate planning master production schedule (MPS) Material requirement planning (MRP) BOM Capacityrequirement planning (CRP) Techniques problems in MRP and CRP an introduction toMRP II and ERP Business Process Re-engineering - Total Productive Maintenance (TPM)

UNIT IV : Materials management functions material planning and budgeting ValueAnalysis - purchase functions and procedure - inventory control types of inventory safetystock order point service level inventory control systems perpetual periodic JIT KANBAN.

UNIT V : Total Quality Management Concept - Statistical Quality Control for AcceptanceSampling and Process Control Concepts of O.C.C. Curve Use of the O.C. Curve Concept of

Type I and Type II error Quality movement Quality circles ISO Quality Certifications andtypes Quality assurance Six Sigma concept.

References :

1. Production and Operations Management Everest E Adam & Ebert PHI publicationforth edition.

2. Operations Management (Theory and Problems ) Joseph G Monks McGraw Hill Intl.

3. Production and Operations Management S N Chary TMH Publications

4. Production and Operations Management Pannerselvam, PHI5. Lee J. Krajewski and Larry P. Ritzman, Operations Management: Process and value

Chains, 7th Edition, PHI, 20076. Hunawalla and Patil production and Operations Management, Himalaya.7. Modern Production and operations management E.S Buffa.8. Lee J. Krajewski and Larry P. Ritzman, Operations Management: Strategy and Analysis,

Addison Wesley.9. Chase, Aquilano & Jacobs Production and Operations Management,Tata McGraw Hill.



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2.2 MARKETING MANAGEMENT

Course Number :Subject Description :

To enable the students to understand the market and marketing concepts, functions andsystems by emphasizing on strategies and global market.

Goals:To enable the students to learn the basic functions, principles and concepts of marketing foreffective managerial function.Objectives:On successful completion of the course the students should have:Understand the marketing concepts and tasks in the global economy.

To learn the buyer behaviour and factors influencing the buyer behaviour. To understand the marketing communication process and mix along with the marketingchannels.Unit IMarketing Concepts and Tasks, Defining and delivering customer value and satisfaction -Value chain - Delivery network, Marketing environment, Adapting marketing to new liberalisedeconomy - Digitalisation, Customisation, Changing marketing practices, e-business - setting

up websites; Marketing Information System, Strategic marketing planning and organization.Unit II

Buyer Behaviour, Market Segmentation and Targeting, Positioning and differentiationstrategies, Product life cycle strategies, New product development, Product Mix and Productline decisions, Branding and Packaging, Price setting - objectives, factors and methods, Priceadapting policies, Initiating and responding to price changes.Unit IIIMarketing channel system - Functions and flows; Channel design, Channel management -Selection, Training, Motivation and evaluation of channel members; Channel dynamics - VMS,HMS, MMS; Market logistics decisions.Unit IVIntegrated marketing communication process and Mix; Advertising, Sales promotion and Publicrelation decisions. Direct marketing - Growth, Benefits and Channels; Telemarketing;

Salesforce objectives, structure, size and compensation.Unit V

Identifying and analysing competitors, Designing competitive strategies for leaders, challengers,followers and nichers : Customer Relationship marketing - Customer database, Datawarehousing and mining. Attracting and retaining customers, Customerism in India,Controlling of marketing efforts.Global Target market selection, standardization Vs adoptation, Product, Pricing, Distributionand Promotional Policy.

References :

1. Marketing Management - Philip Kotler - Pearson Education/PHI 12th Edition, 2006.2. Marketing Management - Rajan Saxena - Tata McGraw Hill, 2002.3. Marketing Management: Planning, Implementation and Control: Global Perspective Indian

Context VS Ramasamy & S. Namakumari - Macmilan India, 2007.4. Marketing Management: A South Asian Perspective Philip Kotler and Kevin Lane Kotler,

Pearson Education, 11th Edition, 2007.5. Basic Marketing - Perreault and McGarthy - Tata McGraw Hill, 2002.6. Case and Simulations in Marketing - Ramphal and Gupta - Golgatia, Delhi.7. Case Studies in Marketing - R.Srinivasan - PHI.8. Marketing concepts and cases Michael J Etzel, Bruce J Walker, William J Stanton and

Ajay Pandit, TMH 13th Edition, New Delhi, 2007.9. Marketing Management S.Jayachandran - TMH, 2003.


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2.3 FINANCIAL MANAGEMENT

Course Number :Subject Description :Financial Management emphasizes the functions of financial management explaining theinvestment, finance, dividend and working capital function along with the practical

management problems.Goals:

To enable the students to learn the basic functions, principles and concepts of finance inmanagement.Objectives:On successful completion of the course the students should have:

To learn the various functions of financial management along with the application.To learn capital budgeting and cost of capital.To understand capital structure, dividend policy and working capital management.

UNIT IObjectives and functions of Financial Management - Role of Financial Management in theorganisation - Risk-Return relationship- Time value of money concepts - Indian Financial

system - Legal, Regulatory and tax framework. Sources of Long term finance - Features ofCapital market development in India - Role of SEBI in Capital Issues.

UNIT IICapital Budgeting - methods of appraisal - Conflict in criteria for evaluation - Capital Rationing- Problems - Risk analysis in Capital Budgeting.

UNIT IIICost of Capital - Computation for each source of finance and weighted average cost of capital -EBIT -EPS Analysis - Operating Leverage - Financial Leverage - problems.

UNIT IVCapital Structure Theory - Net Income Approach - Net Operating Income Approach - MM

Approach - Dividend Policy - Types of Divided Policy - Dividend Policy and share valuation -CAPM.UNIT VWorking Capital Management - Definition and Objectives - Working Capital Policies - Factorsaffecting Working Capital requirements - Forecasting Working Capital requirements (problems)- Cash Management - Receivables Management and - Inventory Management - Working CapitalFinancing - Sources of Working Capital and Implications of various Committee Reports.

References :

1. Richard A.Brealey, Stevart C.Myers, Principles of Corporate Finance McGraw Hill, New York.2. James C.Van Horns, Financial Management & Policy Prentice Hall of India (P) Ltd., New Delhi.3. John J.Hampton, Financial Decision Making Concepts, Problems and Cases Prentice

Hall of India (P) Ltd., New Delhi (1994).

4. Prasanna Chandra,Financial ManagementTheory&Practice,Tata McGraw Hill,NewDelhi (1994).5. B J Camsey, Engene F.Brigham, Introduction to Financial Management, The Gryden Press.6. I.M.Pandey, Financial Management, Vikash Publishing, New Delhi.


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2.4 HUMAN RESOURCE MANAGEMENT

Course Number :Unit I : Human Resource FunctionHuman Resource Philosophy - Changing environments of HRM - Strategic human resourcemanagement - Using HRM to attain competitive advantage - Trends in HRM - Organisation of

HR departments - Line and staff functions - Role of HR Managers.

Unit II : Recruitment & PlacementJob analysis : Methods - IT and computerised skill inventory - Writing job specification - HRand the responsive organisation.Recruitment and selection process : Employment planning and forecasting - Building employeecommitment : Promotion from within - Sources, Developing and Using application forms - ITand recruiting on the internet.Employee Testing & selection : Selection process, basic testing concepts, types of test, worksamples & simulation, selection techniques, interview, common interviewing mistakes,Designing & conducting the effective interview, small business applications, computer aidedinterview.

Unit III : Training & Development

Orientation & Training : Orienting the employees, the training process, need analysis, Trainingtechniques, special purpose training, Training via the internet.Developing Managers : Management Development - The responsive managers - On-the-job andoff-the-job Development techniques using HR to build a responsive organisation. ManagementDevelopments and CD-Roms - Key factor for success.Performance appraisal : Methods - Problem and solutions - MBO approach - The appraisalinterviews - Performance appraisal in practice.Managing careers : Career planning and development - Managing promotions and transfers.

Unit IV : Compensation & Managing QualityEstablishing Pay plans : Basics of compensation - factors determining pay rate - Currenttrends in compensation - Job evaluation - pricing managerial and professional jobs -Computerised job evaluation.

Pay for performance and Financial incentives : Money and motivation - incentives foroperations employees and executives - Organisation wide incentive plans - Practices in Indianorganisations.Benefits and services : Statutory benefits - non-statutory (voluntary) benefits - Insurancebenefits - retirement benefits and other welfare measures to build employee commitment.

Unit V : Labour relations and employee securityIndustrial relation and collective bargaining : Trade unions - Collective bargaining - future oftrade unionism. Discipline administration - grievances handling - managing dismissals andseparation.Labour Welfare : Importance & Implications of labour legislations - Employee health - AuditingHR functions, Future of HRM function.

References:

1. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of IndiaP.Ltd., Pearson.

2. H.John Bernardin & Joyee E.A.Russel, Human Resource Management - An experientialapproach, 4th Edition, McGraw-Hill International Edition., 2007

3. David A. DeCenzo & Stephen P.Robbins, Personnel/Human Resource Management, Thirdedition, PHI/Pearson.

4. VSP Roa, Human Resource Management : Text and cases, First edition, Excel Books, NewDelhi - 2000.


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Page 14 of 64 SCAA Dt.21.05.20095. Dr. R.Venkatapathy & Assissi Menacheri, Industrial Relations & Labour Welfare, Adithya

Publications, CBE, 2001.6. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance,

VI edition, PHI, 2005.

2.5 QUANTITATIVE TECHNIQUES

Course Number :AIM

To enable the students to learn the techniques of operation Research and resourcesManagement and their application in business management.

UNIT IMathematical Models deterministic and probabilistic simple business examples OR and

optimization models Linear Programming formulation graphical solution Dual of linearprogramming problem Economic interpretation

UNIT II Transportation model Initial Basic Feasible solutions optimum solution for non degeneracy model Trans-shipment Model Assignment Model

UNIT IIINetwork Model networking CPM critical path Time estimates critical path crashing,Resource levelling, Resources planning. Waiting Line Model Structure of model M/M/1 forinfinite population.

UNIT IVInventory Models Deterministic EOQ EOQ with Price Breaks Probabilistic InventoryModels - Probabilistic EOQ model

UNIT VSimulation types of simulation Monte Carlo simulation simulation problems.Decision Theory Pay off tables decision criteria decision trees.

References :1. Operations Research An Introductions Hamdy A Tata2. Operations Research Kanti Swarup, Gupta And Man Mohan3. Operations Research Dr. J.K. Sharma Macmillan Indian Ltd.4. Operations Research R. Panneerselvam, 2nd Edition, PHI, 20075. Operations Research, Concepts and cases Fredrick S Hillier and Herald J Lieberman, 8 th

Edition, TMH, 20036. Hamdy A Taha, An Introduction to Operations Research, Prentice Hall, Sixth edition, 20007. Ronald L. Rardin, Optimization in Operations Research, Pearson Education8. J. K. Sharma, Operations Research: Theory and Applications, Macmillan , 19979. U.K. Srivastava, G.V. Shenoy, S. C. Sharma, Quantitative Techniques for Managerial

Decision, Second Edition, Prentice Hall of India



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2.6 RESEARCH METHODS FOR MANAGEMENT

Subject Description :Research Methods of Management is emphasizing on the methodology of research and itsapplication in managerial decision making, explaining hypothesis, meaning and types,sampling design along with the various parametric and non-parametric test.

Goals: To familiarize the students with methodology of research and its application in managerialdecision making situations.Objectives:On successful completion of the course the students should have:Understood the scope and significance of research in business decisions.Studied and understood sampling techniques along with hypothesis testing.Understood various scaling techniques and measurement scales .

UNIT IResearch - meaning - scope and significance - Types of research - Research Process -Characteristics of good research - Scientific method - Problems in research - Identifyingresearch problem concepts, constructs and theoretical framework.

UNIT IIHypothesis:- meaning - sources - Types - formulation Research design - Types - case study -features of good design - measurement - meaning - need Errors in measurement - Tests ofsound measurement Techniques of measurement - scaling Techniques - meaning - Types ofscales - scale construction techniques.UNIT IIISampling design - meaning - concepts - steps in sampling - criteria for good sample design -

Types of sample designs - Probability and non-probability samples. Data collection:- Types ofdata - sources - Tools for data collection methods of data collection - constructingquestionnaire - Pilot study - case study - Data processing:- coding - editing - and tabulation ofdata - Data analysis.

UNIT IV Test of Significance:- Assumptions about parametric and non-parametric tests. Parametric

Test - T test, F Test and Z test - Non Parametric Test - U Test, Kruskal Wallis, sign test.Multivariate analysis-factor, cluster, MDS, Discriminant ananlysis. (NO Problems). SPSS andits applications.

UNIT VInterpretation - meaning - Techniques of interpretation - Report writing:- Significance - Reportwriting:- Steps in report writing - Layout of report - Types of reports - Oral presentation -executive summary - mechanics of writing research report - Precautions for writing report -Norms for using Tables, charts and diagrams - Appendix:- norms for using Index andBibliography.

References:

1. Rao K.V.Research methods for management and commerce - sterling

2. Zigmund, Business Research Methods3. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata McGraw

Hill, 20074. Naresh K Malhotra Marketing Research: An Applied Orientation, Pearson Education, 4th

Edition, 20045. Wilkinson Bhadarkar - Methodology and Techniques of Social Research - Himalaya.6. Anderson etal - Assignment and Thesis writing.7. Uma Sekaran, Research Methods for Business, Wiley Publications.Note : 20% of the questions shall be problems

80% of the questions shall be theory based.


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Page 16 of 64 SCAA Dt.21.05.20092.7 BUSINESS ENVIRONMENT AND ETHICS

Subject Description :Business Environement Ethics emphasizing on emerging trends in social, political, ethical andlegal aspects affecting business decisions explaining the business environment concepts insignificance along with the fiscal policy.Goals:

To enable the students to learn the knowledge of emerging trends in social, political, ethicaland legal aspects affecting business decisions.Objectives:On successful completion of the course the students should have:Understand the concepts in significance of business environment along with the socialresponsibility.

To learn organizational ethic theories and sources.To understand the fiscal policy and legal environment of business.To understand global management issues.

UNIT I

Business environment - The concept and significance - constituents of business environment -Business and society, Business & ethics - Social responsibility - Environmental Pollution and

control. Business and culture - Business and Government - Political system and its influenceon business - Indian constitution - Directive Principles of State Policy.

UNIT II

Managing Ethics - Frame work of organizational ethic theories and sources, ethics acrosscultures, factors influencing business ethics, ethical decision making, ethical values andstakeholders, ethics and profit, Corporate governance Structure of boards, reforms in boards,compensation issues, ethical leadership for improved Corporate governance and betterbusiness education.

UNIT III

Global management Issues MNCs Politics and EnvironmentMulti national corporations and Government relationship, Business in Politics, Managing

environmental quality, Ethics & Profit in Business.

UNIT IV

Fiscal Policy - Central finances and New fiscal policy - Direct and indirect Tax structure, VAT,MODVAT - Service Tax problems and reforms - Expenditure Tax - Public debts & deficitfinancing.

UNIT V

Legal environment of business - Monopolies Restrective Trade Practices Act. Foreign ExchangeManagement Act-1 Securities and Exchange Board of India Act - Customs & Central Excise Act- Central & State Sales Tax - Consumer Protection Act Pattents Act - Competition Law.

References :

1. Adhikari M - Economic Environment of management2. Francis Cherunilam - Business Environment3. Pruti S. - Economic & Managerial Environment in India4. Shaikh Saleem Business Environment, Pearson Education, 20065. Davis & Keith William C. Frederik - Business and society6. Amarchand D - Government and Business7. Mankard - Business Economics, Mac Millan.8. A.N.Agarwal - Indian Economy - Wishwa Prakashan9. Steiner & Steiner - Business Government and Society, McGraw Hill, 2003.10.Kitson.A and Campbell.R - The Ethical Organisation, Palgrave, 2001.


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Page 17 of 64 SCAA Dt.21.05.2009

D.2- PG DIPLOMA IN ENTREPRENEUR DEVELOPMENT: ENTREPRENEURSHIP & INNOVATION

Course Number :

Unit I : Innovation and Innovation Management: The evolution of innovation - levels of

innovation -myths of innovation - innovation models - categories of innovation - innovation

management - main requirements - basic practices of innovation management- barriers to

innovation in an organization -innovation in the future - different ways to innovative -

principle of good innovation

Unit II : Innovation Process: building the innovation process - innovation diffusion - the

innovation: decision process- five stages of the diffusion process - the new learning about

innovation

Unit III : Innovation culture: introduction - innovation system - community and social

capital -innovation culture - building innovation culture- innovation climate

Unit IV: Creativity and Innovation: Introduction - defining creativity - the relation

between creativity and innovation - different ways of thinking - qualities of a creative person

- the difference between creativity and innovation creativity, problem solving: guidelines

Unit V: Innovators and Entrepreneurs: Social and cultural context of entrepreneurs -

processes encouraging and discouraging entrepreneurship - Ethical social and political

issues of innovation -Innovation as a personality, innovative process and entrepreneurship

REFERENCES :

1. Jeffrey A. Timmons and Stephen Spinelli, "New Venture Creation: Entrepreneurship for

the 21st Century," McGraw-Hill, 2004.

2. Malcolm Gladwell, "The Tipping Point: How Little Things Can Make A Big Difference,"

Little,Brown, February 20003. Peter F.Drucker, INNOVATION AND ENTREPRENEURSHIP PRACTICE AND PRINCIPLES,

East West Press Limited

4. Keith Herndon, ENTREPRENEURS AND INNOVATION: CREATING VALUE WITH

EMERGING TECHOLOGIES, Innovations Publishing, Atlanda, Georgia

5. Clayton M. Christensen and Michael E. Raynor, "The Innovator's Solution:

Creating and Sustaining Successful Growth," Harvard Business School Press,

September 2003

6. Geoffrey A. Moore, "Crossing the Chasm," Harper Business, August 2002

7. William A. Sahlman and Howard H. Stevenson, ENTREPRENEURIAL VENTURE, Harvard

Business School Publications, 1992.8 Doing, Jameson W and Hargrove, Erwin C, Leadership and Innovation:

Entrepreneurs in Government,Johns Hopkins University Press, 2005



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Page 18 of 64 SCAA Dt.21.05.2009

3.1 INTERNATIONAL BUSINESS

Course Number :UNIT - IIntroduction and OverviewIntroduction and Overview : Introduction - The Globalization of the World Economy - The

Changing Nature of International Business - Differences in International Business.

UNIT - IICountry FactorsNational Differences in Political Economy : Introduction - Political Systems - Economic Systems- Legal Systems - The Determinants of Economic Development - States in Transition.Differences in Culture : Introduction - Social Structure - Religion - Language - Education -Culture and the Workplace - Cultural Change - Cross-Cultural Literacy - Culture andcompetitive Advantage.

UNIT - IIIThe Global Trade and Investment EnvironmentInternational trade Theory : Introduction - An Overview of Trade Theory - Mercantilism -

Absolute Advantage - Comparative Advantage - Heckscher-Ohlin Theory - The New TradeTheory - National Competitive Advantage - Porter's Diamond. The Revised Case for Free Trade - Development of the World - Trading System - WTO &development of World trade - Regional grouping of countries and its impact.

UNIT - IVForeign Direct Investment : Introduction - Foreign Direct Investment in the World Economy -Horizontal Foreign Direct Investment - Vertical Foreign Direct Investment. Benefits andadvantages to host and home countries.

The Global Monetary SystemThe Foreign Exchange Market : Introduction - The Functions of the Foreign Exchange Market.

UNIT - V

The Strategy and Structure of International BusinessThe Strategy of International Business : Introduction - Strategy and the Firm - Profiting fromGlobal Expansion - Pressures for Cost Reductions and Local Responsiveness - Strategic Choice.Mode of Entry and Strategic Alliances : Introduction - Entry Modes - Selecting and Entry Mode- Strategic Alliances - Making Alliances Work.Exporting, Importing and Counter trade : Introduction - The Promise and Pitfalls of Exporting -Improving Export Performance - Export and Import Financing - Export Assistance - Countertrade.

References :

1. Hill.C.W., International Business : Competing in the Global market place, Irwin-McGrawHill, 1999.

2. Philip R.Cateora, International Marketing, Irwin McGraw Hill, 9th edn.3. Shivaramu, International Business, Macmillan India.4. Francis Cherunilam, International Business, Wheeler Publications.5. Charles W.L., Hill, International Business, Irwin-McGraw Hill, 1998.


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Page 19 of 64 SCAA Dt.21.05.2009

3.2 MANAGEMENT INFORMATION SYSTEM

Course Number :

Unit IFoundations of Information Systems: A framework for business users - Roles of Informationsystems - System concepts - Organisation as a system - Components of Information Systems -

IS Activities - Types of IS.

Unit II

IS for operations and decision making: Marketing IS, Manufacturing IS, Human Resource IS,Accounting IS and Financial IS - Transaction Processing Systems- Information ReportingSystem - Information for Strategic Advantage.

Unit III

DSS and AI: DSS models and software: The decision making process - Structured, SemiStructured and Unstrcutured problems; What if analysis, Sensitivity analysis, Goal-seekingAnalysis and Optimizing Analysis. Oberview of AI, Neural Networks, Fuzzy Logic Systems,Genetic Algorithms - Expert Systems.

Unit IV

Managing Information Technology: Managing Information Resources and technologies - ISarchitecture and management - Centralised, Decentralised and Distributed - EDI, Supply chainmanagement & Global Information technology Management.

Unit V

Security and Ethical Challenges: IS controls - facility control and procedural control - Risks toonline operations - Denial of service, spoofing - Ethics for IS professional - Societical challengesof Information technology.

TEXT BOOKS

1. James A O'Brien, "Management Information Systems", Tata McGraw Hill, Fourth Edition,1999.

2. Effy Oz, "Management Information Systems", Vikas Publishing House, Third Edition, 2002.

3. Kenneth C Laudon and Jane P Laudon, Management Information System, 9th Edition,PHI, New Delhi, 2006.

4. Waman S Jawadekar , "Management Information System Text and cases", Third Editions,Tata McGraw-Hill ,2007.

5. R.Srinivasan, Strategic Management, IInd edition, Prentice Hall of India, New Delhi.6. M.Senthil, Management Information System, 2003.


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Page 20 of 64 SCAA Dt.21.05.2009

3.3 Computer Applications : Integrating Business Processes through SAP

Detailed syllabusEach one of the sections should be covered in not less that 6hrs of practical training. If thestudents are found to show mastery in the first unit based on a specific test then the timegiven for unit 1 may equally be distributed(8*9+3(test 1)+3(test 2)=78hrs in total for the lab

oriented practical course work)

Introduction to computers, Microsoft word applications Excel spread sheets and usesPreparation of documents power point slides

Unit 1SAP Business One - Financial accounting

Financial accounting delivers tools and reports that enable you to manage all financialprocesses, including:

Chart of accounts -- Allows you to define all accounts and their hierarchical relationshipsJournal entries -- Allows you to enter or find manual journal entries and automatically allocate

each transaction to a project or profit centerTransaction templates -- Enables you to save time and prevent mistakes when entering manualjournal entriesRecurrent journal transactions -- Lets you create your own set of recurrent transactions,including automatic frequency remindersExchange rate differences -- Adjusts foreign currency accounts to the changes in your localcurrency

Trial balance report -- Displays account balances and transactions, enabling you to view allyour financial reports in any desired currency and in each detailing levelProfit and loss report -- Displays income and expenses in the conventional way used byaccountantsBalance sheet -- Displays assets and liabilities in the conventional way used by accountantsreports -- Allows all reports to be displayed in a comparative view between months, quarters,

years, or any other periodFinancial reports designer -- Gives you the power to create unlimited financial reportingtemplates

Unit 2SAP Business One - Sales and Distribution

From price quotes to invoicing and payment, sales and distribution helps you complete yourentire sales cycle with the following tools and capabilities:Quotation -- Allows you to automatically issue a price quote to customers, measure gross profitfor the quotation, update stock levels, and report the customer's current balanceOrder entry -- Enables you to enter customer orders, automatically reserve the item ordered,and notify your warehouse of the delivery Date

Delivery notes -- Enables you to order merchandise related to a quotation and update stockbalancesReturns -- Lets you record stock entry returned from clientsInvoicing -- Automatically creates the invoice and records the stock and journal transactions,while issuing an automatic receipt in case customers are paying any part of their bill


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Page 21 of 64 SCAA Dt.21.05.2009Unit 3SAP Business One - Service ManagementService management optimizes the potential of your service department, providing support forservice operations, service contract management, service planning, tracking of customerinteraction activities and customer support. Capabilities include:

Service call Enables users to manage, track, and resolve customer questions and deal withitem-related problems Customer equipment card Provides service technicians with detailedinformation about an item sold to a customer, such as a manufacturer's serial number,replacement serial number, and all service call history

Service contract Allows users to create a regular support or warranty contract for items orservices sold to a customerRate tables Allows you to enter your foreign currency rates and indexes or auto download ratesfrom the Web, which can then be used in reports and data entryService reports Enable users to view and analyze data related to service contracts, customerequipment, and service calls

Unit 4SAP Business One Purchasing

Purchasing enables you to manage and maintain every aspect of your vendor relationships.Tools and processes include:Purchase order -- Allows you to issue a purchase order to vendors for materials or services,update the available amount for the items ordered, and notify the warehouse manager of theexpected delivery datePurchase delivery note -- Updates the actual in-stock amount without affecting the vendor'saccount balance, Purchase return -- Records goods returned to suppliersPurchase invoice -- Records supplier invoices and simultaneously records a stock entry

Unit - 5SAP Business One - Warehouse management

Warehouse management gives you the tools and processes you need to handle stockmerchandise, including:

Item management Manages all item information, including name and code, barcode,trademark, measures, prices, and even the item's picture

Item query Gives you a quick view of item details

Price lists Lets you define as many price lists as you need and associate them with eachcustomer or vendor

Special prices Records prices for unique customers or fromunique vendors and enables you to set quantity-sensitive prices that change according toquantities purchased

General receipt/release from stock allows you to record a stock entry or release not connecteddirectly to an AP/AR document

Transfer between warehouses Enables you to record all transfers between warehouses

Stock transactions Maintains opening balances for stock items and updates stocktaking data


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Page 22 of 64 SCAA Dt.21.05.2009Unit - 6SAP Business One - Outlook IntegrationOutlook integration gives you seamless integration and synchronized communications betweenSAP Business One and Outlook, Microsoft's personal information manager andcommunications program. Outlook provides an integrated solution for managing andorganizing e-mail messages, schedules, tasks, notes, contacts, and other information. WithSAP Business One, your employees can synchronize calendars, contacts, tasks evenintegrated quotation management. They can also capture and access all relevant customer,partner, and vendor information. And they benefit from seamless communication that spansdepartments, business

Unit - 7SAP Business One Reporting

Reporting can open an entirely new world of data and information, with tools for:

Customers/suppliers debts aging Lets you view all customer and supplier debts, sorted anddivided by their age; view a detailed report for the customer by clicking on a customer line; anduse a link to Microsoft Word to create, with a single mouse click, a full status report of allcustomer debts

Sales analysis Allows you to analyze your sales in three main dimensions (by customer, peritem, and per agent); enables you to create any cross-sectioning between these dimensions toget a better view, with a report that automatically creates charts to display the data graphicallyand drill down to a highly detailed level

Reference : SAP business 1.0 Softwarewww.sap.com/confactsap

3.4 to 3.7 ELECTIVE COURSES AND

3.8 PROJECT REPORT & VIVA VOCE


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Page 23 of 64 SCAA Dt.21.05.2009

D.3 PG DIPLOMA IN ENTREPRENEUR DEVELOPMENT : LEGAL ASPECTS OF BUSINESS

Course Number :Subject Description:

This course presents the various business laws and the various legal formalities to be followedin the business organisation.

Goals: To enable the students to learn the various kinds of legal aspects of business andimplementing the legal provision in the organisation:

Objectives

On successful completion of the course the students will be able to understand1. the various types of business Laws.2. the various legal formalities to be followed in the organisation and3. the procedure for establishing a company.

Contents

Unit -1The Indian Contract Act, 1872Introduction Definition of contract Agreement Legal enforceability Essential elements ofa valid contract Offer Legal rules regarding a valid offer Acceptance of an offer Legalrules regarding a valid acceptance Consideration Essentials of valid consideration Legalityof object and consideration Unlawful object and consideration Capacity of the parties.Minors agreements minor and special contract persons of unsound mind Disqualifiedpersons Free Consent Flaw in free consent Coercion Undue influence Misrepresentation Fraud Mistake classification of contracts Quasi Contracts Performance and discharge of a contract Discharge by Performance Discharge by MutualAgreement Discharge by Operation of Law Discharge by Impossibility of Performance Discharge by Lapse of Time Discharge by Breach of Contract Remedies for Breach ofContract

Unit 2The Sale of Goods Act, 1930Essential Characteristics of Sale of Goods Sale and Agreement to sell Sales and HirePurchase Subject Matter of Contract of Sale Performance of Contract of Sale Delivery ofgoods Rules as to Delivery of Goods Conditions and Warranties Doctrine of Caveat Emptor

Remedies for Breach for Buyer and Seller Rights of an Unpaid Seller Rights of UnpaidSeller against the Buyer Personally Auction sale

Unit 3Contract of AgencyEssentials of Contract of Agency Creation of Agency Kinds of Agents Comparison Betweenan Agent and Servant Comparison Between an Agent and Independent Contractor Relationship of Principal and Agent Duties of an Agent Rights of an Agent Duties andRights of the Principal Delegation of authority by an Agent Sub Agent Position of Principaland Agent in relation to third Parties Termination of Agency

Unit 4The Company Act, 1956Characteristics of a company Types of Companies Promotion and Formation of a Company Incorporation by Registration Memorandum of Association Doctrine of the Ultra vires Articles of Association Doctrine of Indoor Management Commencement of Business Prospectus Contents of the Prospectus Statement In Lieu of Prospectus Membership of a


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Page 24 of 64 SCAA Dt.21.05.2009Company Powers of the Board of Directors Duties of the Directors Liability of Directors Meetings of a company Winding up of a Company

Unit 5The Consumer Protection Act, 1986Object of the Consumer Protection Act Rights of Consumers Definitions of Important Terms

Consumer Complaint - Consumer Protection Councils Redressal Machinery - DistrictForum State Commission - National Commission, relief available to the ConsumersCyber LawNeed for Cyber laws Cyber law In India Information Technology Act 2000 Defining CyberCrime Types of Cyber Crimes Preventing of Computer Crime

REFERENCE:1. SS Gulshan, Business law, Excel Books.2. S.C.Khuchal, Business law.3. N.D.Kapoor, Business law.4. V.Kubendran Legal aspects of Business.


4.1 STRATEGIC MANAGEMENT : INDIAN AND GLOBAL CONTEXT

Course Number :

Objectives : Students are expected to integrate their knowledge gained in various functionalareas to make business decisions, from the general manager's point of view in the global and

Indian context.

Teaching and Examination: Students are expected to keep abreast of the contemporarybusiness practices by reading the business practices by reading the business magazines andmanagement journals.

Case studies, application project Seminars and group exercises will supplement the classlectures.

Unit I

Corporate Strategic Planning - Mission - Vision of the firm - Development, maintenance andthe role of leader - Hierarchal levels of planning - Streagic planning process. Strategicmanagement Practice in India. Competitive advantage of Nations and its implication on Indian

Business.

Unit II

Environment Analysis & Internal Analysis of Firm:General environment scanning, competitive & environment analysis - to identify opportunities& threat - Assessing internal environment through functional approach and value chain -identifying critical success factors - to identify the strength & weakness - SWOT audit - corecompetence - Stockholders' expectations, Scenario-planning - industry analysis.


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Page 25 of 64 SCAA Dt.21.05.2009Unit IIIStrategy FormulationGeneric strategies - Grand strategies - Strategies of leading Indian companies - The role ofdiversification - limits - means and forms. Strategic management for small organisations, non-profit organisations and large multi product and multiple market organisations.

Unit IVTools of Strategy : Planning and evaluation :Competitive cost dynamics - experience curve - BCG approach - cash flow implication -IA-BSmatrix - A.D.Littles Life-cycle approach to strategic planning - Business portfolio balancing -Assessment of economic contribution of strategy - Strategic funds programming.Strategy implication & Control :Various approaches to implementation of strategy - Matching organisation structure withstrategy - 7S model - Strategic control process - Du Pont's control model and otherQuantitative and Qualitative tools - Balanced score card - M.Porter's approach forGlobalisation - Future of Strategic Management.

References :

1. Pearce & Robinson, Strategic Management, All Indian Travellors N D.2. A.C.Hax and NS, Strategic Management: An Integrative Perspective, Majifu, Prentice Hall.3. Michael Porter, Competitive strategies.4. John A Pearce II and Richard B Robinson, Strategic Management: Formulation,

Implementation and Control, 9th Edition, TMH, 20075. Michael Porter, Competitive Advantage of Nations.6. Samul C. Certo and J.Paul Peter, Strategic Management, Second Edn. Concepts &

Application, McGraw Hill.7. Gregory G.Dess and Alex Miller, Strategic Management, McGraw Hill.8. Gerry Johnson & Kevan scholes, Exploring Corporate Strategy: Text & Cases, Prentice Hall

India.9. Jauch.L., Rajive Gupta & William.F.Glueck, Business Policy and Strategic Management,

Frank Bros&Co., 2003.10.Fred R.David, Strategic Management Concepts & Cases, Pearson, 2003.11.R.Srinivasan, Strategic Management, II edition, Prentice Hall of India, New Delhi.

4.2 Computer Applications in Management (Only Practical Examination)

4.3 to 4.6 ELECTIVE COURSES


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Page 26 of 64 SCAA Dt.21.05.2009D.4 P.G. DIPLOMA IN ENTREPRENEUR DEVELOPMENT :

THE SUCCESSFUL BUSINESS PLAN

Course Number :Section I:Starting the Process The Successful Business. Getting Your Plan Started. Making Your Plan

Compelling.

Section II:

Business Plan Components The Executive Summary. Company Description. IndustryAnalysis and Trends. Target Market. Competition. Strategic Position and Risk Assessment.Marketing Plan and Sales Strategy. Operations. Technology Plan. Management andOrganization. Community Involvement and Social Responsibility. Development, Milestones,and Exit Plan. The Financials. The Plans Appendix.

Section III:

Putting the Plan to Work Preparing, Presenting, and Sending Out Your Plan. Looking for

Money. Using Your Plan for Classes and Competitions. Internal Planning for ExistingBusinesses and Corporations. Time Saving Tips.

Section IV:

Special Considerations Considerations for Internet, e-businesses. Considerations forRetailers. Considerations for Manufactures. Considerations for Service Businesses. BusinessPlanning in a Weak (or Strong) Economy.

Section V:

Reference

Outline of a Business Plan. Business Terms Glossary. Funding Sources. Research Sources.Entrepreneurs Sources. Index. Sample Plan Cover Letter. Executive Summary. CompanyDescription. Industry Analysis and Trends. Target Market. The Competition. Strategic Positionand Risk Assessment. Marketing Plan. Operations. Technology Plan. Management andOrganization. Community Involvement and Social Responsibility. Development, Milestones &Exit Plan. Income Statement, Three Year Projection. Income Statement, Annual. Cash FlowProjection. Balance Sheet. Sources and Uses of Funds. Assumption Sheet.


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Page 27 of 64 SCAA Dt.21.05.2009

ELECTIVE PAPERS FOR III SEMESTER

1. Integrated Marketing Communication(Promotion Management)

Course Number :

UNIT I : PROMOTION MIX & PERSONAL SELLING: Promotion Mix Tools, Steps inCommunication process, Factors in deciding promotion mix.Personal selling - Sales force Design - objectives, strategy six, structure and compension.Principles of Personal Selling - Salesmanship, steps in selling process, Negotiation - Models,Strategy & Tactics, Customer Relationship Management. Evaluation of personal selling.

UNIT II : ADVERTISTING MANAGEMENT:Meaning, Objectives, Importance, Classification of advertisement, Economic and Social Effectsof Advertising, Organisation of Advertising Department, Advertising Agency Management,Campaign Planning, Advertising Budget.

UNIT III : ADVERTISING MEDIA MANAGEMENT: Types - Print, Radio, TV, Cinema Outdoor and other forms - Advantages, Limitations,Availability, Media Rates, Media Planning and Scheduling.

UNIT IV : ADVERTISING CREATIVITY:Advertising Copywriting for Print and Broadcast Media - Principles, Styles, AdvertisingVisualization and Design, Production of Print, Broadcast and other Advertisements, Evaluationof Advertising.

UNIT V : SALES PROMOTION AND PUBLIC RELATIONSSALES PROMOTION :Objectives, Tools, Planning, Implementation and Control, Evaluation of Sales Promotion.

PUBLIC RELATIONS :Objectives, Tools, Media and Message, Evaluation of Public Relations.

UNIT VI Case Analysis

References :

1. Promotion Management - John.J.Burnett - AITBS.2. Advertising - Theory & Practice - Vernon Fryburger - AITBS.3. Advertising Excellence - Bovee & Thill - Mc Graw Hill International.4. Advertising and Promotion: An Integrated Marketing Communications Perspective George

E Belch and Michael E Belch, 6th Edition, TMH, 20065. Sales Promotion - Tony Dakin.

6.

Sales Promotion - Julian Cummins.7. Successful Sales Promotion - Pran Chowdhry .et.al. - MacMillan8. Sales Management - Cundiff, Stil & Govani PHI/Pearson.9. Practical Public Relations - Sam Black - Universal Book.10.Managing Public Relations - Gruning and Hunt - CBS College Publising.


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Page 28 of 64 SCAA Dt.21.05.2009

2. EXPORT MANAGEMENT

Course Number :

AIM : To help students acquire familiarity of the knowledge and process of export and importtrade.

UNIT I : Export - meaning - scope - functions - Role of export in economic development -Planning for export - market analysis:- market intelligence and market Research - marketselection and entry strategies for export.

UNIT II : Legal aspects of export trade:- International law: Private Law - Transport contracts -Payment and credit - settlement of disputes - Indian Laws: EXIM policy - Law relating topackaging - pricing - Advertising - distribution.

UNIT III : Export financing: methods and sources of export finance - Terms of payment forexport - Letter of credit - Institutional aid for export financing: RBI, EXIM Bank, ECGC -commercial banks. Export pricing: Factors influencing export price - Forms of pricing - pricingapproaches - Transfer pricing - Dumping - International price quotation - Incoterms.

UNIT IV: India's export performance - Problems in export trade- Export promotion - Need -Export promotion in India:- Institutional support for export promotion - Export promotionincentives -EPZ & FTZ, 100% EOU, Export houses, Trading houses - Star Trading houses -Project and consultancy export -

UNIT V: Export Procedure and documentation: Export order execution - Product preparation -quality control and Pre-shipment inspection - Pachaging - freight forwarders - Cargo insurance- customs clearances - Documentation Procedure and clearing Export bills. Import Procedure:-Import licensing - Replenishment license - Advance import license - Pass book scheme - Importof capital goods.

References :1. TAS Balagopal - Export management - Himalaya2. Varshney & Battacharya - International Marketing Sultanchand & sons3. Francis chernmilam - International Trade and Export management - Himalaya4. B.S Rathor - Export Management - Himalaya.5. S. Shivaramu - Export Marketing - Himalaya


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Page 29 of 64 SCAA Dt.21.05.2009

3. CONSUMER BEHAVIOUR

Course Number :

UNIT IConsumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour.Market segmentation and Consumer Behaviour.Learning - nature, conditions relevant to high and low involvement strategies, characteristicsand types of learning, Brand loyalty, Brand equity & leverage.Perception - Process, interpretation, Perception and marketing strategy. Perceptual process andbuying behaviour.Perception - Elements, Just notice able difference - its application to Consumer Behaviour,Perceptual organization and defense, consumer imagery.

UNIT - IIMotivation - Nature, motivational strategies, theories and their relevance, marketing

strategies based on motivational conflict.Personality - Psycho-analytical neo-Freudian and social approaches to personalityunderstanding consumer diversity, Brand personality, Self and self image.

UNIT - III

Attitude formation & change - Tricomponent and structural models of attitudes, sources ofattitude formation, strategies of attitude change, cognitive dissonance, attribution, selfperception theories, Foot in the door phenomenon.Groups - types, Celebarities, Family, Socialization of family members, Function of family,Family decision-making and consumption - related roles, Family life cycle.

UNIT - IVCulture- Nature - Characteristics - Measurement, Sub-cultures Nationality, age,geographic, Regional and Sex, Subcultural interaction.Cross culture : International perspective cross cultural consumer analysis, Multinationalstrategies, Cross cultural psychographic segmentation marketing mistakes undertakingdifferences.

UNIT - VOpinion leadership & process, Dynamics, motivation and opinion leadership, Measurementand corporate strategy of opinion leadership.Innovation, Characteristics, Types, Profile of consumer innovator, Diffusion of innovation,Adoption process.

References :1. Kurder, Consumer Behaviour, PHI/Pearson.2. Schiffman.L.G. & Kanak.L.L., Consumer Behaviour, PHI/Pearson.3. Loudon.D, Consumer Behaviour, Concepts & Applications, Albert Biutta, McGraw Hill.4. Ingel, Roger & Blackwell, Consumer Behaviour.


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Page 30 of 64 SCAA Dt.21.05.2009

4. RURAL MARKETING

Course Number :UNIT IRural Economy - Policy interventions, reforms Diagnosis challenges to Indian Marketer.

UNIT - IIRural Marketing - introduction, nature and attractiveness, rural vs urban Marketing.

UNIT - IIISelecting and Attracting markets - introduction Segmentation Concept, degree, guidelinesand bases, Targeting and Positioning.

UNIT - IVProduct Strategy - Introduction, Classification, Significance, Scope. Product Mix,Competitive product strategies. Pricing strategy Introduction, Concepts, Significance,Objectives policy.

UNIT - VPromotion Strategy - introduction, exploring, Target audience, Designing, ComparisonDistribution strategy - introduction, channels old, new, pragmatic, approaches coveringstrategy.

References :

1. Krishnamacharyalu & Lalitha, Rural Marketing, Pearson Education, 2002.2. Ramkishen, New Perspectives on Rural Marketing, Jaico Books, 2002.3. Gopalaswamy, Rural Marketing, Wheeler Publshing.


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Page 31 of 64 SCAA Dt.21.05.20095. FINANCIAL SERVICES

Course Number :Subject Description :Financial Services emphasizing on the emerging trends in financial services like merchantbanking, hire purchase, leasing, mutual funds, venture capital and mergers and acquisitions.Goals:

To familiarize the students on the latest trends to financial services.Objectives:On successful completion of the course the students should have:

To learn the various financial services provided by NBFCs.To understand the modes of raising capital from domestic and foreign market.To evaluate feasibility of projects on hire purchase and leasing.To study and understand mutual funds, venture capital, merges and appreciation along withother financial services.

UNIT IMerchant Banking - Functions - Modes of raising capital from Domestic and foreign markets -Raising short term funds -Recent developments in the capital markets - SEBI guidelines onmerchant banking in India. NBFCs in India.

UNIT IIHire Purchase - Concept - evaluation of Hire Purchase Proposals.Leasing -overview - tax aspects - Lease Accounting - Types of leases - Evaluation of leasingproposals.

UNIT IIIMutual funds - operations performances, regulation - SEBI guidelines for mutual funds.

UNIT IVOther financial services.Venture Capital - Bill Discounting - Factoring - credit rating - Asset securitization -Depositories.

UNIT VMergers and Acquisitions - SEBI code on Take-overs - Business Failures and reorganizations.Case Analysis, Review of relevant articles.

References :

1. M.Y.Khan, Indian Financial Systems.2. K.Sriram, Hand Book of Leasing Hire Purchase & Factoring.3. R.M.Srivastava, Indian Financial System.4. Rajas Parashine and Ashok Kumar, Introduction to Lease Financing.5. T.Sundar Rajan, Merchant Banking.6. L.M.Bhole, Financial Institution & Markets.

7.

Habel J.Johnson, Financial Institution & Markets.8. Dr.J.C.Verma, Mutual Funds & Investment Portfolio.9. Nalini Prava Tripathy, Financial Instruments and Services, Prentice Hall of India, New

Delhi.


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6. EQUITY RESEARCH AND PORTFOLIO MANAGEMENT

Course Number :

Subject Description :Equity Research and Portfolio Management emphasizing on valuation of securities based on

technical and fundamental analysis. Emphasizing on construction and revision of port folios.

Goals:To familiarize the students on the modes of selecting investment opportunities, and analyzingthe securities for investment.

Objectives:On successful completion of the course the students should have:

To understand investment settings and valuation of securities to study the fundamental andtechnical analysis concepts and applications.

To understand portfolio construction, diagnostic evaluation and revisions.

UNIT I : Investment setting - Securities - Securities Market - Sources of investment

information - Security market indicators - Security Contract regulation Act.

UNIT II : Valuation of Securities : Equity - Preference shares - Debt instruments - Hybridsecurities - derivatives - Asset pricing theories - CAPM - APT - Portfolio theory - Option pricingtheory.

UNIT III : Economic Analysis - Economic forecasting and stock Investment Decisions -Forecasting techniques.Industry Analysis - Industry classifications. Economy and Industry analysis. Industry lifecycle - Evaluating Industry relevant factors - External industry information sources.

UNIT IV : Company Analysis : Measuring Earnings - Forecasting Earnings - Applied valuationtechniques - Graham and Dodds investor rations value investing.

Technical Analysis : Fundamental Analysis Vs Technical Analysis - Charting methods - MarketIndicators - Trend - Trend reversals - Patterns - Moving Average - Exponential moving Average -Oscillators - ROC - Momentum - MACD - RSI - Stoastics.

UNIT V : Portfolio - Construction - Diagnotics Management - Performance Evaluation -Portfolio revision, Case Analysis, Review of relevant articles.

References :

1. Investment Management and Portfolio Analysis - Reilly.2. Fundamentals of Investing - Gitman3. Security Analysis - Graham and Dodd4. Management of Investments - Clark Francis

5. Modern of Security Analysis and Portfolio Management - Fuller and Farvell.6. Investment Management - Balla and Tuteja.


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7. HUMAN RESOURCE DEVELOPMENT

Course Number :AIM : To enable the students to learn the principles and practices of developing humanresources.

UNIT I : Introduction to the concept and philosophy of HAD - Meaning, scope, importance,difference between traditional personnel management and HRD - Contextual factors andHuman Resource System Designing. Role Analysis and HRD-Key performance areas, CriticalAttributes, Role Effectiveness, Role analysis methods.

UNIT II : Performance appraisals and performance development - objectives of performanceappraisal - The past and the future; Basic considerations in performance appraisal;Development oriented appraisal system. Interpersonal Feedback and performance counseling -Giving and receiving feedback; Developing dyadic relationship through effective counseling.

UNIT III : Potential Appraisal and Development. Career planning and Development.

UNIT IV : Training - conceptual framework for training; learning principles; Identification oftraining needs; Determination of training objectives; Training programme design; Trainingmethods and their selection criteria; Evolution and Follow-up training.

UNIT V : Organization Effectiveness - Organisation Culture, HRD climate; OrganizationDevelopment - characteristics, HRD - OD interface, Managing change through OD. HRD/ODapproach to I.R. HRD implementation strategies and issues in Human Resources Systemdesigning. HRD experiences in India - Emerging trends and perspectives.

References :

1. Pareek Udai and T.V.Rao, Designing and Managing Human Resource Systems, Oxford &IBH.

2. Rao T.V.performance Appraisal: Theory and Practice.AIMA-Vikas.3. ILO: An Introductory course in Teaching and Training Methods for Management

Development. Sterling Publishers.4. Rao T.V.et.al.(ed) Alternative Approaches and Strategies of HRD Rewat Publications.5. Silvera D.M. - Human Resource Development - the Indian Experience New India

Publications.6. Rao VSP, Human Resource Development, Response Books, 2001.7. Kandula S.R, Strategic Human Resource Development, PHI, 2001.


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8. MANAGING INTERPERSONAL EFFECTIVENESS

Course Number :Managing Interpersonal Effectiveness. This is a self and Personality development course to beintegrated with exercises and experiential learning.

UNIT I

Self Definition and Perception. Self Schemes, Gaining Self Knowledge, Self Knowledge, Selfawareness, Self effectiveness, Self presentation motives and Strategies, Self monitoring,Impression Management.

UNIT IICommunicationCommunication and language, models of - oral - Qualities and profile of a good speaker,written - clarity, responsibility, simplicity, style, brevity Interpersonal Communication - Barries- ways of over coming - Nonverbal Communication - Paralanguage, Eye Contract, Facialexpression, Kinersics, Body language, Deception, and Detecting deception.

UNIT IIIAssertive TrainingNature, importance & relevance to organizational life - Assertion and aggression , Assertivewriting, preparing for assertive business writing - tools, tips, pitfalls, persuation. When to sayYes/No. Being assertive with oneself - cutting, rewriting, editing and How to enhanceindividual assertiveness?

UNIT IVTransactional AnalysisIntroduction, Ego States, exclusion contamination, strokes, Life positions, Types of

Transactions, Time Structures - Withdrawal, Rituals, Pastimes, activities, games - types,Stamps, Rackets and sweat shirts, scripts. Advantages and disadvantages of TA, TA tips forperformance interviews, Development Planning with subordinates, TA tips for selection.

UNIT VCounselingIntroduction - other interventions - steps Elements of Counseling - Counseling as a helpingstrategy and Significance Predicting People's Problems Journey into life space. Anxiety andstress Counseling to develop organisations, Check list for Counselors, Training for Counseling.

References :

1. Venkatapathy.R and Jackson.P.T. Managing Interpersonal Effectiveness, AdhithyaPublishers, 2003.

2. Thomas Harris I'm okay, you're okay.

3. Fishert Uray Getting to Say yes: Negotiating an agreement without giving in AMA, 1993.4. www. Ta Tutor.5. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance,

VI edition, PHI, 2005.


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9. EVENTS MANAGEMENT

Course Number :

Unit IEvents - nature definition and scope, C's of events, designing, interaction and importance. Asa marketing tool - various needs addressed by events, focusing and implementing events,

advantages and disadvantages of events.

Unit IIElements of events - event infrastructure, target audience, organizers, venue, media activitiesto be carried out. Concept of market in events, segmentation and targeting of the marketevents.

Unit IIIPositioning in events and the concept of event property. Events as a product. Methods ofpricing events, Events and promotion, various functions of management in events.

Unit IVStrategic market planning, Development and assessment of market plan.

Unit VStrategic alternatives arising from environment, competition and defined objectives. Pricingobjectives, Evaluation of event performance - measuring performance & correcting deviations,

References :

1. Gaur.S.S. and Saggere.S.V., Event Marketing Management.2. Panwar.J.S., Marketing in the New Era, Sage Pub., 1998.3. Kotler.P., Marketing Management, Analysis, Planning, Implementation and Control,

Prentice Hall, 1997.4. Avrich.Barry, Event and Entertainment, Delhi, Vision Books, 1994.


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Page 36 of 64 SCAA Dt.21.05.200910. ADVANCED PRODUCTION MANAGEMENT

Course Number :Aim

To enable students in learning production management techniques and process at advancedlevel.

UNIT IImpact of Technology on Production; Economics and Social Issues Automation Operationstrategy and competitiveness economy studies for Investment and replacement in ProductionManagement.

UNIT IIDesign of the systems and procedures: Product Decision and Process Selection Design offacilities.

UNIT IIIDesign of Production, planning and control system design on scheduling system design ofinventory system design of maintenance system.

UNIT IVProductivity Techniques Application of quantitative models for production planning andcontrol process charts, network analysis.

UNIT VHuman aspects of production management Methods of improving business process re-engineering synchronous manufacturing production planning and financial planning.

REFERENCES:

1. Chase and O Aqulano Production and Operations Management2. J.D. Radford and D.B. Richardson Oriver W. Wight The Management of Production and

Inventory Management in Computer area3. Powell Niland Production Planning, Scheduling and Inventory control

4. Floyd C. Mann and L. Richard Automation and the worker Heffman5. S.C. Agarwal Maintenance Management6. E. Leno J. Miller Modern Maintenance Management Jerome W. Blood (ed)


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11. ELECTRONIC COMMERCE

Course Number :

Unit I

Telecommunication Networks : Introduction - LAN - WAN- Internet - What is ElectronicCommerce - Brief history of Electronic Commerce - Advantages and Limitations of Electronic

Commerce - Types of Electronic commerce - Integrating Electronic Commerce- Key questionsfor Management

Unit II

The Internet and the World Wide Web: The Internet Today - History of the Web - Uniquebenefits of the Internet - Internet Architecture - World Wide Web - Concepts and Technology -Creating Web pages - Launching a Business on the Internet.

Unit III

Electronic Payment Systems: Overview of the Electronic payment Technology - Requirementsfor Internet Based payments - Electronic payment Medias - Electronic commerce and banking.

Unit IVE-security: Security in the cybe

m.b.a -colleges -2009-10 page 1 of 64

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